powering the global transportation industry
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Cisco Industrial Intelligence:Powering the GlobalTransportation IndustryCisco Transportation Industry White Paper
Transportation agencies and organizations around the world ace some o the toughest
operational and strategic challenges in recent memory. Soaring energy costs, budget cutbacks,and new security concerns are orcing agencies around the world to rethink basic strategies and
become smarter about how they build and manage transportation networks and services. The
new reality is being elt across the entire industry, rom state and local transportation departments
to national rail operators to urban mass transit agencies.
At the same time, many agencies are beneiting rom a renewed low o capital into selected
transportation segments, such as high-speed rail service. Globally, stimulus spending measures
have reenergized highway and transit agencies with new unds or investing in roadway repair
and building new, energy-eicient mass transit systems. These initiatives have opened up new
opportunities or agencies, helping them replace aging physical inrastructure and invest in
transormative systems that promise to elevate customer service to new levels.
In our review o the industry, Mainstay Partners ound that the best perorming transportationagencies were also technology pace setters. In particular, these agencies saw signiicant
advantage in breaking down traditional operational and technical barriers that previously limited
management visibility, impeded cross-team collaboration, and slowed communication between
ield operations and headquarters.
Not surprisingly, these agencies stood out as industry leaders in building open, secure
communication networks and sophisticated collaboration platorms. By converging disparate
operations and systems, these organizations have become better integrated, more responsive,
and more intelligent. The move has empowered agencies with the means to conront the most
pressing challenges o the new global economy, rom rising raw material costs and shrinking
operational budgets to new mandates around environmental sustainability, energy eiciency,
and security.
While the challenges are ormidable, transportation organizations that learn to successully
navigate the new environment can reap huge rewards. This conclusion was borne out in our
review o top global transportation agencies, rom state departments o transportation to regional
mass transit agencies to national train systems.
These organizations are succeeding through a combination o actors. A history o innovation and
a commitment to service excellence were two common characteristics o these agencies. There
was another ingredient, too, and that was the decision to employ key technologies that empower
transportation agencies with better integration, communications, and collaboration capabilities.
We call these capabilities industrial intelligence.
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2 2011 Cisco and/or its ailiates. All rights reserved.
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Simply put, industrial intelligence is the enablement o enterprises to more intelligently and
responsively manage transportation operations rom a global perspective. In many deployments,
industrial intelligence solutions use IP-networking and cloud-based services to converge
industrial and enterprise networks and allow system-wide communication and collaboration.
According to Cisco, a leading supplier o industrial intelligence solutions, what these systemsoer is a more intelligent platorm or innovation that enables:
Interconnectivity o sensors and controllers so that resources can be better measured,
monitored and managed
Operational processes that are intelligent, resilient, energy-aware, available, secure
and responsive
Operating assets that are integrated and sel-aware o their state
People in the environment who are knowledgeable, well-trained, empowered, connected,
saer and able to improve operational perormance
And inally, systems and people that are continuously innovating, planning, designing,
building, and managing the processes and outputs
Industrial intelligence solutions orm the backbone o intelligent transportation systems (ITS) that
help streamline traic low, enhance transportation saety, and enable multi-agency inormation
sharing. At the heart o these solutions are ubiquitous, secure, resilient, standards-based IP
networksboth wired and wireless.
These IP networks work hand-in-hand with new cloud-based services that converge voice,
video, and data streams on a common platorm, giving agencies tremendous new collaboration
and decision-making powers. Already, larger agencies are inding they can control costs and
complexity by building private clouds in virtualized data centers that deliver applications and
services to users at a raction o the cost.
When enabled by industrial intelligence and cloud-delivered solutions, engineers can
troubleshoot equipment problems in remote corners o a rail or highway system in real time.Managers can monitor car and train traic to head o bottlenecks beore they start. Intelligent
IP networks result in supply chains that are leaner and more lexible because agencies and their
suppliers synchronize production and logistics over a secure, shared network. Furthermore,
these new networks are sel-monitoring and sel-correcting, which translates into higher
availability and lower support costs.
Rohan Mendis Telecommunications Strategy Manager, Greater Manchester
Passenger Transport (GMPTE)
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3 2011 Cisco and/or its ailiates. All rights reserved.
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Transportation agencies that embrace and deploy industrial
intelligence (and the IT solutions behind it) are creating real
value or the organization as well as the customers and
taxpayers they serve. The agencies studied in this reportachieved tangible improvements across a range o operational,
inancial and strategic areas. Among the key outcomes:
MoreIntelligentTransportationSystems. Increasingly,IP networks serve as the oundation or real-time traic
management systems that help streamline traic low,
prevent and manage incidents, and help agencies
more eiciently share inormation with police and ire
departments. A system in South Carolina, or example, is
allowing a county agency to respond to a traic accident
even i no one calls in to report it.
