4%

8%

4%

8%

10%

iMedia Brand Summit made its smashing

iMedia Summits have been in existence since

& sellers in the online industry by constantly meeting the challenges faced by them in the ever expanding

marketing environment.

The 1st

Brand Summit in Goa, India

54 buyers (Brand Marketers/CMOs) &

was Embracing Digital - Opportunities & Challenges in Building Brands

combination of session content featuring

between marketers and solution providers in an

Based upon the registration data this

details of the event:

1. Buyer Profile (Brand Marketers/CMOs)

1.1 Delegate Industry Categorization

sector respectively and this is followed by 10% from E Commerce and

19%

6%

19%

10%6%

10%

6% BFSI

Business Consulting

Consumer Durables

E Commerce

FMCG

Healthcare

IT

Entertainment & Media

Publisher

Telecom

Others

smashing debut in India, at Grand Hyatt, Goa from 21st

iMedia Summits have been in existence since 2001 & have played a pivotal role in bridging the gap between buyers

& sellers in the online industry by constantly meeting the challenges faced by them in the ever expanding

Brand Summit in Goa, India witnessed a gathering of 112 senior industry professionals which

buyers (Brand Marketers/CMOs) & 58 sellers (service providers, publishers, agencies). The theme of the summit

Opportunities & Challenges in Building Brands in India. The summit was a dynamic

combination of session content featuring 30+ top-level speakers and numerous opportunities for networking

between marketers and solution providers in an exclusive, invitation-only environment.

Based upon the registration data this report features insights on the type of attendees at the event along with

Brand Marketers/CMOs)

Industry Categorization - 19% of the buyers were from the BFSI and Consumer Durable

this is followed by 10% from E Commerce and Telecom respectively.

POST SHOW REPORT

21-23 SEPT, 2011

GRAND HYATT, GOA

BFSI

Business Consulting

Consumer Durables

E Commerce

FMCG

Healthcare

Entertainment & Media

Publisher

Telecom

Others

21st to 23rd Sept '11 !

2001 & have played a pivotal role in bridging the gap between buyers

& sellers in the online industry by constantly meeting the challenges faced by them in the ever expanding

professionals which consisted of

roviders, publishers, agencies). The theme of the summit

The summit was a dynamic

and numerous opportunities for networking

.

report features insights on the type of attendees at the event along with

and Consumer Durable

Telecom respectively.

14%

1.2 Digital Media Spends under Buyers control

with 11% of these buyers controlling 20+ Cr. worth of digital media budgets.

2. Seller Profile (Service Providers, Publishers, A

2.1 Delegate Company Type

while 26% of the sellers were from Ad networks wherein 14% came from Mobile Ad Networks.

11%

32%

15%

12%

22%

2%2%2%

9%

14%

22%

Ad Agency

Ad Network

Digital Agency

E Commerce

Entertainment

Freelancer

Market Intellegence

& AnalyticsMobile Ad Network

Publisher

ia Spends under Buyers control – 42% of buyers control digital budgets up to 5

% of these buyers controlling 20+ Cr. worth of digital media budgets.

(Service Providers, Publishers, Agencies)

2.1 Delegate Company Type – 22% of the sellers were from Digital Agencies and Publishers respectively,

sellers were from Ad networks wherein 14% came from Mobile Ad Networks.

42%

15%

11%

Upto 5 Cr.

5 - 20 Cr.

20+ Cr.

Not Specified

POST SHOW REPORT

21-23 SEPT, 2011

GRAND HYATT, GOA

Ad Agency

Ad Network

Digital Agency

E Commerce

Entertainment

Freelancer

Market Intellegence

& AnalyticsMobile Ad Network

Publisher

f buyers control digital budgets up to 5 Cr. each,

% of these buyers controlling 20+ Cr. worth of digital media budgets.

22% of the sellers were from Digital Agencies and Publishers respectively,

sellers were from Ad networks wherein 14% came from Mobile Ad Networks.

Upto 5 Cr.

20 Cr.

20+ Cr.

Not Specified

The summit was covered by media si

is the summary of the event coverage:

28/09/2011 by iMedia Connection India

http://www.imediaconnection.in/article/454/Digital/imedia

28/09/2011 by Krishnan Chatterjee, VP & Head of Global Marketing

http://marketingmuse.posterous.com/the

24/09/2011 by Pradeep Gupta, Asst. General Manager Public Relations

http://indianmusiccritic.blogspot.com/2011/09/embracing

27/09/2011 by Sunil Punjabi, Chief Revenue Officer

http://blog.networkplay.in/?p=927

Coverage

media sites and the attendees expressed their experience via blog and tweets, below

is the summary of the event coverage:

iMedia Connection India

http://www.imediaconnection.in/article/454/Digital/imedia-brand-summit-goa-networking

28/09/2011 by Krishnan Chatterjee, VP & Head of Global Marketing - HCL Technologies Ltd.

http://marketingmuse.posterous.com/the-digital-divide-finding-a-bridge-over-trou

by Pradeep Gupta, Asst. General Manager Public Relations - SBI

http://indianmusiccritic.blogspot.com/2011/09/embracing-digital-opportunities.html

27/09/2011 by Sunil Punjabi, Chief Revenue Officer – NetworkPlay

Tweet Speak …

POST SHOW REPORT

21-23 SEPT, 2011

GRAND HYATT, GOA

attendees expressed their experience via blog and tweets, below

networking-at-its-best.html

HCL Technologies Ltd.

