premier bi manual

7/29/2019 Premier BI Manual

1/31

Section 9 - BEST WESTERN PREMIER

International

08/2012


2/31

Section 9 | BEST WESTERN PREMIER International

BEST WESTERN PREMIER

This Brand Identity manual gives you the inormation necessary to helpyou correctly use the BEST WESTERN PREMIER Logo and the words

BEST WESTERN PREMIER. Basic ormats and design cover all elements ocommunication rom signage and stationery to hotel brochures. Its purposeis to maintain BEST WESTERN PREMIER descriptor while allowing a hotel toexpress their individual personality. This manual does not replace the GlobalBrand Identity manual.

General Standards

BASIC USAGE GUIDELINES ....................................................................................9.1

REQUIRED BEST WESTERN PREMIER ITEMS ........................................................9.2

APPROVED BEST WESTERN LOGO COLORS .......................................................9.3

APPROVED BACKGROUND COLORS FOR ONE-COLORBEST WESTERN LOGO DISPLAY ............................................................................9.4

BRANDING PROPERTY LOGO ................................................................................9.5

CORRECT DISPLAY OF PROPERTY NAME WITH

BEST WESTERN PREMIER LOGO ............................................................................9.5

Printed Materials

PRINTED MATERIALS ...............................................................................................9.6

PROPERTY BUSINESS CARDS .................................................................................9.8

PROPERTY ENVELOPE .............................................................................................9.9

PROPERTY LETTERHEAD .......................................................................................9.11

PROPERTY BROCHURES ........................................................................................9.13

GUEST DIRECTORIES .................................................................................. 9.15 - 9.17

Specialty Items

SHORT TERM SPECIALTY ITEMS .......................................................................9.18

UNIFORMS / APPAREL ........................................................................................9.18

COURTESY VEHICLES .............................................................................. 9.26 - 9.27

FLOOR MATS .......................................................................................................9.28

FLAGS ...................................................................................................................9.29

Signage

MINIMUM GENERAL SIGN REQUIREMENTS ..................................................9.19

PROPERTY IDENTIFICATION SIGNS ..................................................... 9.20 - 9.21

BEST WESTERN PREMIER ONLY BRANDED SIGNS ........................................9.22

ENTRANCE SIGNS ...............................................................................................9.22

SECONDARY PROPERTY NAME SIGNS ............................................................9.23

OFF-PREMISE SIGNS............................................................................................9.24

Standard guidelines still apply or all Logo Usage. For a complete set oLogo Usage General Standards, reer to Section 1 o this Manual.

2011 Best Western International, Inc. | Global Brand Identity Manual


3/31

Section 9 | BEST WESTERN PREMIER International | General Standards

CROWN

YELLOW RULE

REGISTRATION MARK

DESCRIPTOR

Basic Usage Guidelines

The BEST WESTERN PREMIER logo must always be reproduced exactly asspecied in this manual. For complete Basic Usage Guidelines or theBEST WESTERN logo, reer to Section 1 o this Manual.

1.The logo must always be reproduced in its entirety. No elements (i.e., thewords BEST WESTERN, the crown icon, the outer rule, the shield, theregistration mark or the Premier descriptor) are ever to be missing or usedseparately.

2.When using the BEST WESTERN PREMIER logo, it must alwaysappear in the proportion and relationship shown here. For acompliant version o the BEST WESTERN PREMIER logo, visitmybestwestern.com.

3.Do not attempt to create the BEST WESTERN PREMIER descriptor usinga similar ont.

BEST WESTERNTYPE TREATMENT

BLUE SHIELD


LOGO ELEMENTS

4.The logo is never to be used smaller than 15.584 mm in heightand 20 mm in width. The width measurement includes theword PREMIER.

12.5 mm WIDE


5.The logo shown below with a single inner yellow rule and PREMIER descriptoroutside the shield, is to be used in all applications unless otherwise specied in thismanual.

Exterior O-Premise Internally-lit Signage, Courtesy Vehicles, Flags, and Floor Mats Only.

INNER AND OUTERYELLOW RULE

DESCRIPTOR NOT IN SHIELD

6.The logo shown below with the double rule and PREMIER descriptor outside othe shield, must only be used or on-premise signage and internally-lit o-premisesignage.

Exterior On-Premise Signage and Internally-lit O-Premise Signage Only.

INNER YELLOW RULE

DESCRIPTOR NOT IN SHIELD

9.1

20 mm WIDE

15.584 mm HEIGHT


4/31


International Member Requirements

The ollowing items are required to include an appropriateBEST WESTERN PREMIER logo:

1. Business Cards

2. Stationery (ront oce)

a. Property Envelopes

b.Property Letterhead

3. Hotel Brochure

4.Property Identication Signs

5.Membership Plaque

6.All other items may be branded BEST WESTERN or

BEST WESTERN PREMIER.

2011 Best Western International, Inc. | Global Brand Identity Manual 9.2


5/31


Approved BEST WESTERN PREMIER Logo Colors

The color options indicated here are the only combinations allowed.Reer to each individual section or standards on how to produce each item.

1.The BEST WESTERN PREMIER logo may only be reproduced in the ollowing colors:a. Best Western blue (Pantone 280), yellow (Pantone 116),

red (Pantone 485) and gold (Pantone 873). See below or CMYK builds.

b. Approved one-color options Best Western gold (Pantone 873) or black.

2.Except as noted elsewhere in this manual, a ull-color Best Western Premier logomay be displayed on any background color unless there are specied backgroundcolors or the item.


FULL COLOR

PANTONE 280 (Blue), PANTONE 116 (Yellow), PANTONE 485 (Red), PANTONE 873 (Gold)

C : 100M : 80Y : 0K : 20

C : 0M : 16Y : 100K : 0

C : 0M : 100Y : 90K : 0

C : 30M : 30Y : 60K : 10

BLACK & WHITE

ONE COLOR - BEST WESTERN GOLDPANTONE 873

C : 0M : 0Y : 0K : 100

C : 30M : 30Y : 60K : 10

9.3

PANTONE 873 (GOLD)

PANTONE 873 (GOLD)PANTONE 873(GOLD)


6/31

GOLD FOIL SILVER FOIL


Approved Background Colors or One-ColorBEST WESTERN PREMIER Logo Display

1. The only approved background colors upon which the one-color BEST WESTERN

PREMIER logo can be displayed are Best Western blue, Best Western gray, white, o-white and black unless otherwise specied in this manual.