SaferHighways.Highway Departments leverage wireless networking solutions to build real-time video surveillance, highway advisory signage, and automated toll collection systems.IP-enabled traic controllers and IP sensors power a solution in Caliornia, where the state
department o transportation has cut traic delays by 25% and vehicular accidents by 75%.
A new IP-based wireless video system in Utah is preventing almost a thousand accidents a
year while avoiding the purchase o $1 million in traditional switching gear.
MoreEfficientRailways. Rail and mass transit agencies are deploying connected signalingand station architecture to minimize service disruptions and incidents, increase on-time
perormance, and enhance customer service. At DSB, the largest train operating company in
Denmark, a new IP-based uniied communication system is helping it respond to customers
aster, improving irst-time call resolution by 90%.
BetterInformedPublic. IP-enabled Industrial intelligence technology is putting up-to-the-
minute traic updates into the hands o the traveling public, helping citizens plan trips betterand save time. In one state, real-time traic updates delivered online and to mobile devices
are helping motorists save nearly 10 million hours in road time.
Philippe Smit, Director o Marketing and Sales, Netherlands Railways
Key Case Study Findings
Transportation
TopIndustryImperatives
Gain visibility into inaccessiblelocations
Reduce response time andimprove customer service
Increase security andmonitoring
SolutionImpactAreas
Lower TCO
More lexible devices
Secure network inrastructure
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4 2011 Cisco and/or its ailiates. All rights reserved.
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Given the transormative potential o industrial intelligence, its not surprising that the shit toward
IP-based networks is picking up momentum in the transportation sector. In a 2011 survey by
Clarus Research Group, or example, 52% o executives at transportation companies said their
business would likely invest in IP-based networks and technology in the coming year.
Figure1:LikelihoodofIP-BasedInvestmentsintheComingYear1
Total likely Not likely Dont know/No answer
To these leaders, the beneits o embracing technology and automation are clear. In act, a
strong majority (62%) said that technology and automation will play a large role in delivering
high quality, reliable services; and nearly hal said that technology will play a large role in
improving the customer experience, inding new sources o revenue, and getting the most out
o existing assets.
When asked which companies come to mind as the top providers o industrial automation,
security, networking, and technology management, executives in the survey cited Cisco more
than any other provider, ollowed by IBM, Microsot, and HP.
To ind out how individual transportation organizations are exploiting the power o Industrial
Intelligence, we reviewed the technology initiatives o a cross section o global transportation
agencies. Representing some o the largest public organizations in the world, these agencies
are deploying industrial intelligence in unique ways to achieve maximum impact in their serviceareas. Examples o three innovative initiatives ollow.
CaltransNewIntelligentTransportationSystemCutsTrafficDelaysby25%The nations largest state transportation agency, Caltrans is responsible or ensuring that
Caliornia drivers get where they need to go as quickly and saely as possible. Traic
congestion has worsened in recent years, surging almost 75% as the state struggled to ind
ways to better monitor traic and avert bottlenecks and accidents. The agency had already
deployed a lot o traic-monitoring equipment, including video cameras trained on roadways,
but its aging ATM-based network2 prevented needed upgrades, such as crisper video and
aster communications, as well as new traic-management aids such as ramp metering
systems and changeable message signs.
Funded in part by a Federal program that helps states implement Intelligent TransportationSystems (ITS), Caltrans launched a broad initiative to upgrade its existing traic monitoring
inrastructure. Based on the results o an ROI study, the agency chose to replace its aging
network with new IP-based network technology, which allowed Caltrans to use the same
network or video surveillance, traic telemetry, and data and voice communications while
oering high reliability, even during a disaster.3 Since the deployment, Caliornia drivers have
1. Industrial Intelligence Market Survey, Clarus Research Group, March 2011. The survey interviewed executives and topmanagers at 34 transportation companies and agencies.
2. ATM, or asynchronous transer mode, is a switching technique or telecommunication networks. It uses asynchronous time-division multiplexing to encode data into small, ixed-sized cells. This diers rom IP or Ethernet networks that use variable-sized packets or rames.
3. Caltrans solution included a range o Cisco IP solutions, including Cisco Catalyst 6500 Series switches.
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5 2011 Cisco and/or its ailiates. All rights reserved.
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experienced up to 25% ewer delays and crashes are down by up to 50%. We were able to
capitalize on the advantages o using IP-based communications and now have a solution that
is scalable, manageable, and provides an elegant integration path to uture technologies, said
Ernie Fermin, an engineer with Caltrans Communications Support group.
