premises, Cloud and HybridSIP Applications

Bernard Gutnick

Senior Director – Product MarketingShoreTel

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Agenda

• The changing communications market

• premises, Cloud and Hybrid Models

• Conclusion and Recommendations

• There are additional background slides provided for your review. These will be made available with the conference materials.

© 2013 ShoreTel, Inc. All rights reserved worldwide.

The Changing Communications Landscape

• VoIP Becomes UC - Today

• SIP trunking plays an important role in SIP applications

• Wide range of new SIP based communication services are available

• It’s about the applications, not about where the applications operate

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Increasing Acceptance of SIP Devices

4

UNDESK your desk phoneTightly integrated

with ShoreTel Mobility

Dial tone just likea phone

Handset off-hook launches ShoreTel

Mobility Client

Works with the iPhone native dialing

Message Waiting Indicator

Dialing automatically launches ShoreTel Mobility Client

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Trends Changing the Communications Landscape

• UC has now reached critical mass

• Businesses are looking for better value

• Every business has a unique situation that drives decisions around these changes

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Focus on Total Cost of Ownership

• UC has cost advantages over TDM and standalone IPT applications

• Understanding what my labor and software upgrade costs are over a 5-10 year period

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Focus on Strategic Applications

• Competing effectively by leveraging UC

• Put available resources on customer facing applications. • The first pertains to the

business environment

• The second aspect of competition applies to the companies providing VoIP and UC solutions

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Empower People to Perform

• This speaks to broader trends such as mobility, virtual organizations and teleworking

• Mobility is simply an extension of the changing nature of work

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Eliminate IT Complexity Costs

• Complexity costs money

• UC reduces complexity by converging networks

• Legacy vendors and phone systems vary in support for integrated applications

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Employees View All Applications As Their “Cloud”

IP WAN Cloud

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Let’s Explore premises, Cloud and Hybrid Models

Mobility

VMware Server

NetworkMPLS

SIP Trunking

Service Appliances

VMware Appls

Telephony Resources

PSTN

Remote Site

© 2013 ShoreTel, Inc. All rights reserved worldwide.

premises-based SIP Applications Advantages

• Maintain cost control over services

• Maintain control for administration and provisioning of features

• Keep a mission-critical resourcein-house

© 2013 ShoreTel, Inc. All rights reserved worldwide.

premises-based SIP Applications Advantages

• Less dependency on third parties or external resources for support who may lack the knowledge needed for your network environment

© 2013 ShoreTel, Inc. All rights reserved worldwide.

premises-based SIP Applications Disadvantages

• Trunking capacity fluctuates and costs may be limiting

• IT may have limited resources to supportphones

• Expertise may be limited to integrate VoIP and/or UC with the network

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Cloud-based SIP Applications Advantages

• Cost shifts from a Capex model to Opex, freeing up cash for other things

• Outsourcing telephony allows IT to focus on where they add more value for the business

• Reduces thecomplexity that comes with ever-evolving technology

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Cloud-based SIP Applications Advantages

• Greater flexibility for right-sizing your spend on telephony

• Relieves IT of the stress for maintaining the service and ensuring applications are current

• Cost-effective path for supporting remote workers and branch offices

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Cloud-based SIP Applications Disadvantages

• Long term, cloud may be more expensive than premises-based solutions

• Cloud is still new for telecom, and not as widely deployed as premisesbased

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Hybrid SIP Applications Model Advantages

• Balances internal applications with external applications requirements

• Leverages scalability of cloud network services

• Can optimize mix between providing IT support and spending on external services

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Hybrid SIP Applications Model Advantages

• Allows business to keep using their legacy premises-based system while getting the full benefit of cloud-based VoIP and UC

• Can leverage the best each has to create a leading edge solution

• For vendors who can provide both, all the element should interoperate seamlessly, making deployment and management easier

© 2013 ShoreTel, Inc. All rights reserved worldwide.

Summary

• SIP based applications continue to evolve

• SIP trunking plays in increasing role in the economic value

• SMBs have a wide range of solutions to choose from for VoIP and/or deploying UC.

• All three deployment paths are viable