@position2 800-725-5507 rajiv parikh ceo, position 2 @rajivparikh [email protected] social media...
TRANSCRIPT
GENERATING TRAFFIC VIA SOCIAL MEDIA
position2800-725-5507
wwwPosition2com
Rajiv ParikhCEO Position2
rajivparikhrajivposition2com
Social Media Strategies PanelMay 19 2010
Position2
Search amp social media marketing firm that delivers continuous growth for its customers through the proprietary lsquoSurround amp Intent Marketingrsquo methodology
The Extended Web
Social Networks
Blogs
Widgets
Images
VideosMicroblogging
Documents
Your Site
Understanding Your Company
Corporatist
Pragmatist Purist
Online activities must deliver business benefits
People are in charge but corporations can benefit
People are the most powerful force on the net
Courtesy Groundswell
Developing a Social Media Plan ndash POST Approach
Peoplebull Accurate
Target Audience Data
bull Social Technographics
bull Gap -gt current amp desired behavior
Objectivesbull Listening
Talking
bull Talking
bull Energizing
bull Supporting
bull Embracing
Strategybull 2 Way
Communication
bull Focus Groups for Ideas Innovation
bull Talk about your ProductsServices
Technologybull Facebook
Ning
bull Blog Twitter
bull A Mix of Platforms
Execution ndash The 4 lsquoCrsquos
Connection Content
Conversation Conversion
Connection and Content
Connection Develop a media plan
Content
Platform Budget Concep
tCampai
gn
Virals Videos Articles Microsites
Widgets Applications
Games
Listen
bull Listen to customers fans and well wishers
Reach Outbull Talk to
influential users
Interact
bull Run opinion polls contests UGC opportunities
Engage
bull Engage with influencers to spread the buzz
Conversation and Conversion Conversation
Conversion
Track social media analyticsNo of fans followers replies retweets etc
Use a social media monitoring tool to drive
bull Conversationsbull Share of voicebull Sentimentbull Analyze influencers
Traffic Building Favorites
Examples Resources - Sites Position2 Blog
httpblogsposition2com Groundswell
httpgroundswellforrestercom
Web Strategist httpweb-strategistcom
Mashable httpmashablecom
Chris brogan httpchrisbrogancom
Jason Falls httpsocialmediaexplorercom
YoutubeFacebook
Integrated Efforts
Position2 Brand MonitorTM
Real-time monitoring amp analysis on conversations across millions of blog social media forum news video amp photo sharing sites
Key capabilities include
Dynamic tracking and response to conversations in real-time
Easy to use interface and workflow
Powerful brand sentiment and share of voice analytics
Cloud based infrastructure
Thank You
wwwposition2com
- Generating traffic via Social Media
- Position2
- The Extended Web
- Understanding Your Company
- Developing a Social Media Plan ndash POST Approach
- Execution ndash The 4 lsquoCrsquos
- Connection and Content
- Conversation and Conversion
- Traffic Building Favorites
- Position2 Brand MonitorTM
- Thank You
-
Position2
Search amp social media marketing firm that delivers continuous growth for its customers through the proprietary lsquoSurround amp Intent Marketingrsquo methodology
The Extended Web
Social Networks
Blogs
Widgets
Images
VideosMicroblogging
Documents
Your Site
Understanding Your Company
Corporatist
Pragmatist Purist
Online activities must deliver business benefits
People are in charge but corporations can benefit
People are the most powerful force on the net
Courtesy Groundswell
Developing a Social Media Plan ndash POST Approach
Peoplebull Accurate
Target Audience Data
bull Social Technographics
bull Gap -gt current amp desired behavior
Objectivesbull Listening
Talking
bull Talking
bull Energizing
bull Supporting
bull Embracing
Strategybull 2 Way
Communication
bull Focus Groups for Ideas Innovation
bull Talk about your ProductsServices
Technologybull Facebook
Ning
bull Blog Twitter
bull A Mix of Platforms
