predictable+profits®+–+the+strategic+approach+todominating ... ·...

Predictable Profits® – The Strategic Approach to Dominating Any Market™

More information can be found at http://www.PredictableProfits.com

101 Ways to Build Predictable Profits Into Your Business

By Charles E. Gaudet II Predictable Profits

© MMXIV. Predictable Profits. All Rights Reserved.



Dear Fellow Entrepreneur: Having worked with and spoken to hundreds of small business owners across a wide variety of industries around the world – it’s become painstakingly apparent – business owners are not making as much money as they could. The amount of untapped opportunity is so ripe; I’ve used many of the principles in this special report to ignite an instant cash surge. Examples like one client finding $250,000 within 24 hours and over $1.1 million in fewer than 10 days… while another achieved a100% increase in same product sales in one month with just 2 emails…. Look, it’s no accident that I’ve been paid over $720,000 to grow a business or why there’s often a waiting list to enter my platinum business coaching program. These Strategic Entrepreneurs want to learn how to predictably, systematically and strategically dominate any market. And while I’d love to stroke my ego and claim this is original thought – it isn’t. It’s actually a result of my experience (and MANY failures) coupled with an estimated $500,000 investment studying and traveling the world learning from billionaire and centi-‐millionaire entrepreneurs – and looking for the commonalities behind great companies. These success commonalities come together into a formula called Predictable Profits. This report is designed to illuminate some of those ideas and get you on the path to market dominance today. In fact:

You’ll Find Ideas in this Report that Can Grow Your Business by 35% -‐110% in the Next 6-‐12 Months…

If I’m wrong, delete this book, unsubscribe from my email list and don’t look back. But if you’re like the thousands of others who agree, let this be the first step in working with me to prove the power in The Predictable Profits methodology to you. In your corner, Charles Gaudet, CEO of Predictable Profits



Conventional ‘Wisdom’ or Hoax? While this sounds like a nightmare, rest assured this is a true story. It began on a hot summer evening. I was heading back to the office and it hit me with the force of a lightening bolt. Shooting pains, starting from the base of my spine, running up through my brain. Panicked and scared, I looked around the room and wondered:

“What the hell is happening to me?” Before I knew it, I was in the emergency room. The doctor did some testing and said something that I’ll never forget.

“It’s stress and it’s killing you... literally.” I sat there silent. Concerned. Afraid. “What does this mean?” Stunned and confused, I was speechless. From a child, people have always told me the key to succeeding in life is working hard. I took that literally. Setting my alarm at 3:30am so I wouldn’t “oversleep,” I worked every waking hour of every day (including working on holidays), but it still wasn’t enough! No matter how hard I worked, I wasn’t getting any closer to where I needed to be. I was over one million dollars in debt, paying double-‐digit interest rates, and didn’t know where else to turn. In addition, I was frustrated with:

• Fighting price wars with my competition • Wasting time and money on advertising that wasn’t working • Difficult customers • Worried about getting the next job • Working harder than I’ve ever worked and making less money

“What can I do? I can’t work any harder than I already am,” I said to myself as I came home from the hospital.



“There has to be a better way.” I knew I couldn’t keep living this way. My chest was hurting from heartburn and anxiety. I couldn’t sleep. I was miserable. A decision had to be made. I sat around the table with Heather (my wife) and hashed out my options. Nobody I knew was working harder than me and yet, it wasn’t enough. So, if it wasn’t about working hard – there was only one option left. As a Navy SEAL once told me: “It’s not about fighting harder, it’s about fighting smarter.”

We had to work smarter. It had everything to do with working smart. Now, I didn’t say “being smart” – just working smart. In the process I made many (MANY!) mistakes, but I like to think I learned from them. Instead of working long hours, we focused on delivering a greater advantage and benefit to our clients. Instead of always trying to come up with what to do, we build strategies and systems so we could leverage our time and our resources to do more with less. Instead of discounting our prices, we asked ourselves: “What has to happen to become the most expensive competitor in the market and still have customers happy to do business with us?” After all, anybody can discount their products, but how many can grow their business while charging premium prices? It’s how I took a business from over $1 million in debt to creating my very first multi-‐million dollar company… and, as we refined these principles, we’ve use this to generate both myself and my clients millions more.



