presentation blogger outreach tools
TRANSCRIPT
Blogger Outreach Tools
Blogger Outreach Tools
• Re-cap previous workshop
• Tools for finding prospects - search engine - social media
• Tools for pitching
Quick recap
• Why Blogger Outreach?
• Plan1. Find Your Niches2. Research3. [Engage] Pitch4. Track
Prospects via search engine
• People have done the work for you!
• “Top 10 fashion blogs”• “Fashion blog list”
A list of blogs can sometimes be found….on a blog
Most likely a mix of keyword..
Quotations “ “
inurl:
Specific domain (.nl)
intitle:
Or combine…Examples“write for us”“guest blog requirements”“trade publication”
intext:
Advanced search
Blog search Search tools Language settings Incognito window
Social media as a tool
Finding influential people Different topics and niches
Why?Social is becoming more importantThey probably have a blogThey can reach a big audience
www.followerwonk.com
Twellow
Klout
Google+ www.findpeopleonplus.com
Outreach networks /Guest blog opportunities
• There are loads!• www.blogdash.com • www.bloggerlinkup.com• www.bloggabase.com • www.myblogguest.com • www.helpareporter.com
Brainstorming for topics
Google search – articles past month/week etc Google Trends
Foller.me
Pitching tools
Canned responses
Follow-up
• If the recipient opened the e-mail
• Hopefully this presentation was helpful. There is not one specific way to do Blogger Outreach, but these tools can help to improve the outreach. Every outreach is different, because it involves a different person. It sometimes takes some creativity to make it successful!
• Thank you for attending!