présentation de dial237 - #edition7 #digitalthursday
TRANSCRIPT
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DOT TECHNOLOGIES PVT LTD | Douala | Cameroon
Connecting customers to Business Via
Web, Whatsapp & TwitterETANG EGBE | [email protected]
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www.dial237.com | Experience Something Different.
So, Who are we?
We’re like... eBay for connecting Users to
Service Providers. Also, like facebook because we want consumers to communicate with service providers and
vice-versa.
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www.dial237.com | Experience Something Different.
10 Points
1. Mission.2. Problem.3. Solution.4. Market Size.5. Business
Module
6. Competitors7. Marketing Plan.8. Team9. Financing.10. The Future.
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www.dial237.com | Experience Something Different.
Company & Mission
• Dial237.com, is a web 2.0 (Online),Whatsapp & Twitter Geolocation base local search engine, intended to provide local search service over web & mobile.
• Our Mission:With the ever growing use of mobile phones and internet usage in Africa, we want to provide SMEs the opportunity to grow and reach new markets whereas giving consumers the power of guided purchase. All with the use of simple, innovative and open source technologies.
• Our Promise:We provide easy, free & fast access to all category of products & services via various platforms.
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www.dial237.com | Experience Something Different.
Problem
Consumers.• How to get quick
accessibility to service providers.
• Web search, inquiry (calling a friend/family), takes time and a cost involve.
• Free Access to products and service providers .
Service Providers.• Tough to find & reach new
customers & markets.• Best option to get targeted
customers.• No communication with consumers.• Economical way to advertise and
sell?
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www.dial237.com | Experience Something Different.
Our Solution:
• Help SMEs (home base business owners, taxi, tailor, barbershop etc.) get started in the e-Marketing era.
• Help consumers find businesses: by category, distance, location, reviews, ratings and communicate with these service providers, fast, easy and free.
• Provide business owners with a complete business intelligence package (i.e. web 2.0 online presence + analytics + call-to-action + SMS notifications + events etc) at low cost.
• Get the best route to destination via integrated Google Maps & Open Source geo-location service.
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www.dial237.com | Experience Something Different.
Our Solution: Technology
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www.dial237.com | Experience Something Different.
Where’s the Jackpot?!!
• Approximately 2.5 million SME Units in Cameroon growing @20%.. need to promote business.. growth in business startups.
• Telecomm offerings like free SMS origination removing the cost barrier to accessing our services.
• Population @ 2014 is estimated to be 22.82 million.. & growing.
• Cameroon saw 23.78% growth in internet subscribers…more potential customers.
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www.dial237.com | Experience Something Different.
• Leveraging open source technologies so as to drastically reduce cost of service to businesses.
• Using crowdsourcing to aggregate and curate data.• Seamless integration multi-platforms (Whatsapp, Twitter
& Social networking) to elevate UX(user experience).• Adaptation of technology to reach the masses and not
just on the web.• Integration of Whatsapp & Twitter base geo-location
search search.
Differentiator
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www.dial237.com | Experience Something Different.
Whatsapp & Twitter
• We are also taking the search service a notch further by bring search service to the already existing mobile applications users are acquainted too.
• We have created a WhatsApp/Twitter personal assistants for the WhatsApp/Twitter messaging platforms. The assistant uses a combination of artificial intelligence, data from Dial237 database, and mapping data from Google Maps in order to help consumers find places to meet up with friends, family or colleagues.
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www.dial237.com | Experience Something Different.
Size of Market
Source: Internet world Stats – www. Internetworldstats.com
• First things first. More on “Size of market” Next page.
The b
ig BO
YS!!
How are we doing?!
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• Mobile Penetration in AfricaSource: Informatandm.com,.Link: http://ow.ly/JHV0g (page 10-11).
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www.dial237.com | Experience Something Different.
Size of market...conti.....Cameroon.
• Web (Online)o Internet Usage v/s Total Population
-- Population growth rate ≈ 2.57%..-- Internet usage growth rate ≈ 23.78%.-- 2015 figures are a projection from the above.
Source: www. Internetworldstats.com
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www.dial237.com | Experience Something Different.
Size of market conti.....Cameroon.
• Voice (Offline)o Mobile/Fix Service Usage vs Total Population
-- Total population as of 2014 ≈ 22.82 million.-- Mobile s phone service Usage ≈ 66%.--Fix phone Service Usage ≈ 4%.-- Undecided ≈ 30%.
Source: http://ow.ly/Jt9oK
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www.dial237.com | Experience Something Different.
Business Model• Transactional:
– Charge SMEs per Transaction.– Charge SMEs on Leads generated via Whatsapp & Twitter ads.– Charge businesses on direct call leads.– Premium Charges for Lead Generation top 3 Enterprise in a Specific
Industry.
• Web Advertising:– Sponsored Ads on Website.– Top/Premium Listing in Web categories.– CPA/CPM Ads– E-mail Ads.
TARGETED LOCAL ADVERTISING
Advertise on Dial237.com search
Advertise on related businesses
Removal of competitor ads
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www.dial237.com | Experience Something Different.
Business Model Canvas
Key Activities Value Propositions Customer Relationships
Key Resources
Customer Segments
Channels
Cost Structure Revenue Streams
Companies
Software Development
Selling ads to Local businesses Brand
Advertisement
Local Business Costumers
Profiles
Internet
Staff
Advertising for companies Software
Screening Reviews
IT Infrastructure
Giving the opportunity for
Local Business to Advertise
IT Infrastructure
IT infrastructure
24/7 availability for
support.
VOICE
SMS
Enabling local businesses to research both online and offline
consumers.
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www.dial237.com | Experience Something Different.