2. The words Best Western, the crown icon and the inner rule must appear in white.The shield may display in the approved colors only.

3.When printing the one-color BEST WESTERN PREMIER logo on an approvedbackground, the outer rule o the shield runs fush to the background color.

4.When the background color is black, Best Western blue or Best Western gray,the Premier descriptor prints as shown on this page.

GOLD OR SILVER FOIL STAMP/SILKSCREEN LOGO ONLY

For use on Best Western blue or black backgrounds, approved leather/vinyl colors(Best Western blue, Best Western gray, black, brown or burgundy), and high quality

materials (such as hard stock, wood, bamboo, metal, etc).


ON A WHITE OR OFF-WHITE BACKGROUND

ON A BLACK BACKGROUND

ON A BEST WESTERN GRAY BACKGROUND

ON A BEST WESTERN BLUE BACKGROUND

9.4


7/31


Branding Property Logos

1. To brand your property logo, the words BEST WESTERN PREMIER must precede theproperty name and must be printed in either Helvetica Neue or ITC Century BookCondensed. Specic type styles (i.e., italic, bold, condensed, etc.) are acceptable oruse i they are in one o these two type amilies.

2. The words BEST WESTERN PREMIER:

a. Must precede the property name and appear in all caps. The words can beincorporated within a property logo or above a property logo. NOTE: The onlyexception to this rule is when the property logo is displayed in an approvedproperty identication sign where the BEST WESTERN PREMIER logo, not thedescriptor name in text, is used.

b. Must be no less than 1/3 the height o the majority o the letters in the propertyname. Best Western International reserves the right to require that the wordsBEST WESTERN PREMIER be made larger. NOTE: On signage, the descriptor must

make up at least 20 percent o the total area o the sign.

c. Can display in one o the colors o the property logo or an approvedBest Western color. Unless specied elsewhere in this manual.

BEST WESTERN PREMIER Best Western

Premier

EXAMPLES OF CORRECT

PROPERTY LOGOS

EXAMPLES OF INCORRECT

PROPERTY LOGOS

Correct Display o Property Name and BEST WESTERN PREMIERDescriptor

1.When a descriptor is used in text beore a propertys name in consumer-acing material,either printed or electronic, the descriptor must appear in all capital letters (or example,BEST WESTERN Inn on the Hill, BEST WESTERN PLUS Down by the River, orBEST WESTERN PREMIER Executive Inn).

2.I BEST WESTERN is abbreviated as BW in a propertys name, the above rule alsoapplies (or example, BW Inn on the Hill, BW PLUS Down by the River or

BW PREMIER Executive Inn). Approved in limited applications.


Example o Correct Display o Property Name in Text


Desert Willow

BEST WESTERN PREMIER Desert Willow 9.5

3.For Descriptor capitalization requirements reer to Appendix A in theGlobal BI manual.

a. Printed material (e.g., business cards, brochures and similar collateral) -replacement is required as a result o use o all previously purchased material.

b. Electronic material - properties have a reasonable opportunity to amend the text.

4. When using the Best Western Premier logo above or to the let o your property name,your property name and all identiers must be in ITC Century Book Condensed type.The type must be in Best Western gold (Pantone 873). The property name must beused in combination with the Best Western Premier logo. When you are using theBest Western Premier logo in this application you may opt to eliminate the wordsBEST WESTERN PREMIER preceding your property name. Specic type sizes andproportions are outlined or each application on the appropriate pages o this Brand

Identity Manual.

5.The length o the graphic line (when displayed below the BWP logo) must be evenlydistributed on both sides o the logo. It is recommended that the length o thisgraphic line be at least as wide as the word PREMIER. When the graphic line isdisplayed the thickness o the line needs to be at least as thick as the yellow rule othe BW logo.

Examples o Correct Display o Property Name and BEST WESTERN PREMIER Logo

Eden HotelEriksgatn 15 SE Stockholm

Hotel Delaney

HotelSavoy


8/31

6,5 mm

paper cut placement gap: 2 mm

25 mm

31 mm

line strength:

0,5 mm

6,5 mm

paper cut

25 mm

31 mm

placement gap: 2 mm

line strength:

0,5 mm

Section 9 | BEST WESTERN PREMIER International | Printed Materials

Required Print Materials

All BEST WESTERN PREMIER properties are required to have the ollowingitems branded BEST WESTERN PREMIER:

1.The ollowing items are required to include an appropriate BEST WESTERN PREMIERlogo:

a.Business Cards

b.Stationeryi. Property Envelopesii. Property Letterhead

c.Property Brochure

General Printing Requirements

The BEST WESTERN PREMIER logo must be the rst readable text. It must always to bepositioned on the top o the page proceeding (above or the let o) the property name orlogo. The ollowing guidelines are to be applied unless specied elsewhere in this manual.When creating collateral materials it is recommended that a consistent design package beused on all print materials (letterhead, envelopes, business cards, and other orms).

1. Letterhead and envelopes must match.

a. I a ull color BEST WESTERN PREMIER logo is used, the same logo must print onthe envelope.

b. I a one color BEST WESTERN PREMIER logo is used, the same logo must print onthe envelopes.

2. The BEST WESTERN PREMIER logo can print in:

a. Full color

b. Best Western gold

c. Black

3. Standard size or the BEST WESTERN PREMIER logo is 25mm high by 31 mm wide(BEST WESTERN logo is hereby 19.5 mm wide)

4. When the words BEST WESTERN PREMIER are displayed in text next to a Propertyname, BEST WESTERN PREMIER must appear in all caps.

5. When a ull-color logo is used, the color bar must be vertically stripedBest Western blue and Best Western gold and type must print in Best Westerngold,Best Western blue, or black.

6. When a one-color gold logo is used, the color bar must be vertically stripedBest Western gold and white and type must print in Best Western gold.

7. When a one-color black logo is used, the type must be printed in black. A color bar isnot permitted.

8. When the color bar is used it must:

a. Appear at the top.

b. Bleed o the page.

c. Be 6.5 mm thick (the lines in the bar are 0.5mm strong with a placementgap o 2mm

d. Be displayed on white or o-white paper only


31 mm WIDE

25 mm HEIGHT

19.5 mm WIDE


9/31


General Printing Requirements (continued)

9.When a property logo is displayed:

a. It must be branded with the words BEST WESTERN PREMIER in all capitalletters.

b. When positioned at the top o a page (right edge), it must be printed inBest Western gold.

c. When positioned at the bottom o the page, it can be in its own colors orBest Western gold.

d. It must be separate rom the BEST WESTERN PREMIER logo.

e. It must never be in a more prominent position than theBEST WESTERN PREMIER logo.

