postgraduate diploma in digital marketing · display advertising, and email marketing options for a...
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Postgraduate Diploma in Digital MarketingADVANCED 44 WEEKS STUDY ONLINE
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Validated by the Global Industry Advisory Council. Including
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Become a Certified Digital Marketing Leader
Content
Welcome
Program Overview
Program Content
Program Delivery
Certification Assessment
Certification Roadmap
Subject Matter Experts
Industry Advisory Council
Global Partners
Membership
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“Each step I took with the Digital Marketing Institute increased my skills and my role grew with them. Digital was a new and expanding area within my organization and increasing these skills allowed me to lead that expansion.”
Kirk Durnford
eBusiness Project Manager at RSA
Read Kirk’s story at digitalmarketinginstitute.com
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Welcome
Digital technologies have changed the way we work, live and communicate.
We know this huge shift can pose challenges for your current role. We understand that advancing and progressing your future career is important to you.
That’s why we have designed a professional certification that can make a difference in your life. Industry aligned, it can help you stand out from the crowd and highlight your capabilities. It can boost your credibility. It can transform you into a specialist in your field.
As a Certified Digital Marketing Leader you will be able to dramatically increase ROI and career performance, confidently drive and deliver digital marketing strategies and campaigns beyond boardroom level.
Become a trailblazer in your industry by becoming a certified digital marketing leader.
Your digital future awaits.
setting the standard
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The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.
We work with digital industry experts to design and develop standards that define
the digital skills and capabilities required of today’s professionals. Our certifications
deliver best current practice, theory and applied skills in digital, and are recognized and
respected across all industry sectors.
Gaining a certification from the Digital Marketing Institute will ensure you have the
essential skills and knowledge needed to excel as a digital professional. Through a series
of comprehensive, bite-sized modules you will know how to integrate key digital tactics
and practices into your marketing techniques and measure and iterate the success of
your digital marketing strategy.
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Digital Marketing Institute certified professionals work with some of the world’s leading
brands.
Our Certified Professionals are thriving
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Who is this program for?
Digital or traditional marketers who wish to deliver digital strategy at boardroom level or
make the transition to a more senior role and validate their leadership skills.
What can you expect?
Through bite-sized and dynamic lectures, practical resources, 80+ walkthroughs and
bonus content you will gain exposure to the latest techniques and tools to improve
your digital marketing and brand-building efforts. You will graduate with all the skills
you need to confidently deliver first class digital marketing strategies for your own
company or your organization. This programme sets itself apart as a digital management
programme, equipping you with the essential digital and leadership skills you need to
advance your career.
What will you learn?
In this highly focused program, you will learn how to leverage innovative strategies to
gain a competitive advantage for your current or future organization. This practitioner-
led program is delivered by expert-led learning from Industry and Academia equipped
with the most up-to-date tools, trends, and practical insights within the industry.
You will be taught the latest techniques, channels and tools to build and implement
best practice digital marketing campaigns. The certification is assessed through two
assignments, which provide you with the opportunity to apply what you have learned
and produce a comprehensive digital marketing strategy.
Program Overview
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Becoming a Certified Digital Marketing Leader will help you to drive and deliver digital marketing strategies and campaigns beyond boardroom level.
It comprises of seven stages:
Stage 1 Social Media Marketing
Stage 2 Digital Strategy & Planning
Stage 3 CX, E-commerce and CRO
Stage 4 Search and Digital Channels
Stage 5 Digital Selling
Stage 6 Essential Skills
Stage 7 Leadership and Management
Program Content
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STAGE 1
Social Media Marketing
Social networks have grown to become one of the primary communication channels on the
internet. Conversations about your brand and industry are taking place online continuously, with
or without your engagement. Learning how to be part of that conversation and how to positively
influence it to build brand credibility and grow your business is essential.
This stage will ensure you know how to plan, implement and measure a social media strategy.
You will understand the practical application and relevance of each individual social network and
produce innovative and creative social media strategies that engage customers.
It will also help you to successfully implement budgets, set and measure KPIs and analyze the
effectiveness of campaigns using key metrics such as click-through rates, open rates, likes and
downloads.
• Social Research • Content Creation & Outreach • Facebook. Twitter, LinkedIn• Instagram & Snapchat
• Youtube & Social Video• Social Customer Service• Strategy & Planning
Modules include:
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STAGE 2
Digital Strategy & Planning
The Digital Strategy & Planning stage will help you to consolidate the essential skills needed to
create well-measured digital strategies that convert and establish yourself as an advanced digital
strategist.
You will know critical procedures and best practices associated with omnichannel campaign
planning and gain a broad understanding of big data, analytics, machine learning and AI.
