WHAT IS P.R?

The most widely accepted and popular definition of PR is from the Institute of Public Relations (IPR), which defines Public Relations as, “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” PR aims to earn understanding and support, influence opinion and behaviour.

Public Relations is a dynamic business communication tool which can transform the performance of any company, be it a one-man band or a multinational.

Two key elements of the definition:

Large number of publics

Our success depends on them.

Therefore: Reputation is

everything.

Ethical imperative: Tell the truth, and do the right thing.

1. Financial public relations.

2. Consumer/Lifestyle public relations.

3. Crisis public relations

4.Government

5. Industry Relations

PR disciplines

Reasons for Growth of Public Relations:

oGrowth in corporates.

oInternal communication

oGlobalisation

oGrowth of media

Methods and tactics

1.Publics targeting

2. Lobby groups

3. Spin

4. Spin doctors

Tools Of P.R

1. Traditional tools include press releases and media kits

2. Brochures, newsletters and annual reports

3. social media outlets, such as blogs, Twitter and Facebook

4. Publicity events, pseudo-events, photo ops or publicity stunts.

5. Talk show circuit. A PR spokesperson (or his/her client) "does the circuit" by being interviewed on television and radio talk shows with audiences that the client wishes to reach.

6. Books and other writings

7. Collateral literature, traditionally in print and now predominantly as web sites.

8. Speeches to constituent groups and professional organizations; receptions; seminars, and other events; personal appearances.

9. A Desk Visit is where the PR person literally takes their product to the desk of the journalist in order to show them emerging promotions.

10. Astroturfing is the act of PR agencies placing blog and online forum messages for their clients, in the guise of a normal "grassroots" user or comment

Benefits and Scope of Public Relations

Benefits1. if you don’t communicate with your target

audiences, you will lose out to competitors who are using public relations.

2. If you don’t manage the information by which people form their opinions, their views of your company will be based solely on what they hear from other sources.

3. PR can help in building a positive image and thus helps to minimise damage when something goes wrong.

4. PR helps to maintain communications with your most important business audiences.It is cost-effective and credible.

5. Please remember, PR takes time. It is not an overnight process. It is an on-going endeavour.

Scope1. The scope of PR today is far reaching and encompasses

several industries and sectors.

2. Social and religious leaders, politicians, entrepreneurs, industrialists are all closely associated with the PR process at some point or the other.

3. Today most social conflicts are caused by changing values and higher expectation from the superiors.

External communication used for PR

• Advertising.

• Publications.

• Lobbying.

Internal Communications Used For PR

Newsletters

Social Events

Journals

Tania Kapadia, founder and CEO

Graduated double major in psychology and philosophy. She also post graduated diploma in communication with specialization in PR and brand management.

ABOUT THE COMPANY

Established : 2002

Office: Mumbai , Delhi , Bangalore

Team strength : 30

‘STRATEGY’ is the key element that surrounds the id8 mission & vision

CLIENTS

THEIR PROCESS OF WORKING

Thought Creation Strategy Implementation Execution Result

WHAT DO THEY DO? MEDIA SOLUTION Strategy Competition

overview Overall media Consultancy

MARKETING SOLUTIONS

•Strategy

•Event ideation

•Target group focus

ENHANCING THE BOTTOM LINE THROUGH EFFECTIVE PR & MARKETING

•Techniques

•Market evaluation

•Consumer insight

•Product/brand insight

Adfactors Public relations

About Adfactors

Adfactors PR is among India's top three consultancies on public relations

240 retainer clients

Presence in 40+ cities

Employment Criteria

Understanding Client

Verbose Skills essential

Segregation of Opinions & Attitudes important

Complete understanding of corporate structure

Crisis Management

Most Important – Be Truthful

Give out Holding statement initially

Shift focus from event

CRISIS 24x7-- specialist Crisis Communications Unit