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PRE-CONFERENCE PROGRAM

TUESDAY, APRIL 2

5:30-8:30 PM

PRE-CONFERENCE NETWORKING RECEPTION & DINNER (Rose & Crown, 202 Banff Avenue, Banff)

Are you thinking of coming to the conference early? Then plan to attend our pre-conference networking reception and dinner. For only $40/person, you will get 2 drink tickets, some appetizers, and a buffet dinner! Don't miss this great opportunity to network with conference delegates, enjoy some great feed, and mingle in Banff's oldest pub.

NOTE: You must register separately at www.edaalberta.ca in advance for this session.

WEDNESDAY, APRIL 3

9:00-11:00 AM

PRE-CONFERENCE SESSION 1: IGNITE PRACTICE SESSION (Room 301) If you have been selected to present at Ignite #EDA2019 session, you are required to attend this practice session. Moderator: Leslie Shier, EDA Board Member Sponsor: Sarah Barcelo, Senior Community & Aboriginal Relations Coordinator Presenters: Suzanne Ebelher, Perry Kinkaide, Alissa Sklar, Peter Casurella, Erin Crane, Lisa Gilchrist, Jenn Delconte Partner: Repsol Oil & Gas Canada

9:00-11:30 AM

PRE-CONFERENCE SESSION 2: HOW TO BUILD YOUR MUNICIPALITY’S TOURISM INDUSTRY FROM THE GROUND UP! (Room 303)

Moderator: Mary Lee Prior, EDA Board Member Presenters: Doug Leighton, EDG Associates; Darren Enns, Town of Banff; Trevor Davison, O2 Planning + Design

Tourism is big business in Alberta - and is thriving even as other sectors struggle. Some municipalities, like Banff, were built for tourism and attract a year-round, international market. Others are regional or seasonal tourist destinations. And many municipalities wish they could attract tourism, but simply don’t know where to start. This session will help participants understand how to lay the foundation, build community buy-in, and grow their community’s tourism industry. The goal is to equip participants with the process and tools to succeed in this growth industry, including a discussion of tourism-friendly municipal bylaws, policies and actions. The session will be led by Doug Leighton, Principal of EDG Associates and Planner in Residence at the University of Calgary’s Faculty of Environmental Design. Doug has over 35 years’ international experience planning the full range of tourism destinations, from mountain resort and coastal communities to urban waterfronts, large conservation areas and small rural towns.

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Doug will be joined by two special guests: Darren Enns, Manager, Development Services with the Town of Banff and Trevor Davison, Managing Principal of O2 Planning + Design (Calgary). Darren and Trevor will share their extensive experience working with municipalities in creating successful tourism amenities and destinations, including case studies. Please join your economic development colleagues from across Alberta for this stimulating and practical session on how to build your municipality’s tourism business.

Partner: Alberta Culture and Tourism

9:00-11:30 AM

PRE-CONFERENCE SESSION 3: IEDC ECONOMIC DEVELOPMENT ETHICS WORKSHOP (Room 305)

Presenters: Brett Doney, IEDC; Chris King, EDA President

When is a free lunch not a free lunch? As Economic Developers we hold the public trust and need to carry out our duties in a manner that is above reproach. So how do we promote an ethical culture in our organization? What are the key components of an ethics program? How do we develop a Code of Conduct? What are some ethical issues that may arise in your economic development role? This IEDC training session will: • provide guidance on the importance of integrity in decision making; • provide tools for making ethical decisions; • discuss the 12 tenets of the IEDC Code of Ethics; • use interactive case study examples to demonstrate ethical decision making in difficult situations; and • describe the Policies and Procedures adopted by the Committee on Professional Conduct (CPC) for IEDC Code of Ethics enforcement This workshop, while open to all conference attendees, is a recertification requirement for Certified Economic Developers (CEcDs). For more information on the CEcD certification, visit www.iedconline.org. Partner: IEDC

CONFERENCE PROGRAM

WEDNESDAY, APRIL 3

9:00 AM-4:30 PM

CONFERENCE REGISTRATION (Main Floor, Kinnear Centre for Creativity and Innovation)

1:00-2:15 PM

OFFICIAL CONFERENCE OPENING & KEYNOTE: THE DANGER OF YOUR COMMUNITY STATING “WE’RE OPEN FOR BUSINESS” (Room 101/103/105)

Moderator: Leann Hackman-Carty, Chief Executive Officer, EDA Indigenous Opening Prayer and Dance: Elder Rod Hunter and members of the Eya-Hey Nakoda Dance Troupe Opening Remarks: Chris King, 2018-19 President, EDA Keynote Speaker: Don R. Campbell, Senior Real Estate Analyst, Investor, Philanthropist, Farm-owner & Best-Selling Author

Don R. Campbell is a Canadian-based real estate investor, researcher, the best-selling Canadian real estate author in history, author of 8 best sellers and a real estate investment educator. He is the Senior Analyst with the Real Estate Investment Network (REIN) which has entered its 26th year of providing unbiased research and analysis on Canadian real estate markets. As a devoted philanthropist, Don donates 100% of his author royalties for all of his books directly to Habitat for Humanity in Alberta and, together with REIN

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Members, has raised $1.3 million for the charity. He and his experienced team are leaders in providing Canada’s most current real estate investment and development research. Don made his first investment in residential real estate back in 1985 and hasn’t looked back since. His portfolio now includes Light Industrial, Residential, Commercial and Agricultural properties across Western Canada. Don shares his strategies and economic research with community leaders across Canada. Don is a trusted on-air media expert and his research and systems have allowed him to accurately forecast trends, markets and demographic shifts long before they become mainstream, thus giving his clients a unique, long-term advantage and perspective. He may tell you what you WANT to hear, but what you will hear may just be what you need to hear. After studying community economics, demographics & messaging for 26 years across Canada, Don’s research has revealed that a majority of economic development messaging is creating unintended and negative consequences, and they don’t even know it. It’s time for a hard look in the mirror, especially today, given Alberta’s changed economic performance. This session will provide that look.

2:15-3:00 PM

2nd KEYNOTE: THE TRIPLE CROWN- WINNING CANADA’S ENERGY FUTURE (Room 101/103/105)

Introductory Remarks: Kelly McTaggart, CAPP Keynote Speaker: Jean-Sébastien (J-S) Rioux, Associate Professor, The School of Public Policy, University of Calgary

J-S Rioux hails from Québec City and lived in the U.S. from 1985 to 1996. He taught at McGill and Concordia Universities before being awarded a Canada Research Chair and joining the Political Science Department at Université Laval from 2001 to 2006. From February 2006 to August 2008, he was the late Jim Prentice’s Chief of Staff in Ottawa. He and Mr. Prentice were good friends and continued working together in the ensuing years, including during Mr. Prentice’s successful run to become the 16th Premier of Alberta in 2014. Later, J-S and Mr. Prentice collaborated on the national bestselling book, Triple Crown: Winning Canada’s Energy Future (Toronto: HarperCollins, 2017). J-S Rioux moved to Calgary in 2008 and after working for almost 4 years at one of Canada’s largest oil & gas companies as the lead Government Relations and Issues Management practitioner, joined The School of Public Policy in September 2012. Among the courses he teaches, J-S is co-founder and lead instructor of the Calgary-Québec Summer School on the Geopolitics of Energy and Natural Resources - an annual national graduate-level course focusing on the important energy and natural resource policy issues of the day. Partner: CAPP

3:00-3:15 PM

REFRESHMENT BREAK (Sponsor Salon, Room 203)

Partner: Brooks Region

3:15-4:15 PM

BREAKOUT SESSION

Session A: Ignite®#EDA2019- Inspire and Enlighten Us- But Make it Quick! (Room 101/103/105)

Ignite® is a fast-paced, fun, thought-provoking presentation format that educates and entertains. It was originally developed by O'Reilly Media, and has been enthusiastically received in more than 100 cities throughout the world.