Maybe you could say I’m a “slow learner” – but it cost me over $500,000 traveling the world studying the “greats” – billionaires, multimillionaires, celebrities, authors, and others who’ve transformed history. Isaac Newton said:

“If I have seen further than others,

it is by standing upon the shoulders of giants.”

This is definitely true in my case – and now I’ve revealed the imparted wisdom and the formula for Predictable Profits in my book: “The Predictable Profits Playbook: The Entrepreneur’s Guide to Dominating Any Market and Staying on Top”. Experts agree, “information is power” – and armed with this new skillset, I went from a struggling 20-‐something to – years later -‐ seeing my advice featured around the world in places like Inc., Forbes, Fox Business, and as a keynote speaker in front of hundreds. Yes, hard work is essential, but it’s only part of the equation. When you combine hard work with the right strategy and the right system, the combination is like a flame to fuse wire, creating an explosive wealth of possibility While it took me years of heartache, failure, hustle, and money spent to learn these lessons -‐ as a starting point, I want to give you this gift of 101 Ways to Build Predictable Profits Into Your Business – to give you a leg up. I hope this helps. I really do. In your corner, P.S. I’ve got one more thing for you. Don’t miss the special offer on the last page.



101 Ways to Build Predictable Profits Into Your Business

1. The purpose of business is to create the greatest advantage and greatest

benefit to get your customers closer to the ultimate result they are after. The goal is to make as much money as humanly possible (common theory mistakenly reverses this order).

2. People are most interested in what’s “new” – always look for inventive ways to make your products and services new.

3. You can’t be all things to all people. You’re much better off dominating a niche than trying to take over the world. People pay for specialization.

4. Never, ever, ever, ever, ever, ever, ever, ever compete solely on the basis of price. There’s never been a company that has succeeded using that competitive advantage alone.

5. Consider this: “A recent survey of 9,000 decision makers in B2B companies found that 86% of the ‘unique benefits’ touted by vendors were not perceived as unique or having enough impact to create preference.” -‐ Tim Reister, CMO of Corporate Visions, Inc.

6. Selling goods and services is not enough to compete in today’s new economy. Customers demand better experiences.

7. People don’t believe what you tell them, but they will believe what others tell them. Give people a reason to talk about you.

8. The best marketing doesn’t feel like marketing.

9. Direct response marketing can be measured and improved upon. Brand advertising cannot. Why would you waste any money on something if you don’t know whether or not it’s working?

10. Your best and fastest way of getting more profits for your business lies within your existing customer list.

11. Always capture your customers’ names and contact information.

12. Never rely on just one way to reach your customers. Bring offline to online and vice versa. The combination is most effective.



13. Keep a swipe file of the best emails, advertisements, and direct mail pieces – they will be your best sources of inspiration.

14. Test, test, and test -‐ the three most powerful words in a marketer’s vocabulary.

15. Customer relationships are similar to personal relationships. They must be nurtured, valued, and appreciated.

16. All customers want to feel special.

17. People buy for emotional reasons (greed, guilt, fear, pride, love) and rationalize with logic. Focus on the emotional reasons.

18. Use conversational tone in all of your marketing copy. You ain’t gonna win sales by trying to please the grammar police.

19. The best way for someone to give you $1,000 is to first get them to give you $100.

20. Money flows to celebrities. Make yourself an industry celebrity.

21. Leverage the media. It’ll instantly position you as a credible authority.

22. Never, ever, ever, ever give your customers a reason to doubt your integrity. Trust is everything. Be honest… even when the truth hurts.

23. Under promise and over-‐deliver.

24. If you can describe your customers’ problems better than your customers can, they’ll automatically come to the conclusion that you must have the solution to their problems.

