BHAGAWAN MAHAVIR COLLEGE OF MANAGEMENT

Submitted To: Prof. Hiren Patel Prepared By:

26. Hiral Mehta

27. Sanjay Miyani

Group No: 9

The Company was established by three engineers from IIT Delhi, and has attracted significant amount of investments from venture, private equity and institutional investors

Indiabulls Financial Services Limited was incorporated on January 10, 2000 as M/s Orbis Infotech Private Limited at New Delhi under the Companies Act, 1956. The name of Company was changed to M/s. Indiabulls Financial Services Private Limited on March 16, 2001 due to change in the main objects of the Company from Infotech business to Investment & Financial Services business. It became a Public Limited Company on February 27, 2004 and the name of Company was changed to M/s. Indiabulls Financial Services Limited. And Now this company has achieved milestone by voted as The Youngest Company of the year in ET500

ABOUT INDIABULLS

• Mission and Vision

Vision• To build IndiaBulls as a globally trusted brand in the

financial services domain and present it as the ‘Investment Gateway of India'.

MISSION• Our mission is to provide superior convenience and

service to help make customers' lives easier. ...

BUSINESS MODELFinancial services • 1. Business loans• 2. Home lone• 3. Loan against properties• 4 commercial credit loans• 5 commercial vehicle loan• 6 loan against shares

SECURITIES: • 1. Equity research• 2. Commodity• 3. Internet trading• 4. Online tradingREAL ESTATE• 1. Commercial• 2. Residential• 3. SEZs

Retails• 1. Organised retail• 2. India bulls megastore• 3. Happy store• 4. Bulls eye digitalis cinemas• Power:• 1. Thermal power project• 2 .Hydro powers project

Market Share of Indiabull

SWOT ANALYSIS OF INDIABULLS

1. STRENGTHS OF INDIABULLS

•Online trading platform. •Indiabulls offers its clients a pool of financial services and products: •No annual maintenance charges. •No custodial charge. •Most competitive BROKERAGE and DP charges (on delivery 0.5% and on intraday 0.1%) •Equity analysis report to support the investment decision of its clients •Trading via branch network, telephones and internet account i.e. both online and offline •Induction of new employees through an extensive computer based training module. •Real time online transfer fund and exposure updating facility with HDFC, CITIBANK, ICICI.

2. WEAKNESS OF INDIABULLS

• Commodities are not traded online. • It does not provide with the indices of major world markets, ADR prices of Indian scripts. • Unlike some of its competitors like ICICI and Kotak, Indiabulls does not provide a complete catalogue of financial services (e.g. banking facility). • Due to the continuous need to meet the targets, some of the Relationship managers crack under pressure and thus leave the organization

3. OPPURTUNITIES TO INDIABULLS•Financial services like banking •Market expansion i.e. opening branches at untapped areas •Indiabulls is registered with Luxembourg stock exchange and so can target other stock exchanges. •ATM facility should be provided for easy withdrawals. •The Capital market in the last few years has turned out to be one of the favorable avenues for the retail investors •Scope of online trading on BSE. •Indiabulls has tied up with other third party companies to sell their products. Due to the high client base of Indiabulls, there exists an opportunity to cross sell these products in the market.

4. THREATS TO INDIABULLS

•Companies like Share khan, ICICI Direct, Kotak, and Private Brokers are major threats to Indiabulls. •Banks with demat facility jockeying for position. •Local brokers capable of charging lower brokerage. •Industry competitors vying for the same target segment. •Changes in SEBI guidelines & other tax implications. •Government Regulations

Porter Five Forces Mode

COMPETITOR:Securities•share khan,•India info line•Motilal oswal•Reliance money•KarveyPower•Tata power•Reliance power•NTPCReal estate:•DLF Group •parsvnath developers limited •Unitech group Retail•Futer group•Relience FreshFINANCIAL SERVICES•ICICI Bank•HDFC Bank•SBI

Supplier

indiabulls power is subsidiary of indiabulls so there is no bargaining power of supplier.

Buyer

There are large number of stock brocking company in security sector so it rise the bargaining power of buyer.India bulls power is small in scale so it raise the bargaining power of buyer.

Substitute

There are some investments alternatives are available to invest in different sector like,Bank fixed depositInsuranceMutual fundReal estate investment

Marketing Strategies Of Indiabulls

Indiabulls

External Marketing

Company

InternalMarketing

Employees Interactive Marketing Customers

Client Acquisition

Further reliance on the relationship manager sales model

Personalized attention to customers

Improve the quality of service levels to provide an enhanced experience to clients

Moving Up the Value Chain

Provide a wide array of services such as brokerage, depositary services, mutual fund and equity distribution, commodities trading

Offer innovative products such as Power Indiabulls and Indiabulls Signature Client Account

Improve customer education through in-house equity research

Leverage Technology

Improve customer interface and customer experience through technology

Continually invest in upgrading of systems

Marketing Strategies Contd…

Risk Management Enhance data mining to improve risk management processes

THANK YOU