pratik
TRANSCRIPT
Submitted By: Submitted to:Pratik Bhatt Internal Guide:MBA:A-06 Prof. Pankaj PatelGRIMS,Vapi External Guide: Mr. Manish Bhatt
GIDC Rajju Shroff ROFEL Institute of Management Studies
ACADEMIC YEAR – 2006-07
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CERTIFICATE
This is to certify that Mr. PRATIK BHATT has satisfactorily completed the project work entitled, “Retail Loans and Deposit Services”. Based on the declaration made by the candidate and my association as a guide for carrying out this work, I recommended this project report for evaluation as a part of the MBA programme of Veer Narmad South Gujarat University in partial fulfillment of requirement for the completion of “Practical Studies”.
Project Guide Date:Prof. Pankaj Patel
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DECLARATION
I, the undersigned, Pratik Bhatt, student of M.B.A, hereby declare that the project work presented in this report on “To check out consumer mindset after changing the brand name of Sumul” and organization overview at SUMUL DAIRY is my own work and submitted by me to “GIDC RAJJU SHROFF ROFEL INSTITUTE OF MANAGEMENT STUDIES”, Vapi towards the partial fulfillment of the M.B.A programe.
This project is entirely outcome of my own efforts and the report prepared there is based on the knowledge and the work done by me in the company during the project work.
I further declare that to the best of my knowledge, to any other university or Institute for any examination, this report is not submitted by anyone else.
Date: Pratik Bhatt
Prof. Pankaj Patel
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ACKNOWLEDGEMENT
I feel great pleasure to present this summer training report on “To check out consumer mindset after changing the brand name of sumul” and organization overview at SUMUL DAIRY, Surat.
Being a student of M.B.A it is my pleasure to have and opportunity to present this Industrial Summer Training report at “GIDC RAJJU SHROFF ROFEL INSTITUTE OF MANAGEMENT STUDIES”
I thank SUMUL DAIRY for giving me an opportunity to complete my project. I wish to give grateful acknowledgements to my project guide Mr. Manish Bhatt (marketing executive) and all the staff members of SUMUL for giving me invaluable information and guidance on the necessary the theoretical aspect and methodology for handling my work, without valuable guidance this project report can not be made possible.
A special word of thanks to my director as this type of analysis work is the core function of management studies. My sincere thanks are also to my project guide Prof. Pankaj Patel for his guidance and technique about report writing that have been a key factor in the successful completion of this project.
Last but not the least I acknowledge the support and encouragement of my parents, teacher and friends.
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PREFACE
World is becoming a “Global Village”. Today India has become a “globalized country”. The process of globalization has very highly affected. Corporate world of both, India and exotic corporate world means today’s neoteric business world. This corporate world plays a decisive role in globalization.
This corporate world is now becoming more and more competitive. Regarding this competition business houses need more professionalized people for their managerial work. Highly professionalized people come from business school. Business school offers training for all business aspects. So from this angle our Veer Narmad South Gujarat University has granted M.B.A. program.
Theoretical knowledge is not enough. After study student has to go practical world. At that time they have difficulty in practical works. This M.B.A program provides an opportunity for this type of practical knowledge.
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IndexIndexNo Contents Page
Certificate 2Certificate 3Declaration 4Acknowledgement 5Preface 6Index 7
1 Chapter – 1 INTRODUCTION TO SUMUL
1.1 Introduction 111.2 History 131.3 Milestone of Sumul Dairy 151.4 SUMUL vision statement 161.5 Objective of SUMUL 171.6 Strategic focus of SUMUL 171.7 Awards 181.8 Work area of SUMUL 191.9 Unit of Sumul And Their Capacity 201.10 Expansion & Diversification 21
2 Chapter - 2 INTRODUCTIONS TO SUMUL PRODUCTS
2.1 Product mix 252.2 Growth path of sumul products 262.3 An overview of sumul products & sales 272.4 Major customer 40
3 Chapter – 3 ORGANIZATION STRUCTURE
3.1 Organizational Structure 423.2 Co-operative Dairy Structure 433.3 Registered office 453.4 List of departments 46
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4 Chapter – 4 HR DEPARTMENT
4.1 Hierarchy of HR Department 484.2 HR Objective 504.3 Role of HR in Sumul 504.4 HR Activities 514.5mployee Records 534.6Recruitment & Selection Process 554.7Training & Development System 574.8Performance appraisal System 574.9 Promotion & Transfer Policy 584.10Wages & Salary Structure 58
5 Chapter – 5 PRODUCTION DEPARTMENTS
5.1 Introduction 605.2 Hierarchy of Production Department 615.3 Production Plan 625.4 Activities of Production Department 625.5 Production Process 635.6 Micro Motion Studies 645.7 Support Services 645.8 Materials Handling Equipment 65
6 Chapter – 6 QUALIY CONTOL DEPARTMENT
6.1 Types of instrument used 676.2 Parameters tested 676.3 Quality certificates 686.4 Quality and Organizational Focus 72
7 Chapter –7 MARKETING DEPARTMENT
7.1 Hierarchy of Marketing Department 757.2 Objectives 767.3 Sumul’s Marketing System 777.4 Pricing Policy 787.5 Channel of Distribution 797.6 List of Costumer 817.7 Promotion Policy 827.8 System of Approaching to the Customer 837.9 Customer Satisfaction 84
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7.10 Records of Customer Base 85
8 Chapter –8 FINANCE DEPARTMENT
8.1 Hierarchy 878.2 Objectives 88
8.3 Source of Finance 898.4 Activities 908.5 Cost System 918.6 Payment Process 928.7 Business & Financial position 938.8 Treasury Process 93
9 Chapter – 9 PURCHASE & STORES DEPARTMENT
9.1Organization 959.2Activities of purchase department 959.3Activities of stores department 969.4Stores Procedure 979.5Inventory 979.6Tranportation 98
SPECIALIZATION PROJECT
1.1 Introduction 1011.2 Objective 1021.3 Research methodology 1031.4 Business unit strategic planning process 1041.5 Business mission 1051.6 Macro & Micro Environmental factors 1051.7 SWOT analysis of Competitors 1091.8 SWOT analysis of Sumul 1111.9 Goal Formulation 1151.10 Strategic Formulation 1161.11 Program Formulation 1171.12 Marketing Feasibility 1181.13 Technical Feasibility 1211.14 Financial Feasibility 1251.15 Recommendations 127
CONCLUSION:128
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BIBLIOGRAPHY: 129
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“Introduction”
“SUMUL”(Surat District Co-operative Milk Producer’s Union LTD.)
CHAPTER CONTENTS
1.1Introduction…………1.2History………..1.3Glimpse of Sumul………..1.4Milestone of Sumul Dairy………….1.5Sumul’s vision statement………….1.6Objectives of sumul………..1.7Strategic focus of sumul………….1.8Awards………….1.9Work area of sumul………….1.10 Unit of Sumul and Their Capacity………..1.11 Expansion and diversification…………..
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1.1 Introduction
Sumul or Surat Milk Union Limited, which is now renamed as The Surat District Co-operative Milk Producer’s Union Ltd, is one among the 12 district unions which acts as manufacturing units of dairy products for Gujarat Co-operative Milk Marketing Federation Limited, the marketers of Amul and Dhara brand of products.
The Sumul district co-operative milk producer’s union ltd (SUMUL Dairy) is a co-operative endeavor committed to help marginal farmers and down trodden tribal to lead to a healthy life and better standard of living through scientific animal husbandry practices. Today’s Sumul enjoys the pride to serve milk and milk products to populous Surat city and surrounding towns of it.
Sumul is holding strong brand equity in surat district and command more than 70% of the liquid milk in surat city, to make the distribute system fast and the delivered milk in time they have as many as 81 milk transportation routes and 1531 agents (1386 regular and 145 full time)
The area of operation of sumul is the entire district of surat. The present milk procurement of 160.929,736 liters of milk annually makes it the third largest union in the state after the AMUL and Mahesana dairy. The present market of Surat for liquid milk is around 4.5 lack liters per day. This has necessary active development of “by product” market. Products so far introduced are paneer, ghee, flavored milk, sweet, shrikhand, lassi, butter milk etc..
Under sumul’s activities, Surat district is now firmly established as a milk shed and is growing from strength to strength.
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Glimpse of Sumul
1. Date of Registration 22nd August, 1951
2. Date of commissioning of Pasteurization Dairy Plant
March, 1968
3. Dairy Plant capacity at the time of commissioning 50,000 ltrs. per day
4. Present capacity of Dairy Plant 5,00,000 ltrs. per day
5. Milk Powder Drying capacity 12.5 MTs. per day
6. Milk Chilling Plants along with capacity of Milk Chilling Bajipura 3,00,000 ltrs. per day
Uchchal 1,00,000 ltrs. per day
Navi Pardi 2,00,000 ltrs. per day
Chasvad 30,000 ltrs. per day
Dediapada 3 0,000 ltrs. per day
7. No. of Milk Producers Co-op. 956
8. Total membership and Nos. of Primary Milk Producers'
Co.operatives. : Society Membership
a) Tribals 898 1,71,502
b) Non-Tribals 79 32,703
9. Milk Co.operatives Managed by women 81
10. No. of Mobile Veterinary Clinics 22
11. No. of Veterinarians 40
12. No. of A.I. Centres 130
13. Cattle feed Mixing Plant capacity 300 Mts. per day
14.Mineral Mixture Plant : Production and sale
: 45000 packets for Milk Producers
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1.2 History
In the year 1939 Sardar Vallabhbhai Patel went and met the farmers of Anand and told them that for the trade of milk the DAIRY was necessary. At that time person named Tribhuvandas Patel came forward to take the leadership. During that time there was only one dairy. "POLSUN DAIRY", which belong to British and them use to give very less prices for milk to the Indian Milkmen. In order to support the Indian farmer's "Amul Dairy"' was established in the year 1946. Dr. Kurien was appointed at this dairy. Dr. Kurien along with Tribhuvandas Patel took the leadership. India becomes independent in the year 1947. In the meantime AMUL DAIRY got order from the WHO to produce milk powder. At that time Dr. Kurien & Dr. Dalaya found the technique of producing milk powder from buffalo milk. After looking at this Lal Bahadur Shastri took the visit of Ajampur village & promised them to provide with more money for the systematic development of the dairy industry. For the proper development of the dairy industry NDDB was established at ANAND.
During that historical period in the year 1948, let Shri jagjivandas R. Patel (popularly known as "DASKAKA') brought farmers of Olpad Talukas under the ambit of the co-operatives society. The society was registered on 1-8-1949 as Takoyma limited. Thus, come into foundation of the super structure of the Surat district cooperatives milk producers union limited (SUMUL) Surat.
Hygienic and pure milk was almost unknown in the market. In fact unbridled adulteration of milk was practiced by these traders to meet the growing demand of milk in the city. To salvage the poor producers from the clutches of these Private Traders, Organisation and integration of procurement, processing and marketing of milk and milk products by the producers themselves on a sound co.operative line was essential; this would also ensure elimination of middlemen, equitable distribution of benefits to Rural Milk Producers and indirectly to urban milk consumers as well.