10. When choosing paper;

a. High quality paper must be used.b. For stationary items (letterhead, envelope, brochures, and business cards)

o-white (12% yellow) must be used.

c. For all other items white or o-white paper may be used.

11. All type (address and other content) must;

a. Be in the approved typestyle ITC Century Book Condensed or AdobeHelvetica Neue

b. Must be in Best Western gold, Best Western blue, or black.



10/31

Premier Property Business Card RequirementsThe BEST WESTERN PREMIER logo and color bar are mandatory on this item.The technical specication listed in this section must be ollowed.

1.The BEST WESTERN PREMIER logo must be 25mm high by 31mm wide

(Best Western logo is hereby 19.5mm wide)

2.The BEST WESTERN PREMIER logo must be either ull-color or Best Western gold.

3. The appropriate color bar is required

4. Type must ollow the ollowing guidelines;

a. Property name must be in ITC Century Book Condensed and in Best Westerngold (Pantone 873) or produced in gold oil. Exception: when property name isin its own typestyle and positioned at the bottom o the page, then it can be inits own colors.

b. Executive Name must be set in either in ITC Century Book Condensed orAdobe Helvetica Neue Medium.

c. Position and property inormation must be set in Helvetica Neue Light. Theproperty phone number and reservation line may be in Helvetica NeueMedium.

d. The color o types (Executive Name, Position, and other content) must be BestWestern gold, Best Western blue, or black.

5. When a property logo is displayed it must;

a. Be displayed on the right. The BEST WESTERN PREMIER logo must always beplaced let or centered top.

b. Must meet the ollowing specications;

i. Horizontal property logo - 45mm x 16mm or 42mm x 13mm

ii. Vertical property logo - 25mm x 32mm

c. Be displayed in Best Western gold. Exception: When the vertical style businesscard (BEST WESTERN PREMIER Ambassador Example) is used a property logomay be displayed in the own colors

6. For multi-property business cards, only BEST WESTERN, BEST WESTERN PLUS, andBEST WESTERN PREMIER hotels are allowed. (See Section 2 or general guidelines)

7. For bilingual cards, it is preerable to place one language on the ront and the sameinormation in the other language on the reverse side.

8. The card size must be 54 x 86 mm (size o a credit card) and have a paper weighto 300g.

9.Any inormation can be displayed on the back o the business card in accordance withthe General Guidelines in Section 1.



Property Business Card Examples

9.8

Delaney Hotel

Hermann Mustermann

Verkauf/Account Manager

Alsterkrugchaussee 12012345 Hamburg

Telefon: (0 40) 9 84 26-0Telefax: (0 40) 9 84 26-450

Mobil: 0170-12 34 56info@alsterkrug.bestwestern.dewww.alsterkrug.bestwestern.deReservierung: 01802 -2125 88

BEST WESTERNPREMIERRBEST WESTERNPREMIE

Hermann de KoningGeneral Manager

Rembrandsplain 34NL-2042 TA Zandvoort

Telefon: + 31 (030) 8 84 25-0

Telefax: + 31 (030) 8 84 [email protected]

Reservierung: 0800 0221455


11/31



Property Envelope

The BEST WESTERN PREMIER logo and color bar are mandatory on this item.

The technical specications listed in this section must be ollowed.

1. The BEST WESTERN PREMIER logo must;

a. Be displayed at the top let corner

b. Must be either ull-color or one-color BW gold

c. Be 25mm high by 31 mm wide (BEST WESTERN logo is hereby

19.5 mm wide)

2. The envelope must match letterhead

3. Color bar is required. Where postal regulations prohibit the use o a color bar itmay be omitted


a. Property name must be in ITC Century Book Condensed and in

Best Western gold (Pantone 873) or produced in gold oil. Exception: when

property name is in its own typestyle and positioned at the bottom o the

page, then it can be in its own colors.

b. Address must be set in Helvetica Neue Light or ITC Century Book

Condensed in Best Western gold (Pantone 873) or produced in gold oil.

5.When a property logo is displayed it must;

a. Fit into an area o 47.6mm x 47.6mm.

b. Be printed in Best Western gold when displayed to the right o the property

inormation at the top o the envelope.

c. Be printed in Best Western gold or propertys own color when located in the

lower let corner.

6. For multi-property envelopes, only BEST WESTERN, BEST WESTERN PLUS, and

BEST WESTERN PREMIER hotels are permitted.

7. A plain o-white envelope (no hotel identication, Best Western Premier logo,

and colour bar) is acceptable.

9.9

PROPERTY NAMETYPE ITC Century Book Condensed

Size: 20 pt. (may vary from 20pt to 24ptdepening on the length of propery name)

COLOUR: Best Western Gold

ADDRESS ( IF NECESSARY)TYPE ITC Century Book CondensedSize: 8 pt. (may vary up to 10pt)

or

TYPE: Helvetica Neue LightSIZE: 7pt. ( mary varuy up to 9pt)

COLOUR: Best Western Gold

EXAMPLE A

Airport HotelDresdenKarl-Marx-Strafe 25 D-01109 DresendTel: (03 51) 88-33-0 [email protected]

6.5 mm

25 mm

36 mm

11 mm


12/31



BEST WESTERNPREMIER

ChateauROYAL

81061 North Court Lane63130 Royat France

Gentry Hotel

Hotel AmbassadorRembrandsplain 34 NL-2042 TA ZandvoortTelefon: + 31 (030) 8 84 25-0

[email protected]

Rembrandsplain 34 NL-2042 TA Zandvoort

Telefon: + 31 (030) 8 84 25-0

[email protected]

BESTWESTERNPREMIER

ChateauROYAL


13/31



Property Letterhead

The BEST WESTERN PREMIER logo and color bar are mandatory on this item. The

technical specications listed in this section must be ollowed.


a. Be either ull-color or one-color BW gold

b. Be 25mm high by 31 mm wide (BEST WESTERN logo is hereby 19.5 mm wide)

2. The letterhead must match the envelope

3. Color bar is required.


a. Property name must be in ITC Century Book Condensed and in Best Western

gold (Pantone 873) or produced in gold oil.

b. Address and Other Text must be set in Helvetica Neue Light or ITC Century

Book Condensed. The phone number and reservation line may be in Helvetica

Neue Medium.

c. The color o type (address and other text) must be Best Western gold,

Best Western blue, or black.

