Parent Know How: Innovation Fund Round 2

Welcome to Innovation Fund Round 2

Julia Gault

Families Policy Development & Delivery Unit

Programme ActivityJustin Maloney

Innovation Fund Round 2 Briefing Event

Today’s event is about:

• Clarifying the challenge

• Communicating the requirement

• Bringing different sectors together

• Explaining the procurement approach

• Providing an opportunity for you to ask questions

PKH aims and objectivesThe Parent Know How (PKH) Programme is designed to deliver better information and support services for Parents

Objectives

AimTo transform the quality, choice, provision and awareness of parental information and support services, where needed, in order to improve outcomes for children and young people

• Provide services that parents want which are flexible to meet the needs of all families, in whatever shape, form or circumstance.

• Provide general services which meet the needs of all parents

• Provide services with a particular focus on those not well served by current sources of help, this has included to date:

- Parents of disabled children

- Fathers from all backgrounds

- Parents of teenage children

PKH activity strands

Programme Management

Helplines

•7 enhanced Helplines

•Doubled percentage of callers getting through

•200,000 calls answered helping 160,000 parents per year by 2011 (60% increase from 2007-08)

Communications & Stakeholder Management

Innovation Fund

•11 new services using innovative technology

•600,000 additional parents helped per year by 2011

•Services launched between Mar - Sep 2008

ISPP

•Comprehensive information provision for Parents and Providers

•Covers childcare & other local / national services

•Accessed through LA websites & DirectGov

•Launching in Sep 2009

Virtual Magazine

•For parents not served by other channels

•Targets specific groups

•Aims to help around 75,000 parents per year from 2010-11

Innovation Fund Round One• Innovation Fund is a pilot project designed to test new innovative ways of

providing information and support to parents

• Selected 9 organisations delivering 11 services, with the funding for the most suitable services being extended until 2011

• Existing services include:

Instant MessagingRelate Live Talk

Web and Social MediaGot a Teenager, One Space,

Contact A Family, Couple Connection, Dads’ Space, Dad

Team, DadTalk, Netmums Parent Supporters

SMSAsk ACE, Relate SMS Service

Parents of teenagersSingle parents

FathersParents of disabled children

Critical success factors

From our experience of Round 1 we have identified a number of critical success factors to achieve the aims of the Innovation Fund:

Well planned technical solutions

Full assessment of technical risks

Effective marketing

Expert content from 3rd sector

Effective risk management

These success factors are just as applicable for Round Two…

The value of Round TwoRound Two is designed to build on achievements and learning from Round One and aims to:

Extend reach into parent segments that prefer to use range of technology-based services as their source of advice, information and support

Improve collaboration between private and third sector organisations to build capacity in the parenting field

Continue to develop and pilot new innovative solutions to best meet target group user needs - New delivery rather than new technology.

Diversify current provision, creating additional information and support services for newly identified hard to reach target groups

Target parent groupsBen Lever

Parent Segmentation Study

• A large-scale survey of parents and carers, and of their children and young people

• All interviews took place in England between February and April 2008

• The survey was based on a random probability sample of parents of resident children aged 0-19 in England.

• Aim was to develop a robust segmentation of these groups based on their attitudes, aspirations and behaviour

• Report available on the DCSF Research website: (www.dcsf.gov.uk/research)

Target groups

We are looking at key segments with specific issues around parenting

Supportive but

frustrated

Separate lives

Stepping back

Struggling through

Committed but

discontented

Key target groups

Supportive but

frustrated

Separate lives

Stepping back

Struggling through

Committed but

discontented

Key target groups

The proportion in the population for each group varies between 8-13%

Struggling Through

• 46% household income below £24,999 (compared to 30%)

• 32% ACORN “hard pressed” area (compared to 21%)

• 51% under 35 years old (compared to 31%)

• 23% lone parent households (compared to 14%)

• 21% with no qualifications (compared to 13%)

• 50% report not having child with special needs (compared to 62%)

Separate Lives

• 53% male (compared to 44%)

• 84% aged 35 or over (compared to 69%)

• 93% white (compared to 83%)

• 36% ACORN “wealthy achiever” (compared to 26%)

• 64% have children aged 11-19 (compared with 46%)

These are just 2 of the five areas round 2 is focusing on, all of which have equal value/appeal

Target Group Index (TGI) Data

Struggling through• TV as main form of entertainment• Amongst those who read, The Sun and Daily Mirror are most

popular. Many also read the News of the World.

Separate Lives• Keen on outings and sports• E-mail is a main activity the internet is used for, and Google is the

most used search engine.

Further Round Two information

An opportunity to develop assets and services

• We are looking for both asset & service-based solutions in Round Two

• The following are examples of services and assets that could be developed in the next round of Innovation Fund projects:

Mobile or desktop applications

Online/console games

Kiosk hardware & software

Syndication animation

• Innovative ways of supporting parents. Not new technology.

