Potencil a jeho vyuit v rozvoji vinask turistiky v R a SR

Fond mikroprojekt

Operan program peshranin spoluprce Slovensk republika - esk republika

TENTO MIKROPROJEKT JE SPOLUFINANCOVN EVROPSKOU UNI, Z PROSTEDK FONDU MIKROPROJEKT SPRAVOVANHO REGIONEM BL KARPATY

Propagcia vnneho turizmu na Slovensku

Mat Povanc

Obsah prezentciePreo propagova vno a vnny turizmusCharakter vna a vnneho turizmu ako propaganho produktuAktivity OZRTT v spoluprci s portlom pravda.sk

Vno a vnny turizmus

o je vlastne vno Akch hlavnch konkurentov m vnoPreo udia pij vno a maj radi vnoPreo propagova vno

Vno a vnny turizmus ako PR produktCharakter vnneho turizmu v SR

Cieov skupiny

Nov zkaznci a ich sprvanie Facebook, Internetov genercia Rchle informcie informcie, ktor zaujm, ktor okuj, ktor ...

Aktivity OZPRTT

Varecha.sk Pivnicka.sk Skvele vino TV kanl Facebook Youtube

Prezentcia vinra

TV kanl Skvel vno

Monosti prezentcie na na ...

Zdroj: AIMmonitor AIM Mediaresearch & GemiusPravda.sk patr medzi tri najvznamnejie spravodajsk portly s dosahom viac ako 25 % na celkov internetov populciu SR.Patr medzi desa najnavtevovanejch serverov v SR.Mesane navtevuje Pravda.sk viac ako 850 000 ud (uniktnych nvtevnkov, relnych uvateov RU, aktulna nvtevnos je dostupn na http://online.aimmonitor.sk) .Pravda.sk poskytuje pestr paletu ekonomickch, politickch, portovch, spoloenskch, odvetvovch a oubizovch informci....ukte sa na Nvtevnos

Graf1

43372818426749

47280222233758

48163520821371

46807519005086

56814524450943

56814526705983

64243326726887

58646124087299

55796023309804

59374525019391

54515422890445

53785123129598

55600023332852

61231126803774

61548626187072

61209824463111

69376930584699

71207732619522

72581531992551

70171329719160

73385133678665

79931235450699

71947130294249

74331430676408

74239830743394

76360030301236

81381130260558

79534930169101

86774533064975

85159631373745

91118134875961

&A

Page &P

Relni uvatelia (RU)

Page views (PV)

RU

PV

vypocty

pravda.sk22,233,758

homepage.pravda.sk6,031,30127.1%

spravy.pravda.sk5,260,57323.7%

koktail.pravda.sk3,366,27215.1%

sport.pravda.sk2,302,79110.4%

peniaze.pravda.sk1,608,3157.2%

flog.pravda.sk1,341,4866.0%

auto.pravda.sk671,2003.0%

blog.pravda.sk473,7102.1%

dennik.pravda.sk261,0811.2%

zdravie.pravda.sk234,9271.1%

vat.pravda.sk220,0481.0%

profesia.pravda.sk188,5220.8%

ostatn273,5321.2%

Sep-08Oct-08Nov-08Dec-08I.09II.09III.09Apr-09May-09Jun-09Jul-09Aug-09Sep-09Oct-09Nov-09Dec-09Jan-10Feb-10Mar-10Apr-10May-10Jun-10Jul-10Aug-10Sep-10Oct-10Nov-10Dec-10Jan-11Feb-11Mar-11

Relni uvatelia (RU)433,728472,802481,635468,075568,145568,145642,433586,461557,960593,745545,154537,851556,000612,311615,486612,098693,769712,077725,815701,713733,851799,312719,471743,314742,398763,600813,811795,349867,745851,596911,181

Page views (PV)18,426,74922,233,75820,821,37119,005,08624,450,94326,705,98326,726,88724,087,29923,309,80425,019,39122,890,44523,129,59823,332,85226,803,77426,187,07224,463,11130,584,69932,619,52231,992,55129,719,16033,678,66535,450,69930,294,24930,676,40830,743,39430,301,23630,260,55830,169,10133,064,97531,373,74534,875,961

