presentation of "business tights with yanser"

Tights’ business

with

The history of Yanser «Yanser» is a beautiful business in a beautiful package for beautiful people. We think the beauty is a matchless feeling of harmony between the body and lingerie.

We aim to:work beautifully, consistently and purposefully

improve ourselves in all: in product, design, colour, service...

go with the times and face the future

learn foresee desires , understand and correspond to all shades of our client’s mood from mystery to tumultous delight.give opportunity to all women without exception to touch the truth of women’s lingerie be necessary, acceptable , interesting, find like-minded people, inflame them with a beautiful idea and do not disappoint them on our joint path to perfection.

...Yanser is more then just a business. This is our mission of a beauty!

extract from Brand Book of «Yanser» company - «Understanding the essence of a beauty I»

Yanser company is a specialist in retail sales, we know , what customer needs! 100 000 people visiting our 220 shops every month!

The history of ТМ Legs & MURA

ТМ Legs•ТМ Legs - it is a common project of “Yanser” company and Italian company “Mura” since 1998•Tights’ market got quality product at a reasonable price•During the development of the brand “Legs”, it is expanded the geography of production ( Italy, Poland, Ukraine)•Italian quality standards is observed under the tough control in all productions•The “Yanser” company manages TM LEGS, therefore the company is assigned the status of a “producer”, as shown on a package : producer – “Yanser LTD”ТМ MURA•The Mura family has begun her work on a hosiery market in 1969 •Over these years the company has gained prestige and fame not only in many European countries, but in the whole world, thanks to it’s own philosophy: The search of product quality and services!

* the status “producer” can be assigned to any company which is responsible for the product, according to Ukrainian legislation

The philosophy Tights are adapted to the market needs, based on

consumer preferences:

– correct product

The highest degree of a pleasure is the feeling of a harmony in all things.

– correct package

– correct price……

for the real women.

Who our woman is…

She is practical, she needs quality and low-priced tights, tights are not accessories for her, but it is a need for every day, a strong attachment to the place of a purchase, mostly family.

She is self-sufficient and elegant, she is with taste and sense of style – a true lady. Feelings are important for her, the choice is based on intuition and tactile sense, focuses on comfort and perfect quality

She is special and bright, she is trying to look impressive, showing interest to everything beautiful, loves to experiment. Gives preference to fashion trends and follow them

The structure of ТМ Legs

BASIC collection FASHION collection

Everyday line (5 series)

Elegance line (5 series)

Special line(2 series)

Micro line (4 series)

High soft line (6 series)

Fashion Color line (3 series of15-20

colours)

Fashion line (90 models)

The example of collection’s structure

Elegance line

BASIC collection

Silk series

model Silk 8

ModelSilk 15

ModelSilk 20

article 200

article 201

article 202

Special line High Soft line

ModelSilk 40

article 203

Properties which affect price forming :1. The threads are fundamental element of a product. The price and

quality depend on the thread type and it’s country of origin• low price category (+) - vanise• medium price category (++) – single cover, microfiber • premium (+++) – double cover, natural fiber(cotton, wool, silk)

2. The seam – it is used two types of seams– flat seams and overstitch. Tights with flat seams are stronger, making a feeling of comfort and it barely invisible under tight-fitting clothes, which is often found in overstitched tights .

• low price category (+) - overstitch • medium price category (++) – overstitch• premium (+++) – flat seam

3. Stabilization is necessary to give a product a beautiful look and leg’s shape

• low price category (+) – without stabilization• medium price category (++) – steam stabilization on a straight leg• premium (+++) – steam stabilization with a dedicated heel

9

Properties which affect price forming :4. The gusset – makes a product more practical and comfortable in wearing

(tights tear less because of load reduction on seams)• low price category (+) – without gusset• medium price category (++) – polyamide gusset• premium (+++) – cotton gusset

5. Shorts designed for more comfortable fit tights• low price category (+) – polyamide shorts• medium price category (++) – more tightened shorts with spandex• premium (+++) – body shaper, without shorts

6. Painting – dye quality(including a country of origin) influences on appearance of the product. Softener makes the product soft and silky. Special perfume – aromatizer gives the product an exclusive flavor

• low price category (+) – without softener, without perfume• medium price category (++) – softener + perfume• premium (+++) – softener + exclusive aromatizer