Ignite®#EDA2019 will give pre-selected EDA members the opportunity to share their enthusiasm and passion with other delegates by delivering a 5 minute presentation, with 20 slides, on an interesting, fun, challenging, and provocative topic. Come prepared to learn and enjoy this fun, entertaining format. Moderator: Leslie Shier, EDA Board Member Introductory Remarks: Sarah Barcelo, Senior Community & Aboriginal Relations Coordinator, Repsol Oil & Gas Canada Inc. Presenters: Suzanne Ebelher, Perry Kinkaide, Alissa Sklar, Peter Casurella, Erin Crane, Lisa Gilchrist, Jenn Delconte

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Partner: Repsol Oil & Gas Canada

4:30-5:30 PM (Room 303)

LOCALINTEL COMMUNITY STUDIO Join over 40 other Alberta communities using Localintel’s award-winning economic development tools at the inaugural Localintel Community Studio. During this fast and fun session you will get the opportunity to:

Discover the latest economic development trends the Localintel team is observing across the US and Canada.

Learn how to get the most value from your Localintel tools.

Hear about the exciting new features, tools and support launching in 2019.

Ask questions and provide feedback. If you’re not a part of the Localintel community, then please come along to learn more, ask questions and join in.

Partner: LocalIntel

5:00-6:00 PM

EDA BOARD- ELECTED OFFICIALS MEET AND GREET (Sponsor Salon, Room 203)

Elected Officials only 5:30-600 PM

CONFERENCE REGISTRATION DESK OPEN (Main Floor, Kinnear Centre for Creativity and Innovation)

6:00-6:30 PM

COCKTAIL RECEPTION (Room 101/103/105)

6:30-8:30 PM

EDA 45th ANNIVERSARY PRESIDENT’S DINNER (Room 101/103/105)

This is an excellent opportunity to meet the EDA Board of Directors and network with colleagues, partners and speakers. The event features a full buffet dinner and a cash bar. This year we are celebrating EDA’s 45

th (sapphire) anniversary.

Dress: Sapphire blue attire optional. Partner: Economic Developers Alberta and EDC

Following the President’s Dinner, the EDA Sponsor Salon (Room 203) will be open until midnight. McLab Bistro is open until 2:00 AM.

THURSDAY, APRIL 4

7:00 AM

BREAKFAST BUFFET (Main Foyer outside room 101/103/105)

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8:00-4:00 PM

CONFERENCE REGISTRATION DESK OPEN (Main Floor, Kinnear Centre for Creativity and Innovation)

8:00-8:45 AM

BREAKFAST PLENARY: RURAL ECONOMIC DEVELOPMENT IN THE DIGITAL AGE (Room 101/103/105)

Moderator: Leann Hackman-Carty, Chief Executive Officer, EDA Introductory Remarks: Ken Holmes, Manager, BDC Business Centre Keynote Speaker: Roberto Gallardo, Ph.D., Assistant Director, Purdue Center for Regional Development

Roberto Gallardo is Assistant Director of the Purdue Center for Regional Development and a Purdue Extension Community & Regional Economics Specialist. He holds an electronics engineering undergraduate degree, a master's in economic development, and a Ph.D. in Public Policy and Administration. Gallardo has worked with rural communities over the past decade conducting local & regional community economic development, including use of technology for development. He has authored more than 70 articles including peer-reviewed and news-related regarding rural trends, socioeconomic analysis, industrial clusters, the digital divide, and leveraging broadband applications for community economic development. He is also the author of the book “Responsive Countryside: The Digital Age & Rural Communities”, which highlights a 21st century community development model that helps rural communities transition to, plan for, and prosper in the digital age. Dr. Gallardo is a TEDx speaker and his work has been featured in a WIRED magazine article, a MIC.com documentary, and a RFDTV documentary. He lives in West Lafayette, Indiana with his wife and two daughters. Partner: BDC

9:00-10:15 AM BREAK OUT SESSIONS

Session B1: Can a Jobenomics movement in Alberta help create the future jobs we need? (Room

201)

Moderator: Natalie Gibson, EDA CEDTP Trainer Introductory Remarks: Lee Anderson, LocalIntel Panelist: Chuck Vollmer, Founder of Jobenomics

The Jobenomics National Grassroots Movement’s goal is to facilitate creation of 20 million net new U.S. jobs within a decade. The Movement has a following of over 20 million people. Jobenomics has six books and produces quarterly employment and unemployment reports on economic, business and workforce development. Jobenomics national-level initiatives include the Energy Technology Revolution, Network Technology Revolution, Urban Mining and Urban Agriculture. Jobenomics.com had 6 million hits in 2018, a growth rate of 400% over the last year. Today, over a dozen cities and states have started Jobenomics initiatives led by local community leaders. These initiatives focus on people at the base of America’s socioeconomic pyramid with emphasis on women, minorities, youth, veterans and citizens who want to work or start a business. Chuck Vollmer is the author and founder of Jobenomics. He is also the CEO of eCyclingUSA, created by Jobenomics as part of their Urban Mining and Business Generator Initiatives which aims to reclaim high value materials from electronic waste in order to finance new inner city and minority owned businesses. He served 10 years active duty in the USAF and 13 years with the Air National Guard, accumulating over 3,000 hours in various fighter aircraft including 175 combat missions in Southeast Asia, receiving six Distinguished Flying Crosses and eleven Air Medals. He received a B.S. degree in Engineering Management from the USAF Academy, a Masters Degree in Education from Northern Arizona University, and attended Massachusetts Institute of Technology’s Sloan School for Senior Executives. He is on numerous boards including the Combat Soldier’s Recovery Fund that provides financial aid to wounded veterans, the International Center for Religion and Diplomacy that is dedicated to international peace making and conflict resolution, several national business networks, and small businesses. He is a frequent lecturer on national security, the economy and business creation. Partner: LocalIntel

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Session B2: Practical learnings from a BRE project in Rural Alberta (Room 205)

Moderator: Chris King, EDA Board Member Introductory Remarks: Kimberley Worthington, Alberta REDAs Panelists: Julia Fielding, Economic Development and Communications Officer, Town of Drumheller; Heather Bitz, Drumheller

and District Chamber of Commerce Do you think that conducting a BRE project in your small rural town is daunting? Are you worried about how much the cost in money, resources, and staff time would be needed to survey one of more industries in your municipality? Then worry no more! This conference session will provide some practical lessons learned from the Tourism Industry Business Retention and Expansion (TIBRE) Project, completed in rural Alberta. Panelists will talk about their experience, their findings, and how they organized and conducted visitations, as well as how they completed project follow-up using staff and volunteers. Julia Fielding is originally from the UK where she worked in education and then led education teams in large museums which included the National Railway Museum and London Transport Museum. Her roles with these museums taught her the need to build collaborations both internally and externally to achieve success. This need for collaboration has been invaluable since working in Canada. She moved to Drumheller in 2014 to manage the Atlas Coal Mine National Historic site and became heavily involved in the tourism industry in Drumheller. This involvement led to Julia becoming the EDO and communications officer for the Town of Drumheller in 2016. Since then Julia has been working on developing the tourism industry with projects such as: the implementation of the Dino walk waymarking scheme which was awarded the Innovation Award for the Ministers Award for Municipal Excellence, and two EDA Awards of Excellence in 2018, a Downtown visioning exercise funded through a CAREs grant and the TIBRE survey which we are talking about today. Her role now is solely communications and she is working on implementing a new Brand strategy including a logo for Drumheller and a proactive flood communications strategy as part of the town’s commitment to being a flood ready community. Heather Bitz is the Executive Director of the Drumheller and District Chamber of Commerce, where she is responsible for managing the Chamber of Commerce, in addition to an accredited Visitor Information Centre and the World’s Largest Dinosaur attraction and giftshop. Heather has been with the organization since 2002, where she began in tourism marketing and then shifted her focus to Chamber member relations. She has been the Executive Director since 2006, during which time her Chamber has won two Chamber of the Year awards from the Alberta Chambers of Commerce. A native to the Drumheller area, Heather enjoys spending time at the local arena where her two children are involved in minor hockey and figure skating. In the summer, Heather likes camping with family and friends. Partner: Alberta REDAs

Session B3: Using data to move your community forward (Room 301)

Moderator: Erin Crane, Economic Development Lethbridge Introductory Remarks: Shannon Preus, BDC Panelists: Elijah Raji, Economic Growth Coordinator, Townfolio; Alissa Sklar, VP Marketing, GIS Planning; Jordan Tidey,

Senior Consultant, MDB Insight In a world of constant change, economic developers need to know what is going on in their communities to try and build a strategy in anticipation of the future. Due to the lack of current local Labour Market Information, Economic Development decisions often risk overlooking important regional labour market aspects. They also need to be able to share critical data about their communities so site selectors and businesses can make investment decisions. However, many investment promotion agencies aren't entirely clear what kind of data they need to offer or how to ensure it's presented in useful ways for prospects seeking locations. Good data can help build a solid foundation for this process. Data refers to facts or statistics which can be collected for analysis; however, sometimes it is very challenging to find and match data in your community. Elijah Raji is the Economic Growth Coordinator for Townfolio. He will be speaking about different ways to use data, and how this can help economic developers make better decisions. He will be working through an activity to help participants gain some practical skills on how to read their community through data to make better decisions.