25. Know thy customer. Know everything about them – their pains, desires, worries, wants, etc. Knowledge is power.

26. People will do more to avoid pain than gain pleasure. You reach people when they are experiencing pain.

27. People buy from others they know, like, and trust. It’s the trifecta of marketing!

28. Don’t use generalities. 93.4% of people are more likely to believe specifics.



29. People are inherently lazy. Always give them a reason to act now.

30. People are creatures of comfort and habit – focus on how you can help people do what they are already doing… better.

31. Features are not enough to establish preference. Benefits establish preference.

32. Use technology to your advantage. Build automated systems wherever possible.

33. It’s rarely a good idea to send the same message to everyone. Segment your lists between customers and prospects. The more you speak directly to your customers’ wants, the better the result.

34. There are only three ways to build a business: 1. get more customers, 2. increase the average transaction size, and 3. sell more stuff to your customers more often.

35. The best marketing ideas often come from outside of your industry.

36. If you copy your competitors’ marketing, you’ll never be the leader.

37. Dare to be bold.

38. Anybody can lower prices. What would it take to be the most expensive competitor in your industry and still dominate your market?

39. If you’re not getting paid what your product/service is worth, it’s because you haven’t clearly stated your value proposition.

40. A Unique Advantage Point (UAP) is similar to a Unique Selling Proposition, with one exception. The focus is being unique and offering an advantage to your customer. UAPs are more powerful.

41. It costs more money to sell a new customer than an existing customer.

42. Reengaging inactive customers is one of the fastest ways to make money.

43. Customer loyalty doesn’t happen at the last page of the shopping cart or at the cash register, it happens the moment they visit your store/website, and continues well past the point where money exchanges hands.

44. Understanding the Lifetime Customer Value is a dial that must be at the forefront of every CEO’s desk.



45. Sell people what they want, not what they need. Give them what they need only as part of your deliverable.

46. Sell to people’s pain (frustration, worry, anger, jealousy, depression, sadness, loneliness, fear).

47. Email and direct mail used independently are not nearly as powerful as they are together.

48. You can lead a horse to water, but you can’t force it to drink. Know your thirsty market, and only market to them.

49. Never put all your eggs in one basket. No one customer should give you more than 20% of your total revenue.

50. There are only 3 reasons people don’t buy. They are either: 1. not interested, 2. unable to pay for it, or 3. doubtful you can meet their needs.

51. The headline is the most important part of your sales letter. It must grab the reader and speak to their biggest desire.

52. People want a magic pill. They don’t want to work hard. They want you to do everything for them. Do your best to make their lives easier, and they’ll happily compensate you for it.

53. Stories sell.

54. Love your customers. I mean it! Really fall in love with your customers. Care about them and commit to making their lives better.

55. Communicate with your customers and leads regularly. The absence of communication is one of the biggest reasons they go to your competitors.

56. Not every fish will eat a worm. Know what your customers want, and understand there are no one-‐size-‐fits-‐all solutions.

57. Successful leadership is similar to laser eye correction for 20/20 vision. One eye must have perfect distance vision while the other must have perfect close up vision.

58. Your customers don’t care about you. They care about W.I.I.F.M. (what’s in it for me).

59. A masterfully crafted product launch can create buzz and produce as many sales in one week as you did in the previous three months.



60. If your message doesn’t turn off a segment of the population, it’s not strong enough. In trying to please everyone, you please no one.

61. Advertising is salesmanship in print.

62. Marketing is anything that gets and keeps customers.

63. Always be marketing. Your competitors are actively trying to steal your customers.

64. What’s the big opportunity nobody else sees?

65. Just because your competition does things a certain way, it doesn’t mean that’s the best way.

66. The more self-‐serving you become, the less people want to help you.

67. “Do what you do so well, people can’t resist telling others about you.” – Walt Disney

68. Think about the people you are most committed to – it’s because they have the greatest commitment to you.

69. Compensation has nothing to do with your product or service, it’s the value you bring to others.

70. People don’t buy things, they buy results.

71. Optimize everything dollar you spend, every relationship you have, and every calorie of energy you use.

72. In the new buying funnel, your customers spend time researching you, your competition, and your alternatives – be aware of what they’re looking for and give them the answers.

73. Consumers want to know three things before they do business with you: 1. Can I trust you? 2. What makes you different? 3. How do I know I’m making a smart decision?

