brighton seo: breaking seo out of silos with pr &marketing
DESCRIPTION
How to get SEO teams fully involved in the marketing mix by using PR strategies/campaigns that fully support business objectives and help to get internal client teams on board.TRANSCRIPT
@lauracrimmons #BrightonSEO
Breaking SEO out of Silos with PR & Marketing
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO#BrightonSEO
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
Show the value you can add to them
@lauracrimmons #BrightonSEO
Source: GWI UK Market Report Q1 2014
@lauracrimmons #BrightonSEO
Source: Ofcom Communications Market Report 2014
@lauracrimmons #BrightonSEO
Source: Adobe Digital Distress 2013
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
Source: GWI Media Consumption – Q3 2014
@lauracrimmons #BrightonSEO
Source: GWI UK Market Report Q1 2014
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
Make them feel included
@lauracrimmons #BrightonSEO
Questions to ask…• What activity have they got coming up that you could
support?
• What are their KPIs and how can your activity help meet them?
@lauracrimmons #BrightonSEO
Questions to ask…• What are their key brand messages?
• Would they like to be involved in the planning for your next campaign?
@lauracrimmons #BrightonSEO
Potential Assets
Advertising campaigns
Internal PR campaigns
Client Data
Events & Exhibitions
@lauracrimmons #BrightonSEO
Prove the success
@lauracrimmons #BrightonSEO
How..?• Take them through some recent case studies
• Show them the great relationships you’ve got
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
Do it anyway
@lauracrimmons #BrightonSEO
In Summary…• Show how you can help
• Include them
• Show the proof
And if that still doesn’t work...
Prove them wrong
@lauracrimmons #BrightonSEO
How do I know it works?
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
Premier League Quiz
46.5K plays
4:25 Avg time on site
60 links
Coverage in the Sun, Metro, Liverpool Echo
2K social shares
@lauracrimmons #BrightonSEO
Debt Map30,428 views
1:54 Avg time on site
45 links
Coverage on the BBC, Guardian, Independent etc
@lauracrimmons #BrightonSEO
Visibility
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
@lauracrimmons #BrightonSEO
Thanks!
Laura Crimmons
Social & PR Manager
@lauracrimmons