3 June 2010Frankfurt, Germany

Internet and social mediaThe outlook in Belgium

2 | Egencia Confidential

Agenda 3 June

1. Expedia

2. Egencia

3. Internet in Belgium & Europe

4. New developments in social networking related totravel

5. Q&A

Expedia Inc.

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Who is Expedia?

Expedia is the world‘s number one online travel company and the largestprovider of hotel bookings worldwide.

Established in 1996, as a division within Microsoft Inc., spin-off in 1999 andtrading on NASDAQ under EXPE

In 2008, over 56 million gross room nights were booked on the Expedia, Inc.portfolio of sites.

In 2009, $21.8B in bookings (+3% vs. 2008), $2.9B in revenue (+1%), $299.5Min net profit (2008 includes +/- $3B impairment charge related to goodwill,intangible & other long-lived assets)

(for details: http://investors.expediainc.com/phoenix.zhtml?c=190013&p=irol-reportsAnnual)

69 million global travelers visit our sites each month.

Over 15,000 global affiliate sites, with millions of additional customer visitseach month.

Find more information onwww.expediainc.com

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Expedia companies operateglobal points of sale in more than70 countries

Expedia branded websites +Venere + eLong in China

Hotels.com branded websites

(over 15.000 sites)

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Expedia Worldwide Distribution

• Reaches customers in more than 70 countries with 80M shoppers globally

North America: 50M shoppers, EMEA/APAC: 30M shoppers

Egencia

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Egencia’s Quick Backgrounder

Established in 2002, as Expedia Corporate Travel in USA, with entry inEurope in 2004 (France). Belgian entity purchased in 2004. Name changed toEgencia in 2008

In 2009, $1.4B in bookings (-9% vs. 2008), $108M in revenue (-1%)

Large majority of bookings

captured online, with offline

support

Currently established

in over 25 countries WW,

Belgian office location:

Brussels

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User profileTravel policy

Negotiated ratesAnalytical imputations

Approval

OnlineCustomer

Service

Reporting

Online bookings modified by TravelConsultants

Offline bookings appear on website Constant help from Travel Consultants on

website usability and take control over anonline booking on your profile

Travel policy systematically applied, withapproval

Advise and book the most complex trips

The only tool built to answerthe need of flexibility requiredby corporate travelers.

Egencia’s Model

Ticketing

London to New York

Start online… Call your travelagent for advice… finish online…call back to modify…hang up &your booking is online again….

ManagementInvoicing

Services

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HotelsFull Offering

Integrated Ratings

Additional services

WebsiteExtended Search Engine

Price Matrix

Advanced Travel Policy

Low Cost

Control & Monitoring

Workflow Management

Full Content & services

Internet in Belgium &Europe

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Internet penetration in Belgium

Some numbers: 7,292,300 Internet users as of September 2009, being 70.0% of the

population (I.T.U.)

+95% of the connections are broadband (DSL / Cable), but percapita penetration is only 62% (2009 – Strategy Analytics)

Studies show that +50% of consumers check the internet prior tomaking their purchase (Blog Research & Insight)

In Europe, 90% goes online weekly in search of information, 60%does this daily

Issue: overflow of information, only Top-10 hits count

1/3 of internet users is buying online

Issue: no specific data available on online bookings

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Internet penetration in Europe

Users % Pop.

Belgium Netherlands France Germany UK Belgium Netherlands France Germany UK

2000 2,000,000 3,900,000 8,500,000 24,000,000 15,400,000 19.50% 24.10% 14.40% 29.20% 26.20%

2003 8,500,000 52.50%

2004 3,769,123 24,848,009 46,455,813 36.40% 41.20% 56.30%

2005 47,127,725 35,807,929 57.00% 59.80%

2006 5,100,000 10,806,328 30,837,595 48.50% 65.90% 50.30%

2007 14,544,400 32,925,953 50,426,117 38,512,837 88.40% 53.70% 61.10% 63.80%

2008 36,153,327 58.10%

2009 7,292,300 61,973,100 48,755,000 70.00% 75.30% 79.80%

A few comments: The Netherlands is experiencing a very high internet penetration,

boosted by home working (20% of labor force vs. 7% for EU)

In Germany, users benefit from unmetered access

UK market characterized by fierce competition & decreasing prices

Mid 2009, Belgium was ranked #19 in the list of countries ofbroadband used in the home (62%). South-Korea led the list with95%, with Netherlands 3rd (85%)

Sources: ITU, Nielsen Netratings, C.I. Almanac,

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Communities & Social Networks in Belgium

« Facebook leading the dance »

Late 2009 Facebook claimed over 2.8M users in Belgiumor +25% of the population

It shows an equal split male vs. Female

Netlog is the 2nd most popular site, but clearlydrops behind #1 (1M users)

Adoption of sites aimed at professionals increasing(cfr. LinkedIn claims 250K users)

Communities & Social Networks in Belgium

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Online Communitues in Belgium

Google Ad Planner - Belgium - Online Communities - Nov 8, 2009

New developments insocial networking related

to travel

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Social networks & travel - Current

What is available today?

Travel sites with general or specific information (Gusto,Real Travel, Virtual Tourist, Wikitravel, World66, …)

Self-Booking / Online Booking Tools (Expedia, hotel.com,

Online discussion forums for frequent flyers (FlyerTalk),live flight tracking (FlightAware, FlightStats), travelreviews (TripAdvisor), targeted travel audiences (fromThorn Tree from the Lonely Planet, over AirlineMeals.netfor the hungry airline passenger to Triporama to arrangefor your group getaways), …

Specific services targeted to travelers (TripIt for travelorganization, Travel Calculator for ecological compact,…)

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Social networks & travel - Future

What are the future, potential options?

Further development from « E-Commerce » to « WE-Commerce » (Discovery-Comparison-Conversation) Further development on informational & community sites

towards interaction & centralization of services (trip booking& organization, sharing of data/images/opinions, …)

“Plan your trip based on other’s experiences”

Mobile applications (iPad / iPhone / Smart phones),requiring additional need for: Security

Reduced memory utilization & power consumption

Improved UI’s

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Social networks & travel - Future

What are the future, potential options?

Smarter OBTs/SBTs (trip optimization, alternativerouting, larger product portfolio, …) Requires more robust algorithms & processing power

More specialization in specific domains: Specialization towards specific niches (beyond trains,

planes & automobiles)

Elderly travel (going more online, involving (grand)children,with need for luxury & comfort)

Ecology (travel + waste reduction)

Adjusted controlling mechanisms (governments / EU)

Questions?

3 June 2010Frankfurt, Germany

Internet and social mediaThe outlook in Belgium