UtahDept.ofTransportationCutsCongestionwithWirelessandMobilitySolutionsWith travel on state roads growing, the Utah Department o Transportation (UDOT) wanted to
boost the eiciency o its roadways by building an Intelligent Transportation Systemdubbed
CommuterLinkthat would help it reduce travel delays and respond aster to traic accidents.
The cornerstone o the initiative: a Know Beore You Go program designed to give drivers
timely traic and weather updates over the radio, TV, Internet, phone, and highway message
boards. UDOT had built the oundations or CommuterLink a ew years agoa dedicated iber
optic communications network that covered most o the state. But the agency discovered
that the initiatives bandwidth needs would quickly exceed the systems capacity i it relied on
existing video switching and networking technology.
A new IP-based network proved to be the ideal solution or UDOTs capacity challenge,
enabling the existing iber network to handle the addition o hundreds o new roadsidecameras and monitoring devices while helping the agency avoid the purchase o expensive
new video matrix switchesa savings o about $1 million over two years. At the same time,
USDOT deployed wireless and mobility solutions to extend the network to places where iber
cable couldnt reach.4 All told, CommuterLink is saving Utah travelers an estimated $179
million and 9.8 million hours annually and preventing 948 traic accidents and three traic-
related deaths each year. Our top priority is to be more eicient with the resources that we
have and making sure were using them in the most eective way, said Richard Manser,
an ITS deployment engineer with UDOT. With our expanded network we can reduce traic
congestion, deal with incidents, and minimize traic delays.
BeaufortCountyReadiesfortheNextHurricanewithReal-TimeTrafficManagementSystemThis county in coastal South Carolina needed to be ready or evacuations in the case
o a hurricane. So oicials turned to Cisco to help design, build and install a new traicmanagement system that provides real-time views o traic low on major arteries. Today,
the county relies on this weather-hardened network to respond aster to accidents, update
motorists on traic conditions, and prepare or when the next hurricane calls or an orderly
evacuation.
Just imagine the implications o this system, said William Winn, director o emergency
management. In the old world, victims who have been seriously hurt in a one-car accident
may be dependent upon another car to come by and call it in. With our new monitoring
capability, we can immediately dispatch emergency personnel to the site, potentially
saving lives.
Wade Gomer, Police Commander, Bay Area Rapid Transit
4. Utah DOTs solution included Cisco Catalyst 2955 industrial Ethernet switch, and a suite o Cisco wireless and mobilitysolutions.
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6 2011 Cisco and/or its ailiates. All rights reserved.
White Paper
New budget realities are pushing transportation agencies to become leaner, more agile and
better able to re-allocate resources rom a global perspective. At the same time, new capital
is reinvigorating many agencies and ueling new initiatives in high speed rail, mass transit, and
inrastructure modernization. It is a bracing environment that demands a new set o strategiesand tools to deliver value to customers and taxpayers.
Our study o leading transportation agencies ound that Cisco Industrial Intelligence solutions
provide an eective response to the demands o this operating environment. By standardizing
on Ciscos IP-based network architectures and solutions, agencies have successully converged
operational and management networks, creating a new generation o intelligent transportation
systems that is more eicient, reliable, secure and sae.
For more inormation on Cisco Industrial Intelligence, go to
http://www.cisco.com/go/industrial
For Cisco Transportation solutions:
http://www.cisco.com/go/transportation
For Cisco IE 3010 inormation:http://www.cisco.com/en/US/products/ps11245/index.html
Research and analysis or the study was conducted by Mainstay Partners LLC, the leading
management consulting irm ocused on quantiying and communicating the business value
o technology. For more than a decade, Mainstay Partners has perormed studies or leading
inormation technology providers including Cisco, Oracle, SAP, Microsot, Dell, Lexmark, HP,
Siemens, EMC, and NetApp. Inormation contained in the publication has been obtained rom
sources considered reliable, but is not warranted by Mainstay Partners LLC.
Cisco has more than 200 ofces worldwide. Addresses, phone numbers, and ax numbers are listed on the Cisco Website at www.cisco.com/go/oces.
Cisco and the Cisco Logo are trademarks o Cisco Systems, Inc. and/or its afliates in the U.S. and other countries. A listing o Ciscos trademarks can be ound atwww.cisco.com/go/trademarks. Third party trademarks mentioned are the property o their respective owners. The use o the word partner does not imply a partnership
relationship between Cisco and any other company. (1005R)
AmericasHeadquartersCisco Systems, Inc.San Jose, CA
AsiaPacicHeadquartersCisco Systems (USA) Pte. Ltd.Singapore
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