5. When a property logo is displayed

a. It must t into an area o 47.6mm x 47.6mm.

b. Must be printed in Best Western gold when displayed in the upper rightcorner. When displayed at the bottom it may be printed in propertys

own colors.

6. Property address inormation may be displayed directly below property name/logo, or at the bottom aligned with the Best Western logo above.

7. When a watermark is displayed, it must:

a. Be screened to 10%.

b. Be in Best Western gold.

8. For alignment guidelines (Top, let, and right aligned) please reer to Property/In-Room Letterhead guidelines noted in Section 2 o the Global Core Brand Identitymanual.

9. For multi-property letterhead, only BEST WESTERN, BEST WESTERN PLUS, and

BEST WESTERN PREMIER hotels are permitted.

9.11


14/31



Premier Letterhead Examples

Tl 44(0)4 74 35 64 64Fax 44(0)4 74 35 48 48

BESTWESTERNPREMIER

ChateauROYAL

81061 North Court Lane63130 Royat France

[email protected]

Hotel AmbassadorSCHLSSELFELD

BEST WESTERN PREMIERHotel SchlossReichmannsdorf

Schlosshof4

96132 Schlsselfeld

Geschftsfhrer:FerdinandvonSchrottenberg

ST.-NR.: 27/419/01994

UID: DE22/41/34/727

Tel.: +49 (0)9546 5936403Fax: +49 (0)9546 245

[email protected]

www.hotel-schloss-reichmannsdorf.bestwestern.de

BerlinerVolksbank

Konto: 7114 035 003, BLZ: 100 900 00SwiftCode: BEVODEBBIBAN: DE88100900007114035003

4Bryanston StreetMarbleArchLondonW1H 7BY

Tel:0207935 2361 Fax:020 74872759

Email:[email protected] www.bw-mostynhotel.co.uk

Operated by Aristel Hotels www.aristelhotels.co.uk

PRINTEDONRE CYCLEDPAPER

Gentry Hotel

Goetheplatz 2 99423 Weimar Tel. +49 (0)3643 774-0 Fax+49 (0)3643 774-840

[email protected] www.russischerhof.bestwestern.de Bankverbindung: DresdnerBank AG Mnchen BLZ700 800 00 Kto. 4 006 914 00

GrandHotel RussischerHofBetreiber GmbH +Co. KG AmtsgerichtMnchen HRA94701 UID-Nr. DE178 117 679 Steuernummer144/241/80131

Pers. haft. Gesellsch.: SdbautrgerWohn- undSiedlungsbaugesellschaftmbH AmtsgerichtMnchen HRB 64705 Geschftsfhrer: Prof. Dr. MaxMichael Schlereth

- _ / /

Via Cristoforo Colombo - 87036 Rende Cosenza

Tel + 39 0984 838620 - Fax + 39 0984 403630 - [email protected] - www.villafabiano.it

Ragione sociale Angelo Fabiano SpA - Via G. Brodolini, 35 - 87036 Rende Cosenza

CAPITALE SOCIALE 2.115.600,00 - ISCRIZIONE REA 73633 - P.IVA / C.F.009361607 87

COSENZA- RENDE

BEST WESTERNPREMIER

andangoVilla

Goetheplatz 2 99423 Weimar Tel. +49 (0)3643 774-0 Fax+49 (0)3643 774-840

[email protected] www.russischerhof.bestwestern.de Bankverbindung: DresdnerBankAG Mnchen BLZ700 800 00 Kto. 4 006 914 00

GrandHotel RussischerHof BetreiberGmbH +Co. KG AmtsgerichtMnchen HRA 94701 UID-Nr. DE178 117 679 Steuernummer144/241/80131

Pers. haft. Gesellsch.: SdbautrgerWohn- undSiedlungsbaugesellschaftmbH Amtsgericht Mnchen HRB64705 Geschftsfhrer: Prof. Dr. MaxMichael Schlereth

- _ / /


15/31

Property Brochure

All BEST WESTERN PREMIER hotels must have and display a hotel brochure that meets the

Standard O-White Design with a minimum o our pages (including the ront cover). The

BEST WESTERN PREMIER logo and color bar are mandatory on this item. The technical

specications listed in this section must be ollowed.

1. Required brochure size (closed) must be 100/105 mm x 210mm

2.The whole brochure has to be produced in ull color with true color Pantone 873 or thegold and in high quality, with a minimum paper weight o 135g.

3. The BEST WESTERN PREMIER Logo must be 25mm high by 31 mm wide(BEST WESTERN logo is hereby 19.5 mm wide)

4. When a property logo is displayed;

a. It may print in its own color.

b. It must t into an area o 83mm x 19mm.

5. Local language may be displayed provided a Latin alphabet language is alsoused and has primary placement.

Standard O-White Design (mandatory)

Front Cover


2. The BEST WESTERN PREMIER Logo must;

a. Be ull-color

b. Centered at the top

3. Location Inormation must only use two lines with a graphic line separation, andcan use one o the ollowing combinations:

a. City

b. City and state

c. City and province

d. City and country

4. Must display property photo, destination shot or artwork. The image area cannotexceed the specied maximum area o 84mm x 111mm. A gold rame around theimage area is mandatory except when a photo collage is used.

5.Property name or logo must be branded with words BEST WESTERN PREMIERand appear at the bottom o brochure.

6.All type must be in ITC Century Book Condensed and in Best Western gold.

7. A property logo, i displayed, may be in Best Western gold or in its own colors.

8. No other type or design element is allowed to appear on the ront cover.

Back Cover


2. Location inormation with property address and phone number is required.

3. Must display any image area. Property photos, destination shots, artwork and/ or mapswithin the image area are acceptable. The image area cannot exceed79.5mm x 124mm.

4. Displaying the BEST WESTERN PREMIER logo is optional. I displayed may be eitherull-color or one-color BW gold.

5.All type (address and other content) must;

a. Be in the approved typestyle ITC Century Book Condensed or Adobe HelveticaNeue

b. Must be in Best Western gold or black

Additional Design Options Front Cover

Once the Standard O-White Design requirement is met a hotel may choose an additionalDesign option or secondary brochures (Wedding Brochures, Conerence Brochures,Restaurant Brochures, etc)

When a brochure is white or o-white

1. The ull-color or Best Western gold BEST WESTERN PREMIER logo may be usedprovided it is centered on the ront at the top or centered anywhere on the back.


