Effective Email by Karen Eini /CoachENG

POWER

THE FORMULA FOR SUCCESSFUL BUSINESS

COMMUNICATION

Plan

Edit

Read

Organize

Write

Plan

Consider your writing objectives

Consider your target audience

Consider your tone

Organize

Consider the format

Consider reader’s time

Consider /anticipate reader’s questions.

WriteActive rather than Passive

Concise rather than complicated .

Positive rather than Negative

Edit Spelling

Punctuation

Apostrophe

Numbers

Read Before you send

Revise

The ideal email:• Fills one computer screen.

• Has short sentences (7-12 words) and 6-8 sentences per paragraph.•Uses lists when possible ( bullets or numbers).

Dear John:

I want a man who knows what love is .

All about you are generous, kind, thoughtful people, who are not like you. Admit to being useless and inferior. You have ruined me. For other men, I yearn. For you, I have no feelings whatsoever. When we’re apart, I can be forever happy. Will you

let me be?Yours,

Gloria

Change this angry email into a loving one. Rules: You can not add any words. You can only change the punctuation and

create new capital letters .

Dear John,I want a man who knows what love is all about. You are generous, kind, thoughtful. People who are not like you admit to being useless and inferior. You have ruined me for other men. I yearn for you. I have no feelings whatsoever when we’re apart. I can be forever happy—will you let me be yours?Gloria

Punctuation of the positive letter