Hence, the Surat District Co.operative Milk Producers' Union Ltd., SUMUL is trade name and literally meaning sound price, came into existence on August 22, 1951. A real break through in SUMUL came in 1966, with the approval of dairy plant project of Rs.77.47 lakhs under the swadeshi programme. The state government also provided Rs.74.28 lakhs in the form of subsidy loan and share capital. Dr. Kurien designed the dairy plant to cope up with the targeted increase in milk procurement in the succeeding years. The former commissioning of the pasteurization plant on March 17, 1968 was the turning
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point for SUMUL. A 50 TLPD dairy plant was established in 1968 & there after marketing of (Pasteurized milk in bottle was started marketing of milk in polythin was started in 1978).
For the development of dairy industry NDDB started number of flood operation. These flood operations include various important aspects like transportation machinery, procurement of milk at low cost, awareness about human rights & responsibility and high productivity at low cost. By these great efforts, in the year 1998-99, 72 million tone of milk was produced in India and India become the first milk producing country, which is more than 68 million in U.S.A. So it was called “white revolution
1.4 Milestone of Sumul Dairy
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1.5 Sumul’s Vision Statement
“WE ARE SOCIALLY RESPONSIBLE ORGANISATION WITH COMMITMENT TO CONSUMER DELIGHT AND RESPECT FOR ALL. WE BELIEVE IN GROWTH AND CONTINUOUS IMPROVEMENT THROUGH TEAMWORK, TRUST & EXCELLENCE WITHOUT COMPROMISING OUR HONESTY AND INTEGRITY”
It is quite obvious from the mission statement of the Sumul; the organization is committed to customer satisfaction and believes in providing the highest quality of product to them. Infect, for ensuring highest quality product, it has already put into practice TPM and TQM tools in the organization besides many Quality Circle (QC) and Small Group Activity (SGA) operating in the organization to achieve the vision and mission.
SUMUL VISIONVision is a dream created in our working hours of the organization. It can
be described as a living picture of future. It is inspired by the values that we cherish
Year 1999 2005-06 2006-07
Turnover RS. 290 Crores RS. 512 Corers RS. 607
Corers
Milk Procurement 5,61,977Liters
8,50,000 Liters 7,86,090 Liters
Milk Sale 4,32,811 Liters 5,59,006 Liters 5,95,596 Liters
Quality International Std
International std. ISO 9000 HAACCP
International std. ISO 9000 HAACCP
Production cost Minimum Production cost
Minimum Production cost
Distribution system
Consumers oriented, Quick and effective
Consumers oriented, Quick and effective
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1.6 Objectives of Sumul
The Sumul Dairy was established with the following objectives : To Understand And Meet Customer Needs. To Develop Competency of Employees For Continual Improvement of Their Performance and Effectiveness To Demonstrate Continual Improvement of Process Based on Objective To Review Food Safety and Quality Management System for improvement To Apply Scientific Innovations and State of Art Technology. To provide guaranteed remunerative milk market round the year for surplus milk. To provide maximum return to producersTo Provide good quality Milk and Milk Product to consumers To increase milk productivity at most economic rate by providing technical input services to the producers.The Sumul Dairy shall provide proper Nutrition and Good Health to its customers in addition to achieving customer delight.
1.7 Strategic focus of SUMUL
Co-operative Focus : Village level development, Clean Milk Production & Veterinary Services
Customer & market focus : Relationship, Awareness & Product availability as per their need and time competitors Watch, Own agents relationship, market research
Quality Focus : Continuous Improvement in Quality defined according to Customers
Organization focus : Think globally and act locally
1.8 Awards
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1988-89: National Productivity Award By National Productivity Council, New Delhi
1989-90: Sardar Patel Saksharta Award for the efforts made to Tackle illiteracy
1990-91: National Productivity Award By NationalProductivity Council, New Delhi
1992-93: Jamnalal Bajaj Fair Practice Award
1998-99: Certificate of merit from National Productivity Council
1999-00: Appreciation Award by Quality Circle Forum of India, Baroda Chapter; Total Productivity maintenance Award by the Ahemdabad Management Association
2000-01: Quality Excellence Award to the ManagingDirector, Sumul Dairy by Surat Management
: Association jamnalal Bajaj Fair Practice Merit Certificate
2001-02: Birla Cellulosic Award for Small Group Activity
2001-02: IMC Ramkrishna Bajaj National Certificate 2002
2002-03: IMC Ramkrishna Bajaj National Certificate 2002
2003-04: Enfuse National Award for energy efficiency excellenceChennai
: Best organization of the district by surat jilla sahakarisangh, surat
: Best garden of the company of surat city by SMC Surat
2003-04: CSI - TCS Award for best IT - Usage Intelligent Enterprise Award
2004-05: Best of the best for Kaizen presentation by IITPM
2004-05: CIO-100 Award for IT &Best business Executive
1.9 Work Area of SUMUL
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SUMUL dairy is located near railway station road in Surat. It covers 15,000 – acre land. Sumul provides milk collection facilities at the producer's door in each village co.operative wherefrom milk is speedily, efficiently and economically transported twice daily (both in the morning and evening) to its Dairy Plant, Chilling Centres for processing and marketing currently 81 Milk Routes are playing, keeping the criteria of optimum coverage of marketable surplus, required distance, safe time limit and minimum overlapping between the routes on economical grounds
Since the milk procurement system has been extended far and wide in the entire district. Sumul have five chilling center at Bajipura, Uchchal, Navi Pardi, Chaved and Dediapada site at a distance of 50,105,25,110,146 km respectively from Surat city. The chilled is then transferred to the mail plant at Surat railway station road.
Main Dairy Plant Cilling Centrekm distance from surat
Taluka/ Tahsil Name Cattle Feed Factory
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1.10 Unit of SUMUL & Their Capacity
No. Chilling Center Establishment Capacity in LPD Distance fromSurat (km )
1 SUMUL DAIRY
1951 500000 0
2 Bajipura Chilling Centre
1975 300000 50
3 Uchchhal Chilling Centre
1982 100000 105
4 Navi Pardi Chilling Centre
1996 200000 25
5 Sumuldan Factory
1970 300 mt/day 20
These 5 chilling center have provided have provided equal opportunities of milk marketing to the distantly inhabited tribal milk producers, which aids the economy of their milk production enterprise or else they would have been obliged to dispose of their milk to the middlemen at very low price. These chilling centers were established with a view to improve the quality of milk and ease pressure at its headquarters. A large plot of area was bought while establishing Navi Pardi Chilling Center keeping in mind to shift the dairy plant from city, if the need arises in future.
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1.11 Expansion & Diversifacion
The formal commencing of the pasteurization plant was a turning point in the life of SUMUL. The plant was inaugurated by Morarjee Desai. At that time the capacity of pasteurization of milk was 50,000 ltr/day.
The expansion of Dairy plant in accordance with the NDDB was done by the Dr. V. Kurian on 21st April, 1979. The capacity was increased to 1,00,000 ltr/day.
In the second stage of expansion, the capacity was increased to 2,00,000 ltr/day during the year 1958 with the help of NDDB and Gujarat Co-Op. Milk Marketing Federation Ltd. They give financial as well as technical assistance.
Due to increase of the population of Surat city their felt a need to increased the capacity of milk pasteurization. In the 3rd stage of operation flood capacity was increased to 4,00,000 ltr/day. Today the plant is working with the capacity of 7,50,000 ltr/day. They have also built milk chilling center at Bajipura, Uchhal, Navi Pardi, and Nizer.
Annual Turnover (Rest. in lakhs) 1999-00 to 2006-07
From the study of the above diagram, we can see that Sumul has made a continuous progress in their profit making figures. The present profit of the firm is 48 crores more than the profit of the previous year.
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“Products of Sumul”
www.sumul.coop
PRODUCTS OF SUMUL
CHAPTER CONTENTS
2.1 Product mix………..2.2 Growth path of Sumul product…………2.3 An overview of Sumul’s products & sales………..2.4 Major customers……….
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INTRODUCTION OF THE FMCG INDUSTRY:
Introduction
Fast moving consumer goods (FMCG) industry has a long history. However, the Indian FMCG industry began to take shape only during the last fifty-odd years. This sector can drive growth, enhance quality of life, create jobs and support penetration of technology.
To date, the Indian FMCG industry continues to suffer from a definitional dilemma. In fact, the industry is yet to crystallize in terms of definition and market size, among others. The FMCG sector is a cornerstone of the Indian economy.
After all, it is an industry which touches every aspect of human life, from looks to hygiene to palate. Perhaps, defining an industry whose scope is so vast is not easy. The government too is at crossroads not knowing how and where to slot the Indian FMCG industry. And unsurprisingly, the manner in which it has treated an industry which holds tremendous promise as producer of goods that pervade everyday life has been only callous. The facts that the FMCG industry is a noteworthy employer and a major tax-payer are being ignored.
The FMCG companies are poised for improved bottom-line this year. The better news is: the growth is here to stay. The Rs 48,000-crore Indian FMCG sector is expected to register growth ranging between 5% and 15% this year as compared to 6% growth last last. Moreover, they also expect the size of the market to double in 2010. Others like HLL’s chairman, MS Banga, expect it to become Rs 100,000 crore over the next few years.
The industry is excited about a burgeoning rural population whose incomes are rising and which is willing to spend on goods designed to improve lifestyle.
The Indian FMCG industry has a promising future to look forward to. In terms of growth potential, the Indian market is a great horse to bet on. With a little help and understanding from the government, the Indian FMCG industry can realize its true potential & with favorable 2004 budget, it is poised to grow even higher. So far, it has been a chequered graph for the MNCs operating in the Indian FMCG industry. Domestic companies are only beginning to make their presence felt in the industry. It has taken tremendous consumer insight and market savvy ness for the FMCG players to reach where they are today. But, the journey has only begun.
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A vibrant FMCG sector can boost agricultural produce and exports. It can contribute to the exchequer significantly, disperse technology across the value chain and usher in product innovations. These innovations can improve Indian health standards.
Over the past few years, faced with stagnating urban sales, the FMCG behemoth has constantly been looking at ways to increase rural penetration of a vast range of its products.
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2.1 Product Mix of SUMUL Dairy
Products Mix: “the set of all products and items that a particular seller offers for sales to buyer.”