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Alissa Sklar is VP Marketing for GIS Planning. She will be speaking about the 10 "musts" for presenting your data effectively, with some examples of economic development organizations that are using them effectively. It will include tips on how to use data strategically, how to familiarize yourself with national level data tools, give context on how to differentiate between data sources for different purposes, as well as learn specific ways to use data for creative place marketing. Jordan Tidey joined MDB as Senior Development Analyst in 2017 and has done a range of work in urban and rural economic development. Jordan loves applying collaborative, innovative, and technology-driven solutions to the problems modern economic developers face, understanding that pairing the best tools and techniques with passionate people is the best way to succeed. Jordan grew up on Vancouver Island but loves his new hometown of Winnipeg. Partner: BDC

Session B4: Arts and Culture. How is that Economic Development? (Room 303)

Moderator: Martin Ebel, EDA Board Member Introductory Remarks: Tony Stolz, Community Futures Network of Alberta Presenters: Patti Pon, President & CEO, Calgary Arts Development; Janice Price, President & CEO, The Banff Centre;

Councillor Patricia MacQuarrie, City of Wetaskiwin Arts and culture are usually unrecognized economic drivers; however they do contribute not only to the quality of life in a community, but to its economic prosperity as well. This presentation will focus on the importance of arts and culture to community, how to foster a vibrant arts and culture sector in your community, and how you can use events to promote your community as a destination. Patti Pon is the President & CEO for Calgary Arts Development. She is a veteran community and arts champion with an extensive track record of leadership and service in Calgary. Patti has deep and diverse experience in the arts sector, having served as Vice President, Administration at the EPCOR CENTRE for the Performing Arts (now Arts Commons), with stints at the Alberta Performing Arts Stabilization Fund and Alberta Theatre Projects, among others. In the community, she serves on the board of The Calgary Foundation and on a committee for the Calgary Stampede. She was a founding board member of the Asian Heritage Foundation (Southern Alberta) and served on the steering committee for imagineCalgary as well as on the board of CKUA Radio Network. She comes to the position of President & CEO from her most recent position as Director, Resource Development, Calgary Arts Development. Patti holds a BFA in Drama and an MBA in Arts Administration, and has been awarded the Queen Elizabeth II Diamond Jubilee Medal as well as the 2013 Harry and Martha Cohen Award, recognizing significant contribution to Calgary’s theatre community. Janice Price has over 30 years of experience as a senior executive in leadership roles in the arts and entertainment sector in Canada and the United States. She was appointed President and CEO of Banff Centre for Arts and Creativity in March 2015. Prior to her appointment at Banff Centre, Ms. Price served as CEO of the Luminato Festival, Toronto’s annual multi-arts festival, an organization she led since its inception in 2006. As the Festival’s Founding CEO from 2006 - 2015, Janice helped Luminato become one of the world’s largest and most respected annual multi-arts festivals. From 2002 – 2006 Ms. Price was President and CEO of The Kimmel Center for the Performing Arts in Philadelphia, and prior to that position she was Vice President of Marketing and Communications and then Interim Executive Director at New York’s Lincoln Center for the Performing Arts. Prior to her professional engagements in the United States, she held senior positions at a number of Toronto arts organizations, including the Sony Centre for the Performing Arts, and The Corporation of Roy Thomson Hall and Massey Hall. From 1992–1996, she was the Director of Marketing and Special Projects for the Stratford Festival. Ms. Price has served on numerous national and international arts sector Boards including ISPA (International Society for the Performing Arts), the National Board of Culture Days, the Toronto Arts Foundation, and the Philadelphia Chamber of Commerce. She served on the 2016-17 National Executive of the Governor General's Leadership Conference, and Chaired the national Festivals and Major Events board from 2013 - 2015. Ms. Price currently serves on the board of Business for the Arts, and on the Council of Post-Secondary Presidents of Alberta. Ms. Price was a recipient of the 2018 WXN Canada’s Most Influential Women Awards in the category of Arts, Sports, and Entertainment. Patricia MacQuarrie is a Councillor for the City of Wetaskiwin, and will speak about how to maximize and leverage economic spinoffs from the art and culture sector. Partner: Community Futures Network of Alberta

Session B5: Sustainable Development Goals (SDGs) and Economic Development- The Opportunity Ahead (Room 305)

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Moderator: Jon Allan, EDA Board Member Introductory Remarks: Alyshia Pretulac, Plains Midstream Canada Workshop participants: Mel Wilson, M.J. Wilson Inc. and Doug Beever, President, Sustin

The Sustainable Development Goals (SDGs), otherwise known as the Global Goals, are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. These 17 Goals build on the successes of the Millennium Development Goals, while including new areas such as climate change, economic inequality, innovation, sustainable consumption, peace and justice, among other priorities. The goals are interconnected – often the key to success on one will involve tackling issues more commonly associated with another. SDGs promote sustained economic growth, higher levels of productivity and technological innovation. Encouraging entrepreneurship and job creation are key to this. With these targets in mind, the goal is to achieve full and productive employment, and decent work, for all women and men by 2030. Mel Wilson is the Founder of the Calgary SDG Network. The goal of the Network is to help make Alberta a nationally and internationally recognized SDG leader by 2030. This session will provide a brief overview of the SDGs as well as advice on how Alberta communities can integrate SDGs into their strategies to move this issue forward. Doug Beever, was former Director, Sustainability and Government Relations at Agrium / Nutrien. He is now President of his own company, Sustin. He joined Agrium in 1987 and held roles of increasing responsibility, including Manager of Marketing Services and Senior Director of Corporate Relations. He was responsible for Agrium’s Government Relations, Corporate Social Responsibility and Communications. Prior to joining Agrium, he worked for Monsanto Canada Inc. Doug was involved with a number of industry associations including the Canadian Fertilizer Institute, the Fertilizer Institute, the International Fertilizer Institute and the International Plant Nutrient Institute. He is a member of several boards, including the Climate Change and Emissions Management Corporation and the Nutrients for Life Foundation Canada.

Partner: Plains Midstream Canada

10:15-10:30 AM

REFRESHMENT BREAK (Sponsor Salon, Room 203)

Partner: Lethbridge County

10:30 AM-11:45 AM BREAK OUT SESSIONS

Session C1: Becoming an Accredited Economic Development Organization (AEDO) (Room 201)

Moderator: Natalie Gibson, CEDTP Trainer Presenters: Brett Doney President & CEO, Great Falls Montana Development Authority & High Plains Financial and Bev

Thornton, Executive Director, ABSW The AEDO accreditation process is a voluntary procedure undertaken by economic development organizations that are striving for professional excellence. This peer review process is unmatched and consists of two phases designed to gather specific information about the candidate organization. Transitioning from one phase of the process to the next is contingent upon a rigorous review from Certified Economic Developers (CEcDs) and economic development leaders. In this session, Brett Doney and Bev Thornton will provide information about the process, and answer any questions you may have with respect to the AEDO process. Brett Doney leads the Great Falls Development Authority, a public/private economic development partnership serving the 13-county Great Falls, Montana trade area. GFDA’s mission is to grow and diversify the Great Falls regional economy, create higher wage career opportunities, and improve market competitiveness. GFDA is active in business startup, retention and expansion, business attraction, workforce, and downtown/riverfront redevelopment. Strategic sectors include food/agricultural processing, energy, advanced manufacturing, business services, tourism and defense. GFDA is a Community Development Financial Institution with $22 million under management, and developer of the 1,300-acre Great Falls AgriTech Park. GFDA manages High Plains Financial, a SBA-certified Development Corporation. GFDA was the first economic development entity in the Rocky Mountain region to earn accreditation from the International Economic Development Council. Doney has over 30 years of experience in urban and rural community economic development from the different perspectives of the non-profit,