When a brochure uses a ull-bleed color, photos or patterns

1.Full-color BEST WESTERN PREMIER logo is required and must be centered on theront at the top or bottom or centered anywhere on the back.

2. Type must print in Best Western blue, BW gold, black, white or gold oil when thebrochure is oil stamped or silk screened.

3. Background color must be Best Western blue or black.

When the brochure is oil stamped or silk screened

1. Background color must be Best Western blue or black.

2. BEST WESTERN PREMIER logo may print as gold or silver oil/silk screen.

3. Type must print in same color as logo 2011 Best Western International, Inc. | Global Brand Identity Manual 9.13


16/31

Property Brochure Examples


9.14

ZANDVOORTNETHERLANDS


PERPIGNANFRANCE


MEERBUSCHNIEDERRHEIN

RHEINHOTEL VIER JAHRESZEITENBEST WESTERN PREMIER

ZERMATTKANTON WALLIS/SWITZERLAND


Park Hotel

HAMBURGGERMANY



17/31

Premier Guest Directory Requirements (Front & Back Cover)

The Guest Directory is a global mandatory item in every guest room worldwide. When

designed either BEST WESTERN guidelines or BEST WESTERN PREMIER guidelines

can be used. A single page Guest Directory is strictly prohibited or all BEST WESTERNPREMIER properties.


a. Be either ull-color or Best Western gold.

b. Be 39mm to 86 mm wide (Best Western logo hereby = 25mm to 54mm wide)

2. The property name must be branded with the words BEST WESTERN PREMIERi not displayed immediately below the Best Western logo.

3. The words Guest Directory or Guest Inormation are recommended and, iused, must be placed in the ITC Century Book Condensed ont.

4. When a property logo is displayed it must t within a 89mm x 64mm area

Paper Directory Options

Standard (O-White)

1. The BEST WESTERN PREMIER logo:

a. Is required on ront cover and must appear at the top and centered romlet to right.

b. Must be either ull-color or one-color BW gold


3.When a property logo is displayed it must

a. Must be centered at the bottom o the directory

b. Be displayed in Best Western gold i the one-color gold

BEST WESTERN PREMIER logo is used.

c. Can be displayed in gold or the propertys own colors i the ull color

BEST WESTERN PREMIER logo is used

Full Color

1.Full-color BEST WESTERN PREMIER logo is required and must be centered onthe ront at the top or bottom or centered anywhere on the back.

2. I the one-color gold BEST WESTERN PREMIER logo is used the backgroundbehind the logo must be one o the approved background colors.

3. Paper can be any color including ull bleed, photos and patterns as long as theull-color BEST WESTERN PREMIER logo is used.

a. Type (graphics and other content) must print in Best Western gold, Best Western

blue, black or white.

4. Gold and silver-oil/silk screen BEST WESTERN PREMIER logos are allowed ipaper color is Best Western blue or black.

a. Type must print in same color as logo.

5. Color bar is optional.

6. When a property logo is displayed;

a. It must be centered at the bottom o the ront cover.

b. Be in its own colors or in the same color used or the additional type( Best Western blue, Best Western gold, black or white)




18/31



Premier Guest Directory Examples

9.16

Royal Palace Hotel

GsteinformationGuest Directory

Pours vouse servirGuest Directory

Guest Directory

BEST WESTERN PREMIERHotel Roma

Music City Inn

Guest Directory

Guest Directory

BEST WESTERN PREMIERExemplar Hotel

R

PREMIER


19/31



Vinyl, Leather, and High Quality Materials Guest Directory Options

1. When the BEST WESTERN PREMIER logo is displayed:

a. The cover must be either white, o-white, Best Western blue, Best Westerngray, black, brown or burgundy.

b. The logo and text must be either blind embossed or stamped oil/silkscreened in gold or silver.

c. Must be centered at the top when the property logo is displayed.Otherwise must be centered (let to right) anywhere on the page.

d. Property name/logo and any additional text must be either blind embossedor stamped oil/silk screened in gold or silver.

2. When a property logo is displayed it must be centered at the bottom o the

directory.

3. Without Best Western logo:

a. Cover may be any color.

b. Property logo may be anywhere on the cover

c. Property name/logo and any additional text must be either blind embossed

or stamped oil/solid screened in gold or silver.

d. A blank cover (no words at all) may be used, provided proper branding

(BEST WESTERN PREMIER logo or words BEST WESTERN PREMIER) is

used in conjunction with the Property name on the pages within.

Electronic Directory Options

1. The BEST WESTERN PREMIER logo or words BEST WESTERN PREMIER must

appear on the rst screen.

9.17


20/31

Short Term Specialty Items

Promotional Items are items intended or short term use (e.g., balloons, mints, key chains,etc.) and are not amenities that are intended or everyday use.

1. See Guidelines or Logo Usage in Section 1 o this manual.

2.The Best Western Premier logo in ull color or Best Western gold and/or the wordsBEST WESTERN PREMIER may be printed on any background color.

3. A one-color black logo may be used on short-term promotional items. Note: the shieldo the logo and the word PREMIER must appear in black on these items with theelements o the Best Western logo in the color o the short-term promotional item.

4. Blind embossing (embossing without ink) is permitted on promotional Items.

5. The BEST WESTERN PREMIER logo may also be embossed or molded on plastic itemsthat are clear (no color) or an approved background color.

6. Logo size must be maximized on the item. I needed, the logo may print slightlysmaller than 20mm on items, but must be legible and maximized in the space available.

7. Where there is not enough space to clearly print the BEST WESTERN PREMIER logo,the words BEST WESTERN or BEST WESTERN PREMIER must be used.

Uniorms/Apparel

1. When the BEST WESTERN PREMIER logo is displayed, the logo must be at least37mm wide.

2. The ull-color, one color black, or one color gold Best Western logo along withthe words BEST WESTERN PREMIER may be printed on any color material.

3. When embroidering the words BEST WESTERN PREMIER use either HelveticaNeue or ITC Century Book Condensed in all capital letters. All generalstandards apply.

