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pr genome series: how marketing and pr should work together to reach customers

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Marketing + PR = Happy Customers Hosted by: Rebekah Iliff Chief Strategy Officer, AirPR Writer for Mashable, Inc., Entrepreneur

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Page 1: PR Genome Series: How Marketing and PR should work together to reach customers

Marketing + PR = Happy Customers

Hosted by: Rebekah IliffChief Strategy Officer, AirPRWriter for Mashable, Inc., Entrepreneur

Page 2: PR Genome Series: How Marketing and PR should work together to reach customers

The Great Convergence

● What is the difference between marketing and public relations?

● Who owns what?

● Is marketing about the product and PR about the relationships?

Page 3: PR Genome Series: How Marketing and PR should work together to reach customers
Page 4: PR Genome Series: How Marketing and PR should work together to reach customers
Page 5: PR Genome Series: How Marketing and PR should work together to reach customers

ResourcesPRTech.co "Hub" for the evolving PR landscape and educational site to help navigate the changes.

Blog.airpr.comCovers insights and industry trends (light reading for PR and marketing pros).

Blogs.forrester.com/sheryl_pattekSheryl Pattek's insights and thoughts on everything CMO.

Onespot.com/blog Adam Weinroth talks content marketing best practices, inspiration and more.

http://www.prtech.co/
http://www.prtech.co/
http://www.prtech.co/
http://blog.airpr.com/
http://blog.airpr.com/
http://blogs.forrester.com/sheryl_pattek
http://blogs.forrester.com/sheryl_pattek
https://www.onespot.com/blog/
https://www.onespot.com/blog/
https://www.onespot.com/blog/

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