presentación juan martitegui - ecommerce day buenos aires 2015
TRANSCRIPT
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4 ID E A $ $ I M P LE S PARA VE N D E R M A $ Y M E J O R
@J U A N M A RT I T E G U I , CO -F U N DA D O R M I N DVA L L E Y H I S PA N O Y V I RT U A L I A N E T
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A Ñ O 2 0 0 9KU A L A LU M P U R , M A L A S I A
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¡ C A S I E L DO B LE !E M P E Z A M O S A V E N D E R …
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U $ S 2 0 0M E XT RA!T E S T E A N D O E L T O N O D E “A Z U L”
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https://blog.optimizely.com/2010/11/29/how-obama-raised-60-
million-by-running-a-simple-experiment/
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G E N I O D E M O R G AN… Y D E S P U E S T E N E M O S A L …
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http://www.fastcompany.com/3038740/most-creative-people/this-lingerie-company-a-b-tests-the-worlds-hottest-women-to-see-who-mak#4
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http://www.fastcompany.com/3038740/most-creative-people/this-lingerie-company-a-b-tests-the-worlds-hottest-women-to-see-who-mak#4
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N O S E C U A N T O A U M E N T Ó L A C O N V E R S I Ó N PE R O S E G U R O M O R G A N E S D E LO S Q U E “A M A N S U T RA B A J O”
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4 I DEAS CON ALTAS CHANCES DE QUE FUNC I ONEN PARA CUALQU I ER NEG OC I O.
N O T O DA S F U N C I O N A N S I E M P R E …
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T O M A C O N T R O L D E T U E X P E R IE N C I A D E C H E C KO U T
I D E A # 1
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69 % A BA ND O N A E L C A R R I T O (… Y PR O BA BL E M E N T E SE A M A S E N L ATA M )
S E G Ú N E L B AY M A R D I N S T I T U T E
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¿ Q U É PA S A E N E L C H E C KO U T ?A S E G U RAT E D E S A B E R
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C R E A C U E N TAS “O N T H E F LY”¡ S O S N U E VO … P O R S U P U E S T O Q U E E S U N N U E VO CL I E N T E !
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I N S TAN T P O P U P !H AC E M U Y C L A R O Q U E P U E D E “PAG A RT E A H O RA”
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NO C O NF U NDAS AL U S U A R IOH AC E LO LO M A S “L I M P I O” Y FAC I L P O S I B L E
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E M A IL R E TA R G E T I N G & R E C OV E RY
I D E A # 2
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R E C U P E R O E N LO S D E C L IN E SG A N A L E A L S I S T E M A F IN A N C I E R O ; )
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¿ PA PAS Y G AS E O S A C O N E S O ?V E N D E M A S CO N T U R E C I BO
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NO T E N G A S M I E D O DE AG R E G A R I NT E RAC C I ÓN H U M A N A … ¡ S E PAG A S OL A !
I D E A # 3
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C H AT E A M O S ?N O T E E S CO N DA S D E T U S CL I E N T E S
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LL AM A AL D E C L I NE IN S TA NTAN E AM E NT E
N O T I R E S T O D O T U T RA B A J O A L A B A S U RA
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R E M A R K E T I N G PA RA P O B R E SI D E A # 4
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RA RA V E Z A L G U I E N S E CA S A E N L A P R IM E RA C I TA ; )
N O T E P I E R DA S U N O D E LO S M E J O R E S C A N A L E S
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E MP E Z A P O R E L C H E C KO U T.¿ T R U C O N I N JA ? T I ME D R E MA R K E T I N G .
¿ P O R D O N D E E M P I E ZO ?
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$ 4 7 P O R C A DA $ 1 IN V E RT ID O ; )
FACE BO O K V I D E O A D S
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H E R RA M IE N TA S Y R E C U R S O S R E C O M E N DA D O S
¿ CO M O LO H AG O ?
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H E R RA M IE N TA S
• Visual Website Optimizer
• Optimizely
• Google Experiments (Gratis, pero no tan fácil)
• Google Tag Manager
• Talkdesk
• Skype
• Zopim/SnapEngage
• Google Adwords
• Google Tag Manager
• Facebook Ads
• Sitescout
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¡ H A P PY T E S T I N G PA P I C H U LO S !