DEPARTMENT STORES

September 2016, Buenos Aires Ricardo Bennett

CONTEXT 2016-2018:

B U I L D I N G N E W C A P A B I L I T I E S

MARKET SHARE

LAST 12 MONTHS APR15- MAR16

SPECIALIST IRRUPTION HyM, Zara and F21 totaling 29 stores in Chile and

Peru. Annual sales reach USD 270 MM

PURCHASE OF DURABLE GOODS GOING DOWN PERCEPTION INDEX OF ECONOMY V/S PURCHASE OF DURABLE GOODS

IPEC COMPRA DE AUTO COMPRA DE VIVIENDA ARTÍCULOS PARA EL HOGAR

E- COMMERCE THE ENGINE OF GROWTH

• In Chile, the population with internet access represents an 80% of private consumption • The reduction of physical space is consistent with the rise of electronic commerce which is growing to 20% YoY

GROWTH OF COMMERCE SALES VS ELECTRONIC COMMERCE (%) (MM US $)

ELECTRONIC COMMERCE BSC

E- COMMERCE NOT ONLY AFFECTS ONLINE SALES

ARISING OF GLOBAL ONLINE PLAYERS

CHILE: SOCIAL DEMANDS /POLITICAL CRISIS

SHARING ECONOMY CONCEPT ARISES

CITIZENS AND SENSE BRANDS

“WE AIM PEOPLE TO ENJOY LIFE INSIDE AND OUTSIDE OUR STORES”

TO BE LEADERS IN

CUSTOMER EXPERIENCE

TO DEVELOPE THE BEST

OMNICHANNEL EXPERIENCE

TO GROWTH SALES PARTICIPATION AND

CONTRIBUTION OF THE PRIVATE AND EXCLUSIVE BRANDS

GET LISTED IN THE BEST BEST COMPANIES TO WORK (GPTW)

GROW OVER THE MARKET

ENSURING PROFITABILITY OF THE DIIVISION

DEFINITION OF 6 STRATEGIC GOALS AT 2018

1 TO BE LEADERS IN CUSTOMER EXPERIENCE Definition of Service lebels– Growing importance of After Sales - Strong culture based on people - Experience Measuring

TxD CULTURE STORE / ONLINE / MOBILE

EXISTIMOS PARA HACER QUE

LAS PERSONAS DISFRUTEN

LA VIDA DENTRO Y FUERA

DE NUESTRAS TIENDAS

1. DEFINITION OF EXPERIENCE IN STORE

4 STORES

PARIS PIONEER EXPERIENCE BASED ON A MEMORABLE PURCHASE EXPERIENCE

PARIS EXPERIENCE BASED ON AN EASY AND ASSISTED PURCHASE EXPERIENCE

EXPRESS EXPERIENCE BASED ON AN EASY PURCHASE EXPERIENCE

21 STORES

16 STORES

1. GROWING IMPORTANCE OF AFTER SALES

Updated board with all the Indicators of After Sales

Social Networks Centralization Online Monitoring Report Management

New Digital Channel to receive enquiries, requests and claims from clients. Dispatch/delivery information for clients: In route Once delivered

CHAT

SMS

1. EXTERNAL CUSTOMER: PARIS SATISFACTION SURVEY

Study made via online and daily surveys to Paris consumers

2016 Target/Goal : 70%

We are the most

SUSTAINABLE Company of Chile

2 TO DEVELOPE THE BEST OMNICHANNEL EXPERIENCE To progress on the new site - C&C figures – Brands and Assortment Increase – Focus Categories – Kiosks- Digital Marketing – New Capacities – Change Management

6. NEW SITE GO LIVE JUNE 2017

• Cloud Platform

• Usability Improvements

• New Back End Systems

• Redefinition on business processes • Entire and One Click Transaction

2. GO LIVE EOM FASE II FEBRUARY 2017

• GO LIVE February 2017 • Operative Improvements for Store Picking

• BOPIS (Buy Online Pick & Store) • SFS ( Ship from Store)

2. TAKE ADVANTAGE OF CENCOSUD CAPILLARITY

• Roll-Out Click&Collect at Paris and other Cencosud Sectors • Paris.cl kiosks in the whole chain • Paris.cl kiosks in the whole chain by 2016 • WiFi in Paris stores

• 19 Stores by 2016

• Entire chain by 2018

2. NEW OMNI CAPACITIES

• Mobile Application (2017) - Scan & Go

• Buy Online and Pick Up in Store - 15% of Ecommerce Sales

• Kiosks at Stores – Differentiated Kiosks Experience (LD)

• Improves in Navigation - Increase 20% in purchase experience and 60% on NPS

• New dispatch Capacities – Night Dispatch

2. ASSORTMENT AND FOCUS CATEGORIES INCREASE

2. THE CHANGE REQUIRES COMMITMENT AND COMMUNICATION

ORDER MGMT

CD GROWTH

C&C + BOPIS STORE

DISPATCH/DELIVERY

WEB CHANGE

KIOSKS

3 TO RISE EXCLUSIVE AND OWN BRANDS PARTICIPATION Differentiation and Profitability – New Corporate Structure – Consistency- Innovation New Alaniz and Opposite Corners

