Postbus 12080 3501 AB Utrecht T 030 750 90 00 F 030 750 90 01

Social partnerships: introducing the Marketplace model

by Leonie Oostendorp

P.O.Box 12080 NL-3501 AB Utrecht The Netherlands T +31 30 750 90 00 F + 31 30 750 90 01

                      

Outline workshop

1. Introduction to CIVIQ

2. Welfare policy in the Netherlands

3. Why social partnerships?

4. The Marketplace model

1. General numbers of volunteering

• Population: 16 million

• Number of volunteers: 4-5 million

• Independent volunteer centers:450

• Main sectors: sports, care, welfare

CIVIQ, national volunteer centre

Our goal: promoting, modernizing and boosting volunteer work

CIVIQ

Info centre

Infra-structure

Volunteer manage-

ment

Participa-tion

New markets

Maatschap in Betrokkenheid

Maatschap in Betrokkenheid

Our goal: to promote and facilitate social partnerships between business, community and public sector

How?1. Support a national network of local

infrastructure (brokers)2. Development and introduction of new

models and instruments3. Research, promotion and consultancy

Infrastructure of local brokers

Network of local

brokers

Business Volunteer organizations

CIVIQ Maatschap in Betrokkenheid

Social

partner-

ships

Public sector

Our tools

• Toolkit for volunteer organisations and

businesses to get started

• Website for local brokerswww.betrokken.nu

• Coaching and training programme for local

brokers

• Toolkit for the marketplace

Funding

50%

Ministry of Health, Welfare & Sports

50%

• Private funding• Project subsidies

• Assignments by:- Business- Local authorities- (Large) volunteer

organizations

2. Dutch welfare state under pressure

• Increasing number of drop outs

• Tension between people from different backgrounds

• Rapid aging

• Individualization

• Social exclusion

New government policy

Get everybody in action!

Strong role for local government: facilitate a

process where people can take more

responsibility for themselves

SOCIAL PARTNERSHIPS = PRIORITY

3. Why social partnerships?

Key = Empowerment

Donate your skills and resources to your

community

Examples of social partnerships

• Annual christmas dinner for elderly

• Combination of bank & library

• Journal for homeless people

• Improve your own neighborhood -> the challenge of Arnhem

• All stars program in Amsterdam

Benefits

Business

- Company pride- Development of skills and competence- New markets - PR

Open your mind

Community

- More resources - New volunteers- PR- Scope- Entrepreneurship

Empowerment

Public sector

-Social image-Active citizens

Involvement

Current situation

• Government budget reduction forces voluntrary

sector to undertake action

• Business case pro social partnerships and

employee volunteering becomes stronger

• Shift in focus: from general programmes towards

strategic goals and themes.

• Local infrastructure is essential!

Challenges

• Voluntary organisations remain hesitant or don’t

know how to approach business

• Few structural partnerships

• Local government doesn’t recognize importance

of local networks

• Mainly large firms or service oriented businesses

4. Introducing the Marketplace

Volunteer organisations

CIVIQ, Fortis, KPMG

Marketplace

Business

Develops & facilitates

Social partnerships

How does it look like?

C C

C

CC

Registration desk

Marketplace: History

• Started in Amsterdam in 1996: 150 matches!

Start of local marketplaces

• 2004: Marketplace at Eurofestation in Maastricht; result € 1 million capitalised valueStart social partnership CIVIQ, KPMG & Fortis

• 2003: 1 local Marketplace2004: 3 2005: 18 -> 1500 matches!!!2006: 25?

• Export to: Germany, UK, US, Romania, France

How does it work? SUPPLY

• Companies, Funding organisations, media, Government, NGO’s

• Supply: - Time - Knowledge - Information - Ideas/Networks

- Means/materials

Why participate?

- A lot of possible partnerships with

interesting partners

- To create your community investment

programme

- To get into contact with interesting

volunteer projects: FUN & INSPIRATION

How does it work? DEMAND

• Volunteer projects/organisations

• Demand:

Support

Time

Manpower/means

-> No structural projects!

How does it work? DEMAND

• Present the project at the Marketplace:

You only have 5 to 10 minutes!

• What do you have to offer in return?

• Be a real partner!

How does it work? BROKERS

• To organise matches

• Corners like:

- Manpower- Material- Facilities- Professional advice- Marketing & communication

How does it work? BROKERS

• Invite companies to make an offer, and organisations to present projects within these ‘corners’

• Not virtual, actual: just like in a stock exchange

• Publish/announce the matches on screens

How to organise a (local) Marketplace: WHO

• Local brokers• Volunteer centres• National/local companies• Foundation (social welfare or other)• Trade association• Chambers of Commerce• (Local) government• Service organisations (Rotary, Lions)• National/local volunteer organisations

VERY IMPORTANT: • Make it a joint effort!!• Organise a team of stakeholders• Don’t exclude

Organisation of SUPPLY

• Research: companies/organisations from different branches

• Face-to-face presentations

• Ambassadors/trendsetters

• What’s in it for them?

Organisation of DEMAND

• Educate organisations not to think only in money

• Organise workshops/meetings

• Support in developing interesting projects

• What do they have to offer?

• Make sure they do what they have to do in case of a match

At the Marketplace

• Create a dynamic event (no seats, not too long)

• Invite well-known people• Bring supply to demand• Announce matches• Have contracts signed in public• Make brokers visible• Invite press• Publish the results afterwards: in number

of matches or capitalised value

Key factors for success for organisors

• Focus: What is your mission/objective?

• Commitment of the local community

• Use ambassadors and networks to attract demand and supply

• Clear communication before and at the Marketplace

• Location/setting/furnishings/decoration

• Good follow-up

Download the toolkit

For your own copy of the Marketplace toolkit:

Visit the website of CIVIQ:

http://www.civiq.nl/emc.asp?pageId=1229

Who’s Next???