Execution ndash The 4 lsquoCrsquos
Connection Content
Conversation Conversion
Connection and Content
Connection Develop a media plan
Content
Platform Budget Concep
tCampai
gn
Virals Videos Articles Microsites
Widgets Applications
Games
Listen
bull Listen to customers fans and well wishers
Reach Outbull Talk to
influential users
Interact
bull Run opinion polls contests UGC opportunities
Engage
bull Engage with influencers to spread the buzz
Conversation and Conversion Conversation
Conversion
Track social media analyticsNo of fans followers replies retweets etc
Use a social media monitoring tool to drive
bull Conversationsbull Share of voicebull Sentimentbull Analyze influencers
Traffic Building Favorites
Examples Resources - Sites Position2 Blog
httpblogsposition2com Groundswell
httpgroundswellforrestercom
Web Strategist httpweb-strategistcom
Mashable httpmashablecom
Chris brogan httpchrisbrogancom
Jason Falls httpsocialmediaexplorercom
YoutubeFacebook
Integrated Efforts
Position2 Brand MonitorTM
Real-time monitoring amp analysis on conversations across millions of blog social media forum news video amp photo sharing sites
Key capabilities include
Dynamic tracking and response to conversations in real-time
Easy to use interface and workflow
Powerful brand sentiment and share of voice analytics
Cloud based infrastructure
Thank You
wwwposition2com
- Generating traffic via Social Media
- Position2
- The Extended Web
- Understanding Your Company
- Developing a Social Media Plan ndash POST Approach
- Execution ndash The 4 lsquoCrsquos
- Connection and Content
- Conversation and Conversion
- Traffic Building Favorites
- Position2 Brand MonitorTM
- Thank You
-
The Extended Web
Social Networks
Blogs
Widgets
Images
VideosMicroblogging
Documents
Your Site
Understanding Your Company
Corporatist
Pragmatist Purist
Online activities must deliver business benefits
People are in charge but corporations can benefit
People are the most powerful force on the net
Courtesy Groundswell
Developing a Social Media Plan ndash POST Approach
Peoplebull Accurate
Target Audience Data
bull Social Technographics
bull Gap -gt current amp desired behavior
Objectivesbull Listening
Talking
bull Talking
bull Energizing
bull Supporting
bull Embracing
Strategybull 2 Way
Communication
bull Focus Groups for Ideas Innovation
bull Talk about your ProductsServices
Technologybull Facebook
Ning
bull Blog Twitter
bull A Mix of Platforms
Execution ndash The 4 lsquoCrsquos
Connection Content
Conversation Conversion
Connection and Content
Connection Develop a media plan
Content
Platform Budget Concep
tCampai
gn
Virals Videos Articles Microsites
Widgets Applications
Games
Listen
bull Listen to customers fans and well wishers
Reach Outbull Talk to
influential users
Interact
bull Run opinion polls contests UGC opportunities
Engage
bull Engage with influencers to spread the buzz
Conversation and Conversion Conversation
Conversion
Track social media analyticsNo of fans followers replies retweets etc
Use a social media monitoring tool to drive
bull Conversationsbull Share of voicebull Sentimentbull Analyze influencers
Traffic Building Favorites
Examples Resources - Sites Position2 Blog
httpblogsposition2com Groundswell
httpgroundswellforrestercom
Web Strategist httpweb-strategistcom
Mashable httpmashablecom
Chris brogan httpchrisbrogancom
Jason Falls httpsocialmediaexplorercom
YoutubeFacebook
Integrated Efforts
Position2 Brand MonitorTM
Real-time monitoring amp analysis on conversations across millions of blog social media forum news video amp photo sharing sites
Key capabilities include
Dynamic tracking and response to conversations in real-time
Easy to use interface and workflow
Powerful brand sentiment and share of voice analytics
Cloud based infrastructure
Thank You
wwwposition2com
- Generating traffic via Social Media
