preparing perfect pages that people, search engines & syndication will love
TRANSCRIPT
Preparing Perfect PagesThat people, search engines & syndication will love
that suck less
^take for granted
Plan Parts
• Purpose
• Audience
• Message (Keyword)
Plan Parts
• Title
• Description
• Call to Action
Plan Parts
• Headings & Subheadings
• Content
• Links
• Images
Think cards, not books
• One topic per page
• Organize/group logically*
• Link judiciously X
Organizing Content
• Alphabetical
• Categorical
• Time-based
• Location-based
• Continuum
Lovely Links
• Avoid mechanics
Click Here Xx
Lovely Links
• Avoid “mystery meat” navigation
In a study by Frank …
In a study by Frank (PDF)
In a study by Frank Xvx
v
Lovely Links
• Avoid “mystery meat” navigation
Learn more about Oyster ?x
Lovely Links
• Make links complete but short
Learn more about Oyster, the prepaid card for London Public Transit
Learn more about Oyster, the prepaid card for London Public Transit
x
v
Think in Compartments
Think in Compartments
XDon’t
:Syndicat
ion
The Pay-off