Correct Display o Property Name in text


9.18

BESTWESTERNPREMIERExemplarHotel

BEST WESTERN

Exemplar Hotel

BEST WESTERN PREMIER Exemplar Hotel.


21/31

Section 9 | BEST WESTERN PREMIER International | On-Premise Signage

Minimum General Sign Requirements

This manual may not be used or relied upon or the manuacture or construction

o signs. Intent Drawings and Specications are provided to your International

Best Western Organization oce.

1. All signs that display the property name, the BEST WESTERN PREMIERlogo or the words BEST WESTERN PREMIER must comply with thespecications in this section.

2. All signs are to be manuactured with custom quality vinyl or coloruniormity in both refected and transmitted light. The only approved vinylsign materials permitted are described in the technical specications othis section. Mismatched vinyls are not permitted.

3. All signs must portray a quality appearance. Budget signs are notpermitted. Best Western reserves the right to require modications toyour outdoor display i the display is unproessional, misleading or not incompliance with the Global Brand Identity Manual.

4. The minimum size o any Best Western Premier logo used as an exteriorsign or as part o an exterior sign is 310mm (BEST WESTERN logo ishereby 200mm) wide.

5. The BEST WESTERN PREMIER logo or the words BEST WESTERNPREMIER must represent at least 20 percent o the total sign area unlessotherwise specied in this section o the manual.

6. In the case o structural limitations only, the BEST WESTERN PREMIERlogo or the words BEST WESTERN PREMIER may be less than 20percent but not less than 10 percent o the total sign area and must be

submitted to Best Western or BWO or approval


The above logo was created specically or signage only. Any on-premise signagethat displays both inner and outer yellow rules must use the logo shown above.Internally-illuminated o-premise signage must also display this logo. It is not

permitted on any other applications.

The above logo may be used on Interior Signage, Exterior O-Premise Signage,Courtesy Vehicles, Flags, Floor Mat, and Airport Duratrans.

9.19


22/31

Premier Property Identication Signs (PID Signs)

Property Identication Signs must be manuactured in accordance with the signstandards and the Best Western Brand Identity Exterior Sign Program Design IntentDrawings and Specications. Property sign technical specications can be ound in the

back o this section.

1.The property name as used in a PID sign must be the ocial name o the hotel asregistered with Best Western reservation systems, with the ollowing exceptions:

a. Words indicating the property location (such as the city, town or region) may beadded to the ocial hotel name on the PID sign.

b. Words indicating the property location may be in the ocial name and not onthe PID sign.

c. The word Hotel or its equivalent (such as Inn, Lodge, Motel, etc.), orother similar generic words (such as Conerence Center) may be included in

the PID sign, even i the ocial name o the property does not include the wordHotel or its equivalent.

d. The word Hotel or its equivalent or other similar generic words may be in theocial name o the property and may be excluded rom the PID sign.

e. The word Hotel or its equivalent may precede or ollow the property name.

2. A Premier Property Identication (PID) Sign is required. It must be prominentlydisplayed and visible to all guests upon arrival.

3. Sign must be illuminated. Internal illumination is preerred. Sucient lighting mustbe provided to ensure visibility day and night.

4. A ull color Best Western Premier logo is required on a PID.

5. Must be no less than 4180 cm

6. Logo size requirements are as ollows:

a. Option 1 - 70% o the total sign area (minimum sign size 564mm wide by742mm high).

b. Option 2 - 30% o the total sign area.

c. Option 3 - At least 30% o the total sign area (minimum logo size 387 mm wide).

d. Option 4 - At least 30% o the total sign area (Minimum logo size 387 mm wide)



Guidelines or Options 1, 2 and 4:

1. The property name or logo must be:a. Displayed in white.

b. Contained within a Best Western blue property identication eld.

c. The property name may be displayed in ITC Century Book Condensed (all caps,with initial cap 20% larger) or in the propertys own typestyle.

2. The sign cabinet must be constructed as noted below;

a. Background eld must be white

b. Trim surrounding the white background eld and Best Western blue name eldmust be Best Western gold.

3. The thickness o the sign cabinet must be a minimum o 3/4 (19mm) thick and must

be Best Western gold.

4. The support structures (pole) must also be Best Western gray or Best Western

gold to match. With prior approval rom the BWO, a sign may be installed on a

monument structure that is not Best Western gold or Best Western gray, but which

coordinates with the architectural design and color o the building.

9.20

Minimum size: 564 mm wide

Minimumsize:742mmhigh

HOTEL

CORSICAFANTASIAGARDENS


23/31


Guidelines or Option 3:

1. A ull-color Best Western Premier Logo Only Cabinet is required. Cabinet sides mustbe Best Western gray.

2. Property name or logo, when used:

a. Must be displayed in individual, three-dimensional letters (commonly reerredto as channel).

b. Must be displayed in one o the approved Best Western colors: black; white;Best Western red; Best Western blue; Best Western yellow; Best Western gray;Best Western gold. Alternative materials are allowed with BWI approval. It isrecommended that Best Western gold or Best Western blue be used.

c. May be in any typestyle.

d. A property name or logo enclosed in a separate cabinet is not allowed or anOption 3 sign.

3.When using a graphic with your property name:

a. Each graphic must be mounted individually.

b. The graphic element must not be more prominent than the BEST WESTERNPREMIER logo.

c. The graphic element must not precede the property name.

d. Must be displayed in the same approved color as the property name.

4. When internally illuminate the individually mounted letters PREMIER, the smallest

letter o the word PREMIER must be 350 mm in height. For those properties thatdo not have sucient space to accommodate this requirement, the Best WesternPremier logo cabinet may be may be used. NOTE: The cabinet must ollow thecabinet style (rounded edges) and ollow all other guidelines in relation to color.

5. Sign may be installed on a wall, building, roo or on a ree standing structure that

coordinates with the architectural design o the building.


Guidelines or PID with Amenity Panels (Optional)

An amenity panel is an addition to the bottom o a PID or Secondary Sign that

includes inormation about the amenities o the property.

1. The copy within an amenity panel must be in all white or all Best Western yellow.

2. The background eld must be white with amenity inormation contained within a

Best Western blue eld. Both the white background eld and the Best Western blue

eld must be outlined in a Best Western gold trim.

3. The typestyle displayed within the amenity panel must be ITC Century Book

Condensed or Adobe Helvetica Neue.

