pr presentation on working with talent
Post on 21-Oct-2014
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Having a spokesperson deliver your message is an important PR vehicle...one that requires a publicist to be on their game!TRANSCRIPT
![Page 1: PR Presentation on Working with Talent](https://reader034.vdocuments.net/reader034/viewer/2022051816/544733c5afaf9f55178b4972/html5/thumbnails/1.jpg)
Working with The StarsAnd How They Deliver Your
Company’s Messages
A Presentation by Cindy Ronzoni
For Cal Poly Pomona’s PRSSA Society
February 26, 2013
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REMEMBER:
The Message is Key
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AND THAT YOU REPRESENT THE COMPANY
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FIRST QUESTION
WHAT MESSAGE DO YOU WANT CONVEYED
IN THE MEDIA?
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SECOND QUESTION
WHO WILL BE A SPOKESPERON?
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THIRD QUESTION
MEDIA PLACEMENT-EXCLUSIVE
-SELECT PUBLICATIONS
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NEXT UP TALKING POINTS
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RADIO
8 MINUTES
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PHONER
15 MINUTES
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LUNCH, DINNER
30 MINUTES
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MANAGING THE SPOKESPERON
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*Mood*Personality*Contract*Reliable
*Demands
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Protector, Nurturer, Care Taker of the Talent
Can’t Strong Arm the Talent; You Have a Better Chance of Hitting Your Objectives, by removing Your Ego
Even though You Represent Your Company – You have to make it always be About Them
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Being Great at Schmoozingand Smoothing
are Big Advantages
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PUT ON MANY FACES
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STORYTELLING
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Contact Info:Cindy Ronzoni, Social Spread Media
@cindyronzoniPR Blog: CindyRonzoni.com
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