Brand positioningOf

Granola bars

By Priyanka Banerjee

BRAND

POSITIONINGThe act of designing the company’s image and value offer so that the segment’s customer understand and appreciate what the company stands for in relation to his customer PHILIP KOTLER

GRANOLA BARS   the Swiss Army knife of snacks: they’re

small, portable, napkin-free eats that can tackle a variety of situations. 

Granola is also often eaten by those who are hiking, camping, orbackpacking because it is lightweight, high in calories, and easy to store.

Granula was invented in Dansville, New York, by Dr. James Caleb Jackson at the Jackson Sanitarium in 1863

nature valley

quaker chewy

nature valley sweet & salty nut

private label

kashi TLC

quaker chewy dipps

sunbelt bakery

kind healthy grains

quaker big chewy

atkins advantage

387.3

223.9

217.6

143.9

106.2

95.4

83.9

48

37.9

30.6

Sales in million U.S. dollars

alimentative

unwholesome

celebrated

disregarded

THANK YOU