- Position2
- The Extended Web
- Understanding Your Company
- Developing a Social Media Plan ndash POST Approach
- Execution ndash The 4 lsquoCrsquos
- Connection and Content
- Conversation and Conversion
- Traffic Building Favorites
- Position2 Brand MonitorTM
- Thank You
-
Understanding Your Company
Corporatist
Pragmatist Purist
Online activities must deliver business benefits
People are in charge but corporations can benefit
People are the most powerful force on the net
Courtesy Groundswell
Developing a Social Media Plan ndash POST Approach
Peoplebull Accurate
Target Audience Data
bull Social Technographics
bull Gap -gt current amp desired behavior
Objectivesbull Listening
Talking
bull Talking
bull Energizing
bull Supporting
bull Embracing
Strategybull 2 Way
Communication
bull Focus Groups for Ideas Innovation
bull Talk about your ProductsServices
Technologybull Facebook
Ning
bull Blog Twitter
bull A Mix of Platforms
Execution ndash The 4 lsquoCrsquos
Connection Content
Conversation Conversion
Connection and Content
Connection Develop a media plan
Content
Platform Budget Concep
tCampai
gn
Virals Videos Articles Microsites
Widgets Applications
Games
Listen
bull Listen to customers fans and well wishers
Reach Outbull Talk to
influential users
Interact
bull Run opinion polls contests UGC opportunities
Engage
bull Engage with influencers to spread the buzz
Conversation and Conversion Conversation
Conversion
Track social media analyticsNo of fans followers replies retweets etc
Use a social media monitoring tool to drive
bull Conversationsbull Share of voicebull Sentimentbull Analyze influencers
Traffic Building Favorites
Examples Resources - Sites Position2 Blog
httpblogsposition2com Groundswell
httpgroundswellforrestercom
Web Strategist httpweb-strategistcom
Mashable httpmashablecom
Chris brogan httpchrisbrogancom
Jason Falls httpsocialmediaexplorercom
YoutubeFacebook
Integrated Efforts
Position2 Brand MonitorTM
Real-time monitoring amp analysis on conversations across millions of blog social media forum news video amp photo sharing sites
Key capabilities include
Dynamic tracking and response to conversations in real-time
Easy to use interface and workflow
Powerful brand sentiment and share of voice analytics
Cloud based infrastructure
Thank You
wwwposition2com
- Generating traffic via Social Media
- Position2
- The Extended Web
- Understanding Your Company
- Developing a Social Media Plan ndash POST Approach
- Execution ndash The 4 lsquoCrsquos
- Connection and Content
- Conversation and Conversion
- Traffic Building Favorites
- Position2 Brand MonitorTM
- Thank You
-
Developing a Social Media Plan ndash POST Approach
Peoplebull Accurate
Target Audience Data
bull Social Technographics
bull Gap -gt current amp desired behavior
Objectivesbull Listening
Talking
bull Talking
bull Energizing
bull Supporting
bull Embracing
Strategybull 2 Way
Communication
bull Focus Groups for Ideas Innovation
bull Talk about your ProductsServices
Technologybull Facebook
Ning
bull Blog Twitter
bull A Mix of Platforms
Execution ndash The 4 lsquoCrsquos
Connection Content
Conversation Conversion
Connection and Content
Connection Develop a media plan
Content
Platform Budget Concep
tCampai
gn
Virals Videos Articles Microsites
Widgets Applications
Games
Listen
bull Listen to customers fans and well wishers
Reach Outbull Talk to
influential users
Interact
bull Run opinion polls contests UGC opportunities
Engage
bull Engage with influencers to spread the buzz
Conversation and Conversion Conversation
Conversion
Track social media analyticsNo of fans followers replies retweets etc
Use a social media monitoring tool to drive
bull Conversationsbull Share of voicebull Sentimentbull Analyze influencers
Traffic Building Favorites
Examples Resources - Sites Position2 Blog
httpblogsposition2com Groundswell