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BusinessMission
Implementation
ProgramFormulation
Strategy formulation
GoalFormulation
External EnvironmentOpportunities & Threats
Internal Environment
Swot Analysis
Homogenized Toned Milk
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BusinessMission
Implementation
ProgramFormulation
Strategy formulation
GoalFormulation
External EnvironmentOpportunities & Threats
Internal Environment
Swot Analysis
Homogenized Toned Milk
Liquid MilkLiquid Milk
Whole MilkWhole Milk
Pasteurized Standard MilkPasteurized
Standard Milk
Milk ProductsMilk Products
Cow MilkCow Milk
Skimmed Milk
Skimmed Milk
GheeGhee
White ButterWhite Butter
DahiDahi
Skimmed Milk Powder
Skimmed Milk Powder
Butter MilkButter Milk
Self Developed Products
Self Developed Products
PaneerPaneer
Flavour MilkFlavour Milk
SweetsSweets
ShrikhandShrikhand
Sumul SugarSumul Sugar
Sumul TeaSumul Tea
Milk ProductsMilk Products
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2.2 Growth Path of Sumul Products
Products YearMilk distribution in bottle 3-5-1968Establishing member of GCMMF 9-7-1973Milk distribution in polybag 7-12-
1978Butter milk distribution in polybag 1-6-1987Whole milk (SUMUL YA) in bulk 1987-88Whole milk (SUMUL YA) in 500 ml 1991Homogenized toned milk in 500 ml 1994Homogenized toned milk in 200 ml 1995Flavor milk 1993Paneer 1994Sweets 1994Shrikhand 1995Masala Chaas 15-8-
1999Flavored milk in 200 ml pouch 15-8-
1999Pasteurized milk in 5 liter pack 1998Masala chass, methi chass 2000Pizza & Ice-cream 2001Rasgulla, Gulab Jamun,Sugar & Cow milk 2002Tea 2003Glabletop Packing for Milk (Plane & Flavoured)
2004
Buttermilk in ESL Packing 2005Cold Coco 2005
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2.3 An Overview of SUMUL Product
Milk Products :
Milk is the main product that is produced by the sumul. Milk acts as a raw material for the other products of sumul like curd, butter milk, paneer, etc. Sumul processes variety of milks such as whole milk, toned milk, cow milk, etc because the demands of milk are different from customer to customer sumul tries to fulfill all the demands, e.g. people who want ‘Malai’ purchases whole milk standardize milk is used for tea.
A white or yellowish fluid secreted by the mammary gland of animals. It consists of emulsion of fat in water with casein and other proteins, milk sugar and inorganic salts. The solids other that fat include protein, carbohydrates, water-soluble, vitamins and minerals.
According to the prevention of food adulteration rules 1995,the percentage of milk, fat and SNF in different classes and designation of milk specified respectively are as follow: Buffalo milk (5%-6% and 9%), cow milk (3%-4% and 8.5%) recombined milk (3% and 8.5%) double toned milk (1.5%-9%) and skimmed milk (not more than 0.5% and 8.7%) the fat percentage for the milk of Cow and Buffalo varies from state to state and is detailed is DFA rules.
MILKMILK
VITAMINADEK
VITAMINADEK
SNFSNFFATFAT
PROTEINMINERALS
IRON CALSIUMLECTORS
PROTEINMINERALS
IRON CALSIUMLECTORS
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Types Of Milk:
Name FAT (%) SNF (%)Whole Milk 6 9Toned Milk 3 9Cow Milk 3.5 8.8Skim Milk 0.07 9.3Standardize Milk 4.5 9Buffalo Milk 5.5 9Sumulya 6.2 9.1
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Pasteurized standardized milk:
AMUL GOLD MILK
AMUL SHAKTI MILK
AMUL TAAZA MILK
SUMUL COW MILK
Name of Raw Material or Ingredient:1. Raw Milk2. Skim milk Powder3. Pasteurize white Butter4. Pasteurize Skim Milk5. Pasteurize Cream6. LDPE Film
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Pure Ghee :
A Product obtained from milk, cream or butter from various animal species by means of processes, which result in the total removal of moisture and SNF contents, with an developed physical structure. Clarified butter fat with a strong flavor is prepared by heating makkhan.
Name of Raw Material or Ingredient:
1. Pasteurize White Butter/White Butter2. Sour Butter3. Hd:Ld:Hd4. 3 layer Polyethylene Bag5. Tin (Lacquered) 15kg size6. 1kg/2kg Size With Corrugated Box
Name of Raw Material or Ingredient:
1 Pasteurized Skimmed Milk2 LOPE film3 Kraft Paper Bag
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Panner
Milk is heating to boiling temperature and limejuice, citric acid, or sour whey. Paneer contain 70% moisture. The whole milk paneer should contain 50%, milk fat on dry matter basic. In skimmed milk paneer the fat on dry matter basic should not exceed 13%.
Name of Raw Material or Ingredient :
1 Pasteurized Standardized Mik2 Citric Acid3 Common Salt4 Moralized Polyester Bag5 Pasteurized Chilled Water
Flavored Milk :
Milk standardized to a certain fat percentage to which some flavor such as chocolate and fruit syrup is added.
Name of Raw Material or Ingredient :
1 Homogenized Pasteurize Toned Milk2 Sugar3 Flavor4 Color5 Glass Bottle6 Crown Cork
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Buttermilk :
By product obtained after the removal of butter or cream from crud by
churning or otherwise also known as chaas.
Name of Raw Material or Ingredient:
1 Pasteurize Skim Milk2 Skim Milk Powder3 Batch Starter4 Water
White Butter:
Name of Raw Material or Ingredient:
1 Pasteurize Cream2 Corrugated Box3 HM-HDPE Sheet4 Pasteurized Chilled Water5
SHRIKHAND
Kesar Dry Fruit Shrikhand
A milk based sweets male from concentrated dahi with a sweet and sour taste. It is a semi-soft whole milk product prepared from dahi and resembles sweetened quark. Dahi is drained of its whey by hanging it in a cloth from 4 to 6 hours to producing a solid mass called chakka or maska. The resultant maska is mixed with the required sugar, condiments and flavor.
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Name of Raw Material or Ingredient:
1 Pasteurize Whole Milk 2 Pasteurize Skim Milk3 Surar4 Saffrom (kesar)5 Nuts (Kaju, Badam, Pista etc)6 Poly-Propylene Cups7 Sealing Foil8 Corrugated Box
Elaichi Shrikhand
Name of Raw Material or Ingredient:
1 Chakka2 Sugar3 Elaichi (Cardamom)
Kaju Mango D’Light Shrikhand
Name of Raw Material or Ingredient:
1 Chakka2 Sugar3 Mango
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SWEETS
Kesar Peda
Name of Raw Material or Ingredient:
1 Pasteurize Milk (Sumulya)2 Sugar3 Saffrom (kesar) Powder4 Cardamom (Elaichi)5 Nuts (Kaju, Badam, Pista etc)6 Paper Box7 Oxygen Scavenger Poly Bag
Elaichi Peda :
Name of Raw Material or Ingredient:
1 Milk2 Cardamom3 Sugar
MalaiPuri :
Name of Raw Material or Ingredient:
1 Pasteurize Milk (Sumulya)2 Sugar3 Ghee4 Cardamom (Elaichi)5 Nuts (Kaju, Badam, Pista etc)6 Paper Box7 Oxygen Scavenger Poly Bag
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Other Products :
Khawa :
A product obtains from Cow, Buffalo or mixed milk by heat desiccation of milk to 65-50% solid in an open pan. It is also called as khawa or mava.
Tea :
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2.4 Major Customers :
The major customer of the company is the local market and other dealers in different parts of Gujarat state. And it has a major dealer in most of the cities.
Distributors
SR. Code Distributors Location Telephone1 4001 Chandrakantbhai
GheewalaVarachha 9824187724
2 4005 Kamleshbhai Patel Ukai 02624-2330793 4011 Gopi Agency Sachin 2890493/ 28900234 4012 Bhagvati Maisuriya Kim 02621-2309795 4014 Nitaben shah Kadod 2469986 4015 Patel Bhailal Rander 24843507 4016 Gurukrupa Traders Olpad 02621-2212258 4020 Aashirwad Agency Bardoli 02622-2264759 4021 Patel Ambalal Navsari 248208510 4022 Kikiben Patel Dumas ---11 4024 Hashmukhbhai
MayavanshiBedkuvadur 02626-231251
12 4028 Ambika Bakery Udhana 267851813 4031 Puja Agency Salabatpura 261671514 4047 Jagdamba Distributors Chalthan 02622-27144615 4125 Sunandaben Patil Navapur ---16 4126 Super Sles Corporation --- ---17 4114 Yogeshbhai Desai Katargam 988539008618 4128 Ishwarbhai Rambhai
Bari--- ----
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“OrganizationStructure”
CHAPTER CONTENTS
1.1Structure of Organization……….1.2 Co-operative Dairy Structure………1.3Registered Office………1.4List of departments………
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3.1 Organizational Structure :
3.2 Co-operative Dairy Structure
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The Co-operative Act was passed in 1961.The co-operative rules under the Gujarat State Co-operative Act in 1965. The whole system is as follows:
NCDFI (National Co-operative Dairy Federation of India Ltd.) | GCMMF (Gujarat Co-operative Milk Marketing Federation Ltd.) | UNIONS (Here SUMUL, Surat) | Primary Units (Here DCS) |Individual Producer (e.g. the farmer who supplied milk to the DCS)
NCDFI is the national level Dairy Federation of India, with its HQ at Anand, Gujarat. This controls the vital aspects of National level marketing, say the supplies of milk and milk by-products to the Defense Forces, etc. It co-ordinates the dairy co-operative activities across the country.
The State level Federation, namely GCMMF has the basic purpose of coordinating the various state level unions. Besides providing the technical help and requirements of the Unions, they also help in their marketing efforts. Also they act as the liaison between the state Unions and NCDFI.
BOARD OF DIRECTORS
The SUMUL Dairy’s Board of Management (18 consist of the following personnel):
14 Directors representing the 14 Talukas of Surat District MD (Ex officio member and secretary) Nominee from GCMMF Nominee from NDDB Nominee from the Registrar of Co-operative Societies (RoC)
Mr. Jayesh H. Desai is presently the Managing Director of Sumul.
Conditions for Directors to represent their Taluka:
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The talukas has to have supplied minimum 5 lakh liters of milk in the previous financial year. The Board member should be a member of the rural co-operative society (DCS) and he must have poured a minimum of 500liter milk over a period of 180 days (i.e. active milk poured) during the financial year.
Sumul consist of 14 board of directors one each of 14 talukas of Surat district and they from themselves elect the chairman. The total numbers of employees are about 1100 besides the contract workers.
BANKERS
The Surat District Co-op Bank Ltd. Sarvoday Sahkari Bank Ltd., Surat. Indian Bank, Surat. Dena Bank, Surat. State Bank Of India, Surat. Bank of Baroda, Surat. Surat Nagrik Sahkari Bank, Surat. State Bank Of Saurastra, Surat. Corporation Bank, Surat.
AUDITORS
Shri Special Auditor (Milk), Milk Audit Office, Surat.