Contractual model• Multiple contracts will be awarded through a competitive tender by early

summer 2009 and will run until the end of March 2011

• Funding is likely to be a mix of capital and revenue allowing development of assets and services

• The budget will also allow marketing activity to be undertaken

• Bids from consortia are encouraged - value added by specific expertise

• A lead supplier model is preferred

• We intend to adopt a Competitive Dialogue procurement procedure

• Contracts will be worth around £1-1.5 million per year from 2009-2011

Round Two is about joining up the expertise of the private and third sectors…

This can be achieved through partnering

• We want to further encourage a consortia approach as we believe the services will benefit from a blend of specialist expertise from these sectors working in close partnership

• Positive partnerships are likely to be those that are formed early, with clear roles and responsibilities, working together throughout to identify opportunities and risks

Targeted, effective content delivery

Private sector

Experts in innovative/tec

h delivery

Third sector

Content experts in

parent support

Partnership

Networking session

3rd Sector insight Penny MansfieldOne Plus One

Couple Connection

Issues in delivering parent support services

Poor uptake of current servicesOvercoming barriers to seeking and receiving supportWhat parents say they want:

Easy access, available when first needed.

Anonymous yet personal (especially fathers)

Opportunities for self assessment and self direction

“Information with feeling”

Community of virtual shoulders

Expertise- but who are the experts?

3rd Sector Expertise

Experience of working with parents

Awareness of the experience of being a parent and parenting

Understanding of the helping process – what works and why?

A trusted source of support

The opportunities provided by PKH

Creative partnerships

Truly innovative solutions

Partnerships across sectors

Evaluation

The value of targeting by attitude/ behaviour segments

Adds parents experience of parenting Helps in understanding barriers to seeking and receiving support Helps in refining/personalising the messages and formats Useful for developing self-assessment and self help

BUT…

Limited - another lens not a new way of classifying parents A snapshot

Networking session

Case study: Collaboration in round 1Mark Weber / Lesley WeberAttic Media / Respect

Dads’ Space

Networking session

Case study: Private sector insightPhil Sanders Tribal Group

Gotateenager.org.uk

Gotateenager

“ There are two things that make parenting a teenager much

harder than parenting a younger child. The first is the absence of a

‘school gate’ social network at which parenting ‘problems’ are

informally discussed. The second is the comparative dearth of books

and other guidance about teenagers.”

Gotateenager

ObjectiveThe overall aim of this project is to help parents to build on their communication

skills, their self-esteem, their confidence, understanding, listening and interacting – giving them the confidence to tackle potential problems early on, and/or to seek specialist help when it is needed, and to undertake parenting teenagers in a supportive and enabling way.

Solution

To provide a portal to parents of teenagers in a Parentline Plus branded website that comprises a range of useful online tools to attract and engage users and enhance the quality, accessibility and effectiveness of information and support available.

Breadth

Motivations to get involved

DCSF funding to enhance service delivery and improve access

Opportunity to develop and trial new support and learning materials

Establish links with technology partner already active in Children’s Services, Family Information Services

and working with Local Authorities.

Evaluate effectiveness of new technologies

Own maintenance and management of website and content

Tribal - to work more closely with and gain a better understanding of the third sector

working in the FIS and Children’s Services arena

Tribal Project Information Portal: - access to project documentation, org charts, project plans, contact details etc.

Parentline Plus PR and Marketing

Officer

Parentline Plus PR and Marketing

Officer

Parentline Plus Coordinator

Parentline Plus Coordinator

Portal Development and

Support Team

Portal Development and

Support Team

Parentline Plus Programme

Director

Parentline Plus Programme

Director

TribalSoftware Dev.

Project Manager

TribalSoftware Dev.

Project Manager

Parentline PlusProject Manager

Parentline PlusProject Manager

e & m learning Development and

Support Team

e & m learning Development and

Support Team

Parent Know-How Programme

Board

Parent Know-How Programme

Board

DCSF / EcotecDCSF / EcotecLocal Authorities, stakeholders and

partners / ORT

Local Authorities, stakeholders and

partners / ORT

From bidding stage onwards

From development onwards

From testing onwards

Parentline Plus Content Support & Dev. team

Parentline Plus Content Support & Dev. team

Parentline PlusProgramme

Manager

Parentline PlusProgramme

Manager

TribalBid Manager /

Commercial Lead

TribalBid Manager /

Commercial Lead

Roles on the project

Added value to Parentline Plus

Allowed us to pilot innovative new technologies

Allowed us to reach more parents

Tribal involvement gave us the support we needed from the technical

experts to allow us to do the above, for example, in web site development

and e-learning specifically

It gave us the ability to build successful working partnership based on

recognition and respect for individual strengths

Outcomes

High level of press interest thanks to the jargon buster…

Over 47,000 unique visitors to the site! (target for all activity to June 09 was

50,000!)

Visitors from far and wide – the GAT message has gone global!

Over 1700 registered members on the site

Jargon buster top viewed page, followed by message boards, sex and

relationships and boundaries sections

Online comic book and blogs are popular tools

Feedback from focus groups with parents and teenagers

Ways of working / developing solutions

• Collaborative solution development and bid writing• PL+ needs driven• Tribal: brain storming technology capabilities

• ROI model well thought through• Regular stakeholder engagement• Weekly project review discussion• Open and honest• Direct access to developers

Lessons learnt

• Stakeholder engagement key for needs driven technology• Regular hands on review and feedback• Effective and open communication• Marketing, Marketing, Marketing for launch and user

takeup…….