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public and private sectors. His prior positions include: President/CEO of Enterprise Maine, a family of community economic development organizations dedicated to creating economic opportunity and enhancing the quality of life in rural western Maine; Director of the Ft. Devens Reuse Center, a 9,600 acre army base redevelopment effort in Massachusetts; and, President of Doney Associates, a Boston-based consulting firm focused on urban revitalization, public/private real estate development, and innovative economic development. Doney’s efforts have won awards from the U.S. Small Business Administration, the American Economic Development Council, the International Economic Development Council, the National Association of Development Organizations, the Finance Authority of Maine, the Montana Economic Developers Association, and the National Brownfield Conference. His professional certifications include Certified Economic Developer (CEcD), Master of Corporate Real Estate (MCR), Senior Leader of Corporate Real Estate (SLCR), American Institute of Certified Planners (AICP), RMA Credit Risk Certification, Federal Grants Management, and Economic Development Finance Professional (EDFP). He is a graduate of the Economic Development Institute of the University of Oklahoma. Doney earned a Bachelor of Arts in Political Science from the University of California at Santa Barbara and a Masters in Public Policy from the Kennedy School of Government at Harvard University. Bev Thornton is the Executive Director of ABSW and the first Canadian to receive the IEDC Jeffrey A. Finkle Organizational Leadership Award in 2017. She is also immediate Past President of EDA. Her passion for this process was rewarded when she received the first AEDO designation in Alberta. Bev will share first-hand experience with the AEDO process. EDA members represent many high functioning and effective organizations. Alberta can be unique in the world if we can put multiple AEDOs on the map! Partner: IEDC

Session C2: Working effectively with Indigenous communities on community economic development initiatives (Room 205)

Moderator: Chris King, EDA Board Member Introductory Remarks: Paul Macedo, CANDO Panelist: Shawna Morningbull-Ben, Business Development Manager, Community Futures Treaty Seven; Tony Colabella,

Partner, MNP; Reagh Burgess and Cynthia Rain, BDLS International Group Ltd.

Many communities do not understand how to work successfully with Indigenous communities to promote successful community economic development. This includes First Nations on and off reserve, as well as Métis communities. Shawna Morningbull-Ben is the Business Development Manager for Community Futures Treaty Seven (CFT7). In this capacity she is responsible for the overall direction, evaluation, and operations of the various development initiatives which CFT7 is currently involved in or intent on pursuing. Shawna was a Business Loans Manager with the Alberta Indian Investment Corporation and a Business Support Officer with the Indian Business Corporation prior to working with CFT7. In addition, Shawna has owned and operated her own small business within the City of Calgary. Shawna is the Alberta Director for CANDO, a national Aboriginal organization that supports community economic development by building capacity to strengthen Aboriginal economies. Shawna attained a diploma in Business Administration and a Certificate in Criminal Justice from the Lethbridge College, and has attended the Banff Centre for Management. Tony Colabella is part of MNP's Consulting Services in Alberta. As Alberta Training Lead, he manages several contracts with Alberta Human Resources and Employment to deliver training to Albertans. He also provides assistance to other MNP training and HR initiatives. With more than eight years of entrepreneurship consulting experience, Tony specializes in strategic planning for businesses. He brings with him extensive experience managing people and products. Tony has worked with businesses from a variety of industries, including retail, manufacturing, franchising, consulting and construction. Tony takes great pride in helping his clients grow and succeed with their business ventures. He has a Bachelor of Management degree, and is a Certified Management Consultant. Shawna and Tony will be speaking about how CFT7, the Bands, and MNP have worked together to support community business development, particularly through the Business Support Services initiative. Reagh Burgess is the Senior Partner of BDLS International Group Ltd. and has almost 35 years of experience in the field of domestic, international business development and government relations. His expertise has been gained through extensive work within the Canadian and International governments and the private sector to promote client growth and enhance corporate competitive edge initiatives in Central and South America, where he has been active in strategic alliance and global initiatives, emerging market opportunities, economic and profile enhancement, and analysis and identification of capital resources including proposal and government collaboration. Reagh’s experience also includes assignments in Asia-Pacific,

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North Africa and the former Soviet Union. Reagh has identified, designed, developed, and implemented projects or programs for the provincial, federal, and international governments; energy; indigenous community sustainable engagement; manufacturing; agriculture; health; financial institutions; and innovative clean technology sectors, as well as other commercial opportunities to successfully enter, expand, and re-position for increased commercialization and growth in the emerging domestic and global markets. Reagh has been a featured speaker at numerous national and international seminars, government strategy forums, and conferences. Cynthia Rain is the Strategic Indigenous Relationship Advisor for BDLS and has established working relationships with Alberta First Nation leaders and communities for over 20 years with the Federal Government under the Solicitor General and with Indigenous Services Canada - Alberta Region. She has also managed, administered, coordinated project reviews and executed the transfer of Government funding, conducted on-site program compliance reviews, participated in assessments including the negotiation for base budgets and clauses for agreements. Cynthia has participated in, and led multi-functional teams or committees to develop, coordinate and implement appropriate approaches for providing departmental responses to First Nation issues, proposals, requests and presentations. She worked with the Indigenous Services Canada Housing and Infrastructure team to develop and negotiate overall budgets for housing construction projects with a number of First Nations in Treaty 6, 7 and 8. Cynthia, owns and operates her small business - Indigenous Record Suspension Services and travels to First Nations communities to engage and support First Nation members who want to have their criminal record removed from the CPIC database system. Cynthia has attained a Management Diploma and will be completed her Bachelor of Governance and Administration degree in April 2019. Cynthia comes from the Paul First Nation west of Edmonton in Treaty 6 Territory. Partner: CANDO

Session C3: Broadband in Alberta (Room 301)

Moderator: Erin Crane, Economic Development Lethbridge Introductory Remarks: Mary Lee Prior, EDA Board Member Speaker: Jennifer Massig, Principal, Magna Engineering

In response to the Canadian Radio-Television and Telecommunications Commission identifying new target broadband speeds (50 Mbps download and 10 Mbps upload), Service Alberta began work in 2017 on developing options for a Provincial Broadband Strategy to support province-wide progress on improving broadband services. This work is still underway. According to data gathered by Taylor Warwick Consulting and provided to Service Alberta, only 12.7% of communities in the province have service options that meet the CRTC target speeds, although 65% of Albertans live in these communities (not including Edmonton and Calgary; when Edmonton and Calgary are included, over 83% of Albertans meet the target speeds). This data supports the commonly-held assumption that those in Alberta’s small communities and rural areas have the poorest broadband connection speeds. Infrastructure is a municipal responsibility and key to building vibrant, sustainable communities. In the same way that drinking water, electricity, and safe roads were key drivers of community development in the last century, broadband is the new infrastructure paradigm shaping the growth and sustainability of communities, households, and businesses in this century. Broadband infrastructure is becoming an essential addition to a community’s overall utilities plan and vision. This infrastructure provides the connectivity for individuals and organizations for everything from public safety to economic viability. Whether your community is at the very starting line still weighing the importance of this vital utility, or are looking to improve existing connectivity, a broadband infrastructure solution is necessary. On the road to developing a community broadband strategy, the most important step is creating and growing a vision that can be supported by your community and its stakeholders. From the young families looking for the economic viability of raising their family in your community, to the historians of your community who are in need of the basic digital skills in order to carry out their daily routines as the world around us creates a digital knowledge gap, that is translating into exclusion for those on the outside. This presentation will include the following main learning objectives central to the community broadband discussion: 1) Is high speed, reliable, and affordable Internet a municipal responsibility? 2) Should municipalities see community broadband as a business venture vs. essential municipal utility? 3) Who are a municipality’s potential partners in a community broadband program? 4) How can municipalities mitigate risk associated with community broadband projects This session will provide participants with a better understanding of the current and future broadband initiatives for Alberta communities.