3.3 Registered office
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REGISTERED OFFICE
SUMUL DAIRY, SURAT. 395008 Dist- Surat. (Gujarat)
LOCATION Name of Unit : SURAT DISTRICT CO-OPERATIVE MILK PROCEDURES UNION LTD.(SUMUL)
Registered Office: Sumul Dairy Road(Amroli Road) P.O.Box. No.501, SUMUL, Surat 396 008 (Gujarat)
COMMUNICATION WITH SUMUL
If we want to communicate with SUMUL, then their way is as under:
Post Box No.: 501Telephone Nos.: 02612567693, 2531666, 2538717, 3290801-02Telegraph: SUMULFax: (0261) 2433572Reg. No.: PD/688 Dt. 22-8-51Audit Class: 'A"
E-Mail: [email protected]: www.sumul dairy.com
3.4 List of Departments :
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Marketing Department Production Department HR Department Quality Control Department Store & Purchase Department Finance Department
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“Human Resource Department”
CHAPTER CONTENTS
1.1 Hierarchy of HR department1.2 HR Objective1.3 Role of HR in sumul1.4 Human Resource Activities1.5 Employee records1.6 Recruitment & Selection process1.7 Training & Development system1.8 Performance appraisal system1.9 Promotion & Transfer policy1.10 Wage & Salary structure
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4.1 Hierarchy of Organization:
Bord of DirectorBord of Director
Senior Executive Officer
Senior Executive Officer
Senior Executive OfficerSenior Executive Officer
Managing DirectorManaging Director
Junior Executive OfficerJunior Executive Officer
Senior Assistant Senior Assistant
Junior Assistant Junior Assistant
Technician Technician
Workman Workman
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Introduction
Personnel department is the key department of the any business. Personnel department is the main part behind the company’s success or failure. Personnel management is that part of management, which concerned with people at work and with their relationship within an enterprise. Its aim is, to bring and develop into an effective organization. The men and women who make up an enterprise and having regard for the well being of individual & of working groups to working groups to enable them to make their best contribution to its success.
The meaning of the personnel dept., labor management or staff management means quite simply the task of dealing with human relationship within an organization.
Personnel management is a continuous process. It cannot stop. Personnel management is a never-ending process. It helps in achieving objectives of company. This is done by proper perform of personnel function like recruitment, selection, training & development, labor activity, motivation, welfare etc. it also helps to keep a smooth relationship between employers & employees.
Sumul believes that the most significant resource are its Human Resource and Sumul’s Success in the long run depends very much on the quality of its human resources. Human resource comprise the aggregate of employee attributes including knowledge, skill, experience and health, which are presently available to the organization for the achievement of its goal, objectives and service to the society.
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4.2 HR Objectives :
To develop and sustain core values. To develop business leaders fro tomorrow. To provide job contentment through empowerment, accountability and
responsibility. To build and upgrade competencies through virtual learning, opportunities
for growth and providing challenge in the job. To foster a climate of creativity, innovation and enthusiasm. To enhance the quality of life of employees and their family.
4.3 Role of HR in SUMUL :
Alignment of HR vision with Corporate Vision Shift from support group to strategic in business operations HR as a change agent. Enhance productivity and performance by developing employee
competency and potential. Developing professional attitude and approach Developing ‘Global Managers’ for tomorrow to ensure the role of global
players.
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4.4 Human Resources Activities :
The main activities of this department are selection, training, recruitment, and welfare actives.
To diffuse the effect of Global Competition, Sumul has adopted the latest concepts of management practices and provided appropriate training with the help of leading institute from time to time for up-gradation & development of its Human Resource. Some of the efforts of Sumul to achieve this are :
Other Activities :
1. Washing facilities: The facility of washing clothes is provided to all the employees
2. Store & Drying facility: The full time workers are given personnel lockers to store their things and also facility for drying clothes.
3. Canteen facility: it is providing employee to take Break-fast, Lunch and Dinner at economic price.
4. Rest room: It is also provided to take rest during the Lunch hours.
5. First aid facility: It is given for quick remedy of employees. When any accident occurs during the working hours of the organization.
6. Vehicle parking space: It is provide for employee, worker and visitors separately.
7. Accommodation: Organization is providing township & accommodation facilities to employees.
Employee Personality Development (Attitude, skill & Knowledge)
1995
Self Development (Self management Leadership, Meditation)
1995
Total Quality Management, QC, SGA, Kaizen, SQC 1996Total Productive Maintenance 1999Meditation Hall 2000
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8. Vehicle loan: It is given to Employee / Executive only.
9. Department stores: “KAMDHENU” department store is in the staff ready credit society / Staff Quarters to purchase all necessary items at economic rate for employee.
10.Uniforms, Shoes and Raincoats: Uniforms, Shoes and Raincoats are provided to all employees and workers.
11.House rent recovery: House rent recovery for those employees who are live in rental house.
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4.5 Employee Records :
SUMUL keeps the perfect & day-to-day employee record of the entire employee in the company. Here all the employees are given certain codes & their data are entered in the computer according to the code. All the employees record is written down accurately whether the employees are new or old. From the employees records only the company can know that to whom the company should given the promotion & to whom the company should give demotion give demotion. From all the working period of the employee, the company calculates the provident fund & the allowances of the entire employee. From the employee record, the company can know the employee’s honesty performance, efficiency, loyalty etc.
Generally the company also needs record information pertaining employees that are as follows.
Employee name. Employee present residual address with telephone no. Employee Permanent address with telephone no. Employee birth date Employee’s education qualification Year and date of joined services Department in which currently works. To whom to contact in your absence at your residence & the nearest phone
no. Age Male / female
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Employees Development Training on Personality DevelopmentTraining on Self Management Leadership (SML)Training on Quality Concepts
Total Quality Management (TQM), Quality Circle, Small Group Activities, Kaizen, Statistical Quality Control (SQC) Total Productive Maintenance (TPM)ISO 9000 / HACCP & ISO 14001
Kaizen
Sumul have implemented Kaizen to solve the problems in work activities, employees & their Job.
Kaizen has five principles :
1. Position before kaizen.
2. Solving the problem in Kaizen coat was the problem?
3. What has been done by employees? What was actually he has to do
4. After position of kaizen what was the Result?
5. Benefits through kaizen
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4.6 Recruitment & Selection Process
Recruitment:
Sumul as such dose not has a well-defined recruitment policy. Recruitment is basically done by HRD department in consultation with the concerned department for which new employee is required. it is not a regular event as recruitment is done only when there is any vacancy or some requirement comes up in the organization. All the new employees must meet the minimum experience and qualification criteria as set by personnel department.
Recruitment Process:
HR Department receives requisitions. Locating and developing the sources of required number and type of
employees. Identifying the prospective employee. Communicating the information.
Generally, two types of SOURCES are used in the Organization:
1. Internal Recruitment:It is generally done through promotion and training programs.
2. External Recruitment: Direct Interview:
By giving advertisements in the newspapers Employment exchange:
These agencies are providing a wide range of services, counseling assistance in getting in getting jobs, information about the labour market, labour and wage rates.
Campus interview. Advertisement.
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Selection Process:
The Selection Process is concerned with determining whether an applicant meets with all the qualification need to perform a particular job. It means right person a right place. It is very important because of a wrong person is selected it will cost to the company. Need of selection would be arise when vacancies are made in organization. Procedure for selection is differing from organization to organization and from job to job.
For Executives:
Written Test-Aptitude test-Subject test
Group Discussion Interview Final selection
For Non-Executives:
Written Test Final interview Final selection
Induction:
When a new employee joins an organization, he is completely a stranger to the people, Work place and the work environment. Therefore, he is likely to feel insecure, shy and nervous. For this Sumul provides 7 days for induction.
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4.7 Training and Development System
“To bridge the gap between job requirements and present competence of an employee”
Need for Training:
Job Requirements. Technological Changes. Organizational Viability. Internal Mobility
Training is given in 3 Categories as:
Management Training. Office Training Senior Executive Training
The management training is given for 6 months. Officers and senior Executives attend the management development programmed organized by the institute. Training is not uncommon in Sumul. It has an elaborate training program to make employees acquire new skills and knowledge. Both internal and external training is carried out as and when required.
4.8 Performance appraisal System :
“Performance appraisal is the systematic, periodic and an impartial rating of an employee’s excellence in mattes pertaining to his present job and his potential for a better job”.
After recruitment organization gives specific project to the employee to train him. After completion of this project, it is checked by the authorized person of the department if the employee do not perform well then they are terminated from the organization. Performance Appraisal System is still in rudimentary stage in Sumul. Through Performance the top management does appraisal or reporting head, it is short on comprehensiveness and touches only few aspects. However the silver lining is that in order to make system transparent and open, evaluation is cross-checked with the employee by HRD people and in case of some differences try to solve out the problem.
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4.9 Promotions and Transfer Policy
Promotion Policy :
The Management Trainees are given 6 month training and later on if they perform well are promoted as provisionary and after one year they are confirmed. Moreover promotion is given on the basis of education obtain by different personnel.
Transfer policy:
There is not any policy for transfer, but managing director of the organization generally takes the transfer decisions.
4.10 Wage & Salary Structure :
Dearness Allowance Additional Dearness Allowance (ADA) House rent Allowance (HRA)
Some fixed amount of house rent allowance is provided for those who live in rental house. Sumul has a fixed increment system for each level of authority in the organization. Only one increment is given a year. There is also a compulsory increment every 14 and 23 year in which, the employee becomes eligible for immediate next salary scale. Plus two increments without any change in his/her designation. However, during last agreement, upgraded employee has also been given designation as per new salary scale. Recently, Sumul has revised its pay structure to attract more young talents.
Other Components:
a) Bonus(8.33% of BASIC +DA+ADA)
b) Funeral FundRs.3000 to the ward and family of the dead.
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Every month Rs1/- of all higher executives salary is maintained for this fund
“Production Department”
CHAPTER CONTENTS
1.1Introduction1.2Organization Structure1.3Production Plan1.4Activities1.5Production Process1.6Micro Motion Studies1.7Support services1.8Material handling equipments
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5.1 Introduction :
Production is defined as arranging the manufacturing resources for the purpose of conversion of raw materials to saleable produces of optimum quality and minimum cost. Thus production is the systematic step-by-step conversion of raw materials through creation of from utility in goods. Manufacturing of goods is a highly complex process. Goods in the stock which are ready to sell do not just happen they are the end results of careful planning and control. The company makes the best use of man, materials and machinery for those sole purposes of economical delivery of quality goods to customers.
Production management is concerned with decision-making process related to the manufacturing process. It makes the best utilization of raw materials available and does necessary processing on it and converts it into utility. Production management is concerned with planning, organizing, controlling and co-ordination the manufacturing process, so that resulting goods or services is reduced according to the expectation, in the amount and by the cost.
Thus, in a broader sense production management is concerned with coordination of men, materials, machines and money manufacturing goods. In a narrow sense it means planning, scheduling and controlling flow of materials to a plant.
Sumul has produced 15,04,61,760 kg milk during the year out of which 10’09’44’886kg i.e.62.52% consulted Buffalo milk and 6,65,91,094 kg i.e. 37.50% consulted cow milk. Achievement in milk procurement is due to adoption of animal Husbandry as an effective tool for economic growth by milk producer members and their devotion to wards milk co-operative movement and also adoption of business approach by sumul. the figures of overall fat% and SNF% in both buffalo and cow milk procured Sumul during the year, match with the normal milk standards (i.e. buffalo milk 6.8% fat, 9.00%snf, cow milk 4.3%fat, 8.5%snf) which aids the union in marketing good quality milk and milk products.
Sumul has paid on an average Rs. 215/- per kg its milk producers / farmers. It has attained self-sufficiency in its milk requirement. Now. Sumul is in a position to surplus milk to mother dairy of Gujarat co-operative milk marketing
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federation limited, Gandhinagar and other district co-operative milk unions, in Gujarat.