At the end of this stage you will be ready to develop, implement and manage advanced digital
strategies that stand up to the scrutiny of boardroom level decision making. Your understanding
of the theory and practical application of digital strategy will allow you to implement a powerful
marketing mix that sustains customer engagement and increases sales.
• Traditional Communications• Digital Communications & Channels• Marketing Automation
• Budget and Resourcing• Big Data & Analytics• Strategy Formulation and Plan
Modules include:
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STAGE 3
CX, E-commerce and CRO
The CX, E-commerce and CRO stage will introduce you to the key concepts underpinning
website optimization, conversion rate optimization, and effective e-commerce and its business
requirements.
You will learn how to optimize your website and the process of traffic generation and leverage the
power of analytics to understand and optimize your e-commerce model for maximum impact.
With our new walkthroughs this stage will provide practical knowledge and skills covering
key procedures and best practices to build highly effective user experiences for successful
conversions on your website. Finally, you will be introduced to key Graphic Design and Customer
Experience essential knowledge.
• Web Optimization• UX Research & Design• E-Commerce strategy
• Applied E-Commerce• Graphic Design Essentials for
Marketers• CX Essentials
Modules include:
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STAGE 4
Search and Digital Channels
Search marketing remains one of the most influential digital disciplines with over 90% of
web users relying on search engines to find information and inform their purchasing
decisions.
The Search Marketing stage will provide you a deep understanding of how to plan and manage
and effective search marketing campaign. You will be creating effective SEO plans that align with
and supports your content strategy and you will learn how to use the most effective paid search,
display advertising, and email marketing options for a marketing campaign.
At the end of this stage you will understand how to use web analytics to inform and influence
campaigns and develop an effective search marketing plan that converts users and increases
profits.
• SEO Setup & Content• SEO Workshop• Paid Search & Display Advertising• Analytics with Google Analytics
• Strategy & Planning• Email Marketing Strategy• Applied Email Marketing
Modules include:
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STAGE 5
Digital Selling
Finding, engaging with, and closing sales in a digital world is an essential skill for B2B marketers
and business leaders today.
The Digital Selling stage focuses on equipping you with a comprehensive understanding of the
best social selling techniques and digital tools along with the know-how to integrate them into the
marketing and sales processes to better engage with prospects and increase conversion rates.
You will learn how to incorporate digital techniques into marketing and sales process to enhance
performance. You will find and identify optimal buyers for your product or service and monitoring
important conversations within your industry. You will understand their needs and motivations,
providing the right value-added content and building trust through deeper engagement with
potential and existing customers.
• Fundamentals of Social Selling• Finding & Targeting Prospects• Attracting Customers
• Increasing Engagement• Closing & Retaining
Modules include:
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STAGE 6
Essential Skills
Working effectively, productively, and professionally in a highly collaborative and rapidly changing
business environment is an essential skill for all marketers, professionals and business leaders
today.
This stage will ensure you learn key project management and agile thinking skills. It will enhance
your creativity, problem-solving and presentation skills.
You will learn how to increase your productivity, adapt well in the workplace and manage your
time effectively to increase positive results. You will understand how best you can deal with
setbacks and working with others.
• Project Planning• Creativity Skills
• Personal Skills• Working With Others
Modules include:
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STAGE 7
Leadership and Management
Thinking strategically, building effective teams, dealing effectively with conflicts and crises, and
persuading and influencing others are essential skills for today’s business leaders, managers, and
those seeking to develop leadership skills.
You will become a strategic thinker and you will learn how to transition from managing to leading.
You will understand how to build effective teams by leading with emotional intelligence, coaching
and mentoring, delegating to your team and providing effective feedback.
At the end of this stage you will know how to deal with conflicts and crisis, the art of persuasion
and how best you can motivate your team.
• Thinking Strategically• Building Effective Teams
• Dealing with Conflicts and Crises• Persuading and Influencing
Modules include:
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Supporting your online learning journey...
Our Certified Digital Marketing programs are available to study online via the Digital Marketing Institute’s dynamic online learning environment, known as MyDMI.
Access to HD bite-sized video
lectures with accompanying
downloadable program
material.
Access resources to help you
with your studies including
self-directed practical
exercises and recommended
reading.
Your Program Manager is
available to support you
during your study and assist
with any administrative
related queries.
Access to discussion forums to
interact with and learn from
fellow students to progress
through program material
towards certification.
MyDMI also contains information
on the assignments, which you
must complete successfully to
achieve certification.
MyDMI can be accessed 24/7
through your desktop or mobile
device.
How we can guide you through your online learning journey:
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Our Postgraduate Diploma in Digital Marketing is assessed by the completion of two 5,000 word assignments: a digital marketing research paper and a digital marketing strategy document.