4.The amenity panel must be displayed beneath the primary sign.

a. Option 1 (Monument Style) - The height o the panel must be no less than halo the height and no taller than twice the height o the property name panel.

b. Option 2 (Horizontal Style) - The height o the panel on this style sign must beno less than hal the height and no taller than the height o the sign above.

c. Option 3a (Logo and Individually Mounted Property Name Letters Style) - Mustbe submitted to BWI or approval.

d. Option 3b (Logo Only Style) - The height o the Panel on this style sign mustbe no less than a quarter o the height and no taller than the height o the signabove .

e. Option 4 (Vertical Style) - Not Permitted.

9.21

i

CHATEAUROYAL

Meetings Wellness Akkupunktur

Restaurant Bockmhle


24/31



BEST WESTERN PREMIER Only Branded Signs

Signage displaying only the Best Premier Western brand.

1.The BEST WESTERN PREMIER logo cabinet or words BEST WESTERN PREMIER

may be mounted on a wall, building, roo or on a ree standing structure thatcoordinates with the architectural design o the building.

2. I the BEST WESTERN PREMIER logo is displayed, the cabinet and ace o theBEST WESTERN PREMIER logo sign must ollow the shape o the logo (rounded,paralleling the shape o the logo).

3. I the words BEST WESTERN PREMIER are displayed they must be displayed in oneo the Best Western approved colors (i.e., Best Western blue, Best Western red,Best Western yellow, Best Western gray, Best Western gold, black, white, oralternative materials).

9.22

Entrance Signs (Required in Europe)

The main exterior entrance (ront entrance) to the hotel (lobby, reception area) mustdisplay a Best Western logo, a Best Western Premier, or the words BEST WESTERN/BEST WESTERN PREMIER. Signs must not be placed lower than 3 eet (1 meter) romthe ground.

.

.

.

. I

.


25/31



Secondary On-Premise Signs

Exterior signs within property grounds

1. Signs that display the property name must be branded with either a

BEST WESTERN or BEST WESTERN PREMIER brand (logo or words). Whenbranding with the Best Western brand the guidelines outlined in Section 3 must beapplied.

2. I the Best Western Premier logo is displayed:

a. Best Western Premier logo must be in ull color with the double yellow rule

b. The property name may be displayed in ITC Century Book Condensed or in thepropertys own typestyle.

c. Property name and/or additional text must be displayed in one o the approvedBest Western colors (e.g., Best Western blue, Best Western red, Best Westernyellow, Best Western gray, Best Western gold, black, white, or alternative

materials).

d. Any additional text displayed must be in ITC Century Book Condensed or AdobeHelvetica Neue.

e. I the entire sign is contained in one cabinet, the background o the sign must bein one o the Best Western approved background colors (i.e., Best Western blue,Best Western gray, black, white or o-white).

3. I the words BEST WESTERN PREMIER are displayed (in lieu o theBEST WESTERN PREMIER Logo):

a. The words must be in ITC Century Book Condensed or Adobe Helvetica Neue.

b. The property name may be displayed in ITC Century Book Condensed or in thepropertys own typestyle and may be any color.

4. I the property logo is displayed:

a. Words BEST WESTERN PREMIER must be displayed in one o the colors othe property logo or Best Western gold.

b. Any additional text displayed must be in ITC Century Book Condensed orAdobe Helvetica Neue.

c. Any color ont and background color can be used.

5. All signs must be contained in one cabinet except when using the Option 3 styleor when the words BEST WESTERN PREMIER and property name are individuallymounted to a wall.

6. The Best Western logo or the words BEST WESTERN PREMIER must be at least

20% o the total sign area.

7. Signs made rom alternative material such as aux stone, wood grain or plaster andNatural Materials such as brass, brushed aluminum, iron or copper are permittedwith Best Western International approval.

8. Rating symbols i displayed must be located under or to the right o the propertyname and be visually separated rom the BEST WESTERN PREMIER logo or wordsBEST WESTERN PREMIER. When incorporated within a property logo as an integralpart, stars may be displayed i properly branded.

9. I the property name portion o a Secondary Property Name Sign is illuminated, the

BEST WESTERN PREMIER logo (or the words BEST WESTERN PREMIER) must besimilarly illuminated.

10. I an amenity panel is displayed:

a. The same colors used or the background and copy must be used in theamenity panel below. Reversed type is allowed provided background colormatches type above.

b. The typestyle displayed within the amenity panel must be ITC Century BookCondensed or Adobe Helvetica Neue.

c. Must be the same width as the sign above. The height o the panel on this style

sign must be at least hal the height and no taller than the height o the signabove.

11.Historical plaques, etchings, engraved or artwork that displays the property namemay omit branding subject to approval by Best Western International.

12. Shared signs are also acceptable. The BEST WESTERN PREMIER portion o theboard must be clearly dierentiated rom other users and ollow Best WesternBrand Identity Graphic Standards.

9.23


26/31



:

l

l ll l l

Dayappearance

Nightappearance

:

:

The single letters Best Western Premier have

been enlarged. If the sign will be self-illuminated or

illuminated by a spot will be decided by the techni-

cal construction.

Property frontside


27/31



O-Premise Signs

Exterior signs located o the property grounds (i.e. Highway signs, municipal signs, etc).

O-Premise signs must be branded ollowing either Best Western or BEST WEST-

ERN PREMIER branding guidelines.

1. The ull color BEST WESTERN PREMIER logo must be displayed and;

a. Appear to the let or at the top o the sign board

b. Be maximized within the available area

c. Represent at least 20 percent and no more than 50 percent c. o the total board.

2. Sign Cabinet;

a. Background eld must be white

b. Trim surrounding the white background eld and Best Western blue name eldmust be Best Western gold.

3. Property name/logo and additional copy:

a. Must be displayed within the Best Western blue box. Must be in white.

b. Must not be displayed on the white background.

c. Can be in either ITC Century Book Condensed or Adobe Helvetica Neue.The property name can be displayed in its own ont style with BWI approval.

d. Copy should be limited so that it is quick and easy toread.

4.Directional Copy and Symbols.

a. Must be white or Best Western yellow.

b. Text and/or image within symbol can be white, Best Western Yellow or BestWestern Blue depending on symbol color.

c. International symbols can be used as a substitution or copy. Symbols should becentered below directional copy.