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Session C4: New Approaches to Old Problems (Room 303)

Moderator: Martin Ebel, EDA Board Member Introductory Remarks: Brian LaBerge, Town of Hinton Regional Economic Development Coalition Chair Speakers: Vivian Graubard, Director of Strategy, Public Interest Technology, New America; Madison Savilow, Carbon

Upcycling Technologies; Trevor Davison, Managing Principal, 02 Planning & Design

Einstein was right — we can’t solve problems by using the same kind of thinking we used when we created them. With rapid changes in our society, methods we have previously used to solve many of the problems we face are no longer effective. We need to develop new ways of thinking in order to design better solutions, services and experiences that solve our current problems. In a largely globalized world, where changes in economic and natural resources can be felt halfway around the globe, our challenges are becoming more intertwined with the systems that connect us all. This session will explore how new approaches are being utilized to solve some of our current problems. Vivian Graubard is the director of strategy for Public Interest Technology at New America. Prior to joining New America, she worked at the White House under President Obama where she was a founding member of the United States Digital Service and also served as a senior advisor and chief of staff to the United States Chief Technology Officer. There, her work focused on the intersection between technology and policy implementation, particularly on issues affecting vulnerable communities, including: improving the immigration process, criminal justice reform, combating human trafficking, and preventing sexual assault and domestic violence. Prior to her work in government, she was a fellow at Polaris Project, a leading non-profit focused on ending human trafficking domestically and abroad. Graubard has been named "Time's 30 People Under 30 Who Are Changing the World," "Forbes 30 under 30 in Law and Policy," and "Business Insider's Most Influential Women." She is Latina—Colombian, Cuban, and Puerto Rican—and cares deeply about diversity and inclusion (in tech and beyond!)

Madison Savilow is the Business Development Coordinator at Carbon Upcycling Technologies Inc. (CUT). CUT was founded with the vision of making CO2green: both environmentally and financially sustainable. It intends to change the perception of CO2 from being a liability to an underutilized asset. CUT envisions a future where materials derived from CO2 can be used to enhance every facet of society: from buildings to adhesives, to even our medicine. CUT envisions a world with a thriving market for CO2 that is driven by companies like ours that innovate economically viable solutions for a cleaner future. Trevor Davison is the Managing Principal for O2 Planning + Design (O2), one of Canada’s leading planning and design firms. Trevor has worked in Central America with Foreign Affairs and International Trade Canada, the Canadian International Agency, and the United Nations Development Program. His international work experience has been focused on business development, international trade, and sustainable development. For several years he has contributed to the management and growth of O2, delivering national award-wining projects that promote innovative and creative ways to shape the natural and built environment. O2 specializes in engaging a multidisciplinary approach to resiliency planning and design to develop parks and public spaces. Current relevant projects in Calgary include cSpace King Edward, West Eau Claire Park, and Bowmont Park. Partner: Town of Hinton

Session C5: Collaboration? Really? Isn’t economic development all about competition? (Room

305)

Moderator: Jon Allan, EDA Board Member Introductory Remarks: Audra Krueger, Cooperatives First Panelists: Kimberley Worthington, Executive Director, Central Alberta Economic Partnership; Jon Allan, Economic

Development and Communications Officer, Town of Sundre; Patricia MacQuarrie, Councillor, City of Wetaskiwin; Stuart Cullum, President, Olds College; Nicole Holinaty, Director, Marketing Communications, Red Deer Airport Authority Today, government, business, and not for profits recognize the value of collaboration. Alberta’s central region knows that partnerships are foundational to its success and that long with the benefits, there exists some challenges that need to be addressed along the way. Collaborative organizations need to adapt to be successfully collaborative. There needs to be trust, effective communication, and principles must preceed personalities. This isn’t always easy, especially in the municipal world. But, by combining resources, skills, experiences, and expertise, collaborative efforts enhance and make possible what one organization could not achieve on its own.

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The benefits of collaboration outweigh the challenges, but do not come fro free. Join us for a candid, fun, and educational conversation on how collaboration works in meaningful ways to adress common challenges to create an innovative and prosperous region. `

Kimberley Worthington is the Executive Director for the Central Alberta Economic Partnership (CAEP). She will provide an over view of regional collaboration and explains why, even with its challenges, there are more successes in working together.

Jon Allan is the Economic Development and Communications Officer for the Town of Sundre. He will provide his perspective on collaboration, tools, experiences, and address some of the challenges faced by a small community.

Stuart Cullum, is the President of Olds College. He will speak about how post-secondary institutions collaborate and how it makes student learning and the region better.

Nicole Holinaty, is the Director, Marketing Communications from the Red Deer Airport Authority. She speak about how they collaborate with central Alberta municipalities and organizations to help grow the region.

Councillor Patricia MacQuarrie will speak on behalf of Access Prosperity and The City of Wetaskiwin. In particular how central Alberta needs to market as a region when looking to attract FDI, because it is too small to act alone in the global marketplace. Not only will she bring an elected official perspective to the table, but she will also speak on how collaboration benefits governance, and increases local capacity to undertake economic development.

Partner: Cooperatives First

NOON-1:30 PM

LUNCHEON BUFFET & CEDI PANEL (Room 101/103/105)

Moderator: Leann Hackman-Carty, Chief Executive Officer, EDA Introductory Remarks: Paul Macedo, CANDO Panelists: Tanya Tourangeau, Program Coordinator - CEDI - Western Region; Brian McCosh, City of Edmonton; Corina Hollingworth,

Enoch Cree Nation

Many First Nations, municipalities and/or regional organizations would like to collaborate on community economic development initiatives but often aren’t sure where to start. In part, this is because there are significant differences in the communities’ legal rights and governance structures, economic conditions, demographics and cultures; however, often First Nations, municipalities and regional organizations share many of the same hopes, and they struggle with similar issues and challenges. While collaboration requires an investment of time to build the relationship, it provides significant return as communities gain access to broader range of skills, ideas, funding, and assets. Perhaps the most compelling reason to engage in joint First Nation – municipal community economic development (CED) is simple: communities are stronger together. Delivered in partnership by the Council for the Advancement of Native Development Officers (Cando) and the Federation of Canadian Municipalities (FCM), the CEDI program supports First Nations and adjacent municipalities to develop and implement joint community economic development or land use initiatives while building a resilient, sustainable partnership. During our luncheon, we will be joined by a CEDI panel who will talk about the program’s successes and opportunities. Partner: CANDO

1:45-3:00 PM BREAK OUT SESSIONS

Session D1: How to build a co-working ecosystem in 10 weeks (Room 201)

Moderator: Natalie Gibson, EDA CEDTP Trainer Introductory Remarks: Kimberley Worthington, Alberta REDA’s Panelists: Mary Doyle, CEO Rural on Purpose; Angela Groeneveld, Economic Development Manager, Town of Okotoks

Studies show that within a decade the majority of our workforce will be freelance. Currently, 19% of all freelancers live in rural areas and 42% of all 18-34 year olds are freelancing. The Rural Coworking Pilot was developed by Rural on Purpose. Rural on Purpose is a social enterprise working to create economic opportunities in rural communities through entrepreneurship.

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The purpose of this session is to introduce an innovative community project that addresses the emerging freelance economy; highlight the importance of entrepreneurial ambition and thinking in rural communities; and to showcase Canadian social enterprise innovation and leadership . It will showcase the first coworking pilot run in High River in April 2018, a rural project designed to build a freelance support ecosystem that involved the entire community, explored business expansion and retention opportunities and provided an alternative to the “standalone” coworking facility which is statistically unsustainable in many rural communities. Mary Doyle is the CEO Rural on Purpose. Mary Doyle is the co-founder and program developer for Rural on Purpose, a social enterprise committed to strengthening rural communities worldwide through entrepreneurship. With over 28 years of experience working in all three sectors (private, non-profit and government) Mary works to improve economic opportunities for people living in rural areas by piloting high impact programs that prepare them for the future. Her most recent project is a rural coworking pilot that builds a freelance friendly ecosystem in a community in just 10 weeks. She has been a speaker at numerous events ranging from the Canadian Accelerator Summit to the United Way to Women in Business conferences and was most recently a featured guest on the Startup Canada Podcast. As a community builder and volunteer, she spends much of her spare time fostering strong entrepreneurial ecosystems. Mary is founder of Startup Bay of Quinte and is focused on developing a National Youth Entrepreneurship strategy in partnership with Loyalist College. While entrepreneurship is at the heart of all of her work, she sees it as a way of “thinking and acting” to bring about change in any area. She is fearlessly optimistic and challenges people to have faith in the future as they work to make a difference. Angela Groeneveld is the Economic Development Manager, Town of Okotoks. She is passionate about business, entrepreneurship, and community building, and is a vibrant coach and mentor. Her experience working with rural communities, as well as being a successful entrepreneur, provides her with strong insight into what it takes to lead. Angela has an extensive history of running small businesses in rural Alberta and British Columbia and generating results. From the cattle industry, to the fashion industry, to the health & wellness industry, she has firsthand knowledge of the things that can make businesses successful and the obstacles that can get in the way. Angela has also worked as a Southern Alberta Facilitator for the Business Link, Business Development Contractor for 13 Ways Inc., Business Analyst for Community Futures, and a Business Renewal Officer for the Town of High River post-2013 flood. Partner: Alberta REDA’s

