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After deconstructing lm posters that had already been successful, I used the

typical conventions to create my poster. The rst step I made was choosing the

image that I wanted to use for the main focus. I chose this one because it is a

snapshot from the lm footage that captures the relationship.

In order to create a ‘dreamy’ eect, I drew a rectangle around the image so thatit was covered, then I used the blur tool to fade it out. As seen in my poster

deconstructions, posters such as ‘ear !ohn’ and ‘"egin Again’ the bac#ground

was blurred. As this is a typical convention of a $omantic genre, I tried to

establish my own ta#e on it.

7/18/2019 Poster Progress

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I decided on the primary colour for the font to

coincide with the colour of the blur around the

image. The title of the lm is the biggest and most obvious as this was a

convention in all of my deconstructions.

 To highlight the te%t, I used the ‘stro#e’ and then selected the colour that I

wanted the outline to be. &rom audience feedbac# I was told that the font is

appropriate for the poster and therefore I did not change it, however, despite

this, I did e%periment with other fonts but came to the conclusion that I would

#eep it the way it is.

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&ollowing this, I added a billing bloc# which is a typical convention of a lm

poster, as seen from my deconstructions. This includes the production company

and the distribution company etc. This was selected in the ‘Agency &"’ font as it

is always used in posters. I positioned it at the bottom of the poster and this is

another generic convention. This was done before I changed the image as I

needed a draft of what it would loo# li#e.

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