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5.2 Production Management Structure :
Managing DirectorManaging Director
In charge Strategy Business Unit Center In charge Strategy
Business Unit Center Production manager (1)Production manager (1) Production manager (2)Production manager (2)
Packing of ShrikhandPacking of Shrikhand
Cream ProcessingCream Processing
Packing of Pasteurized Milk
Packing of Pasteurized Milk
Packing of Manufacturing of Flavored Milk
Milk
Packing of Manufacturing of Flavored Milk
Milk
Packing of Manufacturing of Ghee
Packing of Manufacturing of Ghee
Packing of Manufacturing of Dahi
Packing of Manufacturing of Dahi
Cream ProcessingCream Processing
Tanker HandlingTanker Handling
Raw Milk TransportationRaw Milk
Transportation
Pasteurized Milk Transportation
Pasteurized Milk Transportation
SweetsSweets
Milk ProcessingMilk Processing
Manufacturing Skim milk Powder
Manufacturing Skim milk Powder
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5.3 Production Plan :
1. Sales / marketing department is sending daily demand to the production department as per demand market department.
2. FROM Gujarat co-operation milk marketing federation every week sending demands of Amul products.
3. According to satisfy both production department prepare their production plane schedule. Production plan schedule generates raw material requirements packaging material & it contain utilize requirements
5.4 Activities of Production Departments :
1. Production of planning2. Material requirement planning3. Store finished goods and raw material4. Quality control5. Packaging6. Painting of pack product7. Transport to Marketplace8. Washing and cleaning of equipments, regular maintenance of machine and
other equipments.
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5.5 Production Process :
Milk cycle:
1. A machine milking the cow2. Milk producer’s co-operative Ltd collects the milk from the entire village.3. The collected milk is tested against the set standard. That insures quality
of milk being received from the root level.4. The received milk is sold locally as well as transported to the dairy for the
further processing5. The milk is tested in dairy lab. No compromises with the quality of milk
being received.6. The qualified milk is received at raw milk receiving Dock at dairy.7. Cleanliness is always the top priority at any stage of milk cycle cans
cleaning process.8. Milk is pasteurized, clarified and standardized using lasted technological
machine & equipments.9. Milk again tested before being packed.10.Pouch filling for all the end users.11.Packed milk stored in well-maintained cold storage.12. Milk dispatched for the sale in the marker.
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5.6 Time Motion Study :
During the visit to the production plant we have done micro motion study of a worker whose work was to take the milk pouched from the machine and the keep them on crate, which uses to come serially on the belt conveyors. The position of the person was such that it to very less time.
The pouches of 500 ml were filled in Polly bags, sealed and ready pouches were thrown though the pouch-filling machine.
1. First of all we caught the two pouches in one hand and again two pouches with other hand (5 sec)
2. Then he kept all the four pouches together in the crate coming over the Belt conveyor. (4 sec)
3. He again tuned and caught all the four pouches with two hands. (5 sec)4. And again kept all the four pouches together in the crate coming over the
Belt conveyor. (4 sec)The entire process was completed in 18 sec.
5.7 Support Services :
Maintenance
Maintenance is necessary for both raw materials as well as finished goods. The company has to put stress on the matter regarding the spoiling of goods due to weather or other aspects. At SUMUL, there is a strong maintenance procedure on raw materials & final products, because such milk products should be maintain in such way they maintains their quality for the long period of time.
Packing
Packing is one of the most important factors that management must have to consider in mind. When the raw materials are converted in the finished goods all the products are then send to the packing room. Here different machines are available for different types of packing. The firm is now going for a new type of packing called Gable top packing. The main advantage of such type of packing is in this packing milk remains fresh for about 10 days. Soon, Sumul milk will be available in such type of package.
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5.8 Material Handling Equipments Used :
Equipment QualityMilk Tankers :
SumulOn contract
1311
Tempos(on contract)
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Belt Conover 8Crates 40,000Cans :
40 Liter.20 Liter.
25025
Crates Trolleys 50Cans Trolleys 10Plastic Tube 5Glass Betties
(200 ml)35,000
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“Quality control Department”
Chapter Contents
6.1Types of instruments used in testing6.2Parameters tested6.3Quality certificates6.4Total Quality Management
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6.1 Types of instrument used
This departement is Established in 1968 at the established time of sumul.
Types of instrument used in testing :
1. Analytical Balance :- for measuring weight2. Infrade Analysis:- for measuring parts of milk like Moisture Balance, Mill Scope3. Buting strength measurement: - for packing material4. Molcotestores:- for measuring fat5. Centrifuge6. Incubators7. Hot Air Oven
6.2 Parameters tested
Parameters Tested in the Lab:
Flavor Smell colors Addivities Neutralizers Acidity Fats SNF Milk Proteins Moisture percentage Yeast & Mold
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6.3 Quality Policy
QUALITY POLICY
“WE AT SUMUL DAIRY, ARE DEVOTED DEDICATED AND MOTIVATED WORKFORCE TRAINED TO ENSURE CONSISTENT SUPPLY OF GOOD QUALITY AND SAFE MILK PRODUCTS TO ACHIEVE HIGHEST LEVEL OF CUSTOMERSATISFACTION."
They achieve this by continuous training of the producer’s members and continuous monitoring and upgradation of procedures and processes applying scientific innovations and state of the art technology received from Sumul union. They are also committed to social and economic development of the community and remain eco-friendly
Objective
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To procure clean and good quality milk and to ensure timely and consistent supply to union.
To ensure maximum production of milk by utilizing the state of art services like artificial insemination from trained and qualified personnel of the union.To ensure economical and social development of producers by maximizing the return.To maximize the number of woman producer member by remaining united with the sprit of cooperation.
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ENVIRONMENTAL POLICY
Surat District Co-operative Milk Producers' Union Ltd. Is engaged in manufacturing of Milk and Milk Products and marketing it within Surat district under "Sumul' brand and outside Surat district under brand name of "Amul' and 'Sagar". We are conscious and committed to protect and preserve Environment.
The guiding principles of our Environment Policy are as follows:
Comply with all applicable environmental legislation, regulations and other requirements.
Control Plant Operations to conserve natural resources such as water, electricity & fuel and prevent pollution.
Promoting greening of the earth in and around our manufacturing complex. Minimizing generation of 'waste or effluents.
Continual improvement of our environmental performance. Creating awareness towards environmental issues among suppliers and
stakeholders.
This Environment Policy shall be communicated to all employees and made available to contractors, transporters, suppliers, customers and other interested parties.
In line with its quality policy and its Environmental Policy SUMUL has achieved the ISO Certification, namely:
ISO 9001-2 FOR QUALITY CONTROLISO 14001 FOR ENVIRONMENTAL SAFETY MANAGEMENT
And also hasHACCP- Hazard Analysis Critical Control Point
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TOTAL QUALITY MANAGEMENT
Quality Certification:
ISO - 9000
ISO means International Organization For Standardization. It is the international level organization, which is done to keep rules and regulation of preservation. It was established in 1946 and in 1979 has been implemented contains ISO-9000 series, which standardized by providing certificate.
Following points are considering for implementing:-
To arrange commitment of top management and starling To decide quality policy. To make quality manual To implement quality procedure manual. As per quality procedure manual all the system are audited. Non
Conformity report checks if it is not as per manual.
Union has adopted International Standards for Quality Management. QAS Australia has certified SUMUL quality management systems by issuing ISO 9002, ISO-14001 and H.A.C.C.P. Certificates. By adopting quality management system, SUMUL has standardized all process and procedure system for production of milk and milk products. As usual, it is easy to design system but difficult to implement it. But with active Participation and dedication of workers and staff & with better leadership & guidance of Board of Directors, Officers, Continuous training programs under TPM, they have successfully Implemented ISO Standards.
At every six months interval, Total Quality Management System has to be audited and if found proper as per standard Quality Management norms then
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certification are renewed. They have received continuous renewals.
ISO – 14000
This certificate is for environmental control and it came in the year 2002. Accreditation of ISO 14001 certificates is a testimony of their commitment towards their customers for 100% quality safe milk and milk products. By complying with Terms and Conditions of ISO 9002, ISO 14001, HACCP, Quality Management and Environment Control, Union has undertaken various measures for fully automation in their various production line, installation of Automatic Machinery in various production line is in progress.
LICENSES FOLLOWED BY SUMUL
ISO 9K2K HAACP MMPO ISI AGMARK PFA ISO14000
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6.4 Quality & Organisational Focus
Sumul is doing value addition at each stage in terms of :
Improving raw milk quality, Controlling microbiological growth & Improving Product shelf life
Coordination between CD Development Dept, Chilling Centres, Marketing, Production & QCUndertaking activities like - Clarification, Pasturization, Standardization, Bacteriological Testing etc
Process Reengineering undertaken
for optimizing process & storage temperaturereduction in Material Handling during manufacturing process & usage of SS Pipelines & Equipments. Technological upgrading of equipment's by incorporating state of art technology & Automation in certain areasCIP through Centralized CIP unit supported by Manual Scrubbing of Pipelines & Tanks etc. Improving MBRT at all levels
Adherence to Standards
PFA, W&M & NDDB ISO 9002 / HACCP & 14001
Improving Good Manufacturing Practices
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Implemented TQM, KAZIEN, SQC & TPM concept at all stages.
Increased Overall Equipment Efficiency (OEE)
Reduction in Machine Down Time Increase in Preventive MaintenanceReduction in Leakage, Quality Rejection & Reprocessing
Availability of Maintenance Personnel at FloorMulti skill developmentReduction in Utility Consumption
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“Marketing Department”
CHAPTER CONTENTS
1.1 History……….1.2 Objective………1.3 Marketing system…1.4 Pricing policy………..1.5 Channel of distributors…1.6 List of competitors………..1.7 Promotion policy……..
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1.8 System of approaching to the customers……….1.9 Customer satisfaction…1.10 Records of customer base…..
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7.1 Hierarchy of Marketing Department
Managing Director Managing Director
Senior Executive Officer Senior Executive Officer
Junior Executive Junior Executive
Senior Executive Senior Executive
Senior Assistant Senior Assistant
Junior Assistant Junior Assistant
Workmen Workmen
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Introduction
Human needs, human necessities have no end. The aim of business activity is to acquire wealth, then to convey it into desired forms and to make the final product available for exchange for the satisfaction of human needs. These all activities fall under industry commerce and trade. These three branches have one common function i.e. exchange function. This important and powerful function is known marketing.
‘Marketing is a Social management Process by which individuals & groups obtain what they need & want through creating, offering & exchanging products of value with others.’
7.2 Objectives of Department :
Increase the yearly sale of sumul products by 15 present in compression of last year’s same month.
The monitor the internal and external customers satisfaction level. To monitor the product and the storage condition including GMP and
distributors parlor retailers levels. Training and awareness to customer regarding ISO-9000, ISO-14000,
HACCP, GMP and Sumul products about 1000 customer per year. Appoint 5 new agents per month to make milk easily available in market. To take 25 milk awareness programs at various schools in Surat.
