retail strategy ppt on opening college canteen

7/29/2019 Retail Strategy Ppt on opening college canteen

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Setting up of college canteen in

SIS college

Jai hind collegeSt xaviers college


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MEANING

&

DEFINATIONRetail strategy is clear and definte plan that the retailer outlines to tap he

market and build long term relationship with the consumers.

According to Dr. Ramkishen,

Retail strategy comprises the competitive moves and business approaches that

managers employ to attract and please costomers. It also includes conducting

the opertions to grow the business successfully so as to achieve the targeted

objectives.


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Steps involved in Retail strategy

Defining the business

Short term & long term objectives.

Identifying the target marketDeciding the broad direction.

Implementation.

Evaluating and revising.


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MARKET STRATEGY

Target market.

Retail format

Sustainable competitive advantage


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TARGET MARKET


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RETAIL FORMAT


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SUSTAINABLE COMPETITIVE

ADVANTAGE


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SEVEN IMPORTANT

OPPURTUNITIES

Customer loyalty

Location

HRMDistribution & information system.

Unique merchandise.

Vender relationsCustomer service.


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MUNTIPLE SOURCE OF ADVANTAGE

Do not rely on single approach Need multiple approaches to bulid high

walls

Good value customers. Strong brand name.


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STORE MANAGEMENT

INTRODUCTION

DEFINITION


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STORE PLANNING FOR CANTEEN

EXTERIOR & INTERIOR BUILDING

DESIGN

ALLOCATION OF SPACE

ARRANGEMENT & LOCATION OFDEPARTMENTS


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STORE LOCATION FOR CANTEEN

DEPENDS ON STATUS, POPULATION &INFRASTRUCTURE

HELPS GENERATE MORE FOOTFALL

LOCATED AT HIGH CUSTOMER TRAFFICAREA (at the centre)

EASILY APPROACHABLE


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CANTEEN LOCATION- AN

IMPORTANT DECISION BECAUSE:

1. LARGE CAPITAL INVESTMENT

2. TARGET CUSTOMERS CONVENIENCE3. NATURE OF MERCHANDISE

4. PROXIMITY

5. SUSTAINABLE COMPETITIVEADVANTAGE


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STORE DESIGN FOR CANTEEN

WALL COLOUR

TABLES & CHAIRS

LIGHTINGSPACING

VENTILATION

SANITATION & CLEANLINESSUTENSILS


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STORE DESIGN & RETAILING IMAGE

MIX

EMPLOYEES

MERCHANDISE

FIXTURE TYPESOUND TYPE

ODOUR TYPE

VISUAL TYPE


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FACTORS FOR BUILDING GOOD

STORE IMAGE FOR CANTEEN

AMBIENCE

FOOD QUALITY & TASTE

COMPETITIVE PRICES

FRIENDLY STAFF

CHOICES & MENUS

GOOD SERVICES

GOOD PRESENTATION

PLACE & LOCATION


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OBJECTIVES OF GOOD STORE

DESIGN1. IMPLEMENT THE RETAILERS

STRATEGY

2. INFLUENCE CUSTOMER BUYINGBEHAVIOUR

3. PROVIDE FLEXIBILITY

4. CONTROL DESIGN & MAINTENANCE

COSTS


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THE SPACE MIX FOR A

COLLEGE CANTEEN

SEATING AREA (consumption area)- 60%

KITCHEN AREA (production & storage

area)- 25%

CIRCULATION AREA- 15%


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EFFECTIVE CANTEEN SPACE

MANAGEMENT

1. SMOOTH & EFFICIENT CUSTOMER

FLOW

2. EASY CUSTOMER REACH

3. CREATE COME-BACK FEELING

4. CREATE FEELING OF COMFORT


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STORE LAYOUT

STORE LAYOUT INVOLVES PROPERPLANNING OF SPACE & DESIGN &

PRESENTATION OF THE CANTEEN TO

PROVIDE THE CUSTOMERS WITH A

COMFORTABLE EXPERIENCE IN ORDER TOINCREASE THE CANTEEN SALES.


