presentation on consumer behavior_updated
TRANSCRIPT
8/3/2019 Presentation on Consumer Behavior_updated
http://slidepdf.com/reader/full/presentation-on-consumer-behaviorupdated 1/26
PRESENTATION ON
EFFECT OF CULTURE ON CONSUMER BEHAVIOUR
TOWARDS READY TO EAT FOOD PRODUCTS
PRESENTED BY
C.POORNIMA
6058
8/3/2019 Presentation on Consumer Behavior_updated
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INTRODUCTION
There is nobody in the world who is left out
of the class of consumers. The
consumerhood continues till one·s last
breath in the world. Consumer purchases are likely to be
influenced by physiological,
psychological and sociological factors.
People bear certain beliefs and attitudes
towards certain types of goods, brands of
commodities and retail outlets based on
their previous experience.
8/3/2019 Presentation on Consumer Behavior_updated
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OBJECTIVES
The primary objectives are:
y To understand the effect of culture towards the
consumer behavior for ready to eat food
y To understand the purchase decision behavior
towards different age group
y To understand the food eating habits and its shifting
paradigm towards ready to eat products.
y To understand the brand preference towards
different ready to eat products.
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SCOPE
A study is done with particular emphasis on the role
that culture plays in influencing consumer behavior.
To study the dimensions of culture which makes it a
powerful workforce. To study the invisible hand on culture which acts as a
major factor in the food eating habits.
To study the shifting paradigm shift towards the ready
to eat foods from traditional eating habits.
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L IMITATIONS
The study is done basically on the perceptions of
consumer .
The sample size of the project is limited to only 50
members.
Questionnaire consists of only 15 questions which maynot provide understanding of consumer behavior
towards ready to eat foods.
The study gives only a brief idea towards the ready to
eat food products. The time period was limited to only ten days.
The data is collected from different age groups
without any gender discrimination.
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RESEARCH METHODOL OGY
The present project has been undertaken to study the
effect of culture towards the consumer behavior
towards the ready to eat products.
The study covers the following areas
y Description of study area
y Sample design and data collection
y Analytical tools employed in the study
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F INDINGS
Out of the total sample of 50 respondents,58%
female and 42%males.
58% of females are aware of the ready to eat food
products and 44% males are aware of the ready to eat
food products
Most of them prefer non- vegetarian ready to eat
food products.
Most of the respondents prefer mtr foods over other
brands.
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GENDER %
58%
42%
GENDER
FEMALE
MALE
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ARE YOU AWARE OF THE READY
TO EAT F OOD PRODUCTS?
0
5
10
15
20
25
30
FEMALE MALE
1
29
22
NO YES
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F OOD HABIT
0
5
10
15
20
25
FEMALE
MALE
A x i s T i t l e
FEMALE MALE
NON-VEGET ARIAN 23 19
VEGET ARIAN 6 2
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WHICH BRANDS OF READY TO EAT F OOD
PRODUCTS ARE YOU AWARE OF ?
0
2
4
6
8
10
12
14
16
FEMALE MALE
7 77
3
15
11
KITCHEN OF INDIA KNORR MTR FOODS
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F INDINGS
Most of the respondents prefer soups in ready to eat
food products followed by instant mixes.
Source of the awareness of the brand is newspapers
followed by family and friends.
Most of the respondents purchase the ready to eat
because of the influence of family members
Most of the purchases is made every fortnight,
followed by twice a week.
Most of them believe that ready to eat has notreplaced the traditional style of cooking food.
The purchase decision for buying ready to eat food
products is mostly done by parents.
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WHAT VARIETY DO YOU GENERALL Y PRE F ER IN
THE READY TO EAT F OOD PRODUCTS?
0
2
4
6
8
10
12
14
16
FEMALEMALE
A x i s T i t l e
FEMALE MALE
CURRIES 4 2
DESSERTS 4 1
INST ANT MIXES 5 9
SOUPS 16 9
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WHAT IS THE REASON F OR YOU TO
PURCHASE READY TO EAT F OOD PRODUCTS?
0
2
4
6
8
10
12
FEMALE MALE
5
3
12
11
7
5
7
LIKE B Y FAMILY MEMBERS READILY AVAILA BLE
SAVES TIME FOR COOKING T ASTE
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WHAT IS THE F REQUENCY OF BUYING OF THE
READY TO EAT F OOD PRODUCTS?
0
2
4
6
8
10
12
14
16
FEMALE
MALE
A x i s T
i t l e
FEMALE MALE
DAILY 3 3
FORTNIGHT 15 8
THRICE A W EEK 3 3
TW ICE A W EEK 8 7
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SOURCE OF AWARENESS OF THE BRAND?
0
2
4
6
8
10
12
14
16
FEMALE MALE
14
8
4
15
9
FAMILY / RELA TIVES NE W SP A PER TELEVISION
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DO YOU THINK THAT THE READY TO EAT F OOD
PRODUCTS HAVE REPL ACED THE TRADITIONAL
COOKING STY L E ?
0
5
10
15
20
25
FEMALEMALE
A x i s T i t l e
FEMALE MALE
NO 21 21
YES 8
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WHO INFL UENCES THE PURCHASE DECISION F OR
BUYING READY TO EAT F OOD PRODUCTS?
0
2
4
6
8
10
12
14
FEMALE MALE
7
8
13
6
9
7
FRIENDS P ARENTS SELF
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DO YOU SUGGEST YOUR DEAR ONES TO SWITCH
OVER TO READY TO EAT F OOD PRODUCTS?
NO
YES
0
2
4
6
8
10
12
14
16
FEMALE MALE
13
6
1615
NO YES
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WHICH OF THE F OLL OWING DO YOU THINK IS
ATTRACTING THE CUSTOMERS TOWARDS THE
READY TO EAT PRODUCTS?
0
2
4
6
8
10
12
FEMALE MALE
7
1
9
7
1
6
12
7
PLA CE PRICE PRODUCT PROMOTION
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DO YOU THINK READY TO EAT PRODUCTS CAN BE
GIVEN TO KIDS AS A SUBSTITUTE TO REGUL AR
F OOD?
0
5
10
15
20
25
FEMALE MALE
25
19
4
2
NO YES
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DO YOU THINK READY TO EAT PRODUCTS CAN
SUBSTITUTE F OR THE REGUL AR EATING HABITS ?
0
5
10
15
20
FEMALE MALE
10
6
19
15
NO YES
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DO YOU THINK THAT CHANGE IN CUL TURE AND INCREASING
WORKING CL ASS OF WOMEN HAVE INCREASED IN THE DEMAND
F OR READY TO EAT PRODUCTS?
NO
YES
0
5
10
15
20
25
FEMALE MALE
5
8
24
13
NO YES
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WOUL D YOU SERVE READY TO EAT F OODS TO
GUESTS DURING CERTAIN RE L IGIOUS RITUAL S ?
0
2
4
6
8
10
12
14
16
18
FEMALE MALE
17
14
12
7
NO YES
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CONCL USION
The study of culture is the study of all aspects of
society.It is the language,knowledge,laws,and
customs,that give the society its distinctive character
and personality
A number of core values of Indians are relevant to the
study of consumer behavior.these include family
orientation,savings orientation,penchant for
festivities,mythology,and shopping and attachment
toward native food.