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7.3 Sumul’s Milk Marketing System
Sumul’s milk marketing in Surat city is monitored, eliminating costly sales-booths and though regular and assured twice a day supply of milk to 1662 concessionaires (Agent) and 198 institutional buyers, through 85 contractors’ route vehicles. There is guaranteed cash inflow of the sales proceeds on day-to-day basis and safe return of crates etc. to the Dairy. The standardized / pasteurizes milk is dispatched to the city twice a day to the network of concessionaires (Selling it on behalf of Sumul on a commission basis). The institutional buyers are supplied milk in sealed cans. Contractor’s trucks carry milk from the Dairy Plant to the places of these concessionaires who caters to the domestic demand of milk in their respective earmarked areas.
Both economic and operational advantages of keeping the sales-counters at the residential places of the Agents are distinct as:
No creation or maintenance of these sales-counters is involved. All the security of milk, material and money. Operational convenience to deliver milk and off tack of crates etc. from
these permanent places at any time, including odd hours. Utilization of Agent’s family, labour and residential place and hence very
economic operation for them and the Dairy. Familiarity of the Agents with locality and vice-versa and hence smooth
dealing under mutual confidence.
The institutional buyers include hotels, restaurants, canteens, hotels, charitable institutions, milk vendor’s etc. who enter into contracts for purchase of milk for the entire year and receive milk as per the contract, twice-a-day, in sealed cans, through the contractor’s milk routs and make the full payment to the Dairy Representative just at the time of delivery of milk to them.
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The contractor are responsible for any shortage, breakage OR pilferage of milk and material occurring during transportation. While the Agents hold the responsibility of any such incidence occurring at their level. There is regular, assured and smooth in-flow of cash from milk sales from the Agents to the Dairy’s Cash Collection Centers on day-to-day basis without involving a bank for collection of sales-proceeds and maintaining individual accounts. The Agents sale milk delivered to these Agents during the day and they develop the sale-proceeds daily at the nearest Cash Collection Centers of the Dairy. The Dairy runs these Centers for all 365 days in a year for regular day-to-day receipt of cash amount. For any default on the part of the Agent, such as non-payment or short-payment of cash, the Dairy takes corrective action almost instantaneously.
Sumul also encourage a small Savings Scheme for the Agents by deducting a particular amount from the commission every month and transferring the same into their deposit amount, thereby allowing the deposit to build-up every month, which gets additional security to the Dairy as well as to Agents. Any amount in excess of three times, the realization from the daily sales can be withdrawn by the Agent any time during the year. Currently the commission of 40 paise per liter is paid to the Agent.
7.4 Pricing Policy :
Generally the pricing policy is not disclosed to anyone. General information regarding to setting of price is it has fixed structure followed by GCMMF at Sumul farmers are paid on the basis of kilo fat in their milk. They are paid Rs.212 per KG of kilo fat. Taking this as base the price of the product is being set. Hence the price of other product or ingredients used. In case of keser peda, kesar is used for malaipuri certain dry fruits are used to taken into consideration and accordingly their prices the price is set. Here the electricity expenses are also added to it. No additional profit is being charged. Here while setting the price the care is taken that the price of the product of Sumul is kept low equal to the precluding price of the similar product in the market.
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7.5 Channel of Distribution :
1. Direct Distribution Channel : Sumul is handling 1900 outlets for selling their buttermilk, tea
and sugar.
2. Indirect Distribution Channels : Sumul is distributing various products: milk, milk products &
other than milk products. There are 3 major distributors in Surat city & 19 distributors in rural areas. All dairy co-operative society acts as a distributor for all Sumul products. In Surat city Sumul has created 3400 outlets; Sumul has their own 44 milk parlors which are in direct contact with the customer.
Information technology growing very fast and Sumul always ahead in technology. Customer should be got advantage of these technologies for this reason Sumul Started online shopping facility to Direct Customer as well as Distributor and parlor also net facilities like.
Direct Customer www.sumuldairy.comDistributor and parlor www.b2bsumul.com
AgentAgentCustomerCustomerDairyDairy
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Area covers :
The distributors nad parlors cover whole Surat District including Surat City, Bardoli, Vyara, Kodod, Ukai, Chatthan, Kamrej, Kim, Kosamba, Olpad, Kathor, and Sayan. This whole district is coverd by almost 3000 retail outlets; They constanltly remain in contact with the customers.
Market Share :
In dairy industry Sumul Dairy is wide term. We are the market leaders in almost each dairy product in Surat District.
Product market shareGhee 70%Paneer 50%Shrikhand and Sweets 15%
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7.6 List of Competitors :
The raw milk section comprises local co-operative such as Choryasi, Payal etc. & Vendors. Following some of the dairy all from the district i.e. from North Gujarat & Maharashtra:
Unity dairy, Uttarsanda Jeevan Shakti, Dhuliya Vishalsagar, Dhuliya Gopi Milk Products, Puna Gautam Milk Products,Kopargoan Gayatri Milk Dairy New Suraj Dairy, vijapur Sarita Milk Producyts, Kadi Britannia Ghee NeslteMilk powder, Ghee Sardar Dairy, Mehsana Vimal Dairy, Mehsana Royal Dairy, Gandhinagar Suffal Paneer Satyam Dairy, Gandhinagar Sumathur dairy Mahakall Dairy, Sidhp
Besides this unorganized milk vendors are the major competitors in milk business.
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7.7 Promotion Policy
Promotion activity mainly consists of advertisement. Sumul is a cooperative sector and so the advertisement budget is quite less. However Sumul dairy spend nearly 20 to 25 lakh on the advertisement. The contract of advertisement is with the Venus ads. Here advertising is done through hoardings, banners, wall painting, newspapers, and stickers etc. Sumul as part of promotion activity holds “Sumul healthy baby contest” on regular intervals. The participation is increasing every time the contest is being held. Here every one is given information about product of Sumul and their views regarding the Sumul product. What change they want? Which other product they want? Are also being asked shop painting is also promotion activity carried on by them.
Another Promotion Activity :
Changes have been done in paking and slogans of few products. Door to door advertising is done for new product. Facility of taking loan from bank for vehicle and refrigerator are given to
agents. A mobile van with facility to test milk show films to customers and
address public regarding the hygienic aspects of Sumul milk. “Sumul Dairy Cooking Competition” organized by Sumul at Hotel
Holiday Inn, Surat. “Rasoi Show” organized by Sumul at Hotel Holiday Inn, Surat. Sumul Healthy Baby Competition. Sumul Painting Competition 2002-02 organized by Sumul & Saint
Xavier’s School School students visiting Sumul as a part of their education to know about
production activity.
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7.8 System of Approaching the Customers :
Sumul is doing the following activities to Approach to its customers.
Advertisement: By giving the advertising and to a local TV channel by hosting famous anchor advertising through during festival Seasons.
Hoarding : Advertising through hoardings during Festivals
Paneer Show: In this show different items made from paneer are sold at a discount rate.
Healthy Baby Contest : In order to popularize milk and milk products, Sumul organize every year Sumul Healthy Baby Competition. Healthy Baby Contest is unique contest of its kind in surat. It is conducted each year since 1992 successfully.
Education Programs: The firm also gives information to the cool children about cow milk by visiting different type of schools in Surat city.
House Visits: The companies also visit different houses and collect information about different products of the company and also take suggestion from the customer.
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7.9 Customers Satisfaction :
Needs:
1 Hording & banners of Sumul products are used for advertisement.2 Change have been done in packing & slogans of few production3 Door to door advertisement is done for new products.4 Facility of taking loans from bank for vehicles & refrigerators are given to
agents.5 The schoolboys & girls, who are the future customer, are educated about
Sumul milks & milks products & its purity.6 A mobile van with facility to test milk, show films to customer & address
public regarding the hygienic aspects of Sumul milk.7 Cash center has been opened in different areas & through bank so that the
agent can deposit their cash daily.
Feedback
1 After personal visit to customers & explaining the causes of complaint.2 Replacement is given for storage milk or low weight milk pouches.3 If agents changes more than MRP than they are fined & even terminated.4 Agents may also be terminated for his unwanted behavior.5 Customer satisfaction is most important for the organization.6 The organization goes for consumer survey to know their preferences &
intended Demand.7 A separate wing is creating in the sales department who takes care of
customer complaint. Consumer forums in different areas are formed and regular meeting are organized to address their grievances.
8 Complains are received either by the letter or telephone.9 Complains are entered in to the customer complaint resister.10 Seeing the nature of complaint, action is taken.
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Complain
1 Curding of milk2 Low weight3 Price changed by the agent more than MRP4 Agent’s Behavior5 Leakage
Complain Process Steps
1 Receive the complain2 Complains are received either by the letter or telephone.3 Complaints are entered in to the customer complaint resister4 After the proper evaluation of complains the necessary steps or action are
taken by the marketing department.
7.10 Records of Customer Base :
Sumul has got more than 1900 customer (approx) and Cods No. is given to each and every customer’s telephone / fax no., email, person to be contacted. Sumul is also maintaining file for each and every customers and copy of any correspondence exchanged between the customers by Office of Branch Office are available in the said file for reference, i.e. whenever Office is corresponding with the customers, a copy of the same will be forwarded to the respective Branch Office and Vice-versa.
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“Finance Department”
CHAPTER CONTENTS
8.1 Hierarchy of finance Department8.2 Objective8.3 Source of Finance8.4 Activities of Finance department8.5 Cast system8.6 Payament Process8.7 Study of final Accounts8.8 Tresury operation
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8.1 Hierarchy of Finance Department :
Managing DirectorManaging Director
Material ManagerMaterial Manager Account ManagerAccount Manager Finance ManagerFinance Manager
Assistant ManagerAssistant Manager
Senior ExecutiveSenior Executive
Junior ExecutiveJunior Executive
Senior AssistantSenior Assistant
Junior AssistantJunior Assistant
WorkmenWorkmen
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Introduction:
Finance management is that managerial activity which is concerned with the planning and controlling of the firm financial resources. Still today it has no unique body of knowledge of its own and draws heavily or economic for its theoretical concept.
“Finance management means the use of such managerial function as planning and control to undertake finance function.”Earnest Walker
Sumul is the co-operative so it has not special financial department. Sumul require a lot of funds for meaning its working capital needs and other obligations. It manages its working capital needs through internal funding only. There is regular, assured and smooth in flow of cash from milk sales from the agents to dairy’s Cash Collection Centers on day-to-day basis. The dairy runs there centers for all 365 days without fail. Intact there is a separate cash recovery department in the organization to look exclusively this aspect. Because of its excellent cash collection system, Sumul generally does not face any difficulty in dispensing amount to the producers every month and meeting other obligations.
However, for the expansion work and setting up new projects, it takes loans from NDDB
8.2 Objectives :
The main objective of finance department is Sumul are as under.
To monitor & measure debtors To prepare profit & loss account To maintain working capital at minimum level compared to last year. To prepare a balance sheet of 7th may each year. To monitor & measure internal customer satisfaction. To increase short-term investment by 10%.
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8.3 Sources of Finance :
In the Sumul dairy requirement of finance is major into two major areas.
In working Capital Investment on expansion
These requirements fulfill by taking loan and issuing share.
(1) For working Capital :
To meet the needs of arising working capital Sumul makes transactions from the following banks.