28/31


Premier Courtesy Vehicle Requirements

Property courtesy vehicles transporting 6 or more guest can either ollow BEST WESTERNor BEST WESTERN PREMIER branding guidelines. It is not mandatory to have a courtesyvehicle, but i the property has a courtesy vehicle, the vehicle must comply.

1. The Best Western Premier logo must comply with the Approved BEST WESTERNPREMIER Logo Colours and standard specications

2.The Best Western Premier logo must be a minimum o 310 mm wide and representapproximately 30 % o the total space o the Best Western Premier logo and hotel name.

3. When displaying the Best Western Premier logo the color o the vehicle must be white,o-white, black, silver/gray, or blue.

4. I the vehicle is any other color, the words Best Western Premier in gold in conjunctionwith the property name must be displayed.

Swoosh Graphic Option

The Swoosh Graphic Option guidelines that are noted in Section 6 o the Global BrandIdentity manual may be applied. BEST WESTERN PREMIER properties are allowed to displayeither the BEST WESTERN or the BEST WESTERN PREMIER logo

1.I ull color graphic kit is used the same guidelines noted in Section 6 apply. The onlychanges are;

a. The property name/logo and additional text may also be displayed in Best Westerngold.

b. Rule between property name and additional text may also be Best Western gold.

Straight Line Graphic Option

The Straight Line Graphic Option guidelines that are noted in Section 6 o the Global Brand

Identity manual may be applied. BEST WESTERN PREMIER properties are allowed to displayeither the BEST WESTERN or the BEST WESTERN PREMIER logo.

1. I ull color graphic kit is used the same guidelines noted in Section 6 apply. The onlyChange is that the property name/logo and additional text may also be displayed in

Best Western gold.

Image Graphic Option

The Image Graphic Option guidelines that are noted in Section 6 o the Global BrandIdentity manual may be applied. BEST WESTERN PREMIER properties are allowed to displayeither the BEST WESTERN or the BEST WESTERN PREMIER logo. NOTE: The design mustbe approved by the Best Western International.

1.BEST WESTERN PREMIER logo must;


a. Be either ull-color or one-color BW gold.

b. Be displayed on both sides o the vehicle (Recommended on driver and passengerside doors).

c. Be a minimum o 310 mm wide.

2. I the ull-color BEST WESTERN logo is used the vehicle color can be o-white, white,blue, silver, gray, or black.

3. I the one-color Best Western gold logo is used the vehicle color can be o-white,white, blue, or black.

Shared Courtesy Vehicles

Vehicles shared between several brands:

1. It must display a ull-color BEST WESTERN or BEST WESTERN PREMIER Logo thatis o equal size to or larger than the other organizations logo.

a. Minimum size or BEST WESTERN Logo is 200mm wide

b. Minimum size or the BEST WESTERN PREMIER logo is 310mm wide

2. The words BEST WESTERN or BEST WESTERN PREMIER may only be used inplace o the BEST WESTERN logo i the other organizations noted on the vehicle donot display their brand logo.

Other Property Vehicles

For all other vehicles (such as vehicle that transport ewer than our Guests, cateringvehicles, smart cars, etc) the design option mentioned above or in Section 6 o the GlobalBrand Identity manual may be used.

Magnetic Decal Graphic Option

1. The design look outlined or the Premier Option 2 Property Identication signmay be used or this magnetic decal sign.

a. White rectangle magnetic decal outlined in Best Western gold trim.

b. Full-Color BEST WESTERN PREMIER logo.

c. Property name and inormation contained within a Best WesternBlue name panel outlined in Best Western gold trim.

2.The size o the magnetic decal must be at a minimum 610mm X 203mm.

9.26


29/31


9.27

SuperstitionSprings Inn

1342 S.Power Road

480-641-1164

SuperstitionSprin gs Inn1342 S.PowerRoad

480-641-1164

SuperstitionSprings Inn

1342 S.PowerRoad

480-641-1164

PROPERTY NAME& ADDRESS

ITC Helvetica NeueBold Condensed

Best Western blue

(Pantone 280)or black

RULE

Best Western yellow(Pantone 116)

TELEPHONE NUMBER

ITC Helvetica NeueBold Condensed

Best Western blue(Pantone 280)

or black

LOGO

Full-color Application

SWOOSH DESIGN

Kits available from BestWestern Supply

Stripe colors are Best Westernyellow (Pantone 116),

Best Western blue (Pantone 280)and Best Western red

(Pantone 485)

Swoosh Graph Option


EXECUTIVE INN

602.957.5656

BEST WESTERNPREMIER

EXECUTIVEINN


HOTELROMA

www.hotelroma.net


www.hotelroma.net

Urlaub an derUrlaub an der

MecklenburgischenMecklenburgischen

SeenplatteSeenplatte

HOTELROMA


30/31


Floor Mats

1. When a ull-color or one-color gold BEST WESTERN PREMIER logo isdisplayed:

a. The mat color must be Best Western blue, Best Western red, Best Westerngray, black or taupe.

b. Property name and all additional text must be displayed in one o theapprovedBest Western colors.

c. For manuacturing purposes, outer rule is not mandatory.

2. When a black one-color logo is displayed:

a. The mat color must be Best Western blue, Best Western gray, or black.

b. Property name and all additional inormation must be displayed in blackor white.

3. I embossed on black mat, all BEST WESTERN PREMIER elements and allother inormation must be embossed.

4. Logo must be 50% o the height or width o the mat, depending onorientation.

5. When using the BEST WESTERN PREMIER logo the property name must betypeset in ITC Century Book Condensed.

6. The BEST WESTERN PREMIER logo can be displayed on a horizontal orvertical foor mat.

Style Options

1. Property logo foor mats may be any color you choose.

2. Any design may appear in a horizontal or vertical ormat.

3. Property name with the words BEST WESTERN PREMIER in approvedBest Western typeace, may be on any color mat



S U I T E S I N N

Carpinteria Inn

BEST WESTERN PREMIERAthens, Greece


31/31


9.29

Flags

1. Flag may be in any color.

2. I the Best Western Premier logo is used, it must:

a. Be ull color.

b. Be maximized within the available space.

3. I the words BEST WESTERN PREMIER are used, they must be in ITC Century BookCondensed and must be in all caps.

4. I the Property name is displayed it must be in ITC Century Book Condensed.

5. I the property logo is displayed, it must:

a. Be branded with the words BEST WESTERN PREMIER.

b. Be maximized within the available space.BEST WESTERN PREMIER

premier bi manual

Documents