httpgroundswellforrestercom
Web Strategist httpweb-strategistcom
Mashable httpmashablecom
Chris brogan httpchrisbrogancom
Jason Falls httpsocialmediaexplorercom
YoutubeFacebook
Integrated Efforts
Position2 Brand MonitorTM
Real-time monitoring amp analysis on conversations across millions of blog social media forum news video amp photo sharing sites
Key capabilities include
Dynamic tracking and response to conversations in real-time
Easy to use interface and workflow
Powerful brand sentiment and share of voice analytics
Cloud based infrastructure
Thank You
wwwposition2com
- Generating traffic via Social Media
- Position2
- The Extended Web
- Understanding Your Company
- Developing a Social Media Plan ndash POST Approach
- Execution ndash The 4 lsquoCrsquos
- Connection and Content
- Conversation and Conversion
- Traffic Building Favorites
- Position2 Brand MonitorTM
- Thank You
-
Execution ndash The 4 lsquoCrsquos
Connection Content
Conversation Conversion
Connection and Content
Connection Develop a media plan
Content
Platform Budget Concep
tCampai
gn
Virals Videos Articles Microsites
Widgets Applications
Games
Listen
bull Listen to customers fans and well wishers
Reach Outbull Talk to
influential users
Interact
bull Run opinion polls contests UGC opportunities
Engage
bull Engage with influencers to spread the buzz
Conversation and Conversion Conversation
Conversion
Track social media analyticsNo of fans followers replies retweets etc
Use a social media monitoring tool to drive
bull Conversationsbull Share of voicebull Sentimentbull Analyze influencers
Traffic Building Favorites
Examples Resources - Sites Position2 Blog
httpblogsposition2com Groundswell
httpgroundswellforrestercom
Web Strategist httpweb-strategistcom
Mashable httpmashablecom
Chris brogan httpchrisbrogancom
Jason Falls httpsocialmediaexplorercom
YoutubeFacebook
Integrated Efforts
Position2 Brand MonitorTM
Real-time monitoring amp analysis on conversations across millions of blog social media forum news video amp photo sharing sites
Key capabilities include
Dynamic tracking and response to conversations in real-time
Easy to use interface and workflow
Powerful brand sentiment and share of voice analytics
Cloud based infrastructure
Thank You
wwwposition2com
- Generating traffic via Social Media
- Position2
- The Extended Web
- Understanding Your Company
- Developing a Social Media Plan ndash POST Approach
- Execution ndash The 4 lsquoCrsquos
- Connection and Content
- Conversation and Conversion
- Traffic Building Favorites
- Position2 Brand MonitorTM
- Thank You
-
Connection and Content
Connection Develop a media plan
Content
Platform Budget Concep
tCampai
gn
Virals Videos Articles Microsites
Widgets Applications
Games
Listen
bull Listen to customers fans and well wishers
Reach Outbull Talk to
influential users
Interact
bull Run opinion polls contests UGC opportunities
Engage
bull Engage with influencers to spread the buzz
Conversation and Conversion Conversation
Conversion
Track social media analyticsNo of fans followers replies retweets etc
Use a social media monitoring tool to drive
bull Conversationsbull Share of voicebull Sentimentbull Analyze influencers
Traffic Building Favorites
Examples Resources - Sites Position2 Blog
httpblogsposition2com Groundswell
httpgroundswellforrestercom
Web Strategist httpweb-strategistcom
Mashable httpmashablecom
Chris brogan httpchrisbrogancom
Jason Falls httpsocialmediaexplorercom
YoutubeFacebook
Integrated Efforts
Position2 Brand MonitorTM
Real-time monitoring amp analysis on conversations across millions of blog social media forum news video amp photo sharing sites
Key capabilities include
Dynamic tracking and response to conversations in real-time
Easy to use interface and workflow
Powerful brand sentiment and share of voice analytics