A Special Thanks to all our sponsors for making the 1

A Special Thanks to all our sponsors for making the 1st

iMedia Brand Summit in

India a grand Success

POST SHOW REPORT

21-23 SEPT, 2011

GRAND HYATT, GOA

iMedia Brand Summit in

How was your experience at the 1

“I am honored to be a part of the digital revolution that the summit created, this has been an excellent

interaction and I hope to make at least 4

What’s more important is the outlook of us traditional marketers has been changed in these 3 days, I

have heard this from other too. I predict that in 5yr at least 50% of TV

mobile.” - Vineet Trakroo

“The “launch” event, this was spot on, on several counts and the quality of

conversation and debate was certainly something that would draw us back to

participate in the next edition. Look forward to more such events soon.”

Correya- Regional Head Advertising Sales

“ iMedia Brand Summit Goa was indeed a great event &

first ever iMedia Summit in India.”

“I must confess, I was not familiar with this event platform

piqued to discover that it was bringing together 60 marketers with 60 members of

digital agencies. For HCL Technologies

economics limits media choices; the high relevance of digital on the media menu

card allowed me to take time out to attend. The learning was valuable

need to process it to convert it to value for my business.”

& Head of Global Marketing

“A note of thanks to the team for giving us this opportunity. Through this summit, I must mention we

are in advanced stages of talks with multiple companies in under a week to sign them up. Phones are

ringing and mails are being exchanged. Looks like the tipping point is here to take the leap and Network

Play enabled the platform. My best wishes go out to everyone at Network Play. This is the beginning of

a long association to come.”

How was your experience at the 1st

iMedia Brand Summit in India?

“I am honored to be a part of the digital revolution that the summit created, this has been an excellent

interaction and I hope to make at least 4-5 major business decision from now on.

What’s more important is the outlook of us traditional marketers has been changed in these 3 days, I

have heard this from other too. I predict that in 5yr at least 50% of TV spends will move to the net and

Vineet Trakroo - CMO - Usha International

“The “launch” event, this was spot on, on several counts and the quality of

conversation and debate was certainly something that would draw us back to

the next edition. Look forward to more such events soon.”-Siddarth

Regional Head Advertising Sales - West & South – Navteq

“ iMedia Brand Summit Goa was indeed a great event & I loved the fact that I was able to be a part of the

first ever iMedia Summit in India.”- Jignesh Shah – VP-Marketing - Paras Pharma

“I must confess, I was not familiar with this event platform - but my interest was

piqued to discover that it was bringing together 60 marketers with 60 members of

digital agencies. For HCL Technologies - operating as we are in 30 countries -

its media choices; the high relevance of digital on the media menu

card allowed me to take time out to attend. The learning was valuable - though I still

need to process it to convert it to value for my business.”- Krishnan Chatterjee -

Marketing - HCL Technologies Ltd.

“A note of thanks to the team for giving us this opportunity. Through this summit, I must mention we

are in advanced stages of talks with multiple companies in under a week to sign them up. Phones are

ls are being exchanged. Looks like the tipping point is here to take the leap and Network

Play enabled the platform. My best wishes go out to everyone at Network Play. This is the beginning of

a long association to come.”- Priya Jayaraman - Co-Founder and Business Director

POST SHOW REPORT

21-23 SEPT, 2011

GRAND HYATT, GOA

iMedia Brand Summit in India? …

“I am honored to be a part of the digital revolution that the summit created, this has been an excellent

5 major business decision from now on.

What’s more important is the outlook of us traditional marketers has been changed in these 3 days, I

spends will move to the net and

Siddarth

I loved the fact that I was able to be a part of the

Paras Pharma

but my interest was

piqued to discover that it was bringing together 60 marketers with 60 members of

its media choices; the high relevance of digital on the media menu

though I still

- VP

“A note of thanks to the team for giving us this opportunity. Through this summit, I must mention we

are in advanced stages of talks with multiple companies in under a week to sign them up. Phones are

ls are being exchanged. Looks like the tipping point is here to take the leap and Network

Play enabled the platform. My best wishes go out to everyone at Network Play. This is the beginning of

Business Director - Propaganda India

Attendees of the 1

Follow us for more details about iMedia Summits in India

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Attendees of the 1st

iMedia Brand Summit in Goa, India

Follow us for more details about iMedia Summits in India

http://www.facebook.com/pages/Imedia-Connection-India/182759485103537

Twitter - http://twitter.com/#!/imediaindia

POST SHOW REPORT

21-23 SEPT, 2011

GRAND HYATT, GOA

iMedia Brand Summit in Goa, India

Follow us for more details about iMedia Summits in India

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