The most efficient and economical The most efficient and economical way to generate way to generate qualified qualified

geographic and demographic geographic and demographic franchise candidate leads.franchise candidate leads.

Easy Way Leads Campaign StrategyEasy Way Leads Campaign Strategy

• Determine the demographic and Determine the demographic and financial characteristics of what financial characteristics of what makes a great franchise candidate. makes a great franchise candidate.

• Determine the geographic territories Determine the geographic territories where new franchisees are needed.where new franchisees are needed.

• Conduct automated inexpensive Conduct automated inexpensive email campaigns only to qualified email campaigns only to qualified candidates in open territories.candidates in open territories.

• Have qualified contacts ask for YOU Have qualified contacts ask for YOU to contact THEM.to contact THEM.

• Prospects are only considering your Prospects are only considering your opportunity.opportunity.

A customized Easy Way Leads platform is set up for each clientA customized Easy Way Leads platform is set up for each client

Target the Lead Generation Campaigns for specific open territoriesTarget the Lead Generation Campaigns for specific open territories

Consumer Data SelectionsConsumer Data Selections

Prequalify Prequalify consumer consumer

contacts that contacts that are put into are put into campaigns campaigns

with over 300 with over 300 demographic, demographic, financial and financial and

lifestyle lifestyle filters.filters.

Business Data SelectionsBusiness Data Selections

Prequalify Prequalify business business

contacts by SIC contacts by SIC codes, type of codes, type of

industry, size of industry, size of the company the company they work for they work for and their title.and their title.

Lists flow directly into the Easy Way Leads Lists flow directly into the Easy Way Leads List ManagerList Manager

Available to Available to be placed be placed

into into Automated Automated

Lead Lead Generation Generation CampaignsCampaigns

Automated Lead Generation Campaigns Automated Lead Generation Campaigns send out emails on a predetermined send out emails on a predetermined

scheduleschedule

Campaign emails are highly targeted and drive Campaign emails are highly targeted and drive prospects to a landing page where the candidate asks prospects to a landing page where the candidate asks

YOU to contact THEMYOU to contact THEM

Landing Landing pages are pages are

customized customized with with

information information about your about your franchise franchise concept.concept.

Every Click Through to the landing page is tracked even if Every Click Through to the landing page is tracked even if they do not request information for future nurturing they do not request information for future nurturing

campaignscampaigns

Leads are immediately sent to your development team Leads are immediately sent to your development team or integrated into your corporate lead tracking systemor integrated into your corporate lead tracking system

What does What does Lead Lead

Generation Generation really cost really cost

your your company?company?