Cloud based infrastructure
Thank You
wwwposition2com
- Generating traffic via Social Media
- Position2
- The Extended Web
- Understanding Your Company
- Developing a Social Media Plan ndash POST Approach
- Execution ndash The 4 lsquoCrsquos
- Connection and Content
- Conversation and Conversion
- Traffic Building Favorites
- Position2 Brand MonitorTM
- Thank You
-
Listen
bull Listen to customers fans and well wishers
Reach Outbull Talk to
influential users
Interact
bull Run opinion polls contests UGC opportunities
Engage
bull Engage with influencers to spread the buzz
Conversation and Conversion Conversation
Conversion
Track social media analyticsNo of fans followers replies retweets etc
Use a social media monitoring tool to drive
bull Conversationsbull Share of voicebull Sentimentbull Analyze influencers
Traffic Building Favorites
Examples Resources - Sites Position2 Blog
httpblogsposition2com Groundswell
httpgroundswellforrestercom
Web Strategist httpweb-strategistcom
Mashable httpmashablecom
Chris brogan httpchrisbrogancom
Jason Falls httpsocialmediaexplorercom
YoutubeFacebook
Integrated Efforts
Position2 Brand MonitorTM
Real-time monitoring amp analysis on conversations across millions of blog social media forum news video amp photo sharing sites
Key capabilities include
Dynamic tracking and response to conversations in real-time
Easy to use interface and workflow
Powerful brand sentiment and share of voice analytics
Cloud based infrastructure
Thank You
wwwposition2com
- Generating traffic via Social Media
- Position2
- The Extended Web
- Understanding Your Company
- Developing a Social Media Plan ndash POST Approach
- Execution ndash The 4 lsquoCrsquos
- Connection and Content
- Conversation and Conversion
- Traffic Building Favorites
- Position2 Brand MonitorTM
- Thank You
-
Traffic Building Favorites
Examples Resources - Sites Position2 Blog
httpblogsposition2com Groundswell
httpgroundswellforrestercom
Web Strategist httpweb-strategistcom
Mashable httpmashablecom
Chris brogan httpchrisbrogancom
Jason Falls httpsocialmediaexplorercom
YoutubeFacebook
Integrated Efforts
Position2 Brand MonitorTM
Real-time monitoring amp analysis on conversations across millions of blog social media forum news video amp photo sharing sites
Key capabilities include
Dynamic tracking and response to conversations in real-time
Easy to use interface and workflow
Powerful brand sentiment and share of voice analytics
Cloud based infrastructure
Thank You
wwwposition2com
- Generating traffic via Social Media
- Position2
- The Extended Web
- Understanding Your Company
- Developing a Social Media Plan ndash POST Approach
- Execution ndash The 4 lsquoCrsquos
- Connection and Content
- Conversation and Conversion
- Traffic Building Favorites
- Position2 Brand MonitorTM
- Thank You
-
Position2 Brand MonitorTM
Real-time monitoring amp analysis on conversations across millions of blog social media forum news video amp photo sharing sites
Key capabilities include
Dynamic tracking and response to conversations in real-time
Easy to use interface and workflow
Powerful brand sentiment and share of voice analytics
Cloud based infrastructure
Thank You
wwwposition2com
- Generating traffic via Social Media
- Position2
- The Extended Web
- Understanding Your Company
- Developing a Social Media Plan ndash POST Approach
- Execution ndash The 4 lsquoCrsquos
- Connection and Content
- Conversation and Conversion
- Traffic Building Favorites
- Position2 Brand MonitorTM
- Thank You
-
Thank You
wwwposition2com
- Generating traffic via Social Media
- Position2
- The Extended Web
- Understanding Your Company
- Developing a Social Media Plan ndash POST Approach
- Execution ndash The 4 lsquoCrsquos
- Connection and Content
- Conversation and Conversion
- Traffic Building Favorites
- Position2 Brand MonitorTM
- Thank You
-