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ADVANTAGES OF GOOD STORE

LAYOUT

1. USES SPACE EFFICIENTLY

2. EASY SITTING

3. MORE CUSTOMERS IN CANTEEN4. STAFF TO WORK EASILY ALONGSIDE

THE CUSTOMERS

5. ALLOWS FOR SELF-SERVICE6. GREATER FLEXIBILITY


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7. MAXIMUM VISUAL IMPACT

8. IMPULSE BUYING

9. CREATES A SENSE OF SPACE10. PROPER UTILISATION OF SPACE

AVAILABLE


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VISUAL MERCHANDISING

VISUAL MERCHANDISING IS THEPRESENTATION OF ANY & ALL MERCHANDISE

AT ITS BEST.

VISUAL MERCHANDISING ENHANCES THESHOPPING EXPERIENCE

ACTS AS A COMMUNICATION TOOL

PRESENTATION IN VISUAL MERCHANDISINGHELPS CUSTOMER MAKE BUYING DECISIONS


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ROLE OF VISUAL MERCHANDISING

1. PLANNING THE VM THEME & CREATINGDISPLAYS

2. ARRANGING PROPS FOR DISPLAY

3. ARRANGING DISPLAY FIXTURES &LIGHTING

4. SETTING UP STORES BEFORE OPENINGS

5. WORKING WITH FLOOR PLANS & CANTEEN

REQUIREMENTS6. TRAINING PERSONNEL

7. ORGANISING UNITS


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MERCHANDISE

MANAGEMENT


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MEANING OF MERCHANDISE

Merchandise means goods bought and sold

for profit.

According to Business Dictionary ,

Merchandise refers to goods and

commodities sold at the retail level.


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MEANING AND DEFINITION OF

MERCHANDISING

Merchandising is the planning , involved in

marketing the right merchandise at the right

place at right time in the right quantities at

the right price


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SEVEN RIGHTS OF MERCHANDISE

RIGHT PRODUCT

RIGHT QUANTITY

RIGHT PLACERIGHT TIME

RIGHT PRICE

RIGHT APPEALRIGHT SERVICE


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1. RIGHT PRODUCT


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2 . RIGHT QUANTITY

We provides right quantity to the

customers which is most important thing in

that. Quantity and the quality and taste

matters a lot in canteens. The profit alsodepends on these things


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3. RIGHT PLACE


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4 .RIGHT TIME

Time plays an very important role

evrywhere. Mostly in college canteen the

time which they targeted is at morning from

7am to 5 pm. and in this the RIGHT TIMEmeans proper delivery of goods and

services to the customer within a good time .


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5 .RIGHT PRICE


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6 . RIGHT APPEAL

Right appeal is the right message to the

right audience . This is required as the

retailer needs to inform and persuade the

consumers to seek out the products from thestores.


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7 . RIGHT SERVICE


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IMPORTANCE OF MERCHANDISING

NUCLEUS OF RETAIL

DIFFERENTIATION

CUTTING EDGE COMPETITIONBETTER MERCHANDISE MEANS

BETTER PROFITS

EFFICIENT MERCHANDISEMANAGEMENT PRACTICES


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IMPLICATIONS OF MERCHANDISE

PLANNING

1. FINANCE

2. MARKETING

3. WAREHOUSING AND LOGISTIC4. STORE OPERATIONS


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PROCESS OF MERCHANDISE PLANNING

1. Developing the sales forcast

Review past sales

Analysing the changes in economiccondition

Analysing the changes in sales potential

Analysing the changes in the marketingstrategies of retail organisation and the

competition

Creating the sales forecast


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2. Determining the merchandise

requirements

Merchandise hierarchy

3 . Merchandise controlthe open to buy

4 . Assortment planning5 . The range plan

6 . The model stock plan

retail strategy ppt on opening college canteen

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