présentation appie cidre english version

PRESENTATION PORTFOLIOI MAY 2016

TABLE OF CONTENTS

01 INTRODUCTION

02 APPIE

03 OUR RECIPES

04 APPIE_PLACES & EVENTS

p.03

p.05

p.07

p.11

First of all, APPIE’s story is a friendship story, between 5 good friends! They met during their

higher education in the PARIS DAUPHINE University. After being graduated, each one starts his

professional life but stay friends. Highly attracted by entrepreneurship, they used to meeting on the

weekend to share their ideas as innovative as possible.

In the meetings: drinking sometimes some cider to go well with their talking, they observe

how outdated early 2014, they realize that what they are looking for is right in front of their eyes

during their is this beverage and deserves a strong facelift.

The five friends go to meet some cider producers to know them, understand better the product,

taste and re taste hundreds of cider recipes. Their project was born: bring cider up to date ,

working as well on the taste as the look and to spread it in all the restaurants and bars they

use to go .

The IDEA of the « CINQ CIDRÉS »

They meet Hervé, cider producer since 25 years in a prestigious head House, and immediately

the contact is positive and comprehensive. Together they are a mix of the youth daring, open-mindedness, experience and tradition

03

01. INTRODUCTION

After 6 months of joint efforts, the first APPIE cider is born and on the same time our friends launch their company called: “Les Cinq Cidrés” and the label APPIE.

APPIE is giving a fresh look at an old fashion beverage. We create a trend setter cider because we are consumers unsatisfied by the existing product and want to create a cider which reflects our personality. A new approach: to free ourselves from the social convention and offer a contemporary

drink and on the same time keep the French traditional know-how. PRESENTATION PORTFOLIOI MAY 2016

SOME PERSUASIVE FIGURES .

Cidre Vin rosé Bière

x10

x23

Taille du marché en France (1)

And yet a drink appreciated

by French people!

76%

More than 75% of the

French people declare

that they have good

memories after having

tasted cider .

48% And 48% declare to

like it very much.) 94

755

42 83

954

314

France Royaume-Uni Etats-Unis

In the UK , cider represents

25% of the beer market.

Taille du marché (en millions de litres) (1)

2014

2008

One of the alcoholic drinks with a big growth

overseas but not in France A niche market

In France , the cider consumption is very often restricted to traditional celebrations

(Epiphany/candlemas) and to two regions (Brittany and Normandy).

Notes : (1) Source Euromonitor International et France Agrimer

(2) Source enquête TMO de février 2014 sur les consommateurs de cidre (pour Les Celliers Associés)

01. INTRODUCTION

04 PRESENTATION PORTFOLIOI MAY 2016

ONE VERY ATTRACTIVE OPTION FOR A PRE-DINNER DRINK !

The production is bottled on

the estate in Normandy , at

around 70 km from Paris with

apples picked at less than 50

km of the estate

A French and local

production

With only 18Kcal per100mL

in Le Brut, APPIE’s recipes

are more or less 30% calorific

than Beer and twice less than

Wine.

One bottle of « LE BRUT »

(33 cl) contains roughly the

same content of calories as

one apple !

The less calorific

alcoholic drink

LOW CALORIE!

APPIE is an alternative to

the alcoholic drinks with

gluten as beer for

instance.

Gluten FREE

Made with 100% of pressed fruits, without sugar and fruit paste , APPIE is a (re)

discovery for the pre-dinner drink !

05

02. APPIE


OUR CIDERS ARE PRODUCED IN THE OISE AREA.

THE FRUITS ARE PICKED IN THE ORCHARDS AROUND

THE ESTATE WITHIN A RADIUS OF 50 KM.

06

02. APPIE


LE BRUT

OUR FIRST CREATION, A MIX OF 7 VARIETIES OF APPLE AND

A SLIGHT TOUCH OF PEAR , MAKING THE DIFFERENCE.

A FRUITY TASTE BUT NOT MUCH SWEET.

DRY AND SLIGHTLY SOUR.

07

03. OUR RECIPES


LE POIRÉ

PRODUCED WITH 100% OF PRESSED PEARS.

A SPARKLING RECIPE HIDDEN UNDER ITS LIGHT COLOUR.

SOUR AND SLIGHTLY SWEET, LE POIRÉ WILL

SURPRISE YOU WITH ITS FRESH AND FRUITY TASTE.

08

03. OUR RECIPES


LE BRUT AU MIEL

A DELICIOUS ENCOUNTER BETWEEN APPIE AND

THE “MIEL BÉTON”, A VERY FAMOUS HONEY PRODUCED

AT THE GATES OF PARIS.

THE SWEETNESS OF HONEY IS COMBINED WITH

SPICY NOTES OF CINNAMON AND COOLNESS OF

MANDARIN.

09

03. OUR RECIPES


WHERE TO SAVOUR APPIE ?

mai-16 10

RESTAURANTS & BARS - PARIS

11

04. SOME APPIE_PLACES


OUR LAUNCH IN LYON & BORDEAUX

12



DELICATESSEN AND SPECIALIZED DISTRIBUTORS.

13



LE FOODMARKET PARIS & LYON

BISTRONOMIE CLUB POINT EPHÉMÈRE & LA BELLEVILLOISE

CHRISTMAS MARKET OF THE STARTS_UP FOOD LA RECYCLERIE

APPIE HOURS ROOFTOP MOLITOR & CHEZ BOUBOULE

14

04. OUR EVENTS


www.appie-cidre.com

[email protected]

27 rue du Chemin Vert, 75011 Paris

HOW TO CONTACT US ?

mailto:[email protected]







présentation appie cidre english version

Food