presentatie victor bonke
DESCRIPTION
Deze presentatie werd gehouden tijdens de ondernemersbijeenkomst Koude acquisitie op 10 september jl. Victor Bonke vertelde over de zeven ingrediënten voor succesvolle koude acquisitie. Voor meer bijeenkomsten, kijk op www.kennisvloer.nlTRANSCRIPT
![Page 1: Presentatie Victor Bonke](https://reader033.vdocuments.net/reader033/viewer/2022051818/549761b3b47959a7498b4778/html5/thumbnails/1.jpg)
Rabobank. Een bank met ideeën.
Ondernemersbijeenkomst
‘Koude Acquisitie’
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© Acquiro
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Cold-calling:
Warme contacten met
koude klanten
Victor Bonke
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Koude acquisitie
RAT RACE
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R eflectie
RAT RACE
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______ © Acquiro
Marktsegmenten: keuzes
maken
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Positionering
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Positionering
Copyright: I-5 Design & Manufacture
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> Vb Soc Med
Wie-o-wie ??
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Social Media
en acquisitie
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______ © Acquiro Doelgroep bepalen
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1e graads netwerk opbouwen
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De (verkoop)kracht van
LinkedIn zit in de 2e lijn
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Informeer en/of vraag
om intro
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Resultaat: ‘opgewarmde’
koude acquisitie
Social Media en acquisitie
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A nder centraal
RAT RACE
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Begroeting > vid
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© Acquiro © Acquiro
Heet hangijzer
Openingszin
Business-issue
Actualiteit
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Aandachtspunten openingszin
Statement,
vraag
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Inhoud elevator-pitch
Q PIJN, ISSUE of VERLANGEN
- CHECK !!
Q (Ver)helpen/voorkomen
Q U.S.P.
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Gespreksstructuur © Acquiro
Openingszin Pijn/Issue Verhelpen/
voorkomen U.S.P.
Reactie
klant
(koud)
Reactie
klant
(lauw)
Reactie
klant
(warm)
Reactie
klant
(heet)
Begroeting
Stravis
Reactie
klant
(tegenw.)
Reactie
klant
(lauw)
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© Acquiro © Acquiro
T iming
RAT RACE
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© Acquiro
R apport
RAT RACE
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‘Normaal’ gesprek
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OPRECHTE interesse
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By Kimomo
Gezamenlijkheid
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By Miika Skafiira > Bush
Stemgebruik
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A fspraak verkopen
RAT RACE
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Primair doel
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By jonjon2k8
By Andrea Balzano
Secundaire
doelen
Goed gevoel
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© Acquiro © Acquiro
C oncentratie
RAT RACE
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© Acquiro
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E nthousiasme
RAT RACE
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R eflectie
A nder centraal
T iming
R apport
A fspraak verkopen
C oncentratie
E nthousiasme
© Acquiro cards
De koude acquisitie
RAT RACE
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Vervolg Rabo-bijeenkomst ?
Blog: www.acquiro.nl
Nieuwsbrief: www.acquiro.nl (18 tips)
Twitter: @koudeacquisitie
LinkedIn: Acquiro-groep
Open workshops
> boek
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Meer lezen ??
> end
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Succes met het werven
van nieuwe klanten
Victor Bonke
040-2028039
www.acquiro.nl
Twitter: @koudeacquisitie