preparing a strong rural health message
TRANSCRIPT
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Rural HealthResearch Gateway
PreparingaStrongRuralHealthMessage
DakotaConferenceonRuralandPublicHealthJune14,2017
ShawndaSchroeder,PhDAssistantProfessor,ResearchRuralHealthResearchGatewayPIShawnda.Schroeder@med.und.edu1(701)777-0787
RuralHealthResearchGatewayProvideaccesstopublicationsandprojectsfundedthroughFORHP
• Aimtoreachdiverseaudiences• MakeGatewayaresourcefor:• Students• PolicyMakers• OtherHealthResearchers• RuralHealthProviders• RuralHealthProfessionals/Organizations/Associations
https://www.ruralhealthresearch.org
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UsingGatewayThisonlineresourceorruralhealthresearchconnectsyouto:
• ResearchandPolicyCenters• Reports&JournalPublications• FactSheets• PolicyBriefs• ResearchProjects• EmailAlerts• Experts• DisseminationToolkit
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DisseminationofRuralHealthResearch:AToolkit• DevelopedinApril,2015• Assistresearchers/authorswithreachingintendedaudiences• Addresses:• Disseminationproducts• Writingelements• Modesofdissemination
https://www.ruralhealthresearch.org/toolkit
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ResearchProducts• PolicyBrief• FactSheet• FullReport/WorkingPaper• JournalPublication• Chartbook• PowerPointSlidePresentation• PosterPresentation• Infographic• PromotionalProducts
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TopicSelectionWhatdoyouplantowriteabout?• Researchresults• Bestpractices• Evaluation• Researchmethod• Lessonslearned• Advertisement• Announcement
Audience• Who?• Engageinthedevelopmentofthetopic• Howdotheyconsumeinformation?• Considermorethanoneaudience
o Morethanoneproduct
• Timeconsiderations• Howdoyouwantyourinformationtobeused:
o Citiedo Applied
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ResearchProducts• PolicyBrief• FactSheet• FullReport/WorkingPaper• JournalPublication• Chartbook• PowerPointSlidePresentation• PosterPresentation• Infographic• PromotionalProducts
JournalArticles• Audiencesvary• Qualitative,quantitative,andmixedmethods• Journalrigor• Urgencyofpublication• Gettoknowthejournal
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JournalArticlesJournalslookforinnovativeandoriginalresearchthatwilleitherimpactpatientcareoraddtothefieldofstudy• Activevoice&thirdperson• Reportfindingsclearlyandconcisely• Typicaloutline:
• Introduction• Method• Results• Discussion&Conclusion• Acknowledgements• References
PressRelease
• Tailorpressreleasetomeetneedsofmediaoutlets• Professionalassistance• Focusonfacts• Sendtoseverallocal/state/nationalnewsoutlets• Plainlanguage• Earlyintheday/week• Onepage• PyramidStyle
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PressRelease
• Firstparagraph:who,what,when,where,why• Shareeasytounderstanddatatosupportmessage• Quoteanexpert• Grabattentionwithagoodheadline• Bepreparedtogiveaninterview
Promotional• Askintendedaudience• Providecontent– leavedesigntoprofessionals• Includeonlyrelevantinformation• Includeinformationnotquicklyoutdated• Contactinformationislast• Includeacalltoaction• Makeitaccessible• Flyer>Brochure
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SocialMedia
• Makesureyouhavetimetomaintain• Beawareoftargetpopulation• Makecontenteasytoshare• Interactwithendusers• Writeinactivevoice• Noacronyms• Postfrequently• Imagesandvideos
Posters• Limitthefocusoftheposterandprovide
supplementalresourcesasneeded• Usegraphicstotellthestoryasmuchaspossible,
butonlygraphicsthathaveapurpose• Hireagraphicdesignerifpossible• Donotmaketheposterdensewithtext;average
viewingtimeisbetween3and5minutes• Createclearsectionswithspacingandheaders
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FactSheet• Onepagedocument- providesbasicinformation
andimportantfactsonaspecifictopicorissue• simpleandeasytounderstand• anaudiencewithverylittletimeandoutsideofthe
discipline• Keeptextbrief• Donotincludedetailsofstudymethodsor
statisticalsignificance• Readersareinterestedinthefacts,notwherethey
camefrom
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PolicyBrief• Offerresearchfindingsandevidenceinformed
policyoptionsinasynthesized,neutral,anduser-friendlyformattoanon-specializedaudience
• Short,succinct,andeasilyaccessibleinformation• Focusonasingletopic• Nomorethan4-6pages• Briefsaremorelikelytobereadiftheyare
attractive,interesting,short,andeasytoread• Format:keyfindings,introduction,methods,
findings,conclusions,implications
Infographics• Visualexplanationsofdata,information,or
knowledge• Finalproductwillclearlypresentcomplex
information/data/findingsandbeeasytoconsume• Workwithgraphicdesigner– datavisualization
specialist• Donotmakeittoocomplex• Makeiteasytoshare• Colorful,lively,shocking,andeducational
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Whyjustone?
• Iftimeandresourcespermit,donotprovidejustoneproduct
• OralHealthExampleo FlyerontheOralHealthResearchProjecto Chartbookwithallfrequenciesfromsurveyoflongtermcareo Factsheetonagingpopulation’soralhealthstatuso Journalarticleontherural/urbancomparisonfromthesamesurveyoflongtermcare
o Pressreleasewhenthesurveywascompletedandchartbookwasavailableonline
o SharedFiguresandthelinktotheresourceonsocialmedia
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Activity
Rural Health
Research Gateway
TheRuralHealthResearchGatewayprovidesaccesstoallpublicationsandprojectsfromsevendifferentresearchcenters.Visitourwebsiteformoreinformation.
www.ruralhealthresearch.org
SignupforouremailorRSSalerts!www.ruralhealthresearch.org/alerts
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GrammarCheckinWord
https://support.office.com/en-us/article/Check-spelling-and-grammar-in-Office-2010-and-later-5cdeced7-d81d-47de-9096-efd0ee909227
ReadingLevelinWordforMac
https://support.office.com/en-us/article/Determine-the-reading-level-of-a-document-acec642a-f4e5-44ee-bb08-d47fb381bb94