botify's presentation at brighton seo (sept. 2014)
DESCRIPTION
A disrupting way of managing organic search: check which areas of your website Google knows about, and which are active (generate organic visits). Make more precise, more informed decisions.TRANSCRIPT
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How well does Google know your website?
www.botify.com
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AnnabelleProduct Evangelist
@nabotify
Adrien CEO
@adrien_men
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A small team from Paris
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With hundreds of clients throughout the world
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All types of industries
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We created a disrupting way of managing organic search
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Some websites can double their organic traffic using our methodology
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Fact: search engines actually don't understand your website.
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Crawled pages ratio can vary a lot
Website A Website B Website C
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Opportunity: your active pages ratio can grow
Website A Website B Website C
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How can you do it?
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1) Explore all pages in the website structure with a website crawler
● Follow the same rules as Googlebot
● Take all the time you need● Don't stop until you’ve reached
the deepest URL
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● List all pages explored by Google over a 30-day period
● Find out which weren't crawled.
2) Extract Googlebot queries from web server logs
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● List which of these pages received visits through Google search results
● Find out which didn't.
3) Extract organic visits from web server logs
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Full picture of your current organic performance
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Identify where your untapped traffic potential lays
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Consider pages for what they are worth
Product category Product details Product reviews Store page
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Measure SEO efficiency by type of page
Pages crawled by Google Organic visits
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Identify organic search active pagesFind out why others aren't active
User
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Edito
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Prod
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Sear
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resu
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Catego
ries
Edito
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Prod
ucts
Sear
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resu
ltsUser
ratin
gs
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Imagine what you can do with information, delivered daily
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Monitor Googlebot's activity
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Control new pages discovered by Googlebot
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Distinguish between valuable and useless crawl
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This methodology should shed a new light on your website and complement your current approach.
We hope you won't look at SEO the same way.
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More info?
Twitter.com/botifyFacebook.com/[email protected]
Icons from http://thenounproject.com/