post penguin seo
Post on 11-Sep-2014
1.826 views
DESCRIPTION
Penguin is now a few months old, and this deck is a bit of a look at what it should teach us about SEO.TRANSCRIPT
![Page 1: Post Penguin SEO](https://reader034.vdocuments.net/reader034/viewer/2022051107/5411dc0a8d7f729e728b4634/html5/thumbnails/1.jpg)
Post-Penguin SEO
TOM ANTHONY
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Penguin - What changed?
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Tom Anthony | @TomAnthonySEO
Should SEOs be thinking about anchor text at all any more?
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Tom Anthony | @TomAnthonySEO
Should SEOs be thinking about anchor text at all any more?
We should still pay attention to anchor text, but we need to mix it up.
1%
19%
72%
8%
Yes, just as before. Just from different sources.Yes, but lower %. Mix in branded links and other non-keyword links.Just ignore anchor text, get links and don't specify preferred anchor.Links are dead. Social rules!Unsure
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Tom Anthony | @TomAnthonySEO
Post-penguin, what percentage of anchor text should be branded?
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Tom Anthony | @TomAnthonySEO
Post-penguin, what percentage of anchor text should be branded?
Most SEOs think most of your anchor text should now be branded.
43%
33%
23%
Under 30% 30-50% 50+%
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80 SEOs surveyed.
1 Penguin recovery.
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Full survey results will be published on Distilled Blog this week:
http://www.distilled.net/blog/
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Penguin Was Not Alone
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Tom Anthony | @TomAnthonySEO
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Tom Anthony | @TomAnthonySEO
Recent Algorithm Updates
August 2009: Caffeine (testing)May 2010: May DayJune 2010: Caffeine (launch)Feb 2011: PandaNov. 2011: FreshnessApril 2012: Penguin
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SEO: Post Penguin (and Panda, and May Day)
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Tom Anthony | @TomAnthonySEO
Accept that paid links still work
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Tom Anthony | @TomAnthonySEO
Paid LinksLow Quality / Anchor Text
Links
* may not be to scale ;)
Paid Links & Low Quality Links
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Tom Anthony | @TomAnthonySEO
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Tom Anthony | @TomAnthonySEO
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Tom Anthony | @TomAnthonySEO
Don’t blindly follow others.
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Tom Anthony | @TomAnthonySEOImage: http://www.shorpy.com/node/3670
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We gotlazy.
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Where’s the value?
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Tom Anthony | @TomAnthonySEO
What is the common factor?
May DayPanda
FreshnessPenguin
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Tom Anthony | @TomAnthonySEO
All are about value to the user:
May DayPanda
FreshnessPenguin
TrustworthyQualityUp to DateReputable
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Do Guest Posts add value?
“...when you're just doing it to sort of turn the crank and get a massive number of links, that's something we are less likely to count
those links.”Matt Cutts, Google
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Do Infographics add value?
“I would not be surprised if at some point in the future we did not start to discount these
infographic-type links to a degree.”Matt Cutts, Google
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Examples of value...
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Tom Anthony | @TomAnthonySEO
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Tom Anthony | @TomAnthonySEO
AppliancesOnline.com
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Tom Anthony | @TomAnthonySEO
AppliancesOnline.com
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Be Zebra proof:
Add value.
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Tom Anthony
@TomAnthonySEO
Per Eriksson
@PerfektEriksson
Questions?