Holden – Colorado Marketing Campaign By Sean’s Marketing Consultants -Presented by Sean Gressie 177986

Introduction to the agency

Situated in Hobart Tasmania Established in June 2012 12 Employees

A small group of Marketing Professionals that work together to solve issues and problems facing companies marketing campaigns We like to consider all the options available We have had 50 plus clients with all successful results all over

Australia.

Reasons for Communication We have decided to start branching out to bigger companies with marketing

campaign offers Our hope is that you the board of Directors of Holden Motors take into

consideration our proposal for a new marketing campaign in Australia Our Marketing campaign is about the Holden Colorado

Current Advertisement for the Holden Colorado

Your current marketing campaign: Television Advertisement Listed prices during sales advertisements

Target Market Australian Workers focusing more on inner city residents Families Middle to upper income class Australians

Issues Manufacturing taken off shore Holden a lot of its reputation with the Australian public It is no longer seen as the all Australian car The Current campaign is no enough to win back consumer confidence

New Advertising campaignIdea To regain trust with the Australian consumer base Achieved through the advertisement of the Holden Colorado

Target Market To specifically target average sport loving, hard working Australian Parents All social and income classes

Reputation To make the Holden Colorado the ideal Australian car again More importantly show how Holden is once again committed to being an

Australian company To be part of the Australian community again

TV advertisement Statement of how ‘Australian’ it is to drive a Holden Colorado Carry anything you need for work, daily life and vacation Carry the whole family Can take everyone to sports

Celebrity Endorsement Advertise the Holden Colorado with use of an Australian Celebrity. This is a marketing tool used by companies to gain greater reputation, as they can borrow the celebrities reputation

Deals with Purchase of a Holden Colorado That buying the Holden Colorado will add certain benefits to local needs

These can be charities, local sports clubs etc.

For Example: For every Colorado bought 5% of profits go towards the Red Cross

What Communication Tools we possess to deliver this new campaign We are able to creatively consult in the following advertising platforms: Social Television Radio Mobile Billboards

We have the ability to contact and make negotiations happen with various charities on your behalf

Summary Sean’s Marketing Consultants There are problems with the Current Advertisement of the Colorado A new marketing campaign Communication tools we possess