7. KNOW HOW – details, fleece layer, a special belt, Push-Up etc.)

10

Basic properties of TM Legs

Series

1 2 3 4 5 6 7

Threads Seam Stabilization Gusset Shorts Painting KNOW HOW

EVERY DAY line

1 Happy 15,20,40 + + +++ ++ ++ ++ -

2 Miss 20,40 + + +++ ++ +++ ++ -

3 knee-high Massage 40 ++ ++ ++ · Comfortable elastic band,

not pinching a leg

4 Knee-high Leto 15 ++ ++ ++· Comfortable elastic band, not pinching a leg· Sheer toe

5 socks Sunny 15 + ++ ++ · Comfortable elastic band, not pinching a leg

11


Series

1 2 3 4 5 6 7


ELEGANCE line

1 Vita Bassa 20,40 ++ + + + +++ +++ +++ ++· Specially designed belt , comfortably fits the waist , not pinching it

2 Patty 20 ++ +++ ++ · Delicate elastic band with two silicone strips

3 La perla 40 ++ +++ ++ · Delicate elastic band with two silicone strips

4 Silk 8,15 ++ +++ +++ +++ +++ ++ · Sheer toe (Silk 8)

5 Silk 20,40 +++ +++ +++ +++ +++ ++

· A belt which has a shining , wide, silky basis and comfortably fits the waist , not pinching it

12


Series

1 2 3 4 5 6 7


SPECIAL line

1 Relax 20,40,70 ++ +++ +++ +++ +++ ++

· Comfortable support not pinching the hips· Pressure distribution over the entire length of legs

2 Push Up 40 ++ +++ +++ +++ +++ ++· Correct the figure · Push Up effect · Pressure distribution over the entire length of legs

13


Series

1 2 3 4 5 6 7


MICRO line

1 Tetti 40,60,100 ++ +++ ++ +++ +++ ++ · “velour effect” thanks to special thread

2 Freedom 40,100 ++ +++ ++ +++ +++ ++

· “velour effect” thanks to special thread · a special wide belt, comfortably fixes tights on hips, not pinching it

3 Melange 60 ++ +++ ++ +++ +++ ++ · Melange texture

4 Micro 40 - knee-high, socks ++ ++ ++ · Comfortable elastic band,

not pinching a leg

14

Basic properties of TM Legs Series

1 2 3 4 5 6 7


HIGH SOFT line

1 Cotton 40,80,110 +++ +++ ++ +++ +++ ++

· Cotton 40 – there are no analogs in quality level and density· A smooth, uniform covering making dense tights look elegant.

2 Micro cotton 140 - tights,leggings +++ +++ ++ +++ +++ ++

· 3D covering, · A smooth, uniform covering making dense tights look elegant

3 Freedom 110 +++ +++ ++ +++ +++ ++

· A special wide belt, comfortably fixes tights on hips, not pinching it · A smooth, uniform covering making dense tights look elegant

4 Velour 100,180, 150-leggings ++ +++ ++ +++ +++ ++

· 3D covering · A smooth, uniform covering making dense tights look elegant

5 Siberia 250 - tights, leggings ++ +++ ++ ++ +++ ++

· Fleece layer inside. · 3D covering, · A smooth, uniform covering making dense tights look elegant

6 Lana Viscose 160 +++ +++ ++ +++ +++ ++· A smooth, uniform covering making dense tights look elegant.

15


Series

1 2 3 4 5 6 7


FASHION COLOUR line

1 Micro colour 40 ++ + ++ ++ +++ ++· "Velour effect" - thanks to special thread, · There are always 13-20 trendy colours

2 Brilliant colour 110 ++ +++ ++ +++ +++ ++

· 3D covering, · A smooth, uniform covering making dense tights look elegant · There are always 13-20 trendy colours

3 Freedom colour 110 +++ +++ ++ +++ +++ ++

· There are always 13-20 trendy colours · A special wide belt, comfortably fixes tights on hips, not pinching it

COMPETITIVE ADVANTAGES OF ТМ LEGS

• Legs has been existing in Ukrainian market for 15 years!

• The unique packaging • For goods manufacture are used materials of

the leading European producers• Collection formation according to different

consumer groups• Italian quality standards• Quality-price ratio• Everyone knows Legs! We conduct large-scale

marketing events, promotional campaign for the brand!