These assignments are designed to offer students the opportunity to produce a
meaningful and grounded digital marketing campaign, from conception to completion,
focused on a real-world business.
Certification Assessment
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Bachelor’s Degree in either business or marketing.
OR
Significant and relevant work experience (minimum 2 years)
All applicants must demonstrate an interest in and aptitude for digital marketing and
may be subject to interview. If English is not your first language, you may be required to
show a proficiency in English. An IELTS (Academic) level 6.5 or equivalent is the minimum
requirement.
Please note these are minimum requirements and are not an automatic entry to the
Program. Admission is at the discretion of the Digital Marketing institute.
Admission Requirements
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“Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.”
Anna MoldovanGoogle
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As the leading global certification body in digital marketing, the Digital Marketing
Institute provides professionals with a roadmap that can transform and drive their
careers. Our suite of certifications enable marketers and sales professionals - at all
stages of their career - to learn relevant and industry aligned skills that can be applied to
any role to drive career success.
From understanding the essential fundamentals of digital marketing, professionals can
progress to learning more specialized skills in areas such as search and social media.
For marketers looking to move into a leadership role or become an expert in digital
marketing, our Postgraduate and Masters are the ideal certifications.
Certified Digital Marketing/Sales Professional
Diploma in Digital Marketing
Diploma in Digital & Social Selling
Certified Digital Marketing Specialist
Specialist Diploma inSearch Marketing
Specialist Diploma inSocial Media Marketing
Specialist Diploma inDigital Strategy & Planning
Certified Digital Marketing Leader
Postgraduate Diploma in Digital Marketing
Certified Digital Marketing Master
Masters in Digital Marketing
Certified Digital Marketing Associate
Foundation Certificate in Digital
Certification Roadmap for Industry Professionals
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Subject Matter Experts
Delivered by industry leading experts, this certification will introduce you to the most
relevant and transformative aspects of digital marketing.
Our specialist product team work closely with leading industry experts to create, review
and update the certification learning outcomes on a regular basis. This ensures that
what you learn is instantly applicable to any role and aligned to the needs of industry.
Subject Matter Experts collaborate with the Digital Marketing Institute on the design
and development of program materials, so your learning is shaped by their practical
experience, expert insight and case studies.
92% of graduates say our qualification has had a positive impact on their career Alumni Survey 2016
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The Global Industry Advisory Council, representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute program content.
By providing expert review and recommendations on a regular basis, the Council
ensures that graduates of the Digital Marketing Institute have learned the most up-to-
date digital skills, core competencies and knowledge needed to thrive in their digital
careers.
The Global Industry Advisory Council works with the Digital Marketing Institute to define
the skills agenda and address the global digital skills shortage. The Council ensures that
our programs are developed in alignment with the digital economy’s most in-demand
digital needs and skillsets.
Global Industry Advisory Council (GIAC)
Validated by the Global Industry Advisory Council. Including members from:
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Global Partners
Digital Marketing Institute certifications are also available through our global network of partners.
Approved and trained by us, our partners are licensed to deliver our certification
programs across the U.S., Europe, Asia, Africa, Middle East and Latin America. With
Subject Matter Experts trained by the Digital Marketing Institute, our global network of
partners bring local knowledge to local markets to make earning your certification as
rewarding as possible.
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Membership
Our programs, developed in conjunction with industry giants and world-class
practitioners, have helped a generation of digital professionals advance their careers.
Completing a program is a point-in-time exercise that delivers huge value, but there is a
next step to maintaining the currency of skills in the ever-evolving world of digital.
Membership is that next step.
An exclusive network - and part of your certification - it delivers just-in-time training and
continuous professional development, and an exclusive and evolving content library that
can be used in your daily work.
Membership is about staying connected. Connected to trends in industry. Connected to
experts who can bring unique insights to your work. Connected to thousands of digital
alumni around the globe. Connected to opportunities.
Stay Connected. Stay Relevant.
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It can provide you - as a Digital Marketing Institute certified professional - with invaluable
and exclusive connections to:
• Expert, practical and thought leading content to guide your career
• High-quality templates to boost your employability
• A career zone to support professional development
• Access to the latest industry news and updates
• A Continuous Professional Development (CPD) area for certified graduates
• Just-in-Time (J-I-T) learning activities through webinars and online programs
Your digital career is evolving every day. So will your membership of the Digital
Marketing Institute.
You define your career path. We’ll support the journey.
“Membership will help me maintain a stronger affiliation with the Digital Marketing Institute after completing the certification.”
Digital Marketing Institute Alumni
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Call +353 (1) 531 1200 Email an Advisor
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613 909 0262United States
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0203 411 2035Australia
07 3062 9429
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