Nov-07Dec-07Jan-08Feb-08Mar-08Apr-08May-08Jun-08Jul-08Aug-08Sep-08Oct-08Nov-08Dec-08I.09II.09III.09Apr-09May-09Jun-09Jul-09Aug-09Sep-09Oct-09Nov-09Dec-09Jan-10Feb-10Mar-10

Relny uvatelia (RU)418,445393,972428,693444,403472,680491,877473,184466,128483,826445,180433,728472,802481,635468,075568,145568,145642,433586,461557,960593,745545,154537,851556,000612,311615,486612,098621,000621,000621,000

Page views (PV)16,521,36114,262,61720,273,28917,831,90816,139,23816,707,78616,444,91116,319,01918,476,41219,815,90418,426,74922,233,75820,821,37119,005,08624,450,94326,705,98326,726,88724,087,29923,309,80425,019,39122,890,44523,129,59823,332,85226,803,77426,187,07224,463,11130,584,69930,584,69930,584,699

69 % nvtevnkov je v aktvnom veku 20 49 rokov.

25 % m vysokokolsk alebo vyie odborn vzdelanie.

73 % nvtevnkov je ekonomicky aktvnych.

29 % nvtevnkov m nadpriemern prjem.

Nvtevnci na Pravda.sk s rodinne zaloen, 73 % z nich ije v domcnosti s potom osb 3 a viac.

47 % nvtevnkov vyuva internet viac ako 21 dn v mesiaci.Zdroj: AIMmonitor AIM Mediaresearch & Gemius...ukte sa naProfil nvtevnka

...ukte sa na...Ekonomika, Domce sprvy, Zahraniie, Reginy...Sporenie a investcie, very a lzing, Financovanie bvania, Poistenie...Futbal, Hokej, Formula 1, Tenis, Basketbal, Ostatn porty...Novinky, Porada, Testy, Motoport, Motocykle, Magazn...Technolgie, Komunikcia, Obraz a zvuk, Vesmr, Zem, lovek...Zamestnanie, ivnos, tdium, udsk zdroje...Zdravie a prevencia, Viva, Relax, Zdrav krsa, Zdrav dua...Cestovn ruch, Porada cestovatea, More, Hory, Mest, Exotika...Hudba, Film a televzia, Divadlo, Kniha...alie sekcieSekcie a rubriky...Relitn trh, Stavba a rekontrukcia, Interir a technolgie, Zhrada

...ukte sa na

Pivnika.sk web o vne, vinroch a vinohradnctve s virtulnou vinotkou

Spustenie portlu - december 2010

Mesan nvtevnos je viac ako 22 000 uniktnych nvtevnkov

Viac ako 4000 nvtevnkov sa pravidelne vracia na Pivnika.sk

...ukte sa na

Graf1

414518734

2008.2750557289076.724944272

896.4316622234051.568337777

Vern nvtevnci

Nov nvtevnci

Hrok1

Pivnika.skVno.etrend.skVno.sme.sk

Nvtevnci nov22879110854948

Nov nvtevnci1873490774052

Vern nvtevnci41452008896

0.1811705057

Hrok1

Vern nvtevnci

Nov nvtevnci

vino.etrend

DATEvetci

TypPrehad

Obdobie2010-05-01 : 2011-04-01

6927.54545454549603.166666666725794.9166666667

DATERUestRUUPVVisitsTTSATSestATSruAVT

2010-05-016203611581452227210742348:20:2800:03:2200:03:2500:01:56

2010-06-01476750196356171738551290:23:5900:03:3900:03:2800:02:02

2010-07-01554154777045176859365301:27:2000:03:1500:03:1800:01:55

2010-08-016562644384652118711251361:32:3300:03:1800:03:2200:01:55

2010-09-017449716698252312612643373:13:0800:03:0000:03:0700:01:46

2010-10-017049706096792308212638392:14:5700:03:2000:03:2000:01:51

2010-11-0174937641102972447613315414:45:1700:03:1900:03:1500:01:52

2010-12-0174787218100872380713063398:04:2400:03:1100:03:1800:01:49

2011-01-0174257747104022918814096535:28:4200:04:1900:04:0800:02:16

2011-02-0180057934108083208315499641:19:2700:04:4800:04:5000:02:28

2011-03-0184208383114923743317338746:14:2000:05:1900:05:2000:02:34

2011-04-019205NA126373802718860737:20:3300:04:48NA00:02:20

AIM - Asocicia internetovch mdiMediaresearchGemius

Legenda:

RUest = Odhadovan poet relnych uvateov

RU = Poet relnych uvateov

U = Poet uvateov (cookies)

PV = Poet zobrazen

V = Poet nvtev

TTS = Celkov straven as na webovom sdle za vybran obdobie

ATSest = Odhadovan priemern strven as na nvtevnka

ATSru = Priemern strven as na relneho uvatea

AVT = Priemern dka nvtevy

AIM - Asocicia internetovch mdi

Mediaresearch

Gemius

vino.sme

DATEvetci

TypPrehad

Obdobie2010-05-01 : 2011-04-01

4947.6

DATERUestRUUPVVisitsTTSATSestATSruAVT

2010-05-01963396701219877733150631329:03:2000:08:1600:08:1400:05:17

2010-06-016711709385224825510472859:03:5300:07:4000:07:1600:04:55

2010-07-01628563307619434349346788:18:3800:07:3100:07:2800:05:03

2010-08-01616459597469432289100749:34:5500:07:1700:07:3200:04:56

2010-09-01635762758008449309666771:23:4800:07:1600:07:2200:04:47

2010-10-01582757467463433419330737:46:1200:07:3500:07:4200:04:44

2010-11-01560255197310446119281736:05:4800:07:5300:08:0000:04:45

2010-12-016088591581054771710356816:17:1600:08:0200:08:1600:04:43

2011-01-01284328923910267244981388:50:0000:08:1200:08:0400:04:41

2011-02-01450043966109317417747549:49:2200:07:1900:07:3000:04:15

2011-03-01253925923564220554608366:18:1700:08:3900:08:2800:04:46

2011-04-012211NA3050182013788294:54:4800:08:00NA00:04:40

AIM - Asocicia internetovch mdiMediaresearchGemius

Legenda:

RUest = Odhadovan poet relnych uvateov

RU = Poet relnych uvateov

U = Poet uvateov (cookies)

PV = Poet zobrazen

V = Poet nvtev

TTS = Celkov straven as na webovom sdle za vybran obdobie

ATSest = Odhadovan priemern strven as na nvtevnka

ATSru = Priemern strven as na relneho uvatea

AVT = Priemern dka nvtevy

AIM - Asocicia internetovch mdi

Mediaresearch

Gemius

pivnicka.sk

UU novU vracajci sa

Dec-10278002775545

Jan-1126280224073873

Feb-1122573182094364

Mar-1119291151004191

Apr-1118454143024152

22879.619554.64145

SR Kategorie

SR internetov populcia 2 536 333

RUmesiacPriemerPVmesiacATS rel.mesiacATS rel.de(priemer)NvtevymesiacD'lkanvtevymesiac

Nvtevnci CELKOM (Marec 2011)RUtdeRUdeRUpracovn deRUvkend

TOTAL2,333,4261,919,7251,083,7461,148,400897,8641,679,152,45012:03:420:50:24200,457,2530:08:25

Cestovanie390,047133,81824,92526,15221,3964,810,2480:12:550:06:331,237,2120:04:04

aktuality.sk-cestovanie.aktuality.sk149,60749,2039,2749,9327,381749,5410:07:560:04:08406,5080:02:55

topky.sk-Magaziny_produkty-Dromedar.topky.sk86,44923,8553,8164,0353,187312,7960:04:480:03:31164,7700:02:31

invia.sk79,68421,8733,6173,7023,375998,3080:12:330:08:55167,0510:05:59

travel.sk61,09817,9653,1933,3392,7721,521,6070:17:400:10:54152,6800:07:04

pravda.sk-cestovanie.pravda.sk51,64317,8762,6212,7022,389172,5380:04:350:02:51111,3350:02:07

hiking.sk40,51312,8232,7792,8432,594789,9860:19:570:09:23159,1810:05:04

sme.sk-spravodajstvo-cestovanie.sme.sk24,0865,8388848011,12358,7010:04:280:03:2838,7330:02:46

tiptravel.sk13,5993,806667707550191,5160:13:540:09:2531,1600:06:04

education.sk-hotely.education.sk2,77763485848911,6730:02:450:03:414,0680:01:53

sme.sk-spravodajstvo-travel.spectator.sme.sk1,0702293328483,5820:03:370:01:051,7260:02:14

