powerful linkedin resources for your job search
DESCRIPTION
Presented this deck to HBS Alumni on 10.21.14. Touches on the mission and vision of Linkedin before focusing on building your professional brand, growing and nurturing your network, learning and sharing insights and landing that dream job.TRANSCRIPT
Powerful LinkedIn Resources for Your Job Search Oct 21, 2014
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Introductions
Connect the world’s professionals to make them
more productive and successful
Our mission
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Create economic opportunity for every member of the
global workforce
Our vision
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5
Connecting talent with opportunity at massive scale
Agenda
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Manage your Professional Brand.
Optimize Your Profile to Tell Your Story
Stand out and get found
Grow and Nurture your Network.
Authentically Grow Your NetworkStay Connected with Others
Learn from Others. Share your Knowledge & Insights.
Follow People, Companies & Channels Participate in Groups & Share Insights
Land your Dream Job.
Jobs & Company Career Pages
Leveraging your Network
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03
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Share Your Story with Your LinkedIn Profile 01
Your LinkedIn Profile is your professional marketing material. Determine what you want readers to take away and build your profile.
01 Adding a profile picture makes you 7x more likely to
be viewed by others.
Publishing posts helps solidify your
brand.
Your headline is important as it shows up in search
results.
Your summary helps you quickly define who you are
and what you are looking for.
01
Add pictures, videos and presentations to your experience section to create an eye-catching portfolio.
Endorse and Get Endorsed
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01
• Adding skills and expertise makes it easy for your connections to endorse you, and helps you show up in relevant searches.
• Endorsing others is a light-weight way of staying connected.
Product Management99+
Business Strategy57
Leadership47
Marketing35
Most Endorsed For…
Get Recommended by Former Colleagues and Clients
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01
Annabelle LarsenExecutive Officer at USAF Reserves
Darrell was an outstanding manager. We worked together during a time of transition on the Air Staff at the Pentagon and throughout the process Darrell kept a level head and a big-picture perspective, ensuring everyone focused on the tasks central to success. He maintained a sense of calm in an otherwise tense environment.March 7, 2011, Lisa worked indirectly for Darrell at United States Air Force
“
Tips on getting good recommendations
Request with a
soft approach3 3 3Remind them of your
past projects and accomplishments
Request from a variety of different position levels
Ask some of your to write recommendations about your work. This really makes your profile stand out. Others can form a more complete picture of who you are.
Customize Your URL
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01
Alan CorderoScrappy Innovative Sales Management Professional and People DeveloperSan Francisco Bay Area l Internet
www.linkedin.com/in/acordero
Easily direct people to your LinkedIn profile
Make Sure Your Profile Looks Great on the Phone
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01
Page 1 Page 2
A large number of people will check you out on their phones.
A Well-written LinkedIn Profile can Boost Your Discoverability
01
Agenda
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Manage your Professional Brand.
Optimize Your Profile to Tell Your Story
Stand out and get found
Grow and Nurture your Network.
Authentically Grow Your NetworkStay Connected with Others
Learn from Others. Share your Knowledge & Insights.
Follow People, Companies & Channels Participate in Groups & Share Insights
Land your Dream Job.
Jobs & Company Career Pages
Leveraging your Network
01
02
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Add connections with ‘warm’ contacts and fellow alumni
02
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Coworkers
Advisors
Alumni
Friends
Write Personalized Connection Requests02
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Use LinkedIn as your personal CRM02
Nurturing your network is extremely important. Use LinkedIn’s Relationship features to help remember important information about your contacts
Sign up for Newsle and get updates about your network
02
Newsle lets you know when your friends & colleagues make the news and gives you a reason to keep in touch
Use the Connected App to Stay in Touch on the go 02
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Nurturing your network is extremely important. The LinkedIn Connected App on iOS is a lightweight way of staying in touch with your network.
Agenda
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Manage your Professional Brand.
Optimize Your Profile to Tell Your Story
Stand out and get found
Grow and Nurture your Network.
Authentically Grow Your NetworkStay Connected with Others
Learn from Others. Share your Knowledge & Insights.
Follow People, Companies & Channels Participate in Groups & Share Insights
Land your Dream Job.
Jobs & Company Career Pages
Leveraging your Network
01
02
03
04
Your Feed is the Place to Share & Learn from Others
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03
Customize the Feed: Follow Channels, People, Companies
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03
Use Groups to Learn and Share within Communities
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03
Demonstrate your industry interests and professional affiliations, meet like-minded people, and have conversations about topics that matter to you.
Participate in Public Conversation by Sharing and Commenting
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• Publish your own post • Share content written by others • Start conversations with your network • Like or comment on others’ posts, shares or status updates
Learn & Share on the Go
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03
Groups, Shares, Posts Pulse for your News SlideShare for Slides
Agenda
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Manage your Professional Brand.
Optimize Your Profile to Tell Your Story
Stand out and get found
Grow and Nurture your Network.
Authentically Grow Your NetworkStay Connected with Others
Learn from Others. Share your Knowledge & Insights.
Follow People, Companies & Channels Participate in Groups & Share Insights
Land your Dream Job.
Jobs & Company Career Pages
Leveraging your Network
01
02
03
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Find Open Opportunities
©2013 LinkedIn Corporation. All Rights Reserved. 28
Find jobs by keyword, title, company, postal code, function, industry, years of experience and date posted using advanced search.
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Reach out to Your Connections for a Referral
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Once you’ve found your dream job, increase your chances of success by leveraging your network for referrals and intelligence
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Take Advantage of Company’s Career Pages
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Follow companies to signal your interest in working for them.
04
Download LinkedIn’s Job Seeker App
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The Job Seeker App is a lightweight way to search for and track opportunities on the go
04
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Showcase who you are.
Learn from others and share what you know.
Connect with others.
Questions
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