The Surat District Co-operative Bank Ltd, Surat Sarvoday Sahakari Bank Ltd, Surat State Bank of India, Surat Surat Mahila Nagrik Sahakari Bank, Surat Indian Bank, Surat Dena Bank, Surat Co-operation Bank, Surat
(2) For Investment on Expansion :
National Dairy Board Share capital Debenture
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8.4 Activities of Finance Department :
Planning & budgeting of financial resources. When financial resources is not that time taken loans. Issuing shares. Issuing financial resources to different department. Working capital
managing Balance sheet & Annual general prepared. Accounting management. Cash management
Annual Business Plan:
The annual business plan is prepared by taking the information regarding sales of every product. The sales officer compile these data taking into consideration growth rate of city population, per capital consumption so as to arrive at overall market size and targeted market sale for Sumul product, for the effectiveness of annual business plan the data regarding marketing channel, and product mix are needed.
Data Required for Annual Plan:
Product mix plane Marketing channels Manpower requirement Estimated investment Institutional demand Segment wise demand estimation Years procurement analysis Years procurement capacity Urban population demand
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8.5 Cost System :
Cost is one of the main factors affecting finance department. There are lots of control techniques through which companies can control their cost. Costing is the factor that affects the pricing as well as profits of the company. If the costs are controlled then the company can fix competitive price and achieve targeted returns. If the company is able to get the cost at minim um level then can get an additional benefit over their competitors. To control Cost Company might have to:
Replacement of worm out machines and equipments with new ones. Make or buy decision Extension of existing production plant. By having latest technology machines and equipment. By producing large quantities of products. Controlling the inventory levels. To do investments where maximum returns can be achieve.
Cost Structure of Product:
Production cost+ Transport expenditure+ Profit Margin+ Commission------------------------------ Cost
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8.6 Payment Process :
1 Collection of sales bills & sales data2 Data verification with sales information3 Feed concern data in computer4 Feed duration data in computer5 To pass duration entry to the computer.
To the Milk Producers
Finance department will make payment on the base of certified & approved bills.
1 Receipt of milk collection data.2 Verify the data with concern department & payment for each dairy co-
operative society.3 Feed all the data in computer with oracle support4 Reduction of DCSP (dairy co-operative society purchase) & other
miscellaneous5 Account of net amount payable to society is prepared.6 The payment will send by MT (Money Transfer) by district co-operative
bank.
To The Transporters
All the come to the finance department for final payment. Every bill is certified by the concern department authority. They have to give justification for any expenses.& then finance department will make payment to the transportation for any expenses.& then finance department will make payment to the transporters on the bases of certified & approved bills.
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9.7 Study of Final Accounts & present Business and Financia Position:
The total turn over of the union is Rs.607 Crores which is 16.28% means 85% more than previous year. Union has made Rest. 1,63,31,368 net profits after providing Rs. 521 lakhs for depreciation, Rs. 46 Lakhs for income tax provision, at the end of financial year 2006-07.
Board of Directors has recommended distributing 15% Dividend, within the limit of provision in Co-operative Act.
8.8 Treasury Operation:
The treasury operation of the company is panned in such a way so that it maintains purchase cost, production cost, inventory management and budgeting based on the market forecast. Treasury operation is maintained to facilitate demand and supply condition, timely payments for purchases, meeting contingency expenses. Proper dispatching of the good on delivery dates and minimizing opportunity cost. Some unseen contingency may arise such as strike; flood fire etc. for this purpose also there way should be made.
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“Purchase & Stores
Department & Transportation”
CHAPTER CONTENTS
9.1 Organization.9.2 Activities of purchase Department.9.3 Activities of stores Department.9.4 Stores Procedure.
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9.5 Inventory control9.6 Transportation.
Purchase Department
Introduction
In a narrow sense the purchasing means going the open market, finding the lower price at which a standard item is offered & selecting a supplier who is offering it at that price. But in broader sense purchasing is much more then that. It can be defined as an art or science.
9.1 Organization
The purchase department organizes their purchase function in such a way so that it facilities smooth functioning of manufacturing processes. They make timely purchase of row material and other required items. They organize their purchase and store function in order to reduce their cost and time.
9.2Activities of purchase Department Organization
Mainly purchase dept is related with store dept, finished product development (Ghee, Sweets and Shrikhand) finance dept, purchase dept is received from various dept like engineering, laboratory, autogarage, dairy plants and chilling centers.
This indent first of all goes to store dept, store dept verifies the stock position and later by giving code number and last purchase reference being related to purchase dept.
1. Receives the purchase orders.
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2. Checking the present stock. 3. Placing order for purchase on the basis of price & quality. 4. Preparing comparative statement of party tender. 5. Before receiving raw material checking all the required parameters. 6. Put order on the basis of price list of all the manufacturers.
Following materials come under purchase department:
Packaging material. Machinery spare parts. Electrical equipments. Stationary products. Computer Hardware Chemicals for Quality controlled lab Instrument for calibration
Separate space for each type of products is made and in bin card quantity used & quality present all such entries are made.
Stores Department
Introduction:
Stores Department mainly deals with storing of raw material, finished goods, inventory management and keeping the records
9.3 Activities of stores departement:
Storing raw material and finished goods providing the equipment whenever required Maintain bin cards prepare indent letters Keeping records of materials used purchased & current stock
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9.4 Store procedure:
When new purchase of raw material is done send to store division, store in charge will verify the quantity received & another person from concern dept check the received stock.
Finished goods store directly from production dep & finished stocks send to store. About the quantity received on one day the same is entered by store in – charge with date & time.
9.5 Inventory Management:
It is a very crucial part of working capital, hence it is necessary to manage inventory effectively & efficiently. It is consists of following:
Raw Material:
Packing material Machinery spares part Electrical equipment Stationary product Computer hardware Edible essence & colors Chemical for Q.C sLab Instrument for calibration
Finished Goods Ordinary Storage Cold Storage
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9.6Transportation
Transport services for milk Distribution and sales activity of Sumul is always active in all times and situations.
The distribution of milk is done through contract vehicle Each vehicle more 4 times daily in the route. The advance payment is done after 20th of the running month and final payment in done on 14th of the next month.
The penalty is charged in the following case:
If vehicle does not reach on stipulated time. If vehicle keeps more materials than gate pass. If loader of the driver misbehave at the dispatch dock. If there is complain from the agents. For the supply of less material to agents.
Distribution Network:
For Product Marketing Sumul have Distributors and Parlors. In Surat district Sumul has total 20 distributors and 30 Sumul Dairy Parlors.
Milk collected at DCS level is transported to chilling center twice a day. From the chilling center, milk is transported to Sumul dairy though insulated milk tankers. Sumul has own 12 tankers to procure milk directly from the village where Bulk Chilling Unit facility is available. As such contract tankers ferry milk twice a day from chilling centers, Sumul owned tankers go once a day to fetch milk.
For distributing milk to consumers, Sumul has a unique system. It distributes its liquid and flavored milk through a network of 1700 agents through out of city. It does not have distributors for the same. However, for other products like Butter, Cheese, Ghee and Sweets; Sumul has distributors. According to officials in marketing department, because of this agent system, they have been able to
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supply milk in the city unfailingly without fear of agents suddenly turning hostile in large numbers.
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100
“Consumer Mindset
After Changing the Brand Name of
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Sumul As Amul”
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Objective: To check the consumer mindset after Sumul brand changed as Amul brand.
Purpose of the study: Whether the quality of the milk has been decreased, increased
or no difference after this federation of Sumul milk with Amul as a
Consumer survey.
What is the reason for Sumul at first stage not to join in this federation?
We all know the brand name “Sumul” which is well
Established in Surat district, it will be possible that after join in federation
Their selling will be decreased because most of the people do not about
Reality of the milk that milk is same.
Another thing is its bad effect lying on the other product of
Sumul & they have to forget Sumul brand specially on milk because they
have to print Amul brand on milk.
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What is the reason to join in this federation?
There are a several reason behind it:
The most important reason is if this step not have been taken then they
Compete with each other & it’s lost for all.
Another reason is we know that there are lots of competitions
In the market for any product for Sumul there are Choryasi dairy, Rajhanse
Are the main competitor Choryasi is one of the best competitor of Sumul &
Also Relience want to come in this sector so to give them fight they have to
Walk with each other so after some time Sumul is ready to join in this
Federation.
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What is the reason to choose this topic?
I have been already completed the survey on consumption
Pattern of milk in Surat city, it was for the purpose of Sumul, at that time I
Was gone in Varaccha area in this area I found that some people response
me In this manner like quality has been decreased after Sumul brand
change Into Amul.
So, I decided to take this topic as a Subject.
So I covered almost 9 area in Surat like Kailashnagar,
Adajan, Sagrampura, Varaccha, Nanpura, Bhatar, Katargam, Gopipura,
Ghoddod, Athwalines & Citilite.
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Kailashnagar
In Kailashnagar area, I found that before federation almost 90%
people used Sumul milk & also 80% people are satisfied with it only 10%
are using Choryasi milk & only 10% are not satisfy with Sumul milk.
After federation 60% people are satisfied with Amul milk when 40%
people are not satisfy with this milk & also 90% people are knowing about
federation & only 10% doesn’t know about it. The main reason for not
satisfy is price is high & also the thickness is less then Sumulya milk.
About education of the people in this area.
In this area 40% people are luckily to go in primary & secondary
& 60% people are luckily to go ii Graduation & post graduation.
So, it is not possible that people are illiterate & doesn’t know
about federation.
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Adajan
In Adajan area, I found that before federation almost 89%
people used Sumul milk & almost all are satisfied with it, only 11%
are using Choryasi milk.
After federation 67% people are satisfied with Amul milk when 33%
people are not satisfy with this milk & almost all people are knowing about
federation. The main reason for not satisfy is the thickness is less then
Sumulya milk.
.
About education of the people in this area.
In this area 78% people are luckily to go in primary & secondary
& 22s% people are luckily to go ii Graduation & post graduation.
So, it is not possible that people are illiterate & doesn’t know
about federation.
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Sagrampura
In Sagrampura area, I found that before federation almost 62%
people used Sumul milk & almost all people are satisfied with it only 31%
are using Choryasi milk .
After federation 62% people are satisfied with Amul milk when 38%
people are not satisfy with this milk & also 85% people are knowing about
federation & only 15% doesn’t know about it. The main reason for not
satisfy is price is high & also the thickness is less then Sumulya milk.
About education of the people in this area.
In this area 8% people are illiterate, 31% people are luckily to go
in primary & secondary & 61% people are luckily to go ii Graduation & post
graduation
. The main thing is in this area even today the market of Choryasi
dairy is good.
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Varachha In Varachha area, I found that before federation almost all
people used Sumul milk & also 93% people are satisfied with it & only 7%
are not satisfy with Sumul milk.
After federation 57% people are satisfied with Amul milk when 43%
people are not satisfy with this milk & also 79% people are knowing about
federation & only 21% doesn’t know about it. The main reason for not
satisfy is price is high & also the thickness is less then Sumulya milk.
About education of the people in this area.
In this area 21% people are illiterate, 64% people are luckily to
go in primary & secondary & 15% people are luckily to go ii Graduation &
post graduation.