Session D2: How to solve Canada’s succession planning problem (Room 205)

Moderator: Chris King, EDA Board Member Introductory Remarks: Audra Kruger, Co-operatives First Panelists: Audra Kruger and Kyle White, Co-operatives First; Craig Elias, Entrepreneur in Residence, Bow Valley College;

Business Link; Suzanne Ebelher, Director, Client Services, Business Link

Canadian communities are facing a serious succession planning problem. Over the next few years, estimates show that half of Canada’s small and medium businesses will change hands as business owners retire. This could affect millions of jobs and trillions of dollars of capital. Without ready buyers, communities may lose important services and infrastructure. This presentation will give an overview of how the co-operative business model is being used to facilitate succession planning across Canada. Kyle White is the Kyle White, Education and Engagement Lead for Co-operatives First. He will be speaking about the process of transitioning a business to a co-operative; and provide some examples of how co-operatives are being used in succession planning in North America. He will also highlight important areas where co-op succession planning may be successful in Alberta. Chosen three times by LinkedIn as Canada's #1 B2B Sales Expert (#15 globally for 2019), Craig Elias is an award-winning entrepreneur, author and a highly sought-after startup advisor. For the past four years, Craig has been the Entrepreneur-in-Residence at Bow Valley College in downtown Calgary where he helps post-secondary students become first-time entrepreneurs and runs the Innovation Rodeo – an five day innovation and entrepreneurship event held during the Calgary Stampede and three different student pitch competitions – VentureQuest, 150Startups, INVENTURE$. Craig will be speaking about how matching youth with seasoned entrepreneurs looking for a succession strategy may be another great opportunity for Alberta. Suzanne Ebelher leads Business Link’s Client Services team bringing experience from over 20 years in management consulting, working in the self-employment and org and people realms. At Business Link, her goal is to lead her team to client service excellence and to ensure every aspiring Alberta entrepreneur learns of Business Link’s great service offerings.

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Suzanne is passionate about business and loves guiding entrepreneurs through the sometimes tumultuous journey of launch and growth. Suzanne will be speaking about the trends Business Link has seen across the province over the past year as it pertains to business owners looking to transition out of their business and how important it is for them to start planning early. She will discuss what resources are available to assist businesses in planning for the future transition to a new buyer and how to start building value earlier rather than later in order to maximize their return. Partner: Co-operatives First

Session D3: Creating an Industrial Hemp Industry (Room 301)

Moderator: Erin Crane, Economic Development Lethbridge Introductory Remarks: Suhail Khoury, Permit Experts Inc. Panelists: Jesse Hahn, Vice President, Natural Fibre Technologies; Barry Mehr, President, Mehr Holdings; Ted Haney,

Executive Director, Canadian Hemptrade Alliance According to stats from Health Canada, almost 140,000 acres of industrial hemp were planted in 2017, an 80% increase from 2016. The Prairies were home to a large majority of the land being used to grow hemp, with Saskatchewan producing more than 56,000 acres, followed by Alberta with almost 45,000 and Manitoba with 30,000. They also report that 325 producers had licenses to grow industrial hemp in Alberta. Alberta’s got a particularly good opportunity in terms of its climate zones and irrigation structures. Varieties of hemp grown in southern Alberta on irrigation are best for food, due to moisture and organic production, while more northern parts of the province are well suited to grow hemp for fibre due to long daylight hours. Some think hemp could be Alberta’s next canola. Like canola — which was selectively bred by a team of researchers in the 1970s and has grown to become a billion-dollar industry for Canada — industrial hemp is primarily grown in the three Prairie Provinces. Also like canola, hemp can be used to produce a cooking oil, as well as edible seeds, protein powders and more. But unlike canola, hemp is a regulated crop and until now any Canadian farmer interested in growing it has been required to undergo a criminal records check. The plant is a member of the cannabis family, and though it contains virtually no THC (the psychoactive ingredient in marijuana) it does contain CBD, a non-intoxicating cannabinoid that was — until recently — illegal without a medical prescription. For years, farmers with licenses to grow industrial hemp have been banned from harvesting any part of the crop except the seeds and stems. The leaves, flowers and buds (the parts of the plant that contain CBD) had to be left in the fields. That changed in August 2018, when the federal government changed its regulations in advance of the new Cannabis Act. Now, hemp farmers are permitted to harvest the “whole plant” and sell it to licensed marijuana producers for the purpose of CBD extraction and sale. This session will showcase what is happening in Alberta’s industrial hemp industry, and how our province could actually become the hub for hemp production in the world. Jesse Hahn is Vice President at Natural Fibre Technologies, a company focused on whole-crop utilization by adding value to agricultural residues after the seed has been removed. Using their proprietary mobile decortication technology, they produce processed hemp fibre and hurd for their own products, but also for companies that produce their own products and materials. Barry Mehr serves as President of Mehr Holdings. He brings more than 50 years of experience and expertise in the agriculture industry sector and government. He began his career in food and agriculture in Ontario in the early 1960s, after completing his undergraduate degree in food chemistry. Barry spent 10 years working for Swift Canadian Company Ltd. in various sales and managerial positions before joining Canada’s public service. Between 1973 and 2009, Barry served the Government of Alberta as an Assistant Deputy Minister and Deputy Minister in various ministries, including Alberta Agriculture, Food and Rural Development (AAFRD), Economic Development, and Innovation and Science. Barry is also past Chairman of the Board of Governors at Olds College. Ted Haney is the Executive Director, Canadian Hemptrade Alliance. He has over 30 years in domestic and international management and marketing experience promoting Canadian products and services. He managed the Canada Beef Export Federation for 20 years, and previously served on the board of the Canadian Agri-Food Trade Alliance for eight years. The Canadian Hemp Trade Alliance is a not-for-profit organization representing more than 260 growers across nine provinces; the Alliance also represents processors, distributors, developers and researchers involved in Canada’s rapidly growing industrial hemp industry. Partner: Permit Experts Inc.

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Session D4: Smart Cities. What about a Smart World? (Room 303) Moderator: Martin Ebel, EDA Board Member Introductory Remarks: Barry Morishita, AUMA Speakers: Richard Pauls, Partner, Integral Strategy Network; Barb Scully, Connected Communities Program Manager,

Parkland County Join Barb Scully, Connected Communities Program Manager from Parkland County and Richard Pauls, Partner at Integral Strategy Network and Past EDA President, as they share their journey in pursuing a prize in Infrastructure Canada’s Smart City Challenge. Their initial submission has been selected as one of twenty national finalists out of 130 eligible applications and Parkland has received a $250,000 grant to develop their final proposal. Barb and Richard will share their approach in aligning Parkland County with its partners Brazeau County, Lac Ste. Anne County and Yellowhead County in a shared vision to increase rural prosperity with the following challenge statement: “Our agricultural community will revitalize and grow through the connection of people to the land and food while attracting citizens to share in its prosperous, innovative and resilient way of life.” Speakers will discuss their approach for aligning communities, compiling and writing a winning proposal, and their current work and strategy toward developing a comprehensive plan to drive innovative capacity and results in a rural environment. While their immediate objective is to win the $10 million dollar category price, in the long term they are focused and committed to six core pillars: Connectivity, Knowledge Workforce, Innovation, Social Inclusion, Marketing & Advocacy, and the Environment. Partner: AUMA

Session D5: Improve your health and your professional effectiveness (Room 305)

Moderator: Jon Allan, EDA Board Member Introductory Remarks: Trevor Davison, O2 Planning & Design Inc. Speakers: Mike Edwards, VP Sales, Molecular You; Melissa D’Souza and Lucy Mrakawa, Be Do Well Group

