In what ways does your media

product use, develop or

challenge forms and

conventions of real media

products?

A

B

C

Our target audience is the young adult aged between 18 and 25

and we created a hybrid genre of romantic tragedy. However

after audience research we believe poster C in particular

appeals to a more mature adult audience. Poster A may also

loose its target audience as it has no human connection as it has no characters featured. However as it is a teaser poster and was

the first to be released it was only intended to give a striking

memorable image to the possible audience we want to attract.

The other two poster would be released at a later date give more

information about what it’s audience can expect form the film. The bare tree tells you that there is a tragic event in the film but

due to other elements such as colour and the romantic feel the

audience is also aware there are big themes about life and

death the title also reinforces this ‘Family Tree’

A large title which attracts the

eye. It is enigmatic because there is nothing in

the poster related to trains or train spotting.

Landscape format

Rule of thirds is present with the main

text box taking the lower third and the

characters take two thirds.

Proxemics: each

character is given equal

amount of space. All

actors in this film were

unknown at the time.

The main star can not be

identified. The only

female in the film is

featured to give feminine

interest although she

barely even appears in

the film.

The direct mode of address between

the characters and audience is

unique they seem to be almost

calling to the audience. Each

character is also labelled with their

name. More conventional looking

character occupies the centre, the

middle character suggests fun unlike

others.

Looks like a small British

independent film, the

costumes imply this maybe a

social realism film, a type of

film Britain does best; non of

the characters are a

conventional hero or

heroine.

Film looks fun and youthful but

outside the normal Hollywood

genre. The audience going to

see this film are taking a risk.

The films credentials clearly

indicated by the text box

naming the team that made

shallow grave. Again this

emphasises this has the

makings of a humorous British

cult film.

Colours are generally muted but the bright

orange stands out; the overall tone is very

ambiguous.

Setting of film absent

and no hint of drug

abuse as the main

theme.

Your Title (analysis of title choice, font choice, size, position and colour).

The title of our film ‘Family Tree’ came as an obvious choice as it included our

motif, also these words conjure up many pre conceptions people already have

about the phrase. It ties in with how much of the film is about the development

and destruction of a family also a tree has a cycle of season and changes and

develops like our main characters life.

The font on posters A & B are both old fashioned writing style along with a gold

coloured font to give the more romantic feel of the film, whereas poster C goes

for a more simplistic European style and a much darker purple colour to so as the

title stands out against the light background. Posters A and C both choose to

position their larger text in the centre at the top, a very typical place for film titles

to be placed so as the are easy to identify. Whereas poster B places his smaller

title to the left so as to not conceal any of the main characters face and add

more mystery.

A

B

C

‘Memories will keep you alive...

won’t they?’

This is the shorter tag line used on poster C as it’s a little more to the

point. The rhetorical question entices the audience and gives a hint that

the movie is based on memories and possibly that there is death in the

film.

The long tag line suggests romance and hints at teenage involvement as

this is often a theme for younger characters who are at ever changing

paths in their lives.

Once love has been destroyed, memories will keep you alive...

won’t they?

Tag lines often try to sum up a film in as little words as possible without giving

too much away I feel our tag line does this successfully.

A blurb, or personal and studio details are only really

present on poster C, they add a compositional function

giving the design a baseline but they give the film

additional credits such as the name of the writer etc. It is

kept very small as a great deal of text can become

confusing and is irrelevant to the main function of a

poster to attract its audience. Posters A and B decided

against adding a blurb as they are only teaser posters

and this information was unnecessary at this stage of

marketing.

Poster A’s image is just of the tree set against an eerie sky, this is simple but very effective. The bare tree along with the dark ground gives a morbid and sinister edge to the poster.Poster B also contains the image of our motif, the tree, but it is set to the side and not the main

focus of the poster as the star of the film features here. You can tell that he is in a car whilst talking on the phone and this suggests that something is not right or that some how this action may cause a problem in the film. You can also just about make out a house so this poster contains all three locations for our film giving more away than the other two.Poster C possibly adds the most human interest as there are the two main characters male and female both who have a direct mode of address, although their faces are slightly faint to add a ghostly look. Romance is also suggested by the crossing of the faces but the sinister look in the

main male characters eyes suggests that the film may have a negative event in contrast the slight smile on the females characters face. Also the male character is slightly more bold and stands out more than the female showing that he is the star of the film. You can also detect the faint tree behind their faces helping show the idea of a life cycle and the main location of the story.

A

B

C

The colour scheme on poster A is a light purple this is to add a more

romantic feel. Along with the black to give it a more serious and mature

edge it also shows that the film has a more sinister side without giving too

much away.

The colour scheme on poster B is much less obvious but once again it ties in with poster A with the gold. It has very naturalistic colours and this

faded effect as that character may be placed in this transit between life

and death like the leaves on the tree.

Poster C has very neutral colours mainly blue and white to give a more

sophisticated and mature style. The blue helps show the ghostly feeling

the film has, this simple style makes the posters content and information

stand out more and are easily readable, hopefully it will also make it

more eye catching to the audience.