presentatie frank kroondijk (tablets)
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Floqr, creating, connecting & empowering communities on the move
Floqr, the mobile community creator
Creating, Connecting & Empowering
Communities on the move
h$p://twi$er.com/floqr [email protected]
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Floqr, creating, connecting & empowering communities on the move
TOC
- Vision & Goals of the myNewsBasket suite - Requirements - Approach - Challenges - Time line & next steps
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Floqr, creating, connecting & empowering communities on the move
Vision & Goal myNewsBasket.com
“Deliver personalized but still fully custom branded cross platform tablet magazine”
Distinction with solutions already on the market (USPs): - Combination between automated aggregation & professional editors - Highly granular tracking of users interests - News item gathering across apps and websites - Not only news can be bookmarked but also places and products - High user engagement via the crowd reporter activity module - Very high retention
Business benefits publishers: - Location / profile based advertising - Virtually unlimited advertisement space - Self service desk for advertisers, both via web & mobile - Instant access (with full control) to latest trends like Social Media,
Couponing, Location/company bookmarking functionalities - New unique and protected channel
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Floqr, creating, connecting & empowering communities on the move
Target groups
- Publishers - Magazines - Cross media agencies - Marketing agencies myNewsBasket is a White-Label tablet newspaper / magazine solution including: - Personalized but branded news tablet magazine - Crowd reporter mobile application (iPhone/Android) - Branded news layer on generic nxt2.me brand - Location based advertisement CMS (via editorial or self service) - Location and profile based news distribution channel - Magazine CMS & template manager
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Floqr, creating, connecting & empowering communities on the move
Requirements
- Personalized but brand still fully recognizable - Tablet device type independent - Device native user experience - Easy to integrate with legacy systems - Highly extendable (without core upgrades required) - White label solution as a SaaS model - High user engagement/interaction (bi-directional)
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Floqr, creating, connecting & empowering communities on the move
Approach myNewsBasket.com
- Driving - Walking - Shopping - Public transport - Watersports - Running - Events - ...
- Publisher - RSS - Social Media - ...
- Aggregate - Determine topic - Index based on topic & location - Push head lines
- Bookmark - Grade - Annotate
- Filter - Enrich - Interpret
Floqr Apps & 3rd party + SDK
- News - Status updates - Ads
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Floqr, creating, connecting & empowering communities on the move
Publication model myNewsBasket
Create Edition
Per section: - Cover stories - Most read - Highest valuated - Most sent to friends - Bookmarked articles - Generic v.s. Personal
Aggregated & enriched news repository
Create Publication
Per device type: - Generic templates - Device specific
templates - Section templates - Portrait/Landscape - Notification
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Floqr, creating, connecting & empowering communities on the move
Challenges
- Integration legacy systems - Amount of proxies – connectors - Publication in native manner while maintaining full flexibility - Interpreting/mining news feeds - Dynamic content v.s. manual enhanced content - Avoid the Apple iterations - Being prepared for shifting requirements
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Floqr, creating, connecting & empowering communities on the move
Next steps..
- First pilots launching customers - Advertisement brokers - Extending amount of templates and universal content controls - Self-service, high volume, location based Advertisement portal - International role out
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Floqr, creating, connecting & empowering communities on the move
Thank you..
Contact: Floqr B.V. Emmakade 59A 8921 AG Leeuwarden +31(0) 511477976 Per 1 augustus 2011 Zuiderplein 19 8911 AM Leeuwarden +31(0) 511477976
E-mail: [email protected] Skype: frank.kroondijk Twitter: @floqr / @kroondijk +31(0) 639581650