The procurement processBen Lever

The Process

• The value of the contract and the nature of the service mean that we are subject to EU directives on public procurement of services

• We have chosen the ‘Competitive Dialogue Procedure’• 3 stages:

• This is Stage 1 – Pre-Qualification Questionnaire (PQQ)

Stage 2Competitive Dialogue & Evaluation

Stage 1Pre-Qualification Questionnaire (PQQ)

Stage 3Contract negotiation & award

Key PrincipalsTo make this as painless as possible we have adopted 5 key principles in running this procurement:

Fairness

A level playing field

Ease of use

Support

Minimise bureaucracy

An open and transparent process

No ‘preferred bidders’

Web, email, phone, fax

No jargon

Keep it simple

Stage 1: Pre-Qualification Questionnaire (PQQ)

• All interested parties must submit a PQQ

• Following an evaluation, a number of qualified bidders will be invited to participate in dialogue (stage 2)

• We will invite a maximum of 8 and a minimum of 5 bidders (or the total number of qualifying bids, if there are less than 5) to participate in Stage 2

• Unsuccessful bidders will be notified and offered feedback

Stage 2: Competitive Dialogue & Evaluation

• Short listed bidders are invited to participate in dialogue meetings

• Each meeting is an opportunity for participants to refine their solution

• At end of all the dialogue sessions, remaining participants are invited to submit a final tender which is evaluated based on consistent criteria

• Aim to award c. 4 contracts

The aim is to allow those best placed to do so to develop appropriate, innovative solutions to meet our requirements

Stage 2: Competitive Dialogue Process

Shortlist from PQQ

Issue materials and timetable

Up to 3 rounds of dialogue

Solutions evaluated at each stage

Invitation to Submit Final Tender

-5-8 bidders invited to participate

-Detailed requirements

-Data sets-Agree dates

-Discuss solutions

-Level playing field

-Confidential

-Refine solution

-Common evaluation criteria

-Marks the end of the dialogue stage

Stage 3: Contract negotiation & award

• Based on the evaluation the preferred tenders are selected

• Contract negotiation discussions are held with preferred tenders

• Contracts are awarded to successful tenders

The aim is to agree specific contract details for each successful tender

Projected timetable

Closing date for submission of PQQ 20th February

Issue Invitation To Participate in Dialogue to selected qualified bidders

3rd March

Dialogue participants conference 10th March

Issue of Invitation to Submit Final Tender (based on 3 meetings)

27th May

Deadline for submission of final tender 9th June

Selection of winning bidders 1st July

Completion of contracts 28th July

All dates may be subject to change

Want to respond?

• Download PQQ from bidders web site:

http://parentknow-how.dcsf.gov.uk

• Complete ALL sections

• Only one PQQ per consortium is required, in the name of the lead supplier

• Submit paper copy of completed PQQ by midday on 20th February

• Upload one electronic copy to the website

Want to ask a question?

• Bidders’ Web Site has a discussion forum for asking questions: http://parentknow-how.dcsf.gov.uk

• Email: parent.know-how@dcsf.gsi.gov.uk

(please put IFR2 in the title heading)

The PQQ evaluation process

• The purpose of the PQQ stage is to identify a shortlist to invite to tender (5-8 parties)

• The assessment looks at financial, economic, technical and professional considerations

• A 3 step evaluation:

Step 1Financial appraisal

Step 2Professional & business standing

Step 3Assessment of experience

Financial Appraisal

• Based on the OGC Supplier Financial Appraisal Guidance*

• Carried out by external financial assessors

• Determines the level of risk associated with giving this contract to this supplier (stability, dependency, capacity)

• Result will be a high/medium/low risk assessment

• High risk will generally be grounds for excluding the bidder from proceeding to tender stage

• Medium may be grounds for excluding the bidder, depending on relevance and severity of issues raised

*www.ogc.gov.uk/documents/cp0086.pdf

Professional & Business Standing

• Assesses the lead supplier, consortium members, their directors, partners or proprietors

• Identifies issues relating to insolvency, bankruptcy, criminal offences relating to business, failure to pay taxes and significant failures on recent contracts

• Normally grounds for precluding bidders from proceeding to the tender stage

Organisation and Relevant Experience

This section is assessed and scored by a panel

Organisation Considers the extent to which the parties meet the needs of the contract, based on their business activities and, where relevant, their role in the consortium

Relevant experience The nub of the PQQ and your opportunity to persuade the panel you have the breadth & depth of experience to deliver this contract

Those passing the financial and business standing assessments and achieving the highest scores will be invited to participate in dialogue

Reminder!

Deadline for submission of PQQ: 20th February 2009

Email: parent.know-how@dcsf.gsi.gov.uk

(please put IFR2 in the title heading)

Website: http://parentknow-how.dcsf.gov.uk