The Customers’ Revenge

Sofie Andries Femke Coppens

Bettina Dicky Lobé Renée Van Geyt

ATIDA MOTOR COMPANY

Head of PR

Head of Customer Communications

VP of Customer Service

CEO Paul Turm

Jim McIntire

Lisa Ross

Marieke Kuesters

• Bettina = Host

• Sofie = Jim McIntire

• Femke = Jessica Long

• Renée = Tom Zacharelli

‘SPECIAL’ WORDS

• Catch 22 = An impossible situation, vicious circle.

• Lemon law = It is a US law, that protects customers from buying a bad car. It’s mentioned that the dealer has to repair it for free.

• Red Carpet Program = A program which contains the services and gifts a company does for its customers to reward them for their loyalty.

• To sic Michael Moore = Attack somebody with the help of the moviemaker that shows what goes wrong in society.

TALKSHOW

JIM McINTIRE

HOME

DETROIT CHASER CLUB’S SHOW

OFFICE

TALKSHOW

JESSICA LONG JIM McINTIRE

TALKSHOW

JIM McINTIRE TOM ZACHARELLI

CALLCENTRE

What should Atida Motors do when unhappy customers threaten to take their case to YouTube (or other social media)?

OUR SOLUTIONS

1. Don’t ignore and hope they’ll go away.

2. Deal with angry customers at the same platform.

3. Answer them as rapidly and transparently

as possible.

1. Don’t ignore and hope they’ll go away.

2. Deal with angry customers at the same platform.

3. Answer them as rapidly and transparently as possible.

ANY QUESTIONS ?

THANK YOU FOR YOUR ATTENTION !