The structure of ТМ MURA

BASIC (7 lines) FASHION (1 line)

ORO9 models

Oasis6 modelsBody

Control4 models Hold Up6 models

Rete3 models

Fashion90 models

Winter6 models

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Basic properties of TM MURA Series

1 2 3 4 5 6 7 Threads Seam Stabilization Gusset Shorts Painting KNOW HOW

ORO line1 Feeling 13 +++ +++ +++ +++ +++ +++

· the exclusive production technology -Lycra® Leg Care thread

2 Nouvelle Epoque 20 +++ +++ +++ +++ +++ +++

· the exclusive production technology ·Lycra® Leg Care thread

3 Donna 30 +++ +++ +++ +++ +++ +++· the exclusive production technology ·Lycra® Leg Care thread

4 Sensation 20,40 +++ +++ +++ +++ +++ +++

-the exclusive production technology -Lycra® Leg Care thread - a special wide belt, comfortably fixes tights on hips, not pinching it

5 In Forma 40,70 +++ +++ +++ +++ +++ +++· the exclusive production technology ·Lycra® Leg Care thread

6 Slip 30 +++ +++ +++ +++ +++ +++

· the exclusive production technology ·Lycra® Leg Care thread · delicate body shaper panties

7 Surplus 30 +++ +++ +++ +++ +++ +++· the exclusive production technology ·Lycra® Leg Care thread

19

Basic properties of TM MURA

Series

1 2 3 4 5 6 7


OASIS line

1 Oasis 8,20,40 ++ +++ +++ +++ +++ +++· For summer season · a sheer toe

2 Oasis Toeless 15 ++ +++ ++ +++ +++ +++· For summer season · With sandal toe

3 Oasis Up 8 ++ +++ +++

· For summer season · A sheer toe · Delicate elastic lace with two silicone strips

4 гольфы Oasis ++ +++ +++

· For summer season · A sheer toe · A comfortable elastic band, not pinching a leg

20


Series1 2 3 4 5 6 7


BODY CONTROL line

1 Body Massage 8,20,40 ++ +++ +++ +++ +++ +++

· Shaping a figure · Push Up effect· Pressure distribution over the entire length of the leg

2 Body Shaper - shorts ++ +++ +++ +++ +++ +++· Shaping a figure · Shorts with Push Up effect

21


Series

1 2 3 4 5 6 7


HOLD UP line1 Opera 15 ++ +++ +++

Stockings suitable for belts

2 Jil 15 +++ +++ +++ Luxury lace 9cm with two silicone strips

3 Cindy 20 ++ +++ +++ Elastic lace 6cm with two silicone strips

4 Micro Up 40 ++ ++ +++· "Velour effect" -thanks to special thread · luxury lace 9cm with two silicone strips

5 Guepiere 40 +++ +++ +++ Knee-high imitation with luxury lace

5 Riga 20 ++ +++ +++ +++ +++ +++Tights with the seam behind

22


Series1 2 3 4 5 6 7


RETE line 1 Rete ++ +++ ++ +++ +++ +++ Covering in micro fishnet

2 Rete Tulle ++ +++ ++ +++ +++ +++ Covering in fishnet tulle

3 Autoreggente Rete ++ ++ +++ Covering in micro fishnet

23


Series1 2 3 4 5 6 7


WINTER line

1 Micro 40,80,140 ++ +++ ++ +++ +++ +++· 3D covering, · A smooth, uniform covering making dense tights look elegant

2 Micro cotton 140 +++ +++ ++ +++ +++ +++· 3D covering, · A smooth, uniform covering making dense tights look elegant

3 Modal Seta 160 +++ +++ ++ +++ +++ +++· 3D covering, · A smooth, uniform covering making dense tights look elegant

4 Viscosa Cashmere 180 +++ +++ ++ +++ +++ +++

· 3D covering, · A smooth, uniform covering making dense tights look elegant

Competitive advantages of MURA

• Over 50 years in the production of hosiery, has the necessary knowledge and experience

• The production Made in Italy - a sign of quality, fashion and innovation

• The factory produces it’s own products from materials of leading European manufacturers , with careful selection and control

• The use of Lycra® Leg Care thread• The distinctive property of TM is the presence of exclusive

pleasant fragrance• The Yanser company is the exclusive distributor for over

10 years on the Ukrainian market, also on Russian market and other European countries – Scandinavian countries, Holland, Poland.

presentation of "business tights with yanser"

Documents

productionsthe yanser

producer yanser

brand book of yanser

serieselegance line

coloursfashion line

italian company mura

quality product

history of legs mura