There are traditional people in this area & they want more
thickness in milk, also there are a more illiterate people here so it may be
possible that many of them doesn’t know about the federation.
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Nanpura
In Nanpura area, I found that before federation almost 73%
people used Sumul milk & almost all people are satisfied with it only 13%
are using loose milk.
After federation 80% people are satisfied with Amul milk when 20%
people are not satisfy with this milk & also 87% people are knowing about
federation & only 13% doesn’t know about it. The main reason for not
satisfy is price is high & also the thickness is less then Sumulya milk &
selflife of milk
About education of the people in this area.
In this area 53% people are luckily to go in primary & secondary
& 47% people are luckily to go ii Graduation & post graduation.
So, it is not possible that people are illiterate & doesn’t know
about federation.
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Bhatar
In Bhatar area, I found that before federation almost all
people used Sumul milk & almost all people are satisfied with it.
After federation 62% people are satisfied with Amul milk when
38% people are not satisfy with this milk & also 85% people are knowing
about federation & only 15% doesn’t know about it. The main reason for not
satisfy is price is high & also the thickness is less then Sumulya milk.
.
About education of the people in this area.
In this area 54% people are luckily to go in primary & secondary
& 46% people are luckily to go ii Graduation & post graduation.
In this area the market of Choryasi milk is good because of good
availability.
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Katargam
In Katargam area, I found that before federation almost 90%
people used Sumul milk & also almost all people are satisfied with it only
10% are using Loose milk.
After federation 50% people are satisfied with Amul milk when 50%
people are not satisfy with this milk & also 90% people are knowing about
federation & only 10% doesn’t know about it. The main reason for not
satisfy is price is high & also the thickness is less then Sumulya milk &
selflife of the milk
About education of the people in this area.
In this area 10% people are illiterate, 80% people are luckily to
go in primary & secondary & 10% people are luckily to go ii Graduation &
post graduation
So, it is not possible that people are illiterate & doesn’t know
about federation.
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Gopipura
In Gopipura area, I found that before federation almost 80%
people used Sumul milk & almost all people are satisfied with it only 10%
are using Choryasi milk & 10% are using loose milk.
After federation 70% people are satisfied with Amul milk when 30%
people are not satisfy with this milk & also 90% people are knowing about
federation & only 10% doesn’t know about it. The main reason for not
satisfy is price is high & also the thickness is less then Sumulya milk.
About education of the people in this area.
In this area 10% people are illiterate, 80% people are luckily to
go in primary & secondary & 10% people are luckily to go ii Graduation &
post graduation.
So, it is not possible that people are illiterate & doesn’t know
about federation.
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Ghoddod, Athwalines & Citilite
In Ghoddod,Athwalines, & Citilite area, I found that before
federation almost 88% people used Sumul milk & almost all people are
satisfied with it only 6% are using Choryasi milk & 6% people are using
loose milk.
After federation 82% people are satisfied with Amul milk when 18%
people are not satisfy with this milk & also 94% people are knowing about
federation & only 6% doesn’t know about it. The main reason for not
satisfy selflife & also the thickness is less then Sumulya milk.
About education of the people in this area.
In this area 53% people are luckily to go in primary & secondary
& 47% people are luckily to go ii Graduation & post graduation.
In this area there are good educated people & most of
businessman so price is not so important for them. So, it is not possible that people are illiterate & doesn’t know
about federation.
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115
Q-5 Which milk you were using before Sumul’s brand name change as Amul?
103
06
0
11
0
20
40
60
80
100
120
Sumul Choryasi Rajhans Loose Others
86%
9% 0% 5% 0%
Sumul
Choryasi
Rajhans
Loose
Others
Conclusion:
As shown in above two charts it is clear that most of the people around of 86% (103 out of 120) were using Sumul’s milk before its brand name changed as Amul. 9% were using Choryasi milk & 5% were using Loose milk.
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Q-6 At the time when Sumul brand was used, were you satisfied with its milk?
16
2 0 1
84
0
10
20
30
40
50
60
70
80
90
Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied Neutral
81%
16%2% 1%0%
Highly Satisfied
Satisfied
Dissatisfied
Highly Dissatisfied
Neutral
Conclusion:
As shown in above two charts out of 103, around at 97% were satisfied with the performance of Sumul’s milk and only 2% were dissatisfied with the performance of Sumul’s milk & 1% were neutral with the performance of the Sumul milk.
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Q-7 Were you aware of Amul brand before Sumul’s brand name change as Amul?
108
12
0
20
40
60
80
100
120
Yes No
90%
10%
Yes
No
Conclusion:
As shown in above charts out of 120 respondents 108 (90%) were aware of Amul brand before Sumul’s brand name changed as Amul & only 10% respondent are not aware of Amul brand before federation.
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Q-8 Are you satisfied with recent existing Amul brand?
11
47
34
64
0
10
20
30
40
50
60
70
Highly Satisfied Satisfied Dissatisfied HighlyDissatisfied
Neutral
54%
9%
28%
3% 6%
Highly Satisfied
Satisfied
Dissatisfied
Highly Dissatisfied
Neutral
Conclusion:
As shown in above charts out of 120 which are using Amul now, 75 (63%) are satisfied and 38 (31%) are dissatisfied.
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Comparison of Question 6 and Question 8:
BEFORE
97%
2%
1%
Satisfied
Dissatisfied
Neutral
AFTER
63%
31%
6%
Satisfied
Dissatisfied
Neutral
Conclusion:As shown in above charts before Sumul’s brand name change as Amul, 97% respondents are satisfied and 2% are dissatisfied but after Sumul’s brand name changed as Amul, number of dissatisfied respondents increased which is now 31% and number of satisfied respondents decreased which is now 63%.
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Comparison of Que-6 & Que-8 by hypothesis testing (Z-Test)
1) Null Hypothesis:
70% of the people were satisfied before Sumul’s brand name changed as Amul. Ho ≥ 70%
po = 0.70qo = 0.30
Calculated Value
p1= Total no of Satisfied respondents / sample size
= 100/103 = 0.971
q1 = Total no of dissatisfied respondents / sample size = 2/103 = 0.019
Standard Error =√ (p1*q1)/ sample size = (0.971*0.019)/103 = 0.0135
Z = (p1-po)/standard error = (0.971 – 0.70)/0.0135 =20.070
Tabulated valueAt 5% significance level, value of z is -1.65
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Conclusion:
Acceptance region (20.07)Rejection region
-1.65
Calculated value of Z is greater than tabulated value of Z and it is in the acceptance region as shown in above diagram so null hypothesis is accepted that 70% of the people were satisfied before Sumul’s brand name changed as Amul.
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2) Null Hypothesis:
70% of the people are satisfied after Sumul’s brand name changed as Amul.
Ho ≥ 70%
po = 0.70qo = 0.30
Calculated Value
p1= Total no of Satisfied respondents / sample size
= 75/120 = 0.625
q1 = Total no of dissatisfied respondents / sample size = 38/120 = 0.3166
Standard Error =√ (p1*q1)/ sample size = (0.625*0.3166)/120 = 0.04060
Z = (p1-po)/standard error = (0.625 – 0.70)/0.04060 = - 1.8472
Tabulated valueAt 5% significance level, value of z is -1.65
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Conclusion:
Acceptance regionRejection region (-1.8472)
-1.65
Calculated value of Z is less than tabulated value of Z and it is in the rejection region as shown in above diagram so null hypothesis is rejected that 70% of the people are satisfied after Sumul’s brand name changed as Amul.
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Q-9 Do you find that Quality has been decreased after Amul came?
58
62
56
57
58
59
60
61
62
63
Yes No
48%
52%
Yes
No
So, we can see by the above chart that 52% people believe that quality has been decreased after Amul came & 48% people believe that there is no problem in it.
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Q-10 If you are not happy with current Amul milk’s performance compare to when it was not changed, then what is the reason?
w
3
18
54
66
3736
0
10
20
30
40
50
60
Price Thickness Smell Availability Taste Purity No problem
So we can see by this above graph that the main reason for not satisfied with Amul milk is thickness & the price of the milk because out of 120, respondent 37 respondent are not happy with the thickness & 36 respondent are not happy with the price of the milk.
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SWOT Analysis of Sumul co. operative society.
1. Strengths
There are more than 1500 Agent of Sumul milk so it is good sign for distribution their milk.
The main strengths is Asian No.1 Brand “Amul” is a brand name of Sumul milk so it is very strong point for their competitor.
There are all type of milk for teenagers, yonger & also older people too.
There is no problem of Raw milk because in critical situation
Amul provide them & help them.
The competency power increased due to Amul big brand name.
2. Weaknesses
Sumul have to follow rules of Amul particular in milk sector i.e Sumul have to print Amul on the packet of the milk.
Sumul have to forgot their Sumulya brand for the milk.
It maybe possible that customer doesn’t understand the Federation & their thinking taken them in a wrong way.
Due to federation price of milk go high so it may be possible That it is out of budget for so many people so selling will be Decreased.
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3.Opprtunities
We know that Amul is a big Asian brand so there are opportunity for Sumul to reach at this stage.
Problem of raw material will not arise in future due to Amul.
4.Threats
We cannot ignore our competitors so there are Choryasi dairy milk there so we have to focus on it.
If customer doesn’t know about federation & Amul brand then it may be possible that they will go for Choryasi milk.
Reliance also want to come in this sector so it will be tough competition for Sumul.
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Conclusion
The main problem of dissatisfaction in consumer mind is thickness & price of the milk because before federation there was a milk named Sumulya which was more fat than Amul milk & the price was lessthan Amul milk.
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QuestionnaireTo check the consumer mindset after Sumul brand change as Amul brand.
Que-1a.) Name-b.) Address-
c.) Aged.) Sex- 1.)Male 2.)Female.
Que-2 a.) Education-
1.) Illiterate2.) Upto primary3.) Secondary4.) Graduate5.) Post Graduate6.) Other (specify)
b.) Marital status-
1) Single2) Married3) Widow
Que-3a.) Occupation
1) Worker2) Businessman3) Housewife4) Other (specify)
b.) Monthly Income1) < 50002) <10000
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3) < 150004) < 200005) > 20000
Que-4. Which milk you are using now?
1) Amul 2) Choryasi 3) Rajhanse 4) Loose 5) Other (specify)
Que-5. Which milk you were using before Sumul brand got change as Amul? 1) Sumul 2) choryasi 3) Rajhanse 4) Loose 5) Other (specify)
Que-6. If Sumul brand was used, Were you satisfied with that milk? Highly Dissatisfied Highly Satisfied 1. 2. 3. 4. 5. 6. 7.
Que-7. Are you Aware of Amul Brand before sumul brand change as Amul? 1) Yes. 2.) No.
Que-8. Are you Satisfied with Resent existing Amul Brand? Highly Dissatisfied Highly Satisfied 1. 2. 3. 4. 5. 6. 7.
Que-9. Do you find that Quality has been decreased after Amul came? 1) Yes. 2) No.
Que-10. If there is the difference in Satisfaction Level then What are the reason? 1) Price 2) Thickness 3) Freshness 4) Taste 5) Smell 6) Purity 7) Availability 7) Self Life 8) Other (specific)
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