pr seo
TRANSCRIPT
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SEO PR
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Jiyan Wei
• Director, Product Management @ Vocus• ‘Owns’ PRWeb and Vocus SB edition• Spoken @ SES, SMX, PubCon, Newcomm Forum, etc. • Published in SES Magazine, PRSA Tactics, Visibility Magazine, DMNews, etc. • Blogs @ newinfluencer.com and bloggingprweb.com •MSc in Media/Comm. @ the LSE.
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Agenda
1. The New News2. SEO PR3. Tips
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The New News
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Traditional News
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Traditional News
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Traditional News• 27.6% decline in the
readership of newspapers.• 23.4 % decline in viewership
of local TV news.
- Pew Research Center for the People and the Press
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News Goes Online
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News Goes Online
- Nielsen / NetRatings
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News Goes Online
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SEO PR
A process by which a business uses their news content to connect with key audiences online.
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Benefits to SEO PR
1 – Direct Web Traffic
2 – Influencer Awareness
3 – Search Visibility
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Direct Traffic
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Influencer Awareness
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Influencers
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How Journalists Keep up on News
Source: Bulldog Reporter / TEKgroup International
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Search Visibility
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Tips for SEO PR
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Tip 1: Use Search Friendly Language
Make sure you are using keywords that people are searching for.
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Tip 1: Use search friendly keywords
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Tip 2: Focus on one or two topics
With your links, content, images, etc. No one wants to read a release about everything.
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Tip 2: Stay Focused
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Tip 3: Use Images
Satisfy influencer demand and increase your digital footprint.
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Images help tell a story89% of journalists ‘strongly agree’ or ‘agree’ that images enhance the experience associated with a news release.
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Tip 3: Use Images
More than 50 blog articles from 3 releases
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Tip 3: Use Images
• Over 3,000 unique readers per month
• 90% from image search
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Tip 4: Use Video
Video can increase time-on-page, click-through rates, and also increases the size of your digital footprint.
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Use Video
• Over 3,503 unique visitors in January
• Average time-on-page of 4:54
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Tip 5: Optimize your release for search
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Other Stuff
• Anchor Text Links• ALT keywords• URL Keywords• Description tag • Title tag
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Thank You!
Blog: http://www.newinfluencer.com Twitter: http://twitter.com/PRWebWeb site: http://www.prweb.com