Let’s face it, as economic developers or elected officials, we find it increasingly hard to balance our personal lives with our work lives. As we continue to work longer hours, travel for work, eat out more, and exercise less, it starts to affect our overall health, and our work. Luckily, there are adjustments we can make to help us feel better. Given recent enhancements in health, technology and genetics, there are an increasing number of options available to help each of us take better care of ourselves. This session will explore the increased risk of chronic disease as a result of frequent business travel. Come and hear from various health professionals about ways you can connect the dots, in order to decrease the risk of illness, improve your health and enhance your professional effectiveness. It is essential that you take care of yourself if you are to be an effective leader in your community. Molecular You integrates your unique health biomarker data (such as your blood metabolites, environmental/dietary exposures, blood proteins, and genetics) with your lifestyle history to bring you tailored and evidence-based information about your current health and health risks. Mike Edwards is an accomplished, client-driven Senior Sales and Marketing Executive offering almost 40 years of progressive experience including start-ups across numerous product and services. He brings to Molecular You strong people management and a background in branch operations, client relationships and implementing creative sales strategies. He is a well-established sales professional with the ability to secure strategic alliances by effective communication with top “C Level” business executives. Melissa D’Souza is the Founding Partner of the Be Do Well Group of companies, she is also the CEO of Slimwell and MyWellth. Melissa is truly passionate about developing personalized health programs to empower clients with the education, tools and support required to finally overcome their current health conditions. Utilizing the best medical research, Melissa’s background of marketing and technology fuels an opportunity to be disruptive in the healthcare sector. Be Do Well Group of Companies is focused on scientific based health programs that design a strategic path towards wellness for its clients. She believes “Wellth” is possible, if you can connect the dots. Lucy Mrakawa is the COO of MyWellth, Slimwell and partner in the Be Do Well Group of companies. Previous to BeDoWell, Lucy was the co-founder of a Calgary based private functional medicine organization. Lucy has an extensive background in building strong relationships and is passionate about building futures and developing teams.

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She believes the future of health is knowledge. Her goal is to empower people to achieve optimal health and vitality at any age, and loves working with like-minded professionals that are passionate about making a difference through education, support and actionable knowledge. Partner: O2 Planning & Design Inc.

3:00-3:15 PM

REFRESHMENT BREAK (Sponsor Salon, Room 203)

Partner: MDB Insight

3:15-5:00 PM

BREAKOUT SESSIONS

Session E1: Community Economic Development Project Success Stories (Room 201) Moderator: Natalie Gibson, EDA CEDTP Trainer Presenters: Doug Jones, Mayor, Town of Oyen; Walter Valentini, Executive Director, Palliser Economic Partnership; Kevin

Keller, Manager, Economic Development, MD of Greenview; Peter Casurella, Executive Director, Southgrow Regional Partnership; Jamie Lynn Pitts, Economic Development Specialist-Commercial, Spruce Grove Part of an EDO’s job is to secure financial resources to implement projects that are needed in their communities. As a result, they draw from various local, provincial, and federal government programs as well as other non-profit funding streams like foundations, or even the private sector to help implement their various priorities. This session will profile some projects that are currently underway, or have been recently completed, that have involved different funding sources you may or may not be aware of. These include: Oyen Rail Yard, Tri-municipal Industrial Partnership, Peaks to Prairies Project and the Spruce Grove Downtown Revitalization Project. Come and learn how communities are accessing additional financial resources in order to make a difference in their communities.

Session E2: Digitize Now (Room 205)

Moderator: Chris King, EDA Board Member Introductory Remarks: Shannon Preus, BDC

Presenter: Ronnie Prasad, Business Centre Manager, Calgary Quarry Park, BDC

In October 2018, BDC released a report titled Digitize Now: How to Make the Digital Shift in Your Business. The study analyzed the results of a BDC survey of 2,000 Canadian and 600 U.S. entrepreneurs concerning their business’s digital maturity. It evaluated the digital profile of both Canadian and U.S. businesses, and assessed how digital technology adoption and their ability to implement change affected their performance. The report found:

Digital maturity matters. Businesses with higher digital maturity are more likely than their peers to have enjoyed higher sales growth (62%) and profit growth (52%) over the last three years. They are also more likely to have exported (70%) and innovated (329%).

One in five (19%) Canadian businesses have an advanced digital profile, while more than half (57%) have a conservative profile. These proportions were the same for U.S. businesses.

Businesses with low digital maturity performed poorly over the last three years. A quarter of these businesses saw sales plummet in the last few years, compared to less than a fifth of companies in other groups.

Size matters. Larger businesses tend to be more digitally mature and invest more in their digital capabilities than smaller businesses do.

Businesses with fewer than 20 employees have invested $12,000, on average, in digital technologies in the last 12 months, compared to $54,000 for businesses with 20 to 99 employees and $259,000 for businesses with 100 employees or more.

Come and learn more about the report findings, and how you can help businesses in your communities Digitize Now. Partner: BDC

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Session E3: Promoting Export Opportunities in Your Community (Room 301)

Moderator: Erin Crane, Economic Development Lethbridge Panelists: Mark Livingston, Regional Vice President, Export Development Canada; Katie Findlay, Manager, Ecosystem &

Export Development, Calgary Economic Development; Glen Vanstone, VP Enterprise Edmonton, Edmonton Economic Development Corp. One way to diversify your local economy is to help businesses pursue export development opportunities. Canada’s Trade Accelerator Program (TAP) provides essential knowledge, resources and coaching to scale up, develop and execute an export plan. It is a one-stop shop for export expertise that gives companies access to Canada’s top exporting advisors, resources and contacts. Through TAP, companies are able to:

Navigate the complex global trade ecosystem

Leverage Canada's resources on trade and investment

Benefit from customized, face-to-face coaching and advice

Become familiar with international best practices

Develop and implement a new-market entry plan

Achieve export readiness

Expand your global trade footprint to grow revenue Mark Livingston is an experienced, cross-industry executive whose core strengths are communication, strategy development, operational analysis & execution. Groomed in the finance and technology sectors, his executive management skills have been consistently developed to a senior level through increasingly complex and high-profile roles across publicly traded, private and public-sector contexts. Combining driven leadership with the blended perspectives gained helping high-growth companies scale and maximize their competitive advantage in North America and globally, Mark brings a mature, disciplined and relationally-savvy approach to business that’s applicable across industries and company sizes, and fueled by an enthusiastic, entrepreneurial spirit. As a Certified Management Consultant (CMC-Canada) Mark proudly leads with the highest standard of integrity and adheres to a strict code of professional conduct. Mark is currently expanding his experience in the areas of international business development, government relations, global-trade finance & risk management; building on an extensive network to include many new contacts within Canadian and foreign governments and across supply chains in the international private sector. Katie Findlay has more than 10 years of experience as a senior business development manager & marketing and communications professional. Her colleagues and friends know her as a goal-oriented self-starter. She brings a diverse background in strategy development, a collaborative and empowering leadership approach and a demonstrated attitude of service, teamwork and reliability. She is experienced working with government, a wide variety of key stakeholders and business leaders, as well as internal business units and executive leaders. Glen Vanstone is VP Enterprise Edmonton which is the division of Edmonton Economic Development Corporation that works directly and collaborates with companies, stakeholders, and partners within and outside of Edmonton to strengthen and diversify Edmonton’s economy. As a catalyst for economic progression, the division is focused on maximizing opportunities for businesses, big and small, traditional and creative, established and new. These opportunities accelerate the growth and diversity of Edmonton’s economy- an economy that continues to experience significant growth and holds great potential for further development. As Vice-President, Glen is responsible to ensure the team is positioned for success as they work with stakeholders to generate positive results from initiatives and products that support both industry, company, and community-level growth objectives. This session will highlight some of the export programs communities can take advantage of, including TAP success stories to date. Calgary Economic Development holds the TAP license rights for the southern Alberta (Red Deer South), and Export Development Canada (EDC) is a national sponsor of the TAP program. Partner: CED and EDC

Session E4: Best practices in curating and disseminating business intelligence (Room 303)

Moderator: Martin Ebel, EDA Board Member Introductory Remarks: Court Ellingson, Calgary Economic Development Panelist: Nicole Mullings, Research and Strategy Librarian, Calgary Economic Development

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In a world of information and data, economic development agencies/officers are being asked to gather, collate, distill and share more than ever before. We are all being asked to be future ready and achieve new standards in data excellence in economic development. Calgary Economic Development will share their journey in content curation, business intelligence and information management. We will share common data sources, how we collaborate with others in procuring other sources of data and our tools for gathering reports, data and information from the multiverse. Nicole Mullings is an information professional and subject matter expert with 5+ years of experience managing business and industry data and resources and 7+ years of experience supporting research activities at a private investment bank. Nicole has fulfilled 1,500+ research requests in her role as Research & Strategy Librarian at Calgary Economic Development. Significant projects she has contributed to include Calgary’s Amazon HQ2 bid book submission, Invest Calgary Magazine and many of the business and research resources available on the Calgary Economic Development website. Most recently, she presented a workshop on Research Management Best Practices for Economic Development Organizations to Invest in Canada in Ottawa. Nicole is a news junkie and is interested in all things emerging technologies.

