powerpointpresentatie trends&strategies versie1.0
DESCRIPTION
TRANSCRIPT
First women’s magazine 1920
Glossies
What changed?
New Media
Central question
“Have digital interactive media influenced and pushed and
reinvented the structure of the classic magazine format? And what
does the future magazine look like?”
Mass & individual communication
One way communication
Interactivity
‘old’ medium stays
Free information
Style blogs
Virtual dressing room
Conclusion
Recommendations
Questions?