Taking start-ups to market

Prashant Gokarn

Indosat

Our partners…..

International

Asian

Local

Customer Value Management – beyond price!

Mentari IM3

• Voice, SMS, Data – there is more to what our customers need• Value of 60 million customers potential for them to get unique deals• Much more difficult for competitors “to match”

Collaboration business model

Objectives

M-payment, m-ads,

digital commerce enablement

Business Enabler

Mynt Pay-Up Mobile Connect Mobile commerce ++

Retain customers with special benefits

Special access to OTT Retention deals – taxi,

food, vouchers

Loyalty & Retention

New customers thru non telco benefitsAcquisition

Special Mentari Smart Voucher

E-commerce benefit ++

Method

“Digital lifestyle” brand, both for Indosat &

partners

Digital content Location specific deals Restaurant deals

Brand Building

#1 Acquisition programPositioned as fast network & support digital lifestyle

EXISTING APPROACHfocus on tariff and telco bonus

Emerging middle class

Socia

lite

High Value CustomerShoppers

Hook on Jealousy Effects

Emerging middle class

Socia

lite Shoppers

NEW APPROACHfocus on digital lifestyle

Bigger discount / more benefit

than competitor

Limited Seasonal Deals

Greater winning chance

Privilege Club

Multi commerce /

digital benefit approach

#1 Acquisition programProduct bundling as digital lifestyle benefit

Benefit of Mentari

FreeSmartphone

Bonus Airtime

Every MonthFREE Access

Digital Lifestyle Benefit

Bundled in Mentari Smartphone, customers will get discount for order via foodpanda when purchase the starter pack

#2 Loyalty and retention programProduct bundling as digital lifestyle benefit

From : Indosat

#2 Loyalty and retention programVarious joint marketing program

Partnership Factory Model

“Special” offer

Time exclusive

Digital marketing

SMS + MoAdvtg

Website, Microsite, & Other Digital Communication media

Balance Inquiry

API library

Distribution PoS Plan

Plug into APIs

Adopt payment methods

Revenue shareStandard terms

Partners