smalbany 2013 boomja seo panda penguin 60
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smAlbany 2013 presentation http://ww.smAlbany.orgTRANSCRIPT
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Presented by Buff Bowen, CEO, Boomja Network
How to work with Panda & Penguin Updates & Succeed!
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Directories??
Presented by Buff Bowen, CEO, Boomja Network
Do you advertise in a phone book?What lesson can we learn from the Yellow Pages?
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Presented by Buff Bowen, CEO, Boomja Network
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Search Engines are #1 Way to be Found
Presented by Buff Bowen, CEO, Boomja Network
85-90% Of on-line traffic begins at a search engine!
33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top Rankings Transmit Brand Equity -- iProspect, the Original(TM)
To gain their business. . . .they have to be able to find yours!
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Popularity of Search EnginesSearch Engines: Google Dominates
Presented by Buff Bowen, CEO, Boomja Network
~400M Searches Daily/US
Over 2 Trillion Google Searches Globally in 2012
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Top Search Engines (01/2013)
Presented by Buff Bowen, CEO, Boomja Network
1M or more Search Audience
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Websites vs. URLs (Domains)Search Engines Retrieve Websites – NOT URLs!
Presented by Buff Bowen, CEO, Boomja Network
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Spiders & Rankings
Presented by Buff Bowen, CEO, Boomja Network
A spider is a web-bot, a computer program launched by a parent search engines to read the internet’s content.
Spiders “crawl” every site and follow all Links and index every web page they can find.
Spiders “read” content and return the data to their Search Engine for distribution in Search Results Pages.
The spiders sole mission in life is to “Fetch” new content!
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How Search Engine Spiders Work
Presented by Buff Bowen, CEO, Boomja Network
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Google Panda
Presented by Buff Bowen, CEO, Boomja Network
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What does Panda Like?
Presented by Buff Bowen, CEO, Boomja Network
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How to Keep Panda Happy
Presented by Buff Bowen, CEO, Boomja Network
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What Happens when Panda Strikes?
Presented by Buff Bowen, CEO, Boomja Network
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Google Penguin 2.0 Algorithm Update
Presented by Buff Bowen, CEO, Boomja Network
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Google Penguin 2.0 Algorithm Update
Presented by Buff Bowen, CEO, Boomja Network
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Google Penguin 2.0 Algorithm Update
Presented by Buff Bowen, CEO, Boomja Network
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Google Penguin 2.0 Algorithm Update
Presented by Buff Bowen, CEO, Boomja Network
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Google Penguin 2.0 Algorithm Update
Presented by Buff Bowen, CEO, Boomja Network
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Optimization: Why Bother?!!
1st Position = 56% of Organic Search Traffic2nd = 13% 3rd = 10% 4th = 4% 5th = 5% 6th = 3% 7th = 2% 8th = 3% 9th = 2% 10th = 3%
Presented by Buff Bowen, CEO, Boomja Network
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Put Your Key Words to Work
Presented by Buff Bowen, CEO, Boomja Network
Organic Search
Social Search
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What is Search Engine Optimization
Presented by Buff Bowen, CEO, Boomja Network
Search Engine Optimization (SEO) is the process of improving your website structure, content and in-links; resulting in higher placement on the Search
Result Pages (SRP).
SEO can target different kinds of search: Local, Regional, Image Based, Industry Specific Verticals, Service Targeted, Product Driven or
Content Specific.
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Links Come from a Variety of Sources
Presented by Buff Bowen, CEO, Boomja Network
One Way Links: Inbound links from relevant sitesDirectory Links: Inbound links from Directories
Higher Page Rank In-links Deliver Link Juice to Your Site
Web Articles & News Releases
Online Directories
Social Media Sites
Blogs
Websites
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Getting Found:
Good Search Engine OptimizationFinds that special balance between
Content and LinksCreating that perfect Marriage!
Page Rank wins over ContentLinks drive Page Rank
More Links=More Visibility
Presented by Buff Bowen, CEO, Boomja Network
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The Steps to Optimization:
Presented by Buff Bowen, CEO, Boomja Network
1. Research Profitable Keywords
2. Optimize On-Site Content
3. Build Tons of In-Bound Links
4. Review Results
5. Do it all over again!
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A Solid Foundation for Optimization:
•Content Rich•Inbound Links•Text Navigation•Unique Value•Key Word Rich•CompleteTags
Presented by Buff Bowen, CEO, Boomja Network
Case Study: www.girlonthego.bizLoss of placements nationally after Panda & Penguin roll outsAdded Boomja to improve PR and trafficRankings recovered/improved at 30 & 60 day intervalsNo brick/mortar locationRanked Top 3 for Local Markets in numerous states
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Geo Targeted Placements = Opportunity
Presented by Buff Bowen, CEO, Boomja Network
Panda/Penguin Impact on Business without a physical location in the target geography
Deliver your business via Directory Placements to be compliant with new Google Algorithms
Maximize your organic listings (avoid PPC costs)
Improve your Page Rank: Link Juice
Reach new customers
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Boomja: Your Solution
Presented by Buff Bowen, CEO, Boomja Network
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Are You Ready?
Presented by Buff Bowen, CEO, Boomja Network
Please schedule your consultation today!
Buff Bowen, President & CEO, The Boomja Network
Cell/Office: (203) 513-9338
eMail: [email protected]
www.BoomjaNetwork.com