LEGENDA: (viac vi list Legenda)RU - poet vetkch nvtevnkov (relnych uvateov)PV - poet zobrazen (page views) (zobrazenia vetkch nvtevnkov)ATS rel. - priemern strven as na nvtevnka (relneho uvatea) (average time spent relatvne)Nvtevy - poet nvtevDlka nvtevy - priemern dlka nvtevy

Hrok3

...ukte sa naMonosti vyuitia rznej formy komunikcie v elektronickch a printovch tituloch vydavatea (PR lnky, videoprezentcie, fotogalria, porada, ponuka v e-shope, prpadne tandardn webov a printov formty)

SR internetov populcia 2 536 333RU mesiacPriemerPV mesiacATS rel. mesiacATS rel. de (priemer)Nvtevy mesiacD'lka nvtevy mesiacNvtevnci CELKOM (Marec 2011)RU tdeRU deRU pracovn deRU vkendTOTAL2 333 4261 919 7251 083 7461 148 400897 8641 679 152 45012:03:420:50:24200 457 2530:08:25Cestovanie390 047133 81824 92526 15221 3964 810 2480:12:550:06:331 237 2120:04:04 aktuality.sk-cestovanie.aktuality.sk149 60749 2039 2749 9327 381749 5410:07:560:04:08406 5080:02:55 topky.sk-Magaziny_produkty-Dromedar.topky.sk86 44923 8553 8164 0353 187312 7960:04:480:03:31164 7700:02:31 invia.sk79 68421 8733 6173 7023 375998 3080:12:330:08:55167 0510:05:59 travel.sk61 09817 9653 1933 3392 7721 521 6070:17:400:10:54152 6800:07:04 pravda.sk-cestovanie.pravda.sk51 64317 8762 6212 7022 389172 5380:04:350:02:51111 3350:02:07 hiking.sk40 51312 8232 7792 8432 594789 9860:19:570:09:23159 1810:05:04 sme.sk-spravodajstvo-cestovanie.sme.sk24 0865 8388848011 12358 7010:04:280:03:2838 7330:02:46 tiptravel.sk13 5993 806667707550191 5160:13:540:09:2531 1600:06:04 education.sk-hotely.education.sk2 77763485848911 6730:02:450:03:414 0680:01:53 sme.sk-spravodajstvo-travel.spectator.sme.sk1 0702293328483 5820:03:370:01:051 7260:02:14LEGENDA: (viac vi list Legenda) RU - poet vetkch nvtevnkov (relnych uvateov) PV - poet zobrazen (page views) (zobrazenia vetkch nvtevnkov) ATS rel. - priemern strven as na nvtevnka (relneho uvatea) (average time spent relatvne) Nvtevy - poet nvtev Dlka nvtevy - priemern dlka nvtevy

Pre partnerov vieme poskytn irok ponuku tandardnch a netandardnch bannerovch a textovch plch a prehrvanie video spotov.

Uniktneho nvtevnka vieme cez bannerov formty oslovi u pri zkladnej cene 0,013 EUR / UN (cena pri formte Square button).

Komunikciu partnera meme cieli poda preferovanho zujmu nvtevnka v prehadne triedench sekcich (Sprvy, port, Peniaze, Varecha a pod.), poda reginu alebo poda asu (hodinov intervaly).

Mme dobr sksenosti s realizciou netandardnch rieen poda vypecifikovanch cieov klienta (partnerstv sekci napr. pri portovch podujatiach alebo sekci, ktor obsahovo svisia s predmetom podnikania klienta Zdravie, Peniaze, Auto) alebo vytvranie mikrostrnok a pecializovanch rubrk....ukte sa na

Zanali sme s predstavou a sksenosami s tvorbou a riadenm komunitnch webov (Birdz.sk, Varecha.sk)Niektor predpoklady sa potvrdili, alie ak zmenaNov funkcie, nov grafika, nov monosti na Pivnika.sk u oskoro...

...ukte sa na

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