Partner: Calgary Economic Development

Session E5: Community Economic Development Initiative (CEDI) Stronger Together Learning Lab (Room 305)

Moderator: Jon Allan, EDA Board Member Introductory Comments: Paul Macedo, CANDO Panellists: Tanya Tourangeau, Program Coordinator - CEDI - Western Region; Brian McCosh, City of Edmonton; Corina

Hollingworth, Enoch Cree Nation The CEDI Stronger Together Learning Lab will provide an introduction to the First Nation – Municipal Community Economic Development Initiative (CEDI) program, followed by an overview of the Stronger Together Toolkit, culminating in small-group peer reflection and dialogue. We will highlight successful regional partnerships from Nova Scotia and Ontario, sharing best practices and lessons learned. Participants will be invited to work with the Stronger Together tools in their community context, increasing the opportunity to learn from one another’s experiences working with First Nation - municipal or regional collaboration. The Stronger Together approach works with a joint Community Economic Development (CED) model by which community partners initiate and generate their own innovative solutions to their common economic problems, thereby building mutual long-term community capacity. This approach integrates economic, social, and environmental objectives that benefit members of all involved communities, building stronger, and more sustainable partnerships and economies. During this Learning Lab, the CEDI team will provide you with a unique learning space to connect the Stronger Together approach with your real-world experience, increasing your capacity to return home with new tools for collaborative economic development.

Partner: CANDO

5:30-6:00 PM

CONFERENCE REGISTRATION DESK OPEN (Main Floor, Kinnear Centre for Creativity and Innovation)

6:00-6:30 PM

COCKTAIL RECEPTION (Room 101/103/105)

6:30 PM

MINISTER’S DINNER & ANNUAL AWARDS BANQUET (Room 101/103/105)

Welcome: Chris King, 2018-19 President, EDA Introductory Remarks: Repsol Oil & Gas Canada Inc. Speaker: Peter Hall, Chief Economist, EDC Marketing Awards Presentations: Mary Lee Prior, Chair of EDA Marketing Awards

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Dress: Semi-formal / Business attire This is the annual EDA Minister’s Dinner & Annual Awards Banquet where we celebrate excellence in economic development. Partner: Repsol Oil & Gas Canada Inc.

Following the Minister’s Dinner, the EDA Sponsor Salon (Room 203) will be open until midnight. McLab Bistro is open until 2:00 AM.

FRIDAY, APRIL 5

7:30 AM

BREAKFAST BUFFET (Room 101/103/105)

8:00-8:45

EDA ANNUAL GENERAL MEETING (Sponsor Salon, Room 203)

Moderator: Chris King, 2018-19 President, EDA

* EDA Voting Members only

8:00-11:00 AM

CONFERENCE REGISTRATION DESK OPEN (Main Floor, Kinnear Centre for Creativity and Innovation)

9:00-9:45 AM

PLENARY #1: 2019-20 ECONOMIC FORECAST (Room 101/103/105)

Moderator: Leann Hackman-Carty, Chief Executive Officer, EDA Introductory Remarks: Kelly McTaggart, CAPP Speaker: Todd Hirsch, Chief Economist, ATB Financial

Todd Hirsch is the Chief Economist at ATB Financial. He holds a BA Honours in Economics from the University of Alberta and an MA in Economics from the University of Calgary. For over 20 years he’s worked as an economist at Canadian Pacific Railway, the Canada West Foundation and the Bank of Canada. For almost a decade, Todd taught economics at the University of Calgary. He released his third book, Spiders in Space: Successfully Adapting to Unwanted Change in 2017. Todd provides economic commentary for several Canadian media outlets, and has been recognized as one of Alberta’s 50 Most Influential He has recently served on the University of Calgary’s Board of Governors and is the chair of the Calgary Arts Academy. In 2015 Todd received the U of A’s Alumni Honour Award, and in 2017 an honorary degree in Policy Studies from Mount Royal University. Mr. Hirsch will be providing his annual economic forecast, always a highlight of the EDA Conference. Partner: CAPP

9:45-10:45 AM PLENARY #2: FOLLOW THE MONEY (Room 101/103/105)

Introductory Remarks: Catherine Brownlee, CBI Speaker: Vivian Krause, Researcher & Writer

Agenda as of Monday, April 01, 2019 Page 20

At The Financial Post, they call Vivian the girl who played with tax data and uncovered the foreign funding of Canadian green groups. But it wasn't always this way. Born in Vancouver, she is a B.C. girl at heart. As a child she lived in Kitimat. Her father taught at Kildala Elementary School. Her family eventually moved to Kamloops where she finished high school at Westsyde Secondary. After a few years at community college and U.B.C., she went back east for a B.Sc. from McGill University. Her major was Nutrition. She also has a Masters of Science from l'Université of Montréal. During the 1990s, she worked for the United Nations Children's Fund (UNICEF) on programs for maternal and infant nutrition in Guatemala (1990-1995) and Indonesia (1996-2000). She also did some food aid planning for the U.N. High Commission for Refugees (UNHCR). Before that, she worked with Algonquin people to prevent diabetes in their communities in the north part of Quebec. During 2002 and 2003, she was Corporate Development Manager for North America for NUTRECO, one of the world's largest producers of farmed salmon and fish feed. In 2006, she prepared a submission to the Special Committee on Sustainable Aquaculture of the B.C. Government. While preparing that submission, she unexpectedly came across a grant for an "antifarming campaign" with "science messages" and "earned media." When she raised questions about this grant from the Gordon & Betty Moore Foundation, four grants for a multi-million dollar campaign against salmon farming were quietly re-written by the Moore foundation. While going through the tax returns of American charitable foundations to try and figure out who was funding the campaign against salmon farming, she happened to notice many grants for a "Tar Sands Campaign". That's when she started to write about the campaign against Alberta oil. As she tried to take a look at the salmon farming controversy from a marketing perspective - a point of view that she missed when she worked in the industry - she wrote two papers about the so-called 'science' about PCBs in farmed salmon, and sea lice - and the money behind it. More recently, she has brought significant attention on how the Canadian energy industry is the target of a multi-million dollar campaign that explicitly aims to “land-lock” Canadian oil and gas, keeping Canada out of overseas markets. She also provides a practical, constructive roadmap for how industry can begin to deal with the activism that is targetted against it. Partner: TBC

10:45-11:15 AM PLENARY #3: IT’S SHOWTIME! HOW TO USE SOCIAL MEDIA TO INCREASE YOUR WOW FACTOR TO THRIVE IN THE PRESENT AND EXCEL IN THE FUTURE (Room 101/103/105)

Introductory Remarks: Leann Hackman-Carty, Chief Executive Officer, EDA Speaker: Sherron Washington, CEO of P3 Solution

Our societal landscape is vastly changing. Now more than ever people want to be recognized as influencers and significant contributors that help, lead, shape and transform the world. So it is vital to make and establish a presence in order to make a larger impact in today’s society. Social media provides an opportunity to show-up and show-off star power, by providing a space that allows people to amplify their voice, exhibit their genius and connect with a vast network of extraordinary people that helps magnify their influence. This interactive session will demonstrate how economic developers can use their influence to present their star-quality, amplify their genius, and gain best practices on how to create more authentic engagement to help increase their influence. Sherron Washington is a marketing strategist, author, speaker and CEO of the P3 Solution, a full-service marketing and communications firm that specializes in providing simple strategy, design, branding, and social media marketing solutions for companies. She has built her firm around the principle of "marketing simple," which instructs clients to embrace simplified methods to promoting their business. Sherron is also the author of Market Simple: The Blueprint to a One-Page Marketing Plan, Speaker and Writer, sharing expert insight in such places as Black Enterprise, SmartCEO, Social Media Today, Inbound, Pubcon and other platforms around the country.

Agenda as of Monday, April 01, 2019 Page 21

11:15-11:30 AM

CLOSING SESSION (Room 101/103/105) Moderator: Leann Hackman-Carty, Chief Executive Officer, EDA Closing Comments: Chris King, EDA