3. EXCLUSIVE BRANDS: DIFFERENTIATION & PROFITABILITY

3. INTERNATIONAL AND NATIONAL BRANDS ROL

• NATIONAL /OWN - Transversals - High volume - High Margin

• INTERNATIONAL - Aspirational - Innovative - Segmented

3. BEST INTERNATIONAL BRANDS PORTFOLIO

3. NATIONAL BRANDS FIRST LEVEL

• We create a new exclusive products development area , separating the purchase development

• We incorporate 12 new designers and modelists

• Brand Books are developed for main brands • People Segmentation Project CRM

• Only one area which serves to Paris, Johnson and Paris Peru

Roll-Out American Eagle and Carter ´s Corners, additionally

3. IMPLEMENTATION OF NEW OPPOSITE AND ALANIZ CORNERS

4 GET LISTED IN THE BEST COMPANY TO WORK (GPTW SURVEY)

Focused Especially on Stores

4. IMPROVEMENT OF CRITICAL PROCESSES PEOPLE DEVELOPMENT

Recruitment and

Selection Pilot

New Induction

Programme

Training

Performance Assessment

Process

Feedback Campaign

Career Planning

The Leadership Program is based in our Culture Map TXD - Coherence and Consistency of the Program with GPTW

4. LEADERSHIP PROGRAM

4. IMPORTANCE OF THE INTERNAL MARKETING / COMMUNICATION

PARIS ZONE

PARIS TE VE JOHNSON TE VE

OUR WORLD

OUR WEB

WORLD

INTRANET TxD

WORLD

{ STORES

Inclusion Guidebook- Alliances with recognized institutions

4. INCLUSION AND VOLUNTEERING

LABOR INCLUSION VOLUNTEERING

5 GROW OVER THE MARKET E-Commerce Focus - SSS Growing- Velocity -Financial Retail - CRM - New Store Portal La Dehesa

New stores Paris Coquimbo and Paris Independencia will be added

5. OPENING OF PARIS PORTAL LA DEHESA

5. IMPORTANCE OF E - COMMERCE

• 40% annual Growing Paris.cl by 2018.

Number 1 of the Brand

• 10% of the Total Chain Sales by 2017

• New sites launch Paris.cl, Paris Peru and Johnson.

• 80 points Click & Collect and 40 Kiosks of Paris.cl

• Proposal of convenience focused on own brand Clothing portfolio

• Accumulated growth of 11 % at 2016 • Brand working, close and joyful, positioning in

fourth place of the industry

• Mall del Centro Relaunch, the store number 1 of the chain

• Growth Oportunity in a new small size format

5. JOHNSON ROLE IN TXD GROWTH

5. CONTINUE ENHANCING LOYALTY PROGRAMS

Most appreciated Loyalty Programm in Chile and Peru Memorable Exchanges / Cencosud Synergy / Opening Programs

6 ENSURING PROFITABILITY OF THE DIIVISION Ownership Mentality - Staffing vs Productivity – Operational Efficiency – Logistics Store Plan NEGATIVE EBITDA

6. OPERATIONAL EFFICIENCY PLAN IN PROGRESS

• Transformation of M2 of stores

• Prices Auto-Attendance

• Redesign and new signage in Express Stores

6. OPERATIONAL EFFICIENCY PLAN IN PROGRESS - Staffing Master Plan

- Adaptation to new stages - 2018: 65% Express format stores - Productivity by Charge - Flexibilization of Workday - Labor Management

- Control of POS Transaction

- Integrator for Control of POS Transactions

- Energy Efficiency - Telemetry Project (2016: 100%) - Led Lighting Project (2019: 100%) - Total Safe by 2019: 25% current cost

6. CENCOSUD CARD ROLE

• Lead the Penetration

from 39% to 45% by 2017

• Selling of Financial Productos through www.paris.cl • Plan to open15.000 new

cards per month

6. STORE RENOVATION

Renovation Plan of 3 stores per year after evaluation of highest growth potential

PARIS PERU PLAN

PARIS PERÚ PLAN

USD Dolars

Total revenues

• Our sustained growth plan for the next 3

years is based both on the growth of SS

and the opening of the following stores:

• Jockey Plaza October 2016

• Mall del Sur April 2017

• Plaza San Miguel October 2018

• La Molina March 2019

• The most important Loyalty Programm in Peru, with 3 millions of

clients.

• The launching of the new image in August 2016 strengthened

the system with a card which makes possible the cash reload

and online payment

BONUS POINT ROLE

OPENING PLAN OF PARIS JOCKEY PLAZA

• We plan this store represent s 40% of Paris Perú Sales

• 70% of customers belonging to NSE A/B (NSE Middle

High)

• 12 Exclusive Brands of First Level arrive to Peru with this

Opening

• Kendall Jenner as the face of the Brand

• Aggressive Plan of Digital Media for the Opening and

Maintenance

THANK YOU