PROJECT RePORT ON MARKETING RESEARCH ON E-BOOK

PLATFORMS

ByARCHANA K

COMPANY PROFILE

ELVERS TECH Founded in the Year : 2013Key People :

Darshan T, DirectorGautham A, Co Founder

Website: www.elverstech.com

Product : E Scroll

PRODUCT PROFILE

E Scroll

Lets you borrow and read any number of e-books from your tablets and e-readers for a monthly subscription fee.

Users can register with just their email ids and enjoy a free month of subscription before they have to start paying for

the service.

OBJECTIVE OF THE STUDY

The main objective to conduct this research is

to understand the e-marketing & develop the better

positioning for new product launch i.e. Escroll

USAGE OF E-BOOK READERS

Very Often Relatively Often Not Often Never Use Them0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

43%

30%

20%

7%

HOW E-BOOK READER HELPFUL IN STUDIES?

Very helpful Helpful to some extent It does not make any difference Not helpful at all0%

5%

10%

15%

20%

25%

30%

35%

40%

23%

37%

27%

13%

HAS E-BOOK READER CHANGED THE WAY YOU STUDY?

Yes No0%

10%

20%

30%

40%

50%

60%

70%

63%

37%

VARIOUS PURPOSES E-BOOK READE USED FOR

Novels

Course re

lated

mate

rial (i

.e. jo

urnal

article

s)

Materia

l to su

pport my s

tudy fro

m other so

urces (

i.e. th

e inter

net)

Documen

ts cre

ated by m

yself

Audio mate

rial o

ther than

the p

odcasts

Pictures

and photos

0%5%

10%15%20%25%30%35%40%45%50% 47%

17%

10% 12%7% 7%

SATISFACTION LEVEL ON USING E-BOOK READERS

Very satisfied Satisfied to some extent Not satisfied at all0%

10%

20%

30%

40%

50%

60%57%

30%

13%

FINDINGS

• It has been found that e-book is read often by the respondents.

• Many Respondants are satisfied by the use of the e-book reader.

• Most of the Respondents say that e-book reader is helpful in their

studies to some extent.

• E-book readers are mostly used for studying novels.

SUGGESTIONS

• It has been found that E-book Marketing in India is rapidly increasing.

• People are more enthusiastic in using e-book readers.

The product developed by the company was also analyzed in short and the suggestions are given below:

• Effectively prescribed information about the product should reach the public.

• Customer awareness should be created• The marketing method of publishing the product must be more

effective.