Technology
• Use of Open-Source Systems to scale up easily• For Open Architecture we can constantly develop our
search functions & refine search.• Matching algorithm for better keyword based search
on Web, Whatsapp & Twitter.
TECHNOLOGY
Search and Ranking Technology Review Filter SMS/Mobile Solutions
Geo Localisation Services Internal Management Systems
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www.dial237.com | Experience Something Different.
Competitors• Offline
– Vconnect.com– Yellowpageskenya.com– Call-rwanda.com
• Online– wasamundi.com– ici.cm– cameroonzoom.com– Tripadvisor.– Vconnect.com– Yellowpageskenya.com– Call-rwanda.com
Cameroonzoom Wasamundi ICI Vconnect Yellowpageskenya Call-Rwanada TripAdvisor Google Dial237.com
Coverage
Review
SMS Notification.
Voice Search
Whatsapp/TwitterSearch
Social Networking
Analytics
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www.dial237.com | Experience Something Different.
Marketing Plan
Online• Partner with notable Local
bloggers.• Adwords Campaigns in regional
cities• Generate SEO traffic listing
pages• Advertising on Regional High
Traffic Sites• Whatsapp/Twitter Campaigns
Offlineo Distribution Partnership with
Local SME Body e.g. APERO Street.
o Branding Campaigns with Retail Chains as Café France, jumia.cm
o Newspaper Ads, City Hoardings.
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www.dial237.com | Experience Something Different.
Finances & Roadmap
• Raised $0K Seed roundo built initial prototype/Working product; functional .
• Seeking $30K-$50K Series A round @ $60K valuationo already closed $0K (Update with progress on funding).
• Use of Finance / Product Roadmap / Goalso $15- 25K: hire 2-3 engineers, 2 marketing / sales, 5 Tele
customer supporto $15-25K: Data gathering & auditing, marketing campaigns &
customer acquisition.o Break Even Time & Analysis
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www.dial237.com | Experience Something Different.
Finances & roadmap…..conti…INCOME Manpower Marketing Cloud Hosting Office Rental & Supplies Other Total Operating Income
Jan $ 1,950.00 $ 1,100.00 $ 279.00 $ 3,737.00 $ 500.00 $ 7,566.00
Feb $ 1,950.00 $ 550.00 $ 279.00 $ 1,960.00 $ 500.00 $ 5,239.00
Mar $ 1,950.00 $ 1,150.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,639.00
Apr $ 1,950.00 $ 650.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,139.00
May $ 2,625.00 $ 1,050.00 $ 279.00 $ 1,760.00 $ 500.00 $ 6,214.00
Jun $ 2,625.00 $ 550.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,714.00
Jul $ 2,625.00 $ 550.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,714.00
Aug $ 2,625.00 $ 1,050.00 $ 279.00 $ 1,760.00 $ 500.00 $ 6,214.00
Sep $ 2,625.00 $ 550.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,714.00
Oct $ 3,000.00 $ 1,050.00 $ 279.00 $ 1,760.00 $ 500.00 $ 6,589.00
Nov $ 3,000.00 $ 550.00 $ 279.00 $ 1,760.00 $ 500.00 $ 6,089.00
Dec $ 4,600.00 $ 110.00 $ 279.00 $ 1,760.00 $ 500.00 $ 7,249.00
Total $ 31,525.00 $ 8,910.00 $ 3,348.00 $ 23,297.00 $ 6,000.00 $ 73,080.00
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www.dial237.com | Experience Something Different.
The Future
1. Launching of Mobile App & Improvement in Social Network.
2. Brand Advertising & Payment Gateway.
3. Platform Expansion.
4. E-Commerce / Local Transportation App.
5. Mobile Monetization.
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www.dial237.com | Experience Something Different.
1. From review provider to a social platformConti..
Intensified user engagement
More interaction between them
More contribution to
the site
❑ Increased user traffic in the platform❑ Gain momentum❑Create network effect
Incremental reviews, photos, etc.
❑ Increased user traffic in the platform❑ Gain momentum❑Create network effect
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www.dial237.com | Experience Something Different.
2. Brand Advertising & Payment Gateway
Increased number of users engaged in the social Dial237.com platform will create the network effect
It will attract brand advertisers with big budgets
MORE MONEY
It is a big revenue potential
Increase in Number of mobile users, and mobile money users, will increase usage of PG.
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www.dial237.com | Experience Something Different.
Social/User Generated
Content
❑ Service offerings❑ More integrated check-in capabilities (checked in, bought X,
with friend Y, for event Z)
Editorial Content❑ Professionally written content❑ Travel guides❑ Visual and video content – Dial237.com Channel/Magazine
Expanded Platform
❑ Open up their website for 3rd party apps – let the users choose what they want to adopt
3. Platform Expansion – Key Platform Improvements
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www.dial237.com | Experience Something Different.
Platform expansion conti....
•Higher conversion rate•Increased revenues
Check-in capabilities
Social network
platforms
New Review Filter
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www.dial237.com | Experience Something Different.
4. E-Commerce & Taxi Services
Deeper integration with merchants
and more creative offers
❑ Gift cards, ticketing for events, create their own payment and loyalty solution
❑ They need to enter into the part of the transaction, not just at the endpoints (discovery and review)
Improvement in local Taxi booking
services, More business
implementation
❑ Online & Voice taxi booking services integrated.
❑ Creating new markets for local transportation.
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www.dial237.com | Experience Something Different.
5. Mobile Monetization
Gamification through
augmented reality
MobileAdvertising
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www.dial237.com | Experience Something Different.
Screenshots / Demohttp://www.dial237.com/
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www.dial237.com | Experience Something Different.
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www.dial237.com | Experience Something Different.
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www.dial237.com | Experience Something Different.