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Amadeus LinkHotel YOUR world-class distribution and

marketing services partnerNovember 2012

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What is Amadeus LinkHotel?

LinkHotel is the Amadeus representation company for small/independent properties which helps travel agencies and corporations to automate the hotel booking process.

Provides real-time room availability and rates of independent hotels and small-medium sized chains for the Amadeus GDS.

Allows distribution via: Multi-GDS and Pegasus-powered travel sites or the Amadeus GDS alone.

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Snap shot of Services

Distribution Reservations Sales & MarketingMulti-GDS distribution:Connectivity to Amadeus, Sabre and Travelport: Galileo & Worldspan subscribers.

Amadeus LinkHotel Web – web reservation technology for your hotel website.

Amadeus LinkHotel Reports – customised hotel business intelligence on all booking activity.

IDS distribution:Seamless interface to 100+ Pegasus internet sites.

Amadeus LinkHotel Web Planning – content management system for rate loading and channel distribution.

GDS marketing – GDS advertising advisory service.

Amadeus LinkHotel Voice - voice reservations tool.

Amadeus LinkHotel Commissions - automated commission payment processing.

Consortia and corporate RFP contracting – assistance with programme selection and RFP submissions.

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Why Amadeus LinkHotel is the best solution for the independent properties & small/medium hotel chains.

2. Increase and generate new bookings and revenues for the Hotels

4. Commission payments direct to travel agents, ensuring excellent relations

5. Industry-leading distribution technology based on open standards architecture

3. An extensive portfolio of optional products & services

1. Low-cost set up, all-inclusive fee structure, full-service account management

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Who and where are the Amadeus LinkHotel members? Around the world ~6000+ hotels

Located in 45 countries ~6000 members live and bookable

made up of 1,000+ independentproperties and more than 10 chains.

From 2 to 5 star hotels, B&Bs, resorts and serviced apartments

Generating an average 10% booking growth for our customers!

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Thank you!

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Amadeus Media Solutions Targeted Advertising Opportunities in TravelNovember 2012

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What is important for you to communicate?

I need to differentiatemyself from thecompetition basedon value ratherthan only price.

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Amadeus as a Media Channel

At the heart of the global travel and tourism industry:

195 markets

390M bookings /

year

38% MS in TA Air

bookings

$65 billion

worth of flights!

1.3M purchasing decisions per day!

Over 400,000 travel agents connect to the Amadeus GDS channel every day as they manage their customers’ travel needs:

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Targeting based on agent location: city,

group of cities, country, group of

countries or Worldwide

Graphical Sign InOptimise the visual impact of the message

Graphical Sign-In•1st Banner: 468 * 60

•2nd Banner displayed after Mouse-over:

250 * 250

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Half Banner (468x30) displayed after an air or hotel availability search

Graphical BannersAir and Hotel availability

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Full Banner displayed after “mouse-over” action / pop-up window

Explanatory Text Displayed after a click on the banner

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Graphical jump page Pop-up window can be replaced by iFrame

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iFrame displayed after “click” action on Full Banner

Media Solutions Steering Committee #5 - DIS/DPM/A&S - 18th July 2012

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After Sale BannerAfter the Air Booking Segment to a specific city

Banner displayed after the Air booking is made

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Sign-In Text MessageFirst thing agents read on Amadeus

Targeting based on agent location: country,

group of countries or Worldwide

Sign-In Text (2 lines)

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Availability Text Message (ATM)

2 lines text displayed after an air or hotel availability search

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How to make it happen?Campaign Implementation from start to finish

Contact us Campaign Mgmt Implementation Reporting

Request our Advertising and Communication Agreement though

Amadeus Order Online

Your ads are now on the TA desktop

Easy, isn’t it?

Now it is your turn to send us all creativeness and texts to be loaded

In order to analyze the results, our reports will be sent during

the campaign or once it has finished

15 days before campaign 7 days before campaign Campaign is live in Amadeus 1 week after campaign

Sales Consultants will contact you to assess your needs and help you define your campaign aims and audience to be targeted