powerpoint presentation and your... · when the same 1,000 participants were asked what color...
TRANSCRIPT
What does that mean?
Color is perception
Every Person with normal sight can see the same color, but their perception of the color can change how it is interpreted.
Perception
Is this swatch green?Or is it blue?
Perception
Is swatch #2 green? Or is it blue?
In an experiment by Optical Express of 1,000 participants, 64% stated that the swatch above was green, while 32% believed it to be blue.
When the same 1,000 participants were asked what color swatch #2 was, over 90% stated that it was green.
So what?
The actual RGB values of the swatch are 2 red, 123 green, and 118 blue. Meaning that the swatch is technically green.
The values are so close, that your perception of the color is correct whether you saw it as green or blue.
Color Consistency
In an effort to control the individual perceptions, we all go through a proofing process to ensure that the color we expect comes through in the production process.
What does PANTONE® do for me?
PANTONE products are developed and manufactured for use as a proofing tool for color consistency throughout the production process.
“I want red”
Which red?
In 1963, Lawrence Herbert, Pantone’s founder, created an innovative system for identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community.
Lose an order over bad color?532 market relevant colors added since 2010
If your guide is more than 2 years old, you run the risk of not having the right color.
DON’T!
Proof color on a computer screen
Different jobs need different products
Within the promotional products industry there are many different ways to imprint a product
Processes and Applications
Applique Digital Printing Hot Stamping
Laser Engraving Embossing & Debossing Pad Printing
Embroidery Screen Printing Heat Transfer
Enamel Paint Engraving Dye Sublimation
Direct to Garment Flexographic Ink Off Set Printing
Digital Laser Printing Die Striking Etching
Decal Transfer Offset Lithography Woven Thread
Lenticular Printing Metal Die Cast Photo Anodizing
Which applications typically utilize color?
Appliqué: two versions of appliqué exist – direct applied, which uses fabric/or embellishments and stitching to create an image typically on textiles or leather; or, a design created using fabric and/or embellishments created in a patch and glued or stitched to textiles or leather
Embroidery: text or image created/digitized using thread or yarn. Designs are typically applied to apparel but may include bags or textiles and can be quite small or utilize a full back design with thousands and thousands of stitches.
Heat Transfer: an image which is developed in reverse and uses a printed image on paper, which is then applied with heat directly to a substrate, typically multi-color design. Also available in solid vinyl (pre-set color selections).
Recommended products
Digital Printing: images that are created using a multi-color printer, which may or may not include white print capabilities, applied directly to a substrate. Ideal for lower volume printing due to lower set up costs
Offset Printing: this printing process utilizes etched metal plates that apply ink into a sheet of paper, ideal for higher volume printing (2,000+ identical copies)
Flexographic Ink: this printing process utilizes a flexible relief plate, it is a modern version of the letterpress which can be used for printing on almost any type substrate
Sublimation: similar to heat transfer, sublimation uses a multi-color reverse printed sheet. Application is limited to polyester for the most precise color detail. Blended fabrics work best, but color may appear different due to the absorption process.
Recommended products
Screen printing: uses reverse artwork and mesh screens developed for each color to apply direct color printing to a variety of substrates; plastics, vinyl and textiles are most common
Pad Printing: a direct print process similar to screen printing, which utilizes a pliable rubber “head” to print directly on uneven, imperfect or round surfaces/products
Enamel Paint: paint applied directly onto recessed grooves, primarily used in medal work. Process involves an extended drying period between colors and layers used to created the decoration
Recommended products
What about those in this industry that don’t apply or process colors for the
imprint process?
The best tool for communicating color to your clients in the promotional products
industry is the: COLOR BRIDGE®
Wait, aren’t there more products?
PANTONE has three major substrate libraries
Graphics – Ink Based
Fashion, Home + Interior – Fabric Dye and Paint
Plastics – Industrial Design
Q&A
Visit Pantone Booth #828
Save up to 40%
Near PPAI’s booth
Contact
888-426-7724 x3073