presentation impressions- final
TRANSCRIPT
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TOOTHY
Coz we care for their teeth too.A product of
JOHNS - BURY
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PRESENTATION SYNOPSIS
Introduction
Keys to Success
Factors InfluencingSTP
4Ps
SWOT
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INTRODUCTION
Johnsons&
Johnsons
Cadbur
y
Johnsbury
Toothy
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Mission Statement
Vision
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KEYS TO SUCCESS
Leveraging the trust of Johnsons brand toJohns-Bury Edge on perception.
Educate customers on the utility of the product
Develop healthy relations with Doctors torecommend the product
Employing expertise of Cadbury (wholly ownedsubsidiary of Kraft Foods) to its fullest.
Gaining the benefits of good word of mouthPositive customer testimonies
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FACTORS INFLUENCING OURPRODUCT
Political
Economical
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STP
(Segmentation, Targeting,
Positioning)
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SEGMENTATION
Geographic Segmentation
Megacities- Delhi, Mumbai, Kolkata, Chennai, andemerging metropolitan cities like Bangalore, Pune,Hyderabad, Chandigarh.
Boom towns Surat, Kanpur, Jaipur, Lucknow,Nagpur, and Coimbatore.
Density- urban and suburban.
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Demographic Segmentation
Gender: Females.
Family life cycle Mothers of infants/ expecting.
Income group: 20,000 and above.Social class- upper class, upper middle class and
middle class.
Occupation Housewives/working women.
Education high school graduate and above.
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Psychographic segmentation
Lifestyle: modern
Personality: gregarious, ambitious.
Behavioral segmentation
Benefits: quality, taste and nutrition.
Readiness stage: aware, informed, interested,
intending to buy.
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TARGETING
Our initial target market would be expecting mothers andwomen carrying infants who reside in megacities andboom towns and eventually we consider expanding toother cities that hold potential.
POSITIONING
A tasty, healthy treat in a stick which helps babies duringtheir teething process.
Punch line Coz we care for their teeth too
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Marketing
Mix
PRODUCT
PRICE
PLACE
PROMOTION
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PRODUCT - FEATURES
The biscuit is of a finger shape
The biscuit does not break, it melts
Available in various flavorsIngredients used will bestow Nutrition.
Easy to digest
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The Product is formulated under J&Js BEST
FOR BABY Standards
The Biscuits will be provided in sealable (Airtight) packaging with 10 sticks as standardquantity
Once in use the biscuit is estimated to last of
2hrs
Since the Product bears health properties, theconsumption of it is recommended to be of 1-2
sticks per dayThe net weight of the package is 100gms
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PRICE
The product will be made available for
Rs 50/-
Apart from this the pricing will bedone on the basis of a Value based
pricing method
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PLACE/DISTRIBUTION SYSTEM
Manufacturer
5%
Wholesaler
5%
Distributor
15%
Retailer
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PROMOTION
PublicRelation
DirectMarketing
PersonalSelling Advertising
Communi -
cation Mix
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ADVERTISING
We will be using print media at POPs, medicaljournals and baby care catalogs as our majormeans of advertising
POP (point of purchase): print
posters andstandees
Places like pharmacies, select supermarketsand doctors clinics will carry our print adverts.
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SWOT
Strengths
Weaknesses
OpportunitiesThreats
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THANK YOU