presentatie tu eindhoven
DESCRIPTION
Awards voor de beste webwinkel win je niet zomaar. Dat bol.com die titel meerdere keren in de wacht heeft gesleept, is dan ook geen toeval, maar de optelsom van onze klantgerichte strategie en gezonde innovatiedrive. Steeds inspelen op veranderingen en nieuwe ontwikkelingen vragen om een bepaalde aanpak. Tijdens de lunchlezing nemen we jullie mee in de wereld van bol.com, waar speed of innovation en specification by example de kernwoorden zijn.TRANSCRIPT
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IT is crucial to innovation @ bol.comSuperior
reliability Long tail with
complex product database
Market place concept
Belgium
450K visitors p/day
50,000 products sold
7.5 million products, 3 million
customers
Available everywhere
where demand is created
2nd hand proposition
Matches demand perfectly with
supply
Efficient & scalable
operation
Category expansion
Payment processing &
fraud prevention
Multi channel customer service
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Bol.comDe winkel van ons allemaal
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1. Introduction (Quiz)
2. The world is changing
3. Speed of innovation
4. Specification by example
Agenda
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A short history
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2 11 18 26 3551
71
107
171
224
268
304
355
Revenues bol.com in Mio EUR Omzet in Mio Euro
Born in 1999
Grown very fast
Our mission
Part of Aholdsince 2012
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Question 1: Bol.com homepageHow does the recent bol.com homepage look like?
Variant A Variant B
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From media to department store1999 2000-2003
2004-2008
2009-2010 2011 2012
Books
Entertainment
Electronics
Toys
2nd hand Digital reading
Small Appliances
Appliances
Plaza
Baby
Cooking & Dining
Belgium
New
bus
ines
s &
cha
nnel
sN
ew c
ateg
orie
s
Mobile 2.0
Health & Beauty
Inte
rnati
onal
expa
nsio
n
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Question 2: Total number of employeesHow many people does bol.com employ?
A) 0-100B) 101-200C) 201-300D) 301-400E) 401-500F) >501
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E-commerce according to bol.com
IT180 employees
Business 330 employees
+
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Question 3: Releases at bol.comHow often does bol.com release new functionality?
A) DailyB) WeeklyC) MonthlyD) QuarterlyE) Every six monthsF) Annually
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Question 4: Scrumteams at bol.comHow many Scrumteams are working within bol.com?
A) 5B) 10C) 15D) 20E) 25
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IT Business
SBE
Shared understanding
Test
Documentation
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Example
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20
Waarom binnen bol.com?
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Active attitudeFlipover /
Smartboard
Business goals
Team + stakeholders
Scoping
Key examples (test cases)
Purpose user-stories
Prepare examples
(test cases)
Poker
Examples in user-stories
Adding examples (test cases)
Specification by Example process
Team + stakeholders
Brainstormsession
Prepare marketplace Marketplace