POSITIVE ATTITUDE CAHNGES EVERYTHING

DETERMINATION IS THE WAKE-UP CALL TO HUMAN WILL…..

MISSIONMISSION

SEVEN SHOOTERS TO SEVEN SHOOTERS TO PENETRATEPENETRATE……

Demand of our productDemand of our product

Places where mocktails are obtainable Places where mocktails are obtainable

PricePrice

OffersOffers

Willingness in peopleWillingness in people

Diverting trend of mocktailsDiverting trend of mocktails

OUR TOOL FOR SCURTINY-OUR TOOL FOR SCURTINY-RESEARCHRESEARCH

Dawn of our dreamsDawn of our dreams

Scattered in two teamsScattered in two teams

An over whelmed responseAn over whelmed response

Our taskOur task

Insight that mocktail is just a party drinkInsight that mocktail is just a party drink

CONSUMER PROFILECONSUMER PROFILE

AgeAge

OccupationOccupation

LifestyleLifestyle

IncomeIncome

PersonalityPersonality

THE 4 P’s OF MARKETINGTHE 4 P’s OF MARKETING

Product Place

TargetMarket

Price Promotion

SUMMARY OF OUR MARKETING SUMMARY OF OUR MARKETING MIX DECISIONSMIX DECISIONS

PRODUCTPRODUCT PRICEPRICE PLACEPLACE PROMOTIONPROMOTION

ShapeShape-Liquid-Liquid Pricing PolicyPricing Policy--SkimmingSkimming

Place of DistributionPlace of Distribution--R-mall (MULUND)R-mall (MULUND)

AdvertisingAdvertising--Radio,Banners, Radio,Banners, Newspaper & Newspaper &

MagazineMagazine

SizeSize-250ml-250ml DiscountDiscount-50%off -50%off on drinks costing on drinks costing

above Rs.200above Rs.200

TransportationTransportation-Big -Big Bazaar & Door Step Bazaar & Door Step

DeliveryDelivery

PublicityPublicity-Offers -Offers & Discounts& Discounts

ColorColor-Depends on -Depends on mocktailmocktail

OffersOffers-Happy -Happy Hours off on Hours off on

Wednesday & Wednesday & FridayFriday

Market CoverageMarket Coverage--MulundMulund

BudgetBudget--Investment=15,00,000Investment=15,00,000Monthly exp=2,54,000Monthly exp=2,54,000Monthly inc=3,15,000Monthly inc=3,15,000

Profit= 61,000Profit= 61,000

Product ingredientsProduct ingredients--Depends on each Depends on each

Mocktail. But doesn’t Mocktail. But doesn’t contain alcoholcontain alcohol

FEATURES OF OUR MOCK’S FEATURES OF OUR MOCK’S VALLEYVALLEY

Mocktails, no more a party Mocktails, no more a party drinkdrink

Good substituteGood substitute

Reasonable price accompanied Reasonable price accompanied by qualityby quality

Contentment of the customers.Contentment of the customers.

Hospitality venueHospitality venue

Relieved mindRelieved mind

And to experience all this and much more visit at:

MOCKS VALLEY

OUR KEY POINTS FOR SELECTING THE AREAOUR KEY POINTS FOR SELECTING THE AREA

BADA HAI TO BEHTAR HAI!!!

HUM HAI NA!!!

HEART PE DART…

RIGHT LIGHT THERFORE RIGHT SITE…

SUKH SUVIDHA…

JITNE PAS UTNE DUR…

CHANCE PE DANCE…

NISHANA LAGAO PAISA PAO…

CHAPAD PHADKE…

OUR DEVICE FOR SPOTLIGHT…OUR DEVICE FOR SPOTLIGHT…

4 ADVERTISING CHANNELS4 ADVERTISING CHANNELS

NewspapersNewspapers

MagazinesMagazines

BannersBanners

RadioRadio

MAGAZINESMAGAZINES

Mocktails can be described as a smooth blend of only non-alcoholic Mocktails can be described as a smooth blend of only non-alcoholic beverages which could be fresh fruit juices, syrups, cream, herbs and beverages which could be fresh fruit juices, syrups, cream, herbs and spices. Mocktails are designed specially for those who do not take spices. Mocktails are designed specially for those who do not take alcoholic beverages or need to refrain from them. Which means these alcoholic beverages or need to refrain from them. Which means these blends can be enjoyed by people of all ages.… Mocktails are unique blends can be enjoyed by people of all ages.… Mocktails are unique

and refreshing party drinks that don't contain alcohol. In our MOCK’S and refreshing party drinks that don't contain alcohol. In our MOCK’S VALLEY we serve you at reasonable price accompanied by quality and VALLEY we serve you at reasonable price accompanied by quality and

also it is situated in the heart of the city. We provide you with full also it is situated in the heart of the city. We provide you with full contentment of the customers with variety of mocktails. It is a contentment of the customers with variety of mocktails. It is a

hospitality venue that lays equal emphasis on good taste and music. hospitality venue that lays equal emphasis on good taste and music. MOCK’S VALLEY is a place that has something for everyone, be it on a MOCK’S VALLEY is a place that has something for everyone, be it on a weekday or the weekend. One can step out from MOCK’S VALLEY with weekday or the weekend. One can step out from MOCK’S VALLEY with

a relieved mind.a relieved mind.

BANNERSBANNERS

4 PROMOTIONAL TOOLS4 PROMOTIONAL TOOLS

Tie-in promotionsTie-in promotions

DiscountsDiscounts

Contests, sweepstakesContests, sweepstakes

Happy-hours Happy-hours

COUPON

OUR STRUCTUREOUR STRUCTURE

OUR LOGOOUR LOGO

PRICING STRATEGYPRICING STRATEGY

New ArrivalNew Arrival

Incurred Huge InvestmentIncurred Huge Investment

No CompetitorsNo Competitors

Dedicated For MocktailsDedicated For Mocktails

Future PlansFuture Plans

BUDGETBUDGET

INVESTMENT = Rs. 15,00,000INVESTMENT = Rs. 15,00,000

MONTHLY EXPENSES = MONTHLY EXPENSES = Rs. 2,54,000 Rs. 2,54,000

MONTHLY INCOME = Rs. 3,15,000 MONTHLY INCOME = Rs. 3,15,000

PROFIT = Rs. 61,000PROFIT = Rs. 61,000

THE JOURNEY OF 1000 MILES ALWAYS BEGINS WITH 1 SINGLE STEP.

UPCOMING SCENARIO…UPCOMING SCENARIO…

Our BranchesOur Branches

Ads On TelevisionAds On Television

Memberships To 1000 Memberships To 1000

Segment For Calorie Conscious CustomersSegment For Calorie Conscious Customers

Today's Dreams Are Today's Dreams Are Tomorrow's Successes Tomorrow's Successes

Don't be afraid of high hopesDon't be afraid of high hopesor plans that seem to be out of or plans that seem to be out of

reach.reach.Life is meant to be Life is meant to be

experienced,experienced,and every situation allows forand every situation allows for

learning and growth.learning and growth.