74. Define your ideal client. Know who they are, what they are, where they are, how they are, what they believe, what they dream about, what keeps them up at night, and what they want more of.

75. What about your product or service fills your prospects’ needs?



76. Mentioning features in your marketing are only useful if they sell the benefit.

77. Quality joint ventures are a fast an easy way to leverage some one else’s credibility to drive more sales to your business.

78. Give bonuses or price inducements to get people to buy more from you.

79. Reward the customers who buy the most from you.

80. You have two choices: market your price or market your uniqueness. Uniqueness is the only way to sustain a long-‐term advantage.

81. People want to do business with other people – not a faceless company.

82. A good offer is comprised of: 1. proof (demonstrations, statistics), 2. social proof (testimonials, endorsements), 3. credibility (media mentions, celebrity, experience), 4. risk reversal (guarantee), and 5. scarcity/urgency (limited quantity/time).

83. The best offers are free of risk, free of effort, and free of obligation.

84. Experiment with offering a “good, better, and best” approach. If you start with the most expensive, “best” approach, often the “good” approach will look like a steal.

85. Increase the average transaction size by packaging complimentary products and services together.

86. Telling people how great you are doesn’t do a lot of good. Show them how good you are by adding value -‐ and they’ll think you’re great!

87. Don’t assume that any media is dead. Millions of dollars are made everyday in radio, television, newspaper advertising, and yes, even the Yellow Pages.

88. You have four goals: 1. capture a lead, 2. generate a sale, 3. earn repeat business, and 4. get a referral.

89. Focus on relationships, not transactions.

90. 68% of customers leave because of a perceived attitude of indifference toward the customer by the owner, salesperson, or employee (source: Michael LeBoef). They leave because they don’t feel valued or appreciated. Fortunately, you can reengage them and bring many back.



91. Customers are your most valuable assets.

92. Be thankful for a dissatisfied customer. It gives you another chance to make good.

93. Your business growth will be in direct proportion to the quality of your communication.

94. Technology, search engine algorithms, policies, etc. – the rules change all the time. One marketing strategy isn’t enough to ensure long-‐term success.

95. Specialization still requires that you’re willing to change direction when necessary – and sometimes very quickly.

96. The biggest advantage you have in a bad economy is that winning new business is easy – all because your competition is frozen with fear and hope for a better future.

97. Social media is a vehicle to establish and nurture relationships. The primary purpose is not selling.

98. The best way to get a referral is to ask for it.

99. People trust people most like themselves. Use stories and find social proof that comes from your ideal customers’ peers.

100. When you fix the economics so you’re competing on the basis of your uniqueness, you’ve widened the gap and are on your way toward creating a market of one.

101. Always be thinking in terms of opportunity and possibility.



What’s Next? You’ve successfully read through all 101 Ways to Build Predictable Profits Into Your Business… And now you’re wondering: “what’s next?” Management consultant Peter Drucker said, “Marketing and innovation produce results; all the rest are costs.” These are the keys to growing your business. And like most of us, I only wish I learned this lesson sooner! Once I learned these secrets (and they’re not hard!), everything improved... by A LOT! I’m talking about creating a marketing campaign that sold more products in one day than it did all year! Imagine that!! Reducing return rates… improving conversion rates… creating an ongoing stream of leads… charging premium pricing and actually having people beg me to buy my products even before they became available! The Predictable Profits methodology gets companies “unstuck” to help realize their potential. And funny enough, it’s not rocket science… it’s part of a formula.

I want to prove it to you – for free! I’d like to invite you to a FREE 30-‐Day membership to The Predictable Profits Insiders’ Club. (I’ll even pay for shipping!) I can say with conviction, it will change the way you look at growing your business. In fact, I’m so convinced the business growing tips will make a difference in your business – if you decide to keep it beyond your 30-‐day trial, I’ll give you a full 12 months to absorb as much information as possible – all the strategies, templates, checklists, etc. -‐ and I’ll guarantee that you will find the information to be worth over 100 times your small investment into the club – or I’ll give you all your money back! Period. To get started, go here: http://www.PredictableProfitsInsidersClub.com In your corner,

predictable+profits